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Kampus Insitut Bisnis dan Informatika Kesatuan Jalan Ranggagading No. 1 Kampung Gudang, Bogor Tengah Bogor 16123
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INDONESIA
Jurnal Informatika Kesatuan
Published by Institut Bisnis dan Informatika Kesatuan
ISSN : 28074335     EISSN : 28074335     DOI : https://doi.org/10.37641/jikes
Core Subject : Science, Education,
Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science
Jurnal Informatika Kesatuan diterbitkan dan dikelola oleh Fakultas Informatika dan Pariwisata bekerjasama dengan LPPM IBI Kesatuan. Jurnal Informatika Kesatuan merupakan media ilmiah yang independen bagi para Dosen dan Peneliti di bidang ilmu Informatika. Terbit dua kali dalam setahun, pada bulan Februari dan Agustus. Mempublikasikan hasil-hasil penelitian terapan bidang informatika dalam arti luas.
Arjuna Subject : Ilmu Komputer (semua kategori) - Sistem Informasi
Articles 110 Documents
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Analisis Pengaruh Kesadaran Merek Dan Persepsi Kualitas Terhadap Keputusan Pembelian Gawai Di Bogor Reynaldi Rivanus Satyamulya; Mashadi Mashadi
Jurnal Informatika Kesatuan Vol 2 No 2 (2022): JIKES Edisi Agustus 2022
Publisher : LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jikes.v2i2.1453

Abstract

Ditengah pandemi covid19 kebutuhan akan gawai adalah hal yang sangat penting bagi setiap lapisan masyarakat. Dibidang telekomunikasi hal ini merupakan peluang bisnis, karena kebutuhan akan berbagai jenis gawai atau alat telekomunikaasi menyebabkan meningkatnya permintaan. Hal ini memicu persaingan dalam dunia bisnis dibidang telekomunikasi Saat ini ada banyak sekali merek smartphone yang dapat kita jumpai di pasaran. Dari yang mereknya terkenal sampai yang mungkin baru pertama kali di jumpai. Tetapi saat ini sebuah merek merupakan hal yang penting bagi konsumen. Konsumen akan menjadikan merek sebagai pertimbangan untuk memebeli smartphone Tujuan penelitian ini untuk menganalisis Analisis Pengaruh Kesadaran Merek Dan Persepsi Kualitas Terhadap Keputusan Pembelian Studi Pada Pengguna Smartphone Samsung di Bogor. Jumlah responden adalah 130 responden yang diambil yang menggunakan Samsung. Diolah dengan SPSS versi 25, hasil penelitian adalah (1) Kesadaran Merek memiliki pengaruh yang positif signifikan secara parsial sebesar 3,785 terhadap keputusan pembelian. (2) Persepsi Kualitas memiliki pengaruh yang positif dan signifikan secara partial sebesar 8,850. terhadap keputusan pembelian (3) Pengaruh Kesadaran Merek dan Persepsi Kualitas secara bersama-sama memiliki pengaruh yang positif dan signifikan secara simultan sebesar 110,041 Terhadap Keputusan Untuk pembelian. Hasil Koefisien determinasi menunjukan besarnya Pengaruh Kesadaran Merek Dan Persepsi Kualitas berperan atau berkontribusi pada Keputusan Pembelian dengan nilai R-Square sebesar 63% sedangkan sisanya dijelaskan oleh variabel lain. Kata kunci : Kesadaran Merek, Persepsi Kualitas, Keputusan Pembelian
Pengaruh Persepsi Harga Dan Electronic Word Of Mouth Terhadap Keputusan Pembelian Pada Situs Belanja Online Shopee Grace Yosephine Benjamin; Mumuh Mulyana
Jurnal Informatika Kesatuan Vol 2 No 2 (2022): JIKES Edisi Agustus 2022
Publisher : LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jikes.v2i2.1454

Abstract

Purchasing Decisions are purchasing decisions define that purchasing decisions are part of consumer behavior i.e. the study of how individuals, groups, and organizations choose, buy, use and how goods, services, ideas or experiences to satisfy their needs and desires is a public offering made to sell securities to society involving goods or services to consumers in smaller quantities aimed at consuming them or used it personally and couldn't resell it. Electronic world of Mouth (E-WOM) is a positive or negative statement made by potential, actual, or former consumers about a company's products or services through the internet. This study aims to analyze the influence of Price Perception and Electronic world of Mouth (E-WOM) on Purchasing Decisions on the Shopee online shopping site. Empirical Study on Shopee Customers in Bogor City. The type of data used is Primary data derived from the Respondent Questionnaire. The sample of this study amounted to 110 samples using the likert scale method which came from 110 number of respondents who corresponded to shopee users in the city of Bogor. in this study the data were analyzed using multiple linear analysis with the help of SPSS. The results of this study show that Price Perception affects Purchasing Decisions. Meanwhile, the Electronic world of Mouth (E-WOM) has no effect on purchasing decisions. Then simultaneously, showing Price Perception, and Electronic world of Mouth (E-WOM) affects purchasing decisions. Keywords: Price Perception, Electronic world of Mouth (E-WOM), Purchasing Decision
Pengaruh Brand Awareness, Kualitas Produk Dan Word Of Mouth Terhadap Keputusan Pembelian Kartu Perdana XL Di Kota Bogor Muhammad Rafli; Sujana Sujana
Jurnal Informatika Kesatuan Vol 2 No 2 (2022): JIKES Edisi Agustus 2022
Publisher : LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (880.895 KB) | DOI: 10.37641/jikes.v2i2.1455

Abstract

This study aims to analyze the effect of Brand Awareness, Product Quality, and Word of Mouth on XL Prime Card Purchase Decisions in Bogor City. The purposes of this study are (1) to determine and analyze the effect of brand awareness on purchasing decisions of xl starter packs. (2) To find out and analyze the effect of product quality on purchasing decisions of xl starter packs. (3) To find out and analyze the effect of word of mouth on the purchasing decision of the xl starter pack. The number of samples used in this study were 200 respondents, taken from those who used XL starter packs and those who had used XL starter packs. The tool used to collect data is a questionnaire with results, which were analyzed using Structural Equation Modeling (SEM) Moment Structure Analysis (AMOS) version 24.0. It is used to test three research hypotheses. The results showed that the value of the Goodness of Fit criteria was Chi-Square = 176.026; Significance Probability = 0.046 ; RMSEA = 0.032 ; GFI = 0.918 ; AGFI = 0.872 ; CMIIN/DF = 1,206 ; TLI = 0.984 and CFI = 0.987. The results of this study also show that (1) Brand Awareness (X1) has a positive and significant effect on Purchase Decisions (Y) with a critical ratio value (C.R.) of 2,021 greater than 1.96 with a probability value of 0.043 which is smaller than 0, 05 ; (2) Product Quality (X2) has a positive and significant effect on Purchase Decisions (Y) with a critical ratio value (C.R.) of 2,417 which is greater than 1.96 with a probability value of 0.016 which is less than 0.05; (3) Word of Mouth (X3) has a positive and significant effect on Purchase Decision (Y) with a critical ratio value (C.R.) of 5.426 which is greater than 1.96 with a probability value of 0.000 which is smaller than 0.05. So it can be concluded in the results of this study indicate that there is a positive impact of the variable Brand Awareness on Purchase Decisions, Product Quality on Purchase Decisions and Word of Mouth on Purchase Decisions. Keyword : Brand Awareness, Product Quality, Word of Mouth, Sem
Pengaruh Citra Merk, Desain Produk Dan Persepsi Harga Terhadap Keputusan Pembelian Smartphone Samsung Di Kota Bogor Herlan Herlambang; Mumuh Mulyana; Febry Lodwyk Rihe Riwoe
Jurnal Informatika Kesatuan Vol 2 No 2 (2022): JIKES Edisi Agustus 2022
Publisher : LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (371.736 KB) | DOI: 10.37641/jikes.v2i2.1456

Abstract

The purpose of this study was to determine the effect of Brand Image, Product Design and Price Perception on Samsung smartphone Purchase Decisions in Bogor city. The number of samples used in this study amounted to 200 respondents taken from users or those who have used smartphone Samsung. The tool used to collect data is a questionnaire and the data in this study were processed using SPSS version 21. The results of the analysis show that (1) Brand Image has a positive and significant effect on purchasing decisions with a t-count of 6,945, which is greater than t-table 1.65 and a significant value of 0.000 <0.05. (2) Product Design has a positive and significant effect on purchasing decisions with a t-count of 3,708, which is greater than t-table 1.65 and a significance value of 0.000 <0.05. (3) Product quality has a positive and significant effect on purchasing decisions with a t-count of 2,017, which is greater than t-table 1.65 and a significance value of 0.045 <0.05. (4) Brand Image, Product Design and Price Perception together have a positive and significant relationship to Purchase Decisions with an f-count of 29,567, which is greater than f-table 2.65 and a significance value of 0.000 <0.05. Keywords: Brand Image, Product Design and Price Perception on Purchase Decision
Pengaruh Celebrity Endorser Dan Social Media Terhadap Minat Beli Mutiara Erliyantina; Adil Fadillah
Jurnal Informatika Kesatuan Vol 2 No 2 (2022): JIKES Edisi Agustus 2022
Publisher : LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jikes.v2i2.1457

Abstract

Nowadays we have entered the digital world, everything possible can be controlled from any place through the internet network with gadget devices / smartphones. It makes it easier for human mobility in daily activities including in the business world, especially in the field of creative economy, so that this phenomenon further strengthens the world towards the direction of the digital economy. For example, we are simply familiar with email, website usage, applications, online product management, and online transactions. The purpose of this study is to analyze the Influence of Celebrity Endorser And Social Media On The Interests of Buying Case Studies On Tokopedia. The purpose of this research is to analyze the influence of Celebrity Endorser tehadap Buy Interest on Tokopedia. To analyze the influence of Social Media on Buying Interests on Tokopedia.And To analyze the social influence of edia and Celebrity Endorser on Buying Interests on Tokopedia The number of respondents is 130 respondents taken who use Tokopedia. Processed with SPSS version 25, the results of the study is Celebrity Endorser has a positive and significant influence on Tokopedia's Buying Interest. Celebrity Endorser has a significant positive effect on Buying Interest indicated by the value of β = 0.184 and p value or sig. = 0.000, Social Media has a positive and significant influence on Tokopedia's Buying Interest. Social Media has a significant positive effect on Buying Interest indicated by the value of β = 0.783 and p value or sig. = 0.021, Celebrity Endorser and Social Media together have a positive and significant influence on Tokopedia's Buying Interests. Based on the test table F obtained the value of F count of 49,668 and table F of 3.07 thus F count greater than F table or (61,862 > 3.07). The R-Square value is 65.9% while the rest is explained by other variables. Keywords: Social Media, Celebrity Endorser, Buying Interest
Pengaruh Mobile Banking Terhadap Kepuasan Nasabah Muhamad Putera Ismail Antonov; Filani Zikri Hassan; Neni Nurisnaini
Jurnal Informatika Kesatuan Vol 2 No 2 (2022): JIKES Edisi Agustus 2022
Publisher : LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jikes.v2i2.1458

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengertian m-Banking secara umum, mengetahui bagaimana pengaruh layanan m-Banking terhadap kepuasan nasabah. dan untuk mengetahui bagimana pengaruh layanan m-Banking terhadap kepuasan nasabah secara langsung maupun tidak langsung. Jenis penelitian ini adalah penelitian kuantitatif dengan metode deskriptif. Populasi dalam penelitian ini adalah nasabah pengguna m-Banking Bank Mandiri dan Bank Central Asia (BCA). Sampel dianggap sebagai perwakilan dari populasi yang hasilnya mewakili keseluruhan gejala yang diamati. Teknik penarikan sampel yang di gunakan dalam penelitian ini adalah penarikan sampel secara random dengan menggunakan teknik convenience sampling. Hasil dari penelitian ini menunjukkan bahwa kualitas layanan yang terdiri dari reliability, assurance, responsiveness, tangible, dan empathy berpengaruh secara simultan terhadap kepuasan nasabah pengguna mobile banking pada kedua bank yang menjadi objek penelitian, kualitas layanan yang terdiri dari assurance, responsiveness, dan tangible tidak berpengaruh secara parsial, sedangkan variabel reliability dan empathy berpengaruh secara parsial terhadap kepuasan nasabah pengguna mobile banking BCA, Kualitas layanan yang terdiri dari assurance, responsiveness, tangible, dan empathy tidak berpengaruh secara parsial, sedangkan variabel reliability berpengaruh secara parsial terhadap kepuasan nasabah pengguna mobile banking Bank Mandiri.
Pengaruh Gaya Hidup Berbelanja Online, Kemasan Serta Negara Asal Terhadap Keputusan Pembelian Yosua Anugerah Mogea; Sujana Sujana
Jurnal Informatika Kesatuan Vol 2 No 2 (2022): JIKES Edisi Agustus 2022
Publisher : LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (338.394 KB) | DOI: 10.37641/jikes.v2i2.1459

Abstract

This study aims to determine whether the Online Shopping Lifestyle, Packaging, and Country of Origin influence partially and simultaneously on Purchasing Decisions. The population in this study are consumers who have bought at Starbucks Bondongan, Bogor city with a total sample of 250 people. The sampling method used is a non probability sampling method with the type of purposive sampling. The data analysis method uses multiple linear regression to determine the effect of the Online Shopping Lifestyle, Packaging, and Country of Origin on Purchasing Decisions. Data testing was performed using SPSS 20. The results of this study are as follows: (1) The results of multiple regression analysis produce a regression equation: Y = 0.94 + -0.07X1 + 0.132X2 + 0.666X3 + Error or Purchase Decision = 0,94 + -0,07 Lifestyle Shopping Online + 0,132 Packaging + 0,666 Country of Origin. Through this equation it is concluded that every increase or increase of 1 unit in the variables X1, X2, and X3 then Y will increase. While the coefficient of determination (R Square) generated is equal to 0.660 which means that the independent variables (Lifestyle Shopping Online, Packaging, and Country of Origin) have the ability of 65% in explaining the variation of the dependent variable (Purchasing Decision). (2) The simultaneous effect of the three independent variables on the dependent variable is significant as indicated by the calculated F value = 8.239 and the significance value = 0.000. The calculated F value obtained is greater than F table 4.22 and the significance value obtained is less than 0.05 or 5%, so it can be stated that the independent variables (Online Shopping Lifestyle, Packaging, and Country of Origin) together have a significant effect on the dependent variable (Purchase Decision). (3) Variable X1 (Lifestyle Shopping Online) obtained t count of 0.0186 smaller than t table 1.65 and a significance value of 0.0853 or 8.53% greater than 0.05 or 5%, so it can be stated that variable X1 partially (individually) has no effect on the variable Y (Purchase Decision). (4) Variable X2 (Packaging) obtained t count of 2.481 is greater than t table 1.65 and the significance value of 0.014 or 14% is greater than 0.05 or 5%, so it can be stated that the variable X2 partially (individually) influences variable Y (Purchase Decision). (5) Variable X3 (Country of Origin) obtained by t count of 14.416 is greater than t table 1.65 and a significance value of 0.000 or 0% is less than 0.05 or 5%, so it can be stated that the variable X3 is partially (individually ) affect the variable Y (Purchase Decision). Keywords: Online Shopping Lifestyle, Packaging, Country of Origin and Purchasing Decisions
Pengaruh Layanan ATM Setor Tunai Dan M-Banking Terhadap Kepuasan Nasabah Pada Bank Mandiri Bogor Senny Wirantie; Filani Zikri Hassan; Wimpi Srihandoko
Jurnal Informatika Kesatuan Vol 2 No 2 (2022): JIKES Edisi Agustus 2022
Publisher : LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jikes.v2i2.1460

Abstract

The purpose of this study was to study the effect of cash deposit and M-banking ATM services on credit satisfaction at Bank Mandiri Bogor. Some previous studies conducted with different periods, samples, and methods with various results need further research. In addition, researchers also have an interest in conducting further research because in an increasingly evolving era it has made products in the banking sector easier to use and provide improvements for profit. This study consists of two variables, namely independent taken from service products, namely nominal atm deposit and m-banking, and one dependent variable, commercial satisfaction. Primary data were collected using a questionnaire from 100 respondents who constituted income at Bank Mandiri Bogor. Initially, researchers used validity and reliability tests for the questionnaire. Next, the researcher discusses the classics using multiple linear regression with an error margin of 5%. Finally, the researcher assessed the hypothesis using the T-test, the F-test and the coefficient of determination. The results show that 2 independent variables simultaneously have a significant effect on the dependent variable, 71.1%. Keywords: Service, Atm Deposit Tunia, M-Banking, Customer Satisfaction.
Analisis Faktor-Faktor Yang Mempengaruhi Minat Transaksi Pada Penggunaan Teknologi E-Wallet Natasha Natasha; Filani Zikri Hassan; Rini Syarif
Jurnal Informatika Kesatuan Vol 2 No 2 (2022): JIKES Edisi Agustus 2022
Publisher : LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jikes.v2i2.1461

Abstract

This study aims to analyze the factors that influence the interest of transactions on the use of e-wallet. In this study, the independent variable (X) is the perception of benefits, quality, ease of use, and trust and the dependent variable (Y) is the attitude of use. The population taken in this study are active and passive users of the Fintech OVO application. The sampling method taken is non probability sampling with the results of 100 respondents used as samples. While the object of this research is OVO users who have used the OVO electronic wallet several times. The source of the data obtained in this study were the responses of respondents obtained from the results of the questionnaire about the effect of perceived benefits, quality, ease of use, and the confidence distributed to the sample. Scoring by agree-disagree scale technique by developing statements that produce answers to agree-disagree in various ranges of values. The order of scale consists of the numbers 1 (Strongly Disagree) to 5 (Strongly Agree) for all variables. The results of this study indicate that the variables that influence the interests of E-Wallet OVO transactions are the benefits of E-Wallet OVO, the quality of E-Wallet OVO, ease of use of E-Wallet OVO and trust in E-Wallet OVO. Keywords: E-Wallet, transaction interest, fintech, OVO
Penerapan Sistem Informasi Pemerintahan Daerah Berbasis Web di Dinas Perdagangan dan Perindustrian Kota Bogor Muhammad Ziyan Zumar; Lukman Hidayat; Donny Hendry Fahsani
Jurnal Informatika Kesatuan Vol 2 No 2 (2022): JIKES Edisi Agustus 2022
Publisher : LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sistem informasi pemerintahan daerah adalah suatu aplikasi sistem yang mendokumentasikan, mengadministrasikan, serta mengelola data pembangunan daerah dengan menggunakan teknologi informasi sebagai dukungan dalam perencanaan dari evaluasi pembangunan daerah Salah satu faktor pendukung kinerja dalam sebuah instansi pemerintahan adalah dengan tersedianya alat kerja berupa aplikasi sistem yang membantu segala urusan karyawan untuk mempermudah segala aktivitas agar lebih cepat dan efektif. Dinas perdagangan dan perindustrian Kota Bogor merupakan lembaga Pemerintahan yang didirikan untuk menjawab tantangan perkembangan ilmu pengetahuan dan teknologi yang semakin pesat, oleh sebab itu aplikasi sistem informasi pemerintahan daerah sangatlah penting untuk menjawab kemajuan teknologi tersebut. Penelitian ini dilaksanakan di Dinas Perdagangan dan Perindustrian Kota Bogor. Tujuan penelitian ini untuk mengetahui cara mengetahui cara kerja dari aplikasi sistem informasi pemerintahan daerah, Penelitian ini menggunakan metode kualitatif dengan metode penelitian yang yang berfokus pada penerapan aplikasi dan menggali manfaat dari aplikasi sistem informasi pemerintahan daerah untuk mengetahui kinerja aplikasi tersebut agar memudahkan karyawan dalam melakukan pekerjaan menggunakan aplikasi sistem informasi pemerintahan daerah di Dinas Perdagangan dan Perindustrian Kota Bogor.

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