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PASCIDEV: Pasundan Social Science Development
Published by Universitas Pasundan
ISSN : -     EISSN : 2798415X     DOI : 10.56457/pascidev
Core Subject : Social,
Social Sciences
The Pasundan Social Science Development (PASCIDEV) aims to publish articles that show high levels of theoretical insight or empirical analytic work and gives preference to articles that demonstrate engagement on the key issues that face society issues. The Pasundan Social Science Development (PASCIDEV) invites all scholars, researchers, and students to contribute the result of their studies and research in the field of social science which includes social culture, public & social policy, governance & regional autonomy, development economics, politics, communication, sociology, anthropology, taxation, and administration (public & business).
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 112 Documents
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Islamic Religious Education Teachers' Strategies in Implementing Process Differentiation in Islamic Cultural History Learning Maspuroh, Maspuroh; Aminah, Sofiatul
Pasundan Social Science Development Vol. 6 No. 2 (2026): Pasundan Social Science Development (PASCIDEV)
Publisher : Doctoral Program of Social Science Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascidev.v6i2.340

Abstract

This research is motivated by the learning conditions of Islamic Cultural History (ISCR) at SMA Negeri 1 Ciranjang, which still tends to be monotonous and has not adapted to the diverse learning styles of students, resulting in low understanding and motivation to learn. The purpose of this study is to determine the strategies of Islamic Education teachers in implementing process differentiation, its implementation in grade XI, and the form of student understanding of ISCR material. This study uses a qualitative approach with a field study method, through observation, interviews, and documentation techniques. The results show that teachers apply process differentiation strategies through methods such as group discussions and mind mapping that are adapted to student characteristics. The implementation of this strategy has been proven to increase student engagement and understanding. Thus, process differentiation can be an effective approach in creating more adaptive and meaningful ISCR learning.
The Effect Of Sale Proneness On Consumer Response To Quitline-Based Smoking Quit Service Advertisements Sulkifli , Mohammad
Pasundan Social Science Development Vol. 6 No. 2 (2026): Pasundan Social Science Development (PASCIDEV)
Publisher : Doctoral Program of Social Science Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascidev.v6i2.341

Abstract

This study aims to analyze the effect of sales proneness on consumer responses to quitline-based smoking cessation service advertisements. Smoking behavior remains a serious public health problem in Indonesia and globally, so effective communication strategies are needed to encourage behavior change, one of which is through public service advertisements combined with quitline services. This study uses a quantitative approach with a survey method and explanatory research design to test the causal relationship between the sales proneness variable as the independent variable and consumer responses as the dependent variable. Data were collected through a Likert-scale questionnaire from respondents who had been exposed to smoking cessation service advertisements, then analyzed using validity and reliability tests, descriptive analysis, and simple linear regression. The results showed that sales proneness had a positive and significant effect on consumer responses with a significance value of 0.000 < 0.05 and a regression coefficient of 0.65. In addition, the coefficient of determination (R²) value of 0.420 indicates that sales proneness is able to explain 42% of the variation in consumer responses, while the rest is influenced by other factors outside the study. These findings indicate that individuals with a high propensity for persuasive stimuli respond more readily to smoking cessation advertisements, both in terms of attention, attitude, and behavioral intention. Therefore, psychological factors such as sales proneness are crucial in designing more effective and targeted health communication strategies to support smoking reduction efforts in the community.

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