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Research Horizon
Published by Lifescifi
ISSN : 28080696     EISSN : 28079531     DOI : https://doi.org/10.54518/
Core Subject : Economy, Humanities, Education, Art, Social,
Arts Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences
The journal aims to make significant contributions to applied research and knowledge across the globe through the publication of original and high-quality research articles. It publishes original research articles, reviews, mini-reviews, case reports, letters to the editor, and commentaries, thereby providing a forum for reports and discussions on cutting-edge perspectives in social science, art, and humanities. It publishes works from a wide range of fields, including business, economics, education, history, law, criminology, linguistics, political science, public health, psychology, sociology, agriculture, and so on. Kindly learn more in the Author Guidelines on how to organize and prepare manuscripts.
Arjuna Subject : Umum - Umum
Articles 581 Documents
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The Effect of Responsiveness and Perceived Service Quality on Customer Satisfaction in MSMEs Batik in Semarang City Nafisah, Fina Raudlotun; Yunaidi, Eri; Wahyudi, Sugeng
Research Horizon Vol. 4 No. 6 (2024): Research Horizon - December 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.6.2024.386

Abstract

This study aims to analyze the relationship between responsiveness and perceived service quality in relation to customer satisfaction within Micro, Small, and Medium Enterprises (MSMEs) Batik. Responsiveness is defined as the ability of MSMEs to respond quickly and accurately to customer needs and complaints, while perceived service quality refers to how customers perceive the quality of service they receive. A quantitative method was used in this research, with data collected through questionnaires distributed to 200 customers from various MSME sectors batik. The regression analysis results indicate that responsiveness has a positive and significant effect on perceived service quality. In other words, the more responsive MSMEs are in addressing customer needs, the higher the customer perception of the service quality. This improved perception of service quality directly contributes to higher customer satisfaction. These findings emphasize the importance of speed and accuracy in delivering services to enhance customers' positive experiences. Furthermore, the study highlights the importance of improving responsiveness and perceived service quality as key strategies for strengthening customer satisfaction and loyalty in MSMEs. Enhancing both aspects will help MSMEs compete more effectively in a competitive market. Therefore, MSME managers should focus on optimizing responsiveness and perceived service quality to maintain business sustainability and competitiveness.
The Effect of Foreign Ownership, Bonuses, and Company Size on Transfer Pricing Isdiputra, Feisal; Pangestuti, Irene Rini Demi
Research Horizon Vol. 4 No. 6 (2024): Research Horizon - December 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.6.2024.387

Abstract

This study aims to analyze the influence of foreign ownership, bonuses, and company size on a company's decision to use transfer pricing. The research was conducted on 185 manufacturing companies listed on the Indonesia Stock Exchange during the 2019–2023 period. The approach used is a quantitative descriptive method. The results show that bonuses have a negative effect on performance, with a negative coefficient value of -0.003. This indicates that providing bonuses may reduce a company's tendency to use transfer pricing as a strategy. Meanwhile, foreign ownership also has a small negative impact on transfer pricing decisions, with a coefficient value of -0.006 and a significance level of 0.482, indicating an insignificant effect. On the other hand, company size is found to have a significant positive impact on transfer pricing, with a coefficient value of 0.743 and a highly significant level of 0.000. This study provides insights that company size is the dominant factor influencing transfer pricing decisions, while the effects of bonuses and foreign ownership are relatively small and insignificant. These findings contribute to a better understanding of the factors influencing transfer pricing practices in manufacturing companies in Indonesia.
ESG Disclosure's Positive Impact on Financial Performance in Indonesia’s Growth Nurahman, Dany; Majid, Muhammad Abdul; Hersugondo, Hersugondo
Research Horizon Vol. 4 No. 6 (2024): Research Horizon - December 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.6.2024.388

Abstract

This study evaluates the influence of Environmental, Social, and Governance (ESG) disclosure scores on financial performance, with a particular emphasis on Return on Equity (ROE), across 89 companies listed on the Indonesia Stock Exchange (IDX). Amid growing global attention to sustainable business practices, this research seeks to address the role of ESG in driving economic empowerment and sustainable prosperity within Indonesia’s corporate sector. Utilizing a quantitative approach, this study evaluates firm-level data to uncover the relationship between ESG practices and financial outcomes. The analysis reveals that companies with greater ESG disclosure scores consistently exhibit better ROE performance, signifying that sustainable business practices are not only socially responsible but also financially beneficial. The discussion explores how ESG practices help align corporate strategies with stakeholder expectations, fostering greater transparency, improving operational efficiency, and boosting investor confidence. These findings emphasize the significant role of ESG integration in promoting sustainable development and achieving long-term economic growth in Indonesia. Moreover, the study highlights the importance of regulatory frameworks in fostering robust ESG adoption and encouraging responsible investment practices. This research facilitates the literature by offering empirical evidence of ESG’s financial and societal value in Indonesia, advocating for strengthened ESG initiatives as a pathway to sustainable prosperity.
The Utilization of Artificial Intelligence for Financial Inclusion and Business Sustainability Among MSME Operators: Literature Review Sudrajat, Bagas; Johan, Destarika Irene; Kusumawardhani, Amie; Indriani, Farida
Research Horizon Vol. 4 No. 6 (2024): Research Horizon - December 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.6.2024.390

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are a business sector that plays an important role in Indonesia's economy. MSME actors often face challenges in the sustainability of their businesses, both in terms of innovation and competitiveness, especially in the current digital era, which requires MSME actors to understand rapidly evolving technology. In the current technological development, the utilization of Artificial Intelligence (AI) can assist in various aspects of daily life. MSME actors can develop their businesses with the help of AI for decision-making and to take part in the financial sector, which ultimately improves business sustainability and more broadly increases economic growth. However, AI has not been widely utilized by MSMEs in Indonesia. The research method employed in this study is a literature review, which is a review or summary of previous research findings on the utilization of AI for financial inclusion and business sustainability in the MSME sector. This study presents an overview of the benefits and challenges of AI for MSME actors, as well as its impact on improving business sustainability and increasing economic growth.
The Role of Digital Technology in Enhancing Business Productivity in Indonesia: A Study on Bank Rakyat Indonesia Pertiwi, Rizky Maulani; Indriani, Farida
Research Horizon Vol. 4 No. 6 (2024): Research Horizon - December 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.6.2024.391

Abstract

The acceleration of digital transformation has become a crucial element in adapting to the needs of the times. According to a Deloitte survey, 67% of companies that implement digital transformation have proven to be superior compared to competitors that have not adopted digitalization, especially during the Covid-19 pandemic. As one of the leading banks, BRI is also actively promoting digital transformation. Since setting its vision to become The Most Valuable Banking Group in Southeast Asia & Champion of Financial Inclusion by 2025, BRI has consistently strengthened the digitalization aspect within the company. This research employs a qualitative descriptive approach to provide a comprehensive overview of digital transformation strategies and their impact on the company's competitiveness. The main findings of this study indicate that accelerating digital transformation is essential for helping companies adapt to changes and maintain competitive advantage. This research contributes significantly by highlighting the importance of digital transformation as a key strategy for maintaining competitiveness in the era of technological disruption. Moreover, this study supports strategic decision-making for companies, particularly in the banking and financial sectors like BRI, which focuses on strengthening digitalization as part of its long-term vision. These findings also serve as a guide for business leaders in designing effective digital transformation policies for the future.
The Effect of E-Payment on Global Consumers: A Systematic Literature Review Kurniawan, Adiq Riyan; Prasetyo, Dimas Dwi; Indriani, Farida
Research Horizon Vol. 4 No. 6 (2024): Research Horizon - December 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.6.2024.392

Abstract

The development of electronic technology has greatly influenced the paradigm shift in payment transactions, leading to the emergence of a payment method known as Electronic Payment (e-Payment) which is an innovation in payment transactions in this modern era. Strong and widespread connectivity plays an essential role in driving a significant transformation in the financial market and operations. Digitalization and the utilization of the internet have made the global economic system more advanced and practical, thus boosting economic growth. This research aims to examine the implementation of e-payment among consumers globally and its impact on business growth, economic growth, and productivity. This study investigates the key factors influencing patterns and trends in the implementation of e-payments. This research employs a systematic literature review related to implementation of e-payment and its influence on business growth, economic growth, and productivity, including articles published from 2020 to 2024 to ensure relevant findings. The results of this study are expected to confirm the significance of e-payment implementation on business growth, economic growth, and productivity.
Artificial Intelligence for Marketing: Systematic Literature Review Dianti, Annisa Rahma; Mualifah, Teti; Dirgantara, I Made Bayu
Research Horizon Vol. 4 No. 6 (2024): Research Horizon - December 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.6.2024.393

Abstract

This journal performs a Systematic Literature Review on Artificial Intelligence (AI) in marketing and its impact on various business aspects, innovation, and customer engagement. Artificial Intelligence in marketing refers to the combination of data analytics, machine learning and automation in marketing strategies to enhance decision-making, personalization, and consumer experiences. Currently, the rapid advancement of technology has heightened public interest in Artificial Intelligence applications, encouraging companies to adopt AI-driven marketing practices. This journal systematically reviews the literature related to Artificial Intelligence in marketing, focusing on its impact on business performance, efficiency, and customer interaction. The literature review utilizes the Watase Uake Website, initially gathering 143 articles published from 2019 to 2024, from which 57 journals were analyzed using specific criteria. This journal serves as a valuable resource for the development of future research, particularly in the areas of Artificial Intelligence applications in marketing and their implications for business and consumer engagement.
The Role of Value Alignment as a Mediator Between Halal Products and Repurchase Intention Sylvani, Aurora Bella; Djastuti, Indi
Research Horizon Vol. 4 No. 6 (2024): Research Horizon - December 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.6.2024.394

Abstract

The purpose of this study is to overcome the inconsistency of research results between Halal Products and Repurchase Intention, so this study uses the role of value congruence as a mediator between halal products and repurchase intention in Wardah cosmetic customers in Central Java. The variables of this study are Halal Products (HP) as an antecedent, Value Congruence (VC) as a mediator, and Repurchase Intention (RI) therefore. The sampling technique in this study is purposive sampling. The sample used in this study was 240 respondents. The data in this study will be analyzed using a structural equation model (SEM-PLS) using the Smart PLS 3 program. The results of this study found that Value Congruence can mediate between Halal Products and Repurchase Intention. Other findings from this study are that Halal Products have a direct positive effect on Repurchase Intention, Halal Products have a direct positive effect on Value Congruence, and Value Congruence has a direct positive effect on Repurchase Intention. This study is expected to contribute to the Self-Congruence Theory approach. In addition, the results of this study also offer important insights for halal product managers.
The Effect of eWOM on Social Media in Purchasing Decisions: Systematic Literature Review Khairunisa, Jihan; Saputri, Lufiana; Yuniawan, Ahyar; Kusumawardhani, Amie
Research Horizon Vol. 4 No. 6 (2024): Research Horizon - December 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.6.2024.395

Abstract

This study examined, in some way, the Millennial and Z Generation's use of previously owned goods. Just a sprinkle of focus on eWOM, a topic not easily visible, has been made. This eWOM, just to clarify, stands for electronic word-of-mouth, a concept circulating on social network platforms that influences purchase choices. Eco-friendliness is under scrutiny in our current environment; therefore, the younger demographic's inclination is leaning towards purchasing secondhand items due to their green attributes. A survey of literature has been undertaken, which strangely uncovers observations like worries over the environment, the impact of society, and product quality judgment. These discoveries are somewhat correlated to information absorption and prospective buying inclination. One cannot ignore the finding relating to eWOM—that it holds a significant influence over the MZ Generation's transaction habits. Recommendations received from comrades or critiques present in the online realm assist in garnering trust and influencing their perspectives concerning product quality. Environmental awareness and the societal mark of approval bear significance in their decision-making process. Through grasping these layers of complexity, marketing strategies may need modification; most likely, it will promote better engagement with this MZ generation to encourage sustainable consuming practices.
Macroeconomic Stability, Financial Inclusion, and Financial Literacy towards Economic Growth in Indonesia: Systematic Literature Review Dewi, Dina Rizkia; Nugraha, Arindra Adhi; Wahyudi, Sugeng
Research Horizon Vol. 4 No. 6 (2024): Research Horizon - December 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.6.2024.397

Abstract

This article examines the influence of macroeconomic stability, financial inclusion, and financial literacy on Indonesia's economic growth, which is currently a major issue along with the increasing number of people who are entangled in online and illegal money loans, online gambling, and fraud that are financially detrimental. The purpose of this study is to see the influence of disturbed stability, including those caused by the above problems. This article uses a literature review method by reviewing several references sourced from previous studies that raise similar topics. Based on the sources that have been collected, reviewed, and analyzed, the results of this study found that financial stability is a significant factor in creating Indonesia's economic growth, especially in terms of financial inclusion and financial literacy. Based on the findings of this study, the government's role is needed in eradicating online gambling and illegal financial loan service providers and increasing the implementation of programs to improve the financial literacy of the Indonesian people. In addition, this study also suggests that financial inclusion should be promoted to maintain economic growth.

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