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Jurnal Informatika Ekonomi Bisnis

infeb
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Published by Asia Pacific Network for Sustainable Agriculture, Food and Energy

ISSN : 27148491 EISSN : 27148491 DOI : https://doi.org/10.37034/infeb

Core Subject : Economy,

Economics, Econometrics & Finance

The Jurnal Informatika Ekonomi Bisnis (INFEB) is an interdisciplinary journal. It publishes scientific papers describing original research work or novel product/process development. The objectives are to promote an exchange of information and knowledge in research work, and new inventions/developments on the use of Informatics in Economics and Business. This journal is useful to researchers, engineers, scientists, teachers, managers, and students who are interested in keeping a track of original research and development work being carried out in the broad area of informatics in economics and business through a scholarly publication.

Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)

Articles 625 Documents

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Pengaruh Store Atmosphere, Price dan Service Quality terhadap Minat Beli Konsumen Pada Cooffee Shop Kopi Asrul
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 1 (March 2023)
Publisher : SAFE-Network

This type of research is descriptive and quantitative research, because this research is used to provide an objective description or description of a situation. This study aims to see the effect of Store Atmosphere on Purchase Intention, the effect of Price on Purchase Intention, the effect of Service Quality on Purchase Intention and see the effect of Store Atmosphere, price, Service Quality on purchase intention. This research was conducted in the form of interviews and distributing questionnaires. The population in this study were all consumers who had made a purchase at least once at a coffee coffee shop from the heart of Pariaman City. The sample in this study were 49 respondents, the sampling technique used incidental sampling or sampling technique based on chance. This study uses hypothesis testing, the results of this study indicate that partially Store Atmosphere does not have a significant effect on purchase intention because the value of ttab>thit (1.6772> 0.174), price has a significant effect on purchase intention because ttab<thit (1.6772<13.906 ) and service quality have a significant effect on purchase intention because ttab<thit (1.6772<3.573). While simultaneously Store Atmosphere, price, service quality have a significant effect on purchase intention because fhit>ftab (156.543 > 1.6772). Based on the results of the Determination test (R2), it was found that the contribution of the independent variables Store Atmosphere (X1), price (X2), and service quality (X3) to purchase intention (Y) was 91.3%, this shows that the influence between the variables is very high. strong because the greater the Rsquare number the stronger the influence between these variables.

Analisis Faktor yang Mempengaruhi Minat Beli pada Marketplace Online di Kota Batam Novitasari, Indah; Cuandra, Fendy
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

This study aims to determine the factors that influence consumer purchase intention in the online marketplace in Batam City. The independent variables proposed in this study include trust, convenience, customer service, hedonic motives, and usefulness motive, which are mediated by the attitude towards online shopping and moderated by trust in website. The research methodology used is quantitative. The data used is primary data from the results of a survey using an online questionnaire with 300 respondents. The analytical method used is the Structural Equation Model method using SmartPLS 3 software. The results of this study found that trust and convenience did not have a significant positive effect on attitudes toward online shopping. Consumer service, hedonic motives, and usefulness motives have a significant positive influence on attitude toward online shopping. Attitude toward online shopping affects purchase intention. Trust in website does not provide a moderating effect between attitudes toward online shopping and purchase intention. From the results of our research, it can be seen that consumer service, hedonic motives, and usefulness motives have a role in shaping consumer attitudes toward online shopping. Then the attitude will determine the purchase intention for products sold in online marketplaces.

Denda dalam Pembiayaan Bai’ Bitsaman Ajil Menurut Perspektif Fiqh Muamalah Achruh, Andi Athifah Amalia
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

Bai' Bitsaman Ajil is a ba'I (sale and purchase) transaction in which the bank is the seller and the customer is the buyer. BBA is a sale and purchase transaction of services or goods where the original price is added to the profit submitted and the nominal is agreed between the buyer and the seller. This study aims to further discuss Fine in Financing Bai' Bitsaman Ajil according to the Fiqh Muamalah Perspective. This study uses descriptive qualitative methods to describe events (phenomena) or conditions of the observed object. The application of fines to BBA transactions can be carried out but with the aim of protecting the rights of financiers and according to the DSN-MUI fatwa Number 17/DSNMUI/IX/2000 concerning penalties in the form of fines for financing recipients who are able but delay or take time to fulfill their obligations.

Pengaruh Social Media Marketing Tiktok dan Kualitas Produk terhadap Keputusan Pembelian Produk Camille Beauty Permatasari, Aulia Nur Indah; Hidayat, Agus Maolana
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

Currently, the trend of the Indonesian cosmetic industry is growing quite rapidly, especially in the skin care sector, so that competition in the skincare sector is becoming very tight. continue to increase. Camille Beauty is a beauty production company founded in 2018 and is one of the recommended products. Using Tiktok as a social media marketing platform to promote products sold to attract consumers to decide to buy Camille Beauty products. The purpose of this research was to find out and analyze how Tiktok's Social Media Marketing and Camille Beauty's Product Quality, to find out the Purchase Decision on Camille Beauty's Products, and to find out the Effect of Tiktok's Social Media and Product Quality on Camille Beauty's Purchase Decisions. This type of research is a quantitative method and uses descriptive data analysis. Sampling using non-probability sampling method. A total of 100 respondents. The data analysis technique used in this study is multiple linear regression analysis using IBM SPSS Statistics 26 software. The results obtained based on this research are that the social media marketing platform TikTok has a significant effect on purchasing decisions, product quality has a significant effect on purchasing decisions, and social media marketing on the tiktok platform and product quality have a significant effect on purchasing decisions.

Pengaruh Variabel Makroekonomi terhadap Investasi Asing Langsung di Indonesia Randa, Fradya
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

This study aims to analyze the short-term and long-term relationships between macroeconomic variables and the flow of Foreign Direct Investment (FDI) in Indonesia from 1982 to 2021. The analysis model used is johansen-juselius co-integration and error correction model (ECM. This study found a cointegration relationship between macroeconomic variables and FDI inflows. Money supply is a factor that influences FDI inflows in the short and long term. Meanwhile, inflation and trade openness have a negative effect in the long term. Market size affects FDI inflows only in the short term. This finding has implications that the government needs to maintain the stability of macroeconomic variables to increase FDI inflows.

Covid-19 Pandemic: The Impact of Product Diversity, Price, Word of Mouth, and Purchase Intention on Impulse Buying Tendency Oktandani, Nafania Annisa; Sholahuddin, Muhammad
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

This study examines the influence of product diversity, price, and word of mouth on impulse buying tendencies during the COVID-19 pandemic. The study also explores the role of purchase intention as a mediator in this relationship. The research method employed is both descriptive and causal, with a quantitative approach and primary data collection through interviews, observations, and questionnaires. The sample population consists of consumers of Bluder Cokro Madiun, selected using purposive non-probability sampling. The study employs SEM using PLS to analyze the data and determine the mediating effect. The findings reveal that product diversity has no significant impact on purchase intention, while price and word of mouth have a positive and significant influence. Furthermore, purchase intention positively and significantly affects impulse buying tendencies. This study makes a significant contribution to the knowledge of consumer behavior during the COVID-19 pandemic. The research findings provide insights into how product diversity, price, and word of mouth affect consumers' impulse buying tendencies, and the role of purchase intention as a mediator. This study's findings are valuable for producers and marketers in formulating effective marketing strategies and pricing policies that align with consumer behavior during pandemics. Consumers can also benefit from this study by gaining a better understanding of how their purchase decisions are influenced by product diversity, price, and word of mouth, and their implications for impulse buying. Overall, this study has important practical implications for the marketing industry, particularly during times of crisis.

Pengaruh Tingkat Risiko Environmental Social Governance (ESG) dan Leverage terhadap Kinerja Perusahaan Pada Indeks IDXESGL Tahun 2020-2022 Purwitasari, Dinda; Sumardi; Larasati, Meita
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

This study examines the impact of the ESG risk level and Leverage ratio on the performance of companies included in the IDXESGL index in 2020-2022. This study uses financial reports from companies including the IDXESGL index in 2020-2022 on the Indonesian Stock Exchange in the last 3 years. This type of research is cross-sectional, and the sampling method used is purposive sampling. Descriptive analysis, t-test, correlation, and regression were performed to support the research objectives. SPSS was used for analysis. Based on the regression results, there is no significant effect between the level of ESG risk and company performance. However, there is a significant effect between leverage and company performance. As well as together the risk level of ESG and Leverage have a significant influence on company performance. This research is limited to companies included in the IDXESGL index in 2020-2022 and cannot highlight companies that are not included in the index.

Pengaruh Environmental Regulation terhadap Environmental Performance Melalui Mediasi Corporate Social Responsibility Zaim, Ryanda Luthfi; Lukman, Syukri; Syafrizal
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

Efforts to realize a sustainable palm oil industry from upstream to downstream encourage companies to implement environmental regulations and corporate social responsibility that are carried out by multiple parties in the palm oil industry sector. This study aims to prove the effect of environmental regulation and corporate social responsibility on environmental performance, as well as to provide a mediating effect of corporate social responsibility on the relationship between environmental regulation and environmental performance. Data collection is done through the sustainability report of each company. Based on the results of testing the hypothesis found that environmental regulations have a positive but not significant effect on environmental performance, environmental regulations have a positive and significant effect on corporate social responsibility, corporate social responsibility has a positive and significant effect on environmental performance, and corporate social responsibility mediates the relationship between environmental regulations with environmental performance in oil palm plantation companies in Indonesia.

Strategi Aliansi Bank Nagari dalam Menghadapi Disrupsi Teknologi Fintech Mayasari, Anggi Puspita; Pujani, Vera; Hamidi, Masyhuri
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

The purpose of this study was to determine Bank Nagari's leading business segment, the type of Fintech and the collaboration model most suitable for Bank Nagari. This type of research is a case study with a descriptive qualitative approach. Research respondents are strategists or decision makers at Bank Nagari. This study uses primary data obtained from respondents' answers in the form of filling out questionnaires and interviews, namely data obtained directly from the object of research. The data analysis technique uses the Quantitative Strategic Planning Matrix (QSPM) to select alternative strategies which include Internal Factor Evaluation (IFE) matrix analysis, External Factor Evaluation (EFE) matrix analysis, weighting, rating determination and multiplication of weights with ratings. The results showed that the value of selecting the bank's business segments, namely MSME and Commercial, was the most attractive alternative strategy or had the highest average TAS score of the other alternative strategies (5.784), the value of choosing the type of Fintech P2P Lending was the most attractive alternative strategy or had a total score The highest average TAS of the other strategic alternatives (5.310), the value of selecting the Channeling as collaboration model is the most attractive strategic alternative or has the highest average Total TAS score of the other strategic alternatives (5.199).

Pengaruh Merek Dagang dan Negara Asal (County of Origin) terhadap Sikap Konsumen dalam Memilih Produk Handphone Putri, Helva Diansyah; Imsar
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

Consumer attitudes are closely related to the purchase of a product, a brand that becomes a product identity is very influential on the image of the brand. This study aims to determine the effect of brands and also country of origin on consumer attitudes in choosing handphone products for students of the Faculty of Islamic Economics and Business (FEBI), State Islamic University of North Sumatra (UINSU). The population in this study was 1,128 people and a sample of 93 FEBI students in class 2019. The technique used in this study was a random sampling technique. And the data analysis uses multiple linear regression, but before carrying out the regression it is necessary to test between variables using the classic assumption test, then do the t test and f test to find out whether there is influence of trademarks and country of origin on consumer attitudes in choosing handphone products. In this study, the results of multiple linear regression analysis contained in the coefficient of determination table can be seen that the R Square is 0.729 or 72.9%. This means that 72.9% of the independent variables (trademarks and country of origin) affect the dependent variable (consumer attitudes). In this research, trademarks have a more significant effect on explaning the dependent variabel (consumer attitude) compared to the country of origin, this is because trademarks are the most important thing that consumers will see in choosing the product they want or need.

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Arrianda Mardhika Adif

Contact Email
jmraahome@gmail.com

Phone
+6287895670026

Journal Mail Official
infeb03@gmail.com

Editorial Address
Kampus UNAND Limau Manis Padang

Location
Kota padang,

Sumatera barat

INDONESIA

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Arrianda Mardhika Adif

Contact Email jmraahome@gmail.com

Phone +6287895670026

Journal Mail Official infeb03@gmail.com

Editorial Address Kampus UNAND Limau Manis Padang

Location Kota padang, Sumatera barat INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Arrianda Mardhika Adif

Contact Email
jmraahome@gmail.com

Phone
+6287895670026

Journal Mail Official
infeb03@gmail.com

Editorial Address
Kampus UNAND Limau Manis Padang

Location
Kota padang,

Sumatera barat

INDONESIA