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Jurnal Informatika Ekonomi Bisnis

infeb
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Published by Asia Pacific Network for Sustainable Agriculture, Food and Energy

ISSN : 27148491 EISSN : 27148491 DOI : https://doi.org/10.37034/infeb

Core Subject : Economy,

Economics, Econometrics & Finance

The Jurnal Informatika Ekonomi Bisnis (INFEB) is an interdisciplinary journal. It publishes scientific papers describing original research work or novel product/process development. The objectives are to promote an exchange of information and knowledge in research work, and new inventions/developments on the use of Informatics in Economics and Business. This journal is useful to researchers, engineers, scientists, teachers, managers, and students who are interested in keeping a track of original research and development work being carried out in the broad area of informatics in economics and business through a scholarly publication.

Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)

Articles 625 Documents

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Strategi Pengembangan dalam Pemberdayaan Masyarakat Pesisir Tanjung Leidong Melalui Pengelolahan Udang Menjadi Kerupuk Udang BatuBara, Indah Wulan Sari; Nasution, Annio Indah Lestari
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

This research aims to determine the development strategy in empowering coastal communities. The research method used is a qualitative method with a descriptive approach. The location of this research is in the village of Tanjung Leidong. Determination of informants using a purposive technique. Data collection is done by observation, interviews and documentation. Data analysis was carried out by reducing data, presenting data, and drawing conclusions. Data validity uses triangulation techniques. Based on the research results, the development strategy for empowering coastal communities in Tanjung Leidong uses the concept of local community development, namely through the processing of shrimp into shrimp crackers. The development of the shrimp cracker business in Tanjung Leidong Village is proven to be able to improve the community's economy, therefore, the processing of shrimp crackers is important to pay attention to to maintain the quality of the shrimp crackers.

The effect of Ease of Use, Seller Reputation, and Perceived Usefulness On Brand Loyalty with Satisfaction as a Mediating Variable Dilan Raihan; Soepatini
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

This study is to determine the effect of customer satisfaction in building brand loyalty through customer satisfaction, ease of use, seller reputation, and perceived usefulness. The population of this study, which employs quantitative research techniques, consists of Surakrarta-based customers of online marketplaces. Purpose Sampling was the method of sampling employed in this investigation. They employed 127 respondents. The information used in this study came through the distribution of questionnaires. Partial Least Square (PLS) data analysis using SMARTPLS software is the method used in this study. According to the findings of this study, Brand Loyalty is not positively and significantly impacted by Seller Reputation, Perceived Usefulness, or Ease of Use. A favorable and considerable impact on satisfaction is provided by the ease of use, seller reputation, and perceived usefulness. Brand Loyalty is positively and significantly impacted by satisfaction. Ease of Use, Seller Reputation, and Perceived Usefulness cannot be mediated by satisfaction in determining brand loyalty.This research contributes to increasing knowledge in the sector of selling used products through online platforms, because one of the challenges faced by the MSME industry is the use of technology in its business processes. The use of technology can facilitate business activities such as, means of promotion and facilitate transactions because this convenience is used by umkm industry business actors and consumers in the use of technology.

Pengaruh Sektor Pariwisata terhadap Pendapatan Asli Daerah Provinsi Sumatera Barat Sumarni, Leli; Yeni, Nini Syofri; Alfarudzi, Muhammad Fiqih
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

This study aims to analyze the influence of the tourism sector on Original Local Revenue of West Sumatra Province. This study will analyze how the influence of independent variables (number of tourist attractions, number of domestic tourists, number of restaurants and restaurants, and number of hotels and inns) on the dependent variable (Original Local Revenue) in West Sumatra Province. This study uses a quantitative method in the form of multiple regression analysis with panel data. The data used in this study is panel data for 5 years, namely from 2016 to 2020 obtained from the Central Statistics Agency (BPS) of West Sumatra Province. The results of the analysis using a fixed effect model approach show that the variable number of tourist objects had no effect nor was it significant on Original Local Revenue, the number of domestic tourists had a positive but not significant effect on Original Local Revenue, the number of hotels and inns, the number of restaurants and restaurants had a significant effect on increasing Original Local Revenue of West Sumatra Province.

Pengaruh Kualitas Produk, Citra Merek, Harga, dan Promosi terhadap Minat Beli Produk Second Brand Saputro, A.ang Wahyu; Irawati, Zulfa
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network

This study aims to determine the effect of product quality, brand image, price and promotion on the purchase intention of Second Brand products among consumers in Surakarta. In recent years, many people have wanted to buy Second Brand products. This resulted in a change in sales volume for Second Brand products in Surakarta. This research is a quantitative research, involving 200 community respondents in Surakarta. The data in this study were collected by means of a questionnaire via a Google form using a Likert measurement scale. The data analysis technique of this study used multiple linear regression with the SPSS version 21 program. The results of this study indicate that product quality has a significant effect on purchase intention, brand image has a significant effect on purchase intention, price has a significant effect on purchase intention and promotion has a significant effect on purchase intention. The results of the F test calculations show that Product Quality, Brand Image, Price, and Promotion have a simultaneous effect on the intention to buy Second Brand Products in Surakarta.

Pengaruh Strategi Pemasaran Digital, Harga dan Kualitas Produk terhadap Kepuasan Pelanggan Mie Gacoan Setiawan, Deni; Irawati, Zulfa
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network

This study aims to determine the effect of digital marketing strategy, the price offered, product quality on customer satisfaction Mie Gacoan in Surakarta. In recent years, many students have been interested in buying Gacoan Noodles. This resulted in an increase in the sales volume of Gacoan Noodles in Surakarta, as well as the addition of new branches in various Surakarta areas. This research is a quantitative research, involving 200 student respondents in Surakarta. The data in this study were collected using a questionnaire via a Google form using a Likert measurement scale. The data analysis technique of this study used multiple linear regression with the SPSS version 21 program. The results showed that the Digital Marketing Strategy had a significant effect on customer satisfaction on Mie Gacoan in Surakarta, Price had a significant effect on customer satisfaction on Mie Gacoan in Surakarta, Product quality had a significant effect on customer satisfaction Gacoan noodles in Surakarta. The coefficient of determination with Adjusted R2 is 56.1%, this means that the independent variables in the model (digital marketing strategy, price, and product quality) explain the variation in customer satisfaction of Mie Gacoan in Surakarta by 55.1%.

Pengaruh Lifestyle, Kelompok Referensi, Atribut Produk terhadap Keputusan Perpindahan Merek Mulyani, Sri; Murni, Yanti; Putri, Maharani
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

Partially liftstyle has a positive and significant effect on brand switching with a calculated tvalue of 2.944 >ttable of 1.98 and a significant value of 0.004 <0.05. Partially the reference group has a positive and significant effect on brand switching with a tcount of 4.127 >ttable of 1.98 and a significant value of 0.000<0.05. Partially product attributes have no effect on brand switching with a t-value of 1.110<t-table of 1.98 and a significant value of 0.270>0.05. Simultaneously lifestyle, reference groups and product attributes have a positive and significant effect on brand switching with an Fcount of 87.221>Ftable of 2.70 and a significant value of 0.000<0.05. Then the hypothesis is accepted. The R2 test results in this study obtained an R2 value of 0.740. This shows that the influence of the independent variable on the dependent variable is 74%, while the remaining 26% is influenced by other factors not examined in this study.

Pengaruh Biaya Overhead Pabrik dan Biaya Tenaga Kerja Langsung terhadap Hasil Penjualan Pada Usaha Loyang Pak May Padang Oktaviani, Nichy; Mardianto, Dedi; Handayani, Deby
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

This study aims to determine the effect of factory overhead costs and direct labor costs on sales results in Pak May Padang's baking pan business. Taking this title is based on the phenomenon that many business actors do not understand the calculation of production reports so that sales results are not clear, as we can see for ourselves business actors often neglect recording financial reports, the need to know sales results so that they can determine the number of products to be produced and sold in more detail. This study uses a type of quantitative research. The data taken is in the form of secondary data by conducting direct interviews with business owners, by preparing question materials and looking at records of factory overhead costs and direct labor costs during the period 2018 to 2022. This study conducted a classic assumption test, hypothesis testing using SPSS version 21. With the results of the study stating Seeing the results of the tests that have been carried out proves that partially Factory Overhead Costs have a significant effect on Sales Results, direct labor costs have no significant effect on sales results and simultaneously both variables have a significant effect on Sales Results, and can also be seen Adjusted R Square of 0.501 or 50.1% This means that 50.1% of the Sales Results variable is influenced by Factory Overhead Costs and Direct Labor Costs, the remaining 49.9% is influenced by other variables outside of this research variable.

Pengaruh Citra Merk dan Inovasi Produk terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan Sebagai Variabel Mediasi Pada Konsumen Indomie di Surakarta Pradana, Muhammad Aldilo Ihza; Achmad, Nur
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

In the current era of rapid development, it has an impact on the development of increasingly developed and competitive business types, which requires companies to always strive to increase market share and reach consumers. This study aims to determine the effect of brand image and product innovation on customer loyalty with customer satisfaction as a mediating variable for Indomie consumers in Surakarta. Respondents in this study were 140 respondents who were conducted through online surveys with Google forms. The sampling technique used purposive sampling technique. Test the validity and reliability using smart PLS analysis on the outer model. Hypothesis testing uses the smartPLS inner model. The results of the analysis show that customer satisfaction partially mediates the relationship between brand image and product innovation on customer loyalty.

Pengaruh Motivasi dan Disiplin terhadap Prestasi Belajar Mahasiswa Jurusan Manajemen Universitas Sumatera Barat Sudirman
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network

This Research Aims to Know The Influence of Motivation and Discipline On Student Achievement Management Department, University of West Sumatra. Taking this title is based on the lack of learning motivation of students majoring in management compared to students in other majors so that discipline is not well implemented and student learning achievement when compared to students in other majors such as accounting, health etc. This study uses a type of quantitative research. The data taken is in the form of primary data by distributing questionnaires to students majoring in management at the University of West Sumatra. This study conducted research instrument tests, classical assumption tests, hypothesis testing using SPSS version 21. With the results of the research stating that seeing the results of the tests that have been carried out proves that partially or simultaneously both variables have a significant effect, and it can also be seen that Adjusted R Square is 0.522 or of 52.2% This means that 52.2% of learning achievement variables are influenced by motivation and discipline, the remaining 47.8% are influenced by other variables outside of this research variable.

Impact of Microfinance on Fertilizer Use in the Ayeyarwady Region, Myanmar Yee, Hnin Wut; Ridwan, Endrizal; Muharja, Fajri; Kamarni, Neng
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

This research aims to analyze the impact of microfinance on fertilizer use and the amount of loan in the Ayeyarwady area, Myanmar. This study uses a quantitative technique as an analytical approach, utilizing data from a farmers' household survey conducted in 2015 as secondary data. Secondary data from a village tract in Myanmar's Ayeyarwady area. The overall frequency of gender of the household, education level of the household, age of the household, percentages of loan amount from each family, and average cost of usage per acre are all survey data used in this study. The outcome revealed the microfinance institution, as well as the overall proportion of demographic respondents from the Ayeyarwady area. An assessment into how the money was utilized in agricultural output, on the other hand, revealed that the respondents from credit beneficial used at all of the loan for agricultural purpose. The findings of this study must reveal the impact of microfinance on fertilizer use, as well as the strengths and shortcomings of microfinance. The results indicated the microfinance institution as well as the general proportion of demographic respondents from Ayeyarwady. An examination of how the money was used in agricultural production, on the other hand, found that credit advantageous respondents used at all of the loan for agricultural purposes. This study's findings must indicate the impact of microfinance on farmers.

Page 17 of 63 | Total Record : 625

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Arrianda Mardhika Adif

Contact Email
jmraahome@gmail.com

Phone
+6287895670026

Journal Mail Official
infeb03@gmail.com

Editorial Address
Kampus UNAND Limau Manis Padang

Location
Kota padang,

Sumatera barat

INDONESIA

Abstract

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Arrianda Mardhika Adif

Contact Email jmraahome@gmail.com

Phone +6287895670026

Journal Mail Official infeb03@gmail.com

Editorial Address Kampus UNAND Limau Manis Padang

Location Kota padang, Sumatera barat INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Arrianda Mardhika Adif

Contact Email
jmraahome@gmail.com

Phone
+6287895670026

Journal Mail Official
infeb03@gmail.com

Editorial Address
Kampus UNAND Limau Manis Padang

Location
Kota padang,

Sumatera barat

INDONESIA