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Jurnal Informatika Ekonomi Bisnis
Published by Asia Pacific Network for Sustainable Agriculture, Food and Energy
ISSN : 27148491     EISSN : 27148491     DOI : https://doi.org/10.37034/infeb
Core Subject : Economy,
Economics, Econometrics & Finance
The Jurnal Informatika Ekonomi Bisnis (INFEB) is an interdisciplinary journal. It publishes scientific papers describing original research work or novel product/process development. The objectives are to promote an exchange of information and knowledge in research work, and new inventions/developments on the use of Informatics in Economics and Business. This journal is useful to researchers, engineers, scientists, teachers, managers, and students who are interested in keeping a track of original research and development work being carried out in the broad area of informatics in economics and business through a scholarly publication.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 625 Documents
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Exploring the Impact of Digital Transformation on Brand Loyalty in Emerging Markets Rahmayeni, Zulwida; Khairi, Awalul; Susanti, Erna
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1338

Abstract

This study examines the impact of digital transformation on brand loyalty in emerging markets, where digital adoption is expanding but remains uneven across consumer segments. The research aims to analyze whether digital transformation initiatives contribute to stronger brand loyalty by enhancing consumer experiences and long-term engagement. A quantitative research design is employed using a cross-sectional survey of consumers who interact with brands implementing digital platforms, mobile applications, and online engagement tools. Data are collected through a structured questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the proposed relationship. The results indicate that digital transformation has a positive and statistically significant effect on brand loyalty, demonstrating that higher levels of perceived digital integration and responsiveness are associated with stronger consumer commitment and repeat purchase intentions. The findings highlight that digital transformation functions not only as an operational improvement but also as a strategic instrument for strengthening brand–consumer relationships. This study provides practical insights for firms in emerging markets to position digital transformation as a core branding strategy and contributes empirically to the limited literature on digital transformation and brand loyalty within emerging market contexts.
HR 5.0: Digital Transformation of Human Resources in the Age of Artificial Intelligence Rahmatullah, Reska; Novrianto, Andry; Iskandar, Silvia
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1346

Abstract

This study examines the transformation of Human Resource Management toward the Human Resources 5.0 paradigm in the context of artificial intelligence adoption. The paper aims to analyze how AI-driven technologies reshape HR functions, managerial practices, and economic value creation while maintaining a human-centered orientation. Using a qualitative conceptual research design, the study relies on secondary data derived from peer-reviewed journal articles, scholarly books, and institutional reports related to artificial intelligence, digital HRM, and organizational performance. The collected data are analyzed through thematic analysis to identify recurring patterns concerning HR performance outcomes, managerial and economic implications, ethical challenges, and strategic alignment. The results indicate that artificial intelligence enhances HR efficiency, decision accuracy, and strategic workforce alignment when integrated within HR 5.0 principles. AI adoption also contributes to cost efficiency and optimized human capital utilization, while introducing challenges related to data privacy, algorithmic bias, and organizational readiness. The study concludes that HR 5.0 represents a holistic transformation that requires balancing technological innovation with ethical governance, managerial capability, and human-centered management. These findings provide conceptual insights for organizations seeking sustainable and responsible HR transformation in the digital era.
Human Capital Quality and Marketing Performance: A Strategic Management Perspective Gustia, Leni; Aswin, Ullya Rahmi; Sari, Fitrah
Jurnal Informatika Ekonomi Bisnis Vol. 8, No. 1 (March 2026): Accepted
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v8i1.1347

Abstract

This study examines the influence of human capital quality on marketing performance from a strategic management perspective. In an increasingly competitive business environment, organizations are required to leverage internal strategic resources to achieve superior marketing outcomes. Human capital quality, reflected in employees’ knowledge, skills, experience, and capabilities, is considered a critical intangible asset that supports effective marketing strategy implementation. This research employs a quantitative explanatory approach using a survey method. Data were collected through structured questionnaires distributed to employees and managers involved in marketing and strategic functions within business organizations. The data were analyzed using descriptive statistics and regression analysis to test the proposed relationship between human capital quality and marketing performance. The results indicate that human capital quality has a positive and statistically significant effect on marketing performance, demonstrating that organizations with higher-quality human resources tend to achieve better marketing outcomes, including sales growth, customer acquisition, and market competitiveness. These findings confirm that marketing performance is not only shaped by external market conditions but is also strongly influenced by internal strategic resources. The study concludes that human capital quality plays a crucial role in enhancing marketing performance and should be integrated into organizational strategic and marketing planning. The results provide valuable insights for managers in aligning human resource development with marketing objectives to achieve sustainable competitive advantage.
Strategi Human Capital di Era Disrupsi AI: Systematic Literature Reviews tentang Reskilling, Upskilling, dan Pengelolaan Talent Endra, Sumarta; Rosi, Vevia; Widiasari, Zulfeni; Syafrita, Willa Kurnia Eka; Pranata, M. Yogi Eka; Syafwandi
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1351

Abstract

This study aims to examine the development and impact of artificial intelligence adoption across various sectors, with a focus on higher education, creative industries, and business. Using bibliometric analysis, this research analyzes relevant articles published between 2021 and 2024, considering citation counts and contributions to understanding AI in different fields. The most cited article is Developing a model for AI Across the curriculum, which discusses the integration of AI in higher education to enhance AI literacy. Additionally, the study highlights the importance of upskilling and reskilling in multinational corporations, as discussed in Rebooting employees: upskilling for artificial intelligence in multinational corporations, emphasizing the need for skill updates to adapt to technological advancements. The research also identifies that AI adoption by SMEs and other industries has significant potential to improve productivity and business sustainability, although challenges related to human resource readiness and digital infrastructure persist. Overall, the findings provide insights into AI's technological development and its implications for business transformation and learning strategies in the digital era.
Experiential Marketing as a Strategy to Enhance Consumer Engagement in the Local Coffee Industry Hidayat, Danny; Trianto, Anton; Anggarini, Desy Tri
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1352

Abstract

This study examines the impact of experiential marketing strategies on consumer engagement in the local coffee industry. With a focus on sensory driven experiences, personalized services, and in store events, the research investigates how these strategies influence consumer satisfaction, loyalty, and brand advocacy. Using a mixed methods approach, data was collected through surveys, interviews, and direct observations from multiple local coffee shops. The results indicate that experiential marketing significantly enhances consumer satisfaction and emotional engagement, leading to higher loyalty and positive brand perceptions. Personalized services, in particular, were found to have the greatest impact on customer loyalty. The study concludes that local coffee businesses can leverage experiential marketing to differentiate themselves in a competitive market, fostering long term customer relationships and brand advocacy. Further research could explore the long term effects of these strategies on customer retention and the role of digital tools in enhancing experiential marketing efforts.

Page 63 of 63 | Total Record : 625

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