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International Journal of Management Science and Application
Published by Sultan Publisher
ISSN : -     EISSN : 29632056     DOI : https://doi.org/10.58291/ijmsa
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The aim is to publish empirical research that advances management theory by testing, improving, or augmenting it. All empirical techniques, such as mixed methods, meta-analytical techniques, field, laboratory, and qualitative and quantitative techniques, are welcome. Research should provide significant theoretical and empirical advances, and articles should emphasize how to put these findings into practice. The International Journal of Management Science and Application (IJMSA) publishes manuscripts in a variety of business-related fields, including entrepreneurship, human resource management, leadership, operations management, marketing, and finance.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 61 Documents
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The Role of Social Media in Building Trust, Creativity, and Satisfaction for Millennial Entrepreneurs Djakasaputra, Arifin; Nawawi, M. Tony
International Journal of Management Science and Application Vol. 3 No. 2 (2024): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v3i2.297

Abstract

This research aims to investigate the role of social media in enhancing trust, self-perceived creativity, and satisfaction among millennial entrepreneurs. In general, the data was collected through sampling from mineral entrepreneurs in Jakarta. Where data collection is done by distributing questionnaires. The data was analysed using partial least squares structural equation modelling. Finally, the research results show that social media marketing activities have a positive and significant impact on trust, social media marketing activities have a positive but not significant effect on self-perceived creativity, trust has a positive but not significant impact on self-perceived creativity, and trust has a negative and significant impact on entrepreneurial satisfaction. This research can contribute to marketing experts and millennial entrepreneurs in enhancing the quality of advertising information and the credibility of social media used to support creativity, trust, and satisfaction. Furthermore, marketing experts and millennial entrepreneurs with online-based communities should optimize their marketing activities on social media.
The Influence of Discount Cuts and Buzz Marketing Strategies on Live Sales Through E-commerce on Impulsive Buying Behavior Rasyid , Ardiansyah; Djakasaputra, Arifin
International Journal of Management Science and Application Vol. 3 No. 2 (2024): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v3i2.298

Abstract

The level of internet usage in Indonesia is considered very high, encouraging the community to continuously adapt to using technology as a medium for business creation. The utilization of technology in the business field requires business actors to enhance creativity and strategies to influence and attract consumer purchasing interest. This research will explain the influence of discounts and buzz marketing strategies on live sales through e-commerce on impulsive buying behavior, with respondents aged 15-29 who reside in Jakarta. The technique used in the research for sample selection is non-probability sampling with purposive sampling. Data collection in this research was conducted by distributing questionnaires. The research analysis technique used is Smart PLS. Ultimately, the results of this study show that discounts on live sales through e-commerce have a positive but insignificant effect on impulsive buying behavior. Meanwhile, buzz marketing in live sales through e-commerce has a significant positive effect on impulsive buying behavior.
The impact of self-efficacy, entrepreneurial motivation, and entrepreneurship education on interest in entrepreneurship William, Reinaldi; Rodhiah, Rodhiah
International Journal of Management Science and Application Vol. 3 No. 2 (2024): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v3i2.327

Abstract

Entrepreneurial interest in entrepreneurs is important because it can influence and impact several aspects, especially the economic aspects of oneself, other people, and the country. Entrepreneurship education, self-efficacy, and motivation can influence a person’s interest in entrepreneurship. The purpose of this research is to identify and understand the factors that can affect the entrepreneurial interest of students at the Faculty of Economics and Business, Tarumanagara University. This research uses quantitative methods. The sample selection technique used a non-probability sampling method. The population and sample were all students from the Faculty of Economics and Business, Tarumanagara University, totalling 100 respondents. The data collection method used an online questionnaire via the Google platform. The scale used is the Likert Scale. The testing of the data analysis technique is Partial Least Square-Structural Equation Modelling (PLS-SEM), which consists of two analyses, namely the outer model, which consists of validity and reliability, and an inner model for data analysis. The results of this study indicate that entrepreneurship education, self-efficacy, and motivation can influence students' interest in entrepreneurship. The results of the entrepreneurship education analysis show a T-statistic value of 3.724 and p-value of 0.000. The results of the self-efficacy analysis show a T-statistic value of 2.157 and p-value of 0.031, indicating that self-efficacy can increase interest in entrepreneurship. The results of the analysis of entrepreneurial motivation showed a T-statistic value of 2.761 and a p-value of 0.000.
Determinants Of Entrepreneurial Intention in Student's Universities in West Jakarta Hidayah, Nur; Rodhiah, Rodhiah
International Journal of Management Science and Application Vol. 3 No. 2 (2024): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v3i2.328

Abstract

: A person's achievements and experience in entrepreneurship can affect their decision to become an entrepreneur. Confidence is required, because every decision in entrepreneurship is accompanied by various risks. An important point in entrepreneurship is creating innovations to open new opportunities that have not existed previously. This study aimed to determine how achievement, confidence, and innovation affect entrepreneurial attitude. This research can enrich the knowledge sources that discuss individual attitudes and intentions toward entrepreneurship in developing countries. This study examined how achievement motivation, self-esteem, locus of control, and innovation influence entrepreneurial intention among university students in West Jakarta, Indonesia. Data were collected using Google Forms questionnaires from 80 university students in West Jakarta. The analysis was conducted using the Smart PLS-SEM. The findings reveal that achievement motivation and innovation have a positive and significant influence on entrepreneurial intention. Self-esteem showed a positive but insignificant influence, while locus of control demonstrated a negative and insignificant influence on entrepreneurial intention. The model explained (R-Square = 0.570 (57%)) 57% of the variance in entrepreneurial intention (R-square = 0.570, 57 %). These findings contribute to the understanding of the factors that shape entrepreneurial intention among university students in developing countries, particularly in the Indonesian context.
Factors Influencing Purchase Intention for PIK House Properties in Jakarta Taniago, Billy; Rodhiah, Rodhiah
International Journal of Management Science and Application Vol. 3 No. 2 (2024): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v3i2.329

Abstract

This study investigates the influence of relationship marketing, trust, and corporate image on purchase intention for PIK house properties in Jakarta during a period of economic challenges marked by inflation and declining property sales. The research employed a quantitative approach with data collected through online questionnaires from 173 respondents in June 2024, utilizing non-probability sampling and judgemental sampling techniques. Analysis was conducted using PLS-SEM with Smart-PLS 4.0 software. The findings revealed that relationship marketing (path coefficient = 0.470, p-value = 0.000) and corporate image (path coefficient = 0.369, p-value = 0.000) have significant positive influences on purchase intention. However, trust showed no significant impact on purchase intention (path coefficient = 0.019, p-value = 0.811), potentially due to the demographic composition of respondents being predominantly students (90.2%). The model demonstrated strong explanatory power with an R-square value of 0.647, indicating that 64.7% of purchase intention variance is explained by the studied variables. These findings provide valuable insights for property developers in formulating marketing strategies, particularly emphasizing the importance of relationship marketing and corporate image in driving purchase intention for high-value properties.
The Influence of brand image, consumer perception, and E-WOM on purchase intentions for product X in DKI Jakarta Valerie Tiofli, Richelle; Rodhiah, Rodhiah
International Journal of Management Science and Application Vol. 4 No. 1 (2025): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v4i1.333

Abstract

This study looks at how customer perception, brand image, and electronic word-of-mouth (e-WOM) affect consumers' inclinations to buy products. This study used a quantitative methodology, and 120 respondents were given an online questionnaire to complete in order to gather data. These responders are customers who are knowledgeable about a certain product. Through the use of SmartPLS software, structural equation modeling, or SEM, was used to analyze the data. The study's findings indicate that purchase intention is significantly influenced by e-WOM, customer perception, and brand image. Brand image has been shown to have the most influence on customer purchase choices out of these three elements. There are useful ramifications for marketing tactics from this result. Therefore, in order to draw in more customers, it is critical for businesses to improve their brand image. Enhancing e-WOM and preserving favorable customer views are also essential for raising purchase intentions. It is thus believed that this study would help businesses create more successful marketing plans in cutthroat marketplaces.
The Influence of Celebrity Endorsement, Brand Image and Brand Equity on Purchase Intention of Adidas Shoes Goldin, Javier; Rodhiah, Rodhiah
International Journal of Management Science and Application Vol. 4 No. 1 (2025): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v4i1.334

Abstract

This research examines the influence of celebrity endorsements, brand image, and brand equity on the purchase intention of Adidas shoes.  This research used a quantitative research method with a purposive sampling technique involving 92 respondents who had purchased Adidas shoes at least once.  Data was collected through an online questionnaire and analyzed using Structural Equation Modeling (SEM) with SmartPLS.  The results indicate that celebrity endorsement does not have a significant effect on purchase intention (β = 0.149, p > 0.05).  Brand image has been proven to have a positive and significant impact on purchase intention (β = 0.093, p < 0.001), whereas brand equity does not show a significant effect (β = 0.337, p > 0.05).  The coefficient of determination shows that these three variables influence purchase intention by 22.1%, whereas 77.9% are influenced by other variables.  These findings indicate that, in the Indonesian market, brand image plays a more significant role in influencing purchase intention than celebrity endorsement and brand equity for Adidas shoe products.  The results of this research have important implications for Adidas’ marketing strategy in Indonesia, particularly in terms of resource allocation and brand image development.
An Influence of Oil Prices and Inflation on Stock Price at Crude Oils Corp in 2012-2021 Hapsari, Andriyani; Nurul Khumaidah, Luthfia
International Journal of Management Science and Application Vol. 4 No. 1 (2025): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v4i1.359

Abstract

The research aims to find out and empirical evidence whether the oil price and inflation affects the stock price at Crude Oils Corp. in 2012-2021 as simultaneously and partially. This study uses quantitative methodology, with causality type. The sample used includes data from 2012 to 2021 on oil prices, inflation, and stock market at crude oils Corp. Data analysis uses multiple linear regression techniques with the support of IBM SPSS Ver25 program. In this study, the proceeds is reinforced by the results of the joint test of the two variables producing significance and also a strong contribution to the variable with a determination score of 79.3 percent. The highest influence on stock prices at Crude Oils Corp. is the inflation variable with a t-count of 5,524 while the oil price variable only produces a t-count of 2,627. Both variables above have significant positive results from the proceeds of the regression test. Companies can make policies when facing falling oil prices so that companies can still make a profit, then potential investors should use other information that can be used as a reference in making investment decisions, especially about Stock Price of Crude Oils.
Cyber Resilience to Digital Threats for Education Institutions 4.0 Wibowo, Budi; Yuswanto, Andrie; Hidayat, Taufik; Ibrahim, Nadim
International Journal of Management Science and Application Vol. 4 No. 1 (2025): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v4i1.370

Abstract

The emergence of Education 4.0, characterized by personalized learning, smart technologies, and digital interconnectivity, has revolutionized academic environments. However, this digital transformation has simultaneously increased the exposure of educational institutions to sophisticated cyber threats. This research addresses the pressing need for a robust cyber resilience framework tailored to the education sector. Employing a qualitative descriptive methodology, supported by secondary data analysis and case study reviews, the study identifies core vulnerabilities in digital infrastructure, policy shortcomings, and a general lack of cybersecurity awareness among stakeholders. In response, the paper proposes a contextualized cyber resilience framework grounded in layered security principles, zero-trust architecture, and institution-wide digital hygiene initiatives. Key findings indicate that effective cyber resilience in Education 4.0 must be multidimensional, incorporating stringent policy enforcement, continuous digital skills training, and adaptive technological strategies. The primary contribution of this study lies in offering a practical, scalable framework that aligns cybersecurity practices with the evolving demands of digital education. Future research is encouraged to explore real-time implementation metrics, cross-institutional collaborations, and the integration of AI-driven threat detection systems to further strengthen educational cyber resilience.
Strategic Scheduling of a Live Migration Virtual Machine using Machine Learning: A Review Hidayat, Taufik; Alaei Roozbahani, Parastoo
International Journal of Management Science and Application Vol. 4 No. 1 (2025): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v4i1.387

Abstract

This paper discusses virtual machines (VM) and their use in server technology. This study focuses on the use of machine learning (ML) to schedule live migrations of VMs. The authors conducted a systematic literature review (SLR) to gather evidence of ML research in server migration. The study found that there is a lack of research in this area, and quantitative research can be conducted to explore the potential of ML in terms of server migration. The paper also presents a selection of paper criteria defined for the study, including the exclusion and inclusion criteria, quality assessment, and quantity assessment. The authors retrieved reliable and related papers using the definition of the paper selection criteria and keywords. The SLR method is not discussed in all papers, and the authors want to develop the title into SLR format to produce high-quality papers on live migration VM machine learning. The paper also includes a journal review that discusses the theory of graph team infra and the scheduling algorithm. The authors also present their research questions, which include the definition of virtual machine, live migration, and its application. The paper includes a list of references that discuss various aspects of VMs, including migration strategies, scheduling methods, and self- management of virtual network resources. The authors conclude that there is a need for further research in the area of ML in server migration, and quantitative research can be conducted to explore the potential of ML in this field.

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