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Taufik Hidayat
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International Journal of Management Science and Application
Published by Sultan Publisher
ISSN : -     EISSN : 29632056     DOI : https://doi.org/10.58291/ijmsa
Core Subject : Economy, Science,
The aim is to publish empirical research that advances management theory by testing, improving, or augmenting it. All empirical techniques, such as mixed methods, meta-analytical techniques, field, laboratory, and qualitative and quantitative techniques, are welcome. Research should provide significant theoretical and empirical advances, and articles should emphasize how to put these findings into practice. The International Journal of Management Science and Application (IJMSA) publishes manuscripts in a variety of business-related fields, including entrepreneurship, human resource management, leadership, operations management, marketing, and finance.
Articles 61 Documents
Competitive Priorities as Operations Management Strategy Enablers Muhammad Masyhuri
International Journal of Management Science and Application Vol. 2 No. 2 (2023): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v2i2.132

Abstract

This paper discusses the importance of applying competitive priorities that include cost, quality, time, and flexibility as the basis for a company’s operating strategy. Some examples of successful companies applying these types of competitive priorities will be explained. However, there is no specific recipe that companies should follow in choosing the right competitive priorities, as each individual company has a different competitive strategy and resource approach. In fact, there is no guarantee that selecting specific competitive priorities will maintain the company’s position in the marketplace, because selection requires a critical and continuous process across the company's conditions. In a dynamic business environment, companies should focus on strategic flexibility and innovation capabilities as additional tools to current competitive priorities. Finally, the role of the company’s management is crucial, as it can carefully define the objectives of the competitive priorities and the improvement of the applied innovation strategy.
The Multinational Enterprises Strategies in Emerging Economies Willson Gustiawan; Manh-Trung Phung; Afifah Afifah
International Journal of Management Science and Application Vol. 3 No. 1 (2024): ijmsa
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v3i1.134

Abstract

The purpose of this paper is to review international business articles, particularly what strategies in emerging economies and multinational enterprises subsidiaries strategies. There are two main papers utilized, the first one is Hoskisson, Eden, Lau and Wright's 2000 article, entitled Strategy in Emerging Economies. Strategy formulation and implementation by private and public enterprises in a variety of regional contexts and from three major theoretical perspectives: institutional theory, transaction cost economics, and the resource-based view of the firm. The second paper is Amy J Hillman and William P Wan's 2005 article, The Determinants of MNE Subsidiary Political Strategies: Evidence of Institutional Duality. Using recent theoretical advances in institutional theory that acknowledge that MNE subsidiaries face pressures for isomorphism both within the corporation (internal legitimacy) and within the host country (external legitimacy). A common thread can be drawn between these two articles, namely the use of institutional theory in determining the strategy for multinational enterprises.
Physical Environment and Food Safety on Loyalty through Customer Satisfaction at Fast Food Restaurant “X” in North Jakarta Rodhiah Rodhiah; Lerbin R Aritonang R; Ervina Ervina
International Journal of Management Science and Application Vol. 3 No. 1 (2024): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v3i1.137

Abstract

The market potential for fast food restaurants in Indonesia is large. Fast food restaurant “X” in North Jakarta which is one of the fast food restaurants in Indonesia has four competitors that becomes a challenge. Therefore, this fast food restaurant can build good relationships with customers, so customer loyalty can be achieved. Customer loyalty can be influenced by physical environment and food safety through customer satisfaction. Furthermore, customer loyalty can be influenced by customer satisfaction. Customer satisfaction can be influenced by physical environment and food safety. Thus, this research aims to test the influence of physical environment and food safety on customer satisfaction; test the influence of customer satisfaction on customer loyalty; and examine the role of customer satisfaction in mediating the influence of physical environment and food safety on customer loyalty. The study population is customers from fast food restaurant “X” in North Jakarta. 140 people as the research respondents were examined. The sampling method used is non-probability with purposive sampling technique. The research instruments used are questionnaires via Google Form. The data analysis technique used is SEM using SmartPLS software. The results are physical environment and food safety have positive influence on customer satisfaction, customer satisfaction has positive influence on customer loyalty, and physical environment and food safety have positive influence on customer loyalty through customer satisfaction. Hence, fast food restaurant “X” in North Jakarta must pay attention to the physical environment and food safety because these can increase customer satisfaction and ultimately maintain customer loyalty.
The Effect of Cash Conversion Cycle on Company Profitability: A Study on Indonesian Food and Beverage Listed Companies Budi Oktavianus Yusan; Sarwo Edy Handoyo
International Journal of Management Science and Application Vol. 3 No. 1 (2024): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v3i1.146

Abstract

The Indonesian Food and Beverage industry is a dynamic and pivotal sector in the Indonesian business ecosystem, contributing significantly to the nation's economic growth and reflecting its cultural diversity. This paper delves into the relationship between the Cash Conversion Cycle and the profitability of Indonesian Food and Beverage listed companies. By examining this intricate connection, the study aims to provide valuable insights for financial managers, policymakers, investors, and researchers within this sector. This study used panel data regression with a purposive sampling method with a total of 687 samples that spans from 2007 until 2022. Data processing in this study uses Eviews 9. The research adopts Gross Profitability as a precise measure closely linked to working capital management and tests hypotheses related to the Cash Conversion Cycle components, including Days of Inventory Outstanding, Days of Sales Outstanding, and Days of Payable Outstanding. The findings reveal that Days of Sales Outstanding significantly and negatively impacts Gross Profitability, emphasizing the importance of efficient accounts receivable collection for profitability. Days of Inventory Outstanding, while marginally significant, also shows a negative association with Gross Profitability. In contrast, Days of Payable Outstanding does not exhibit statistical significance in explaining variations in Gross Profitability. These insights provide valuable guidance for managers in optimizing working capital management. Moreover, the paper recommends future research directions, including long-term analysis, industry-specific exploration, the influence of macroeconomic factors, comparative studies, and qualitative research to deepen our understanding of the Cash Conversion Cycle 's role in the Indonesian Food and Beverage industry and enhance financial management practices.
How Indomie Survived and Led in the Middle East Daulay, Amarudin
International Journal of Management Science and Application Vol. 3 No. 2 (2024): ijmsa
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v3i2.133

Abstract

The factors contributing to the thriving market penetration of the Indomie brand in the Middle Eastern instant noodle industry. Through an analysis of the brand's localization, affordability, adaptability to dietary needs, marketing, and distribution strategies, the abstract highlights the critical components of Indomie's triumph. The brand's ability to tailor flavors, packaging, and promotional efforts to align with Middle Eastern preferences has played a significant role in its widespread popularity. Moreover, the affordability and accessibility of Indomie products have positioned them as a favored choice across various consumer segments. The brand's recognition and response to dietary considerations, such as halal certification, further underscore its resonance with the regional market. The abstract underscores the insights that can be gleaned from Indomie's success story, particularly in effectively navigating diverse cultural and economic landscapes through strategic alignment and marketing acumen.
Analysis of Factors Forming Work-Life Balance in Hotel Employees in the Special Regional Province of Yogyakarta Ambar Kusuma Astuti; Alfa Santoso Budiwidjojo Putra; Purnawan Hardiyanto
International Journal of Management Science and Application Vol. 3 No. 1 (2024): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v3i1.149

Abstract

Hospitality has a strategic role in supporting the smooth running of the tourism industry. However, high job demands often cause employees to experience fatigue. So that all activities carried out run harmoniously, employees need to experience work-life balance. This study uses role theory to observe the phenomena of an employee's work and non-work life. The location for primary data collection was the Special Region of Yogyakarta Province, Indonesia. The research respondents were married hotel employees. The questionnaire uses a Likert scale with five choices. The research instrument was adapted from previous studies. The number of questionnaires that can be processed is ninety-six. The data analysis technique uses exploratory factor analysis. Before factor analysis was carried out, the primary data collected was filtered first using KMO and Bartlett's Test of Sphericity. Varimax is used to determine new factors. From the test, six factors shape work-life balance. The names of the new factors include a meaningful career, family obligations, diligent work, a comfortable home, fun at work, and how to be successful. Meanwhile, the most dominant factor is a meaningful career.
The Influence of Work Experience on Work Productivity with Job Satisfaction as Mediator Joko Muji Subagyo; Deni Widyo Prasetyo; Wasis Wasis
International Journal of Management Science and Application Vol. 2 No. 2 (2023): ijmsa
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v2i2.151

Abstract

Tofu is one of the most famous processed soybean food products in Indonesia. Research Object of the Z Tofu Factory in Jombang Regency. The problem with the Z tofu factory is that the raw materials produced for making products do not all become finished tofu products, every month there are always damaged products from the production output, this shows that employee productivity is not yet optimal. The sample used in this research used saturated sampling, namely all employees in the production section at the tofu factory, totalling 45 employees. Data analysis uses path analysis with SPSS. The research results explain that there is a significant positive influence of work experience on job satisfaction, meaning that the more employees have more experience at work, the more satisfied employees are in their work. There is a significant positive influence of work experience on employee work productivity, meaning that the more experience the employee has at work, the higher the employee's work productivity. There is a significant positive influence of job satisfaction on employee work productivity, meaning that if employees feel satisfied with their work, employee work productivity will increase. Job satisfaction is an intervening or mediating variable between work experience and employee work productivity. The findings in this research are that employee experience of more than 5 years is able to provide satisfaction with work results so that it can increase work productivity. The conclusion of this research is that work experience has a positive effect on job satisfaction, work experience has a positive effect on work productivity, job satisfaction has a positive effect on work productivity, job satisfaction is a mediator between work experience and employee work productivity.
The Influence of Institutional Environment, Experience, and Education on Social Entrepreneurship Rodhiah, Rodhiah; Hidayah, Nur
International Journal of Management Science and Application Vol. 2 No. 2 (2023): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v2i2.197

Abstract

Social entrepreneurship is an economic field that aims to provide social benefits to the surrounding community, especially in terms of improving welfare through innovation and the application of entrepreneurial concepts so that it has economic value, therefore social entrepreneurship plays an important role in advancing the country's economy. In social entrepreneurship, several approaches are applied, namely practical, innovative, and sustainable approaches that can certainly have a positive impact on the lower economic class or underprivileged communities. As is known, every aspect, including social entrepreneurship, must have factors that affect its sustainability, both factors that encourage an increase in social entrepreneurship intentions support the creation of social entrepreneurship or inhibit factors that hurt social entrepreneurship. For this reason, this quantitative research aims to find out things that affect social entrepreneurship, especially whether, the institutional environment and education have a positive influence on entrepreneurship. This research was conducted on students at Tarumanagara University, sampling was carried out using purposive sampling techniques so that the samples taken could be by the purpose of the study, namely provided that respondents had passed entrepreneurship courses which later data collection would be carried out through questionnaires, then the data would be processed using the help of smart PLS. The results showed that there was a positive and significant influence between the institutional environment and social entrepreneurship. There is a positive influence between education and social entrepreneurship.
SWOT Analysis and QSPM Matrix in Chicken Egg Marketing in Banyuwangi: A Case study of PT Supermama Farm Banyuwangi Nugroho , Imam Ramadani; Ton, Sefri; Rahayu Wilujeng, Ninik Sri
International Journal of Management Science and Application Vol. 3 No. 2 (2024): ijmsa
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v3i2.204

Abstract

The laying hen farming business is one of the contributors of protein food to the community but faces stiff competition in business. This research examines the external and internal factors of the laying hen cultivation business at PT. Supermama Farm. The research method is descriptive. The analysis tools are SWOT analysis and QSPM. The research results show that the total IFAS value is 3,238 and the EFAS value is 3,029. This condition is in quadrant I. The main strategy taken by the company is trying to maintain chicken performance so that the quality of the eggs is high, maintaining relationships with the social environment and customers (TAS 7.140), and guaranteeing product quality (7.082).
Portfolio Optimization: Application and Comparison of Markowitz Model and Single Index Model on LQ45 Stocks in Indonesia Stock Exchange Oktavianus Yusan, Budi; Riyadi, Selamet
International Journal of Management Science and Application Vol. 3 No. 1 (2024): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v3i1.210

Abstract

This paper examines the optimization of an Indonesian stock portfolio using two models: the Markowitz Model (Mean-Variance Model) and the Single Index Model. The data comprises historical returns of LQ 45 stocks from January 2016 to December 2021. The focus is on selecting stocks for the portfolio and determining their weights based on the two models. The study compares the performance of both optimized portfolios with the LQ45 Index benchmark, IHSG market, and each other using Sharpe and Treynor measurements. The paper tests whether the stock composition of the optimized portfolio from both models successfully and consistently generates a better performance in the future (1 January 2022 – 31 December 2022) and (1 January 2023 – 31 December 2023) compared to both LQ45 and IHSG. The results reveal a notable contrast in portfolio performance between 2022 and 2023. In 2022, both the Markowitz and Single Index portfolios exhibited remarkable returns, surpassing LQ 45 and IHSG. However, in 2023, both portfolios experienced substantial underperformance, with negative returns and unfavorable risk-adjusted metrics. These findings underscore the dynamic nature of financial markets and the need for continuous portfolio monitoring and adaptation. Investors are encouraged to reevaluate their portfolio strategies in response to changing market conditions. The study contributes valuable insights into the temporal variability of optimized portfolios and their sensitivity to evolving market dynamics.