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International Journal of Management Science and Application
Published by Sultan Publisher
ISSN : -     EISSN : 29632056     DOI : https://doi.org/10.58291/ijmsa
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The aim is to publish empirical research that advances management theory by testing, improving, or augmenting it. All empirical techniques, such as mixed methods, meta-analytical techniques, field, laboratory, and qualitative and quantitative techniques, are welcome. Research should provide significant theoretical and empirical advances, and articles should emphasize how to put these findings into practice. The International Journal of Management Science and Application (IJMSA) publishes manuscripts in a variety of business-related fields, including entrepreneurship, human resource management, leadership, operations management, marketing, and finance.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 61 Documents
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The Influence of Lifestyle, Product Quality, and Social Media Marketing Promotion on Purchase Decisions at Lain Hati Coffee Café Adam Mulawarman , Hukmu; Wulandari, Ririn
International Journal of Management Science and Application Vol. 4 No. 1 (2025): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v4i1.360

Abstract

This study aims to examine and analyze the Influence of Lifestyle, Product Quality, and Social Media Marketing Promotion on Purchasing Decisions at Cafe Kopi Lain Hati. The independent variables consist of Lifestyle, Product Quality, and Social Media Marketing Promotion. The dependent variable is Purchasing Decision of consumers of Kopi Lain Hati. The population in this study were consumers of Kopi Lain Hati in West Jakarta. The sample was 140 respondents. The data analysis technique used in this study was the Component or Variance Based Structural Equation Model. Hypothesis testing is shown from the inner model, where the instrument test was previously carried out. Data were collected by distributing questionnaires to consumers and processed using the Smart PLS 3.0 program. The results of this study are that Lifestyle has a positive and significant effect on purchasing decisions, Product Quality has a positive and significant effect on purchasing decisions, and Social Media Promotion has a positive and significant effect on purchasing decisions. The results of the study are used as a basis for compiling marketing strategies, especially at Cafe Kopi Lain Hati, as well as marketing strategies for similar companies.
An Analysis of Capital and Pricing in Supporting Business Sustainability of Traditional Market Traders in Sudimampir, Banjarmasin Hikmahwati, Hikmahwati; Almaida, Nabila; Nikmah, Naylia
International Journal of Management Science and Application Vol. 4 No. 1 (2025): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v4i1.402

Abstract

This study was conducted to examine the influence of business capital and pricing on the sustainability of traders operating in Sudimampir Market, Banjarmasin. The background of the research highlights the importance of financial strength and price competitiveness as key factors in ensuring the long-term viability of small traders in traditional markets. The study aims to determine whether these two variables capital and price significantly affect business sustainability. A quantitative approach with a causal associative method was applied, involving 40 traders as respondents. Data were analysed using multiple linear regression with SPSS version 22. The results show that both business capital and price have a positive and significant effect on business sustainability. Specifically, the significance values for capital and price were 0.034 and 0.001 respectively, indicating strong statistical relevance. The coefficient of determination (R²) was 0.357, meaning 35.7% of the variation in business sustainability can be explained by the two variables. The study contributes to the field by reinforcing the role of capital and pricing strategies in sustaining micro-enterprises and offers practical insights for traders and policymakers seeking to support traditional markets.
Factors Affecting The Performance of Indonesian Specialty Food SMEs in South Tangerang Hidayah, Nur; Rodhiah, Rodhiah
International Journal of Management Science and Application Vol. 4 No. 1 (2025): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v4i1.367

Abstract

A common metric for assessing how a company's strategy affects competition is business performance.  In contrast to their current competitors, businesses must highlight the competitive advantages of their products and pursue market orientation and innovation to boost performance.  The goal of this study is to gain a thorough understanding of the factors that influence the performance of small and medium-sized businesses (SMEs) in the Tangerang Selatan region that produce speciality Indonesian goods.  The purpose of this study is to ascertain if business strategy is influenced by entrepreneurial orientation and how environmental dynamics affect the performance of SMEs in South Tangerang that produce Indonesian specialty foods.  Purposive sampling is the method used to select the sample for this study. Questionnaires were distributed to sample participants who were based in Tangerang to gather data.  This method of data analysis combines Smart PLS with SEM.  The study's findings indicate that, among small and medium-sized businesses in South Tangerang that produce Indonesian speciality foods, entrepreneurial orientation has a positive and significant impact on business performance, business strategy has a negative and negligible impact, and environmental dynamics have a positive and significant impact.
The Effect of Social Interaction, Social Media on Brand Equity and Purchase Intention of Starbucks Brand Djakasaputra, Arifin; Nawawi, M.Tony
International Journal of Management Science and Application Vol. 4 No. 1 (2025): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v4i1.413

Abstract

Building brand equity is extremely important because it serves the company's identity and is one of the main factors in consumer decision-making when purchasing a product. In the digital age, social interaction and social media are key factors that determine consumer perceptions of a brand. This study aims to examine the influence of social interaction and social media on brand equity and its impact on consumer purchase intention, using Starbucks in Jakarta as a case study. This study uses a non-probability sampling method with a purposive sampling technique on 120 respondents who are Starbucks customers. The research instrument was measured using a Likert scale with several indicators for the social interaction, social media, brand equity, and purchase intention variables. Data analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The research results indicate that social media has a positive and significant influence on brand equity, and social interaction also has a positive and significant influence on brand equity, while brand equity is proven to have a positive and significant influence on consumer purchase intention. This finding confirms the importance of social media-based marketing strategies and social interaction in enhancing brand equity, which can ultimately drive consumer purchase intention. The implications of this research contribute theoretically to the digital marketing literature and have practical implications for companies in designing more effective brand communication strategies.
The Relationship Between Seller Ethical Habits, Customer Satisfaction, and Customer Trust and Loyalty Rasyid , Ardiansyah; Djakasaputra, Arifin
International Journal of Management Science and Application Vol. 4 No. 2 (2025): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v4i2.365

Abstract

Customer loyalty is a crucial driver for expanding market networks and sustaining business growth. Both loyalty and satisfaction form the foundation of customer relationship management (CRM), which is widely regarded as a strategic tool for achieving competitive advantage. Ethical sales practices have also been identified as vital in establishing and maintaining long-term customer relationships. This study collected data from 112 sportswear consumers selected through purposive sampling techniques. Data were obtained using a structured questionnaire, and the analysis was conducted using Structural Equation Modeling (SEM) with the SmartPLS software. The findings reveal that ethical sales behavior exerts a positive influence on customer satisfaction. Although ethical behavior also shows a positive but insignificant effect on customer loyalty, it significantly enhances customer trust. Furthermore, customer satisfaction significantly and positively influences customer loyalty, and customer trust also emerges as a significant determinant of loyalty. These results highlight the importance of ethical practices in building sustainable customer relationships.
The Relation of T-Shirt Product Digital Marketing Model, Social Media Use, And Consumer Background Rodhiah, Rodhiah; Hidayah, Nur
International Journal of Management Science and Application Vol. 4 No. 2 (2025): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v4i2.366

Abstract

Due to its adherence to international trends, fashion is developing at a quick pace these days.  One of them is the t-shirt, which, to stay up with technological changes, is now sold through digital media like online stores.  To maximize earnings, it is crucial to establish a digital marketing strategy that suits customer preferences.  Thus, this study seeks to ascertain that consumer background positively influences social media usage by customers and that social media usage positively influences the digital marketing model of t-shirt items.  The population of students attending private universities in West Jakarta is the focus of this study. Purposive sampling is the method used to select the sample for the study.  A Google Form questionnaire was used to collect data, and 100 respondents were chosen as the sample size.  SEM analysis using Smart PLS was the data analysis method employed.  The findings of the study demonstrate that managerial skill significantly and favourably affects financial performance. Financial performance is positively and significantly impacted by operational capability. Although it is not statistically significant, sustainability strategy favourably moderates the association between managerial skill and financial performance.  The relationship between financial performance and operational capabilities is strongly and negatively moderated by sustainability strategy.
The Relationship Between Entrepreneurship, Entrepreneur Background, and Future Market Anticipation Rodhiah, Rodhiah; Hidayah, Nur
International Journal of Management Science and Application Vol. 4 No. 2 (2025): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v4i2.386

Abstract

The rapid and competitive development of entrepreneurship demands that entrepreneurs become more creative and innovative in creating or designing their products and services to meet the increasingly diverse needs of society. To enhance the entrepreneurial spirit in business, market anticipation for the future is necessary so that the products produced can compete with other competitors and generate profits. The purpose of this research is to understand the relationship between entrepreneurship, the background of entrepreneurs, and future market anticipation. This research uses a sample, employing a purposive sampling technique. Data were collected through the distribution of questionnaires to respondents located in Tangerang who are members of the sample. This data analysis technique uses SEM with Smart PLS. The research results show entrepreneurship has a positive and significant impact on future market anticipation. Entrepreneurial background has a positive and significant impact on future market anticipation. Entrepreneurial background has an insignificant impact on entrepreneurship.
The Effect of Product Quality, Product Price, Electronic Word of Mouth, and Brand Image on Purchase Decisions Stevie, Stevie; Rodhiah, Rodhiah
International Journal of Management Science and Application Vol. 4 No. 2 (2025): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v4i2.412

Abstract

In a highly competitive automotive market like Jakarta, consumer purchasing decisions are influenced by various factors, including product quality, price, electronic word of mouth (e-WOM), and brand image. However, previous research has focused more on everyday consumer products, while studies on high-value products like motorcycles are still limited. This research aims to analyze the influence of product quality, price, e-WOM, and brand image on decisions to purchase Honda motorcycles in Jakarta. The research method used is a quantitative approach with a purposive sampling technique applied to 120 respondents. Data were analyzed using Partial Least Squares (SmartPLS)-based Structural Equation Modeling (SEM). The research results indicate that product quality, price, and e-WOM do not significantly influence purchase decisions, while brand image has a positive and significant effect. This finding confirms that brand image is a dominant factor in driving consumer purchasing decisions for automotive products. The implication of this research is the need for a marketing strategy that focuses on strengthening brand image through consistent brand communication, improved after-sales service, and product innovation to reinforce consumer perception.
Enhancing Network Security and Performance using DNS Sinkhole and QoS: A Practical ISO/IEC 27001:2022 Implementation Wibowo, Budi; Hidayat, Taufik; Yuswanto, Andrie; Nurrohman, Aji
International Journal of Management Science and Application Vol. 4 No. 2 (2025): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v4i2.421

Abstract

This study aims to design and validate a low-cost network security model based on open-source solutions by integrating Pi-hole and Quality of Service (QoS) as a technical implementation of ISO/IEC 27001:2022 controls for resource-constrained organizations. The implementation results demonstrate a significant improvement in security posture by blocking 14.1% of malicious and irrelevant DNS queries, while simultaneously enhancing network performance by reducing critical application latency by 45%. The key advantage of this model lies in its cost efficiency and its dual benefits of improved security and optimized performance within a single framework. However, the study also identifies limitations, particularly the potential for false positives that require manual whitelist management and reliance on trained personnel to ensure operational sustainability. The main contribution of this research is the provision of a simple, cost-effective, and standards-compliant technical framework, while also introducing a mathematical formulation to assess the trade-offs between security, performance, and cost. Future directions include integrating Intrusion Detection/Prevention Systems (IDS/IPS) for layered Defense and replicating the model into a turnkey security appliance that can be widely adopted by other organizations facing similar challenges.
Systematic Analysis of IoT, AI, Active Packaging, and Blockchain for Food Waste Reduction across the Farm-to-Fork Supply Chain Dzreke, Simon Suwanzy
International Journal of Management Science and Application Vol. 4 No. 2 (2025): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v4i2.441

Abstract

Global food waste (1.3 billion tons per year) is a major economic and environmental issue, contributing considerably to cash losses and greenhouse gas emissions. This study assesses the efficacy, limitations, and integration potential of four Industry 4.0 technologies—IoT sensors, AI/ML algorithms, advanced active packaging, and blockchain traceability—for waste reduction at key food supply chain stages (production, logistics, retail, and consumption). We show that each technology has different waste reduction advantages using a rigorous literature synthesis (2020-2025), techno-economic evaluation, and environmental impact analysis. Crucially, coordinated deployment unleashes synergistic potential, resulting in considerably larger systemic waste reduction than standalone applications. However, fulfilling this promise requires overcoming long-standing obstacles such as implementation costs, data needs, recyclability issues, and energy usage. The results highlight the need for coordinated policy frameworks that promote interoperable technology, standardized data protocols, and circular design principles. This study outlines a systematic approach for changing food waste from a systemic failure to a controllable engineering issue, resulting in more resilient and efficient food systems.

Page 6 of 7 | Total Record : 61

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