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International Journal of Management Science and Application
Published by Sultan Publisher
ISSN : -     EISSN : 29632056     DOI : https://doi.org/10.58291/ijmsa
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The aim is to publish empirical research that advances management theory by testing, improving, or augmenting it. All empirical techniques, such as mixed methods, meta-analytical techniques, field, laboratory, and qualitative and quantitative techniques, are welcome. Research should provide significant theoretical and empirical advances, and articles should emphasize how to put these findings into practice. The International Journal of Management Science and Application (IJMSA) publishes manuscripts in a variety of business-related fields, including entrepreneurship, human resource management, leadership, operations management, marketing, and finance.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 61 Documents
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An Influence of Price and Ease of Purchasing on Tokopedia e-commerce on Consumer Satisfaction during the Covid19 Pandemic Quintania, Melani; Julyana Banjarnaho, Monica Naomi
International Journal of Management Science and Application Vol. 3 No. 1 (2024): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v3i1.211

Abstract

The number of COVID–19 cases in Indonesia, which continues to show a significant increase, requires the Government to issue physical distancing and social distancing policies. One of the ways that people do to minimize leaving their homes is by shopping online. The ease of purchase factor specifically dominates consumer satisfaction shopping online. This study verifies the effect of price and ease of purchase on E-commerce Tokopedia on consumer satisfaction, either partially or simultaneously. The kind of research used is causality with a quantitative analysis approach. The sampling technique was taken by selecting the subject based on the specific criteria that had been determined, namely the respondent's domicile the number of purchases in the last six months. The number of samples set in this study was 100 respondents. Multiple regression analysis was used in this study, starting with testing the validity of the data and testing the classical assumptions. Research on consumer satisfaction in E-commerce Tokopedia is known that the price factor has a strong enough affect on consumer satisfaction; the effect of ease of purchase is also influential on consumer satisfaction. This study suggests that companies formulate competitive and affordable pricing for consumers, maintain price stabilization, and provide clear information regarding the convenience of shopping at Tokopedia, especially for new consumers.
An Affect of Leadership and Compensation towards Employee Performance: Case of PT Mutu Prima Utama Employees in Jakarta Vendra Gunawan
International Journal of Management Science and Application Vol. 3 No. 1 (2024): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v3i1.212

Abstract

This study aims to analyze the magnitude of the affect of leadership and compensation on the performance of PT Mutu Prima Utama employees both partially and together. This research is an explanatory research with a quantitative approach. The sample in the study was 43 respondents with a saturated sample method. Data collection techniques use observation techniques, questionnaires, and literature studies. The data analysis with multiple linear regression. The results showed that leadership and compensation were proven to positively and significantly affect the performance of PT Mutu Prima Utama employees partially or together, as for the impact of the contribution is strong at 54.1 percent.
The Role of Utilitarian Value, Hedonic Value, and Emotional Value on Purchase Intention through Shopee Live Pratidina Nasution , Siti Wardah; Arfah Nasution, Siti Ummi
International Journal of Management Science and Application Vol. 2 No. 1 (2023): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v2i1.213

Abstract

This research aims to analyze the role of utilitarian value, hedonic value, and emotional value on purchase intention of Somethinc’s products through Shopee Live. A quantitative approach was used through distributing questionnaires and a sample of 82 respondents was obtained. The validity test using loading factors and Average Variance Extracted (AVE) shows valid values. The reliability test using composite reliability values had met the criteria. The data analysis technique used is SEM-PLS (Partial Least Squares). The hypothesis was tested with SmartPLS 3.0, showing that utilitarian value had a positive and significant effect on purchase intention with a significance value of 0.032, hedonic value had a positive and insignificant effect with a value of 0.066 on purchase intention, and emotional value had a positive and significant effect on purchase intention with a value of 0.001. The influence of utilitarian value, hedonic value and emotional value variables on purchase intention is 65% with an R-square value of 0.648, while 35% is explained by other variables outside this research.
The Determinants Factor on Repurchase Intentions: A Study from Developing Economies Arfah Nasution, Siti Ummi; Praditina Nasution, Siti Wardah
International Journal of Management Science and Application Vol. 2 No. 2 (2023): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v2i2.216

Abstract

Changes in consumer lifestyles must be a particular concern in identifying aspects of marketing in finding new target markets as one of the trends that have become the favourite of society in developing economies, i.e., shopping trends. This study focuses more on examining the effect of visual merchandising, store atmosphere, and impulse buying as a determinant and implication towards the consumer's repurchase intentions. The research uses causal-comparative type, which involves the consumer with 100 respondents from March until July 2020. The analysis method uses structural equation modelling with the confirmatory factor analysis technique. The results show that determining factor on Repurchase Intentions is empirical evidence that visual merchandising directly affects impulse buying and re-purchasing. On the other hand, store atmosphere fails to predict impulse buying and re-purchasing. Impulse buying directly impacts the repurchase intentions. Impulse buying is also a determining factor as a mediator between Visual Merchandising and Repurchase Intentions as an indirect, although Store Atmosphere is non-significant as a determining factor. The impulsive buying factor can be used as an alternative strategy to boost sales in the short term from the repurchase results.
Influence of Leadership and Motivation on Employee Performance in Trading Company: Case of Indonesia Pratama, Angga
International Journal of Management Science and Application Vol. 3 No. 1 (2024): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v3i1.217

Abstract

Purpose: this study specifically aims to determine the influence of leadership and motivation on employee performance in trading company. Methods: the nature of the research used is causality the study approach utilizes quantitatively. Results: the statistical results prove that the two factors above have a positive and significant influence, both simultaneously and partially. Implications the driving factor for employees is specifically related to employees' willingness to do their jobs through the provision of appropriate and fair motivation to all employees because employee motivation will affect employee performance.
Comparison Analysis of Financial Performance and Financial Distress before and during the Covid-19 Pandemic Irma Citarayani; Melani Quintania; Arini Dwi Apriani
International Journal of Management Science and Application Vol. 3 No. 2 (2024): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v3i2.237

Abstract

The purpose study was to analyze a comparison of financial performance and financial distress before and during the Covid-19 pandemic in the Hotel, Restaurant, and Tourism sub-sector companies listed on the Indonesia Stock Exchange for the 2018-2021 period. In this study, a comparative descriptive method was used with a quantitative approach to test the impact of Covid-19 on financial performance and financial distress. The final sample of this study was 19 companies based on the elimination of the criteria that were only needed in this study. The proxies used to measure financial performance are profitability ratios (ROA, ROE, and NPM), while financial distress uses the Altman Z-Score model. Furthermore, these ratios were tested with a different test using the Wilcoxon sign rank test. The results showed that there were significant differences in the ratios of financial performance which included ROA, ROE, and NPM. Meanwhile, financial distress (Z-Score) also experienced significant differences between before and during the Covid-19 pandemic.
The Measuring Development Impact with the Social Return on Investment Approach Model Bahri, Efri Syamsul; Wibowo, Hendro; Nusapati, Achmad Ichsan
International Journal of Management Science and Application Vol. 3 No. 2 (2024): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v3i2.264

Abstract

Development has a strategic role in improving community welfare. Development covers the social, economic and environmental fields. Development can be called successful when it significantly impacts various stakeholders. This research uses the Social Return on Investment (SROI) approach model to describe impact measurement. This research uses qualitative methods with a descriptive approach and a literature study. The results of this research show that the impact of development can be measured using the SROI model. Based on the SROI model, measuring development impacts includes three dimensions: social, economic and environmental. Implementing impact measurement is a form of accountability and transparency in development. Therefore, to get an idea of the magnitude of the impact, development in various sectors needs to be measured using the SROI model. Government and non-government organizations can use the SROI model to measure the impact of development that will and has been carried out.
The Impact of Promotion, Product Quality, and Trust toward Online Impulsive Buying Decisions: The Mediating Role of Flow Experience Nurlaili, Mutia; Wulandari, Ririn
International Journal of Management Science and Application Vol. 3 No. 2 (2024): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v3i2.282

Abstract

Online purchasing has experienced significant growth, with approximately 40 percent of total online purchases classified as impulsive. However, there is a gap between the potential rise in online purchases and the proportion of impulsive purchases, which remains at 40 percent. To address this gap and boost short-term sales for producers, this study aims to evaluate the impact of promotion, product quality, and trust on online impulsive buying decisions, considering the role of flow experience as an intervening variable. The research employs a descriptive quantitative method, collecting data through questionnaires using a Likert scale. The study was conducted in the D.K.I Jakarta area, involving 246 respondents. Data analysis was performed using path analysis to examine the relationships between the independent variables (promotion, product quality, and trust), the intervening variable (flow experience), and the dependent variable (online impulsive buying decisions). The findings reveal that promotion has a positive and significant influence on online impulsive buying decisions. Moreover, promotion significantly impacts flow experience, which in turn mediates the effect of promotion on online impulsive buying decisions. On the contrary, product quality and trust do not significantly affect either online impulsive buying decisions or flow experience. This suggests that promotional activities are crucial for enhancing impulsive purchases online, while product quality and trust play a lesser role in this context.
The Influence of Social Media Marketing and Brand Awareness on Purchase Decisions for Make Over Beauty Products Nur Rahman, Salma Aulia; Aribowo, Agus
International Journal of Management Science and Application Vol. 3 No. 2 (2024): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v3i2.291

Abstract

The purpose of this research is to determine whether or not Make Over beauty product sales are affected by social media marketing and consumer familiarity with the brand. Using a purposive sample methodology, 59 Gen Z respondents who had bought Make Over items were surveyed using Google Forms. Validity, reliability, multiple linear regression, t-test, F-test, and classical assumption test are some of the statistical tests used in this research, all conducted using SPSS 26. The findings demonstrated that compared to brand awareness, social media marketing significantly affects purchase choices. This finding is derived from the fact that brand awareness has a significant value of 0.112, which is higher than 0.05, and social media marketing has a significant value of 0.045, which is lower than 0.05.  The significance of social media marketing tactics in the regional cosmetics sector is further explored in this research. If future studies want to get to the bottom of what factors influence consumers' choices to buy, they should use a bigger and more varied sample, according to this study's recommendations.
The influence of Behavior, Attitude, and Entrepreneurial education on Entrepreneurial Interest among Students in West Jakarta Rodhiah, Rodhiah; Hidayah, Nur
International Journal of Management Science and Application Vol. 3 No. 2 (2024): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v3i2.295

Abstract

Interest in entrepreneurship is an individual choice due to their courage to take risks in building, developing, and facing challenges in business. This research examines the influence of behaviour, attitudes, and entrepreneurship education on entrepreneurial interest among students. Related to several previous studies, various internal and external factors that influence an individual's entrepreneurial intention have been identified. Internal factors may include an individual's attitudes and behaviours, while external factors encompass the entrepreneurial education that a person receives. The respondents in this study are fifth-semester students in West Jakarta, specifically from the Faculty of Economics and Business. The sampling technique is purposive sampling. The data collection used is a survey accompanied by an open-ended questionnaire as the instrument. The distribution of the questionnaire can be conducted both online and offline—with a quantitative descriptive analysis technique using regression analysis and Partial Least Square (PLS) program analysis version 3.00. The results indicate that behavioural control has a negative and insignificant effect on entrepreneurial interest. Attitude has a positive but not significant influence on interest in entrepreneurship. Entrepreneurship education has a positive and significant impact on entrepreneurial interest among students.

Page 4 of 7 | Total Record : 61

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