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INDONESIA
Jurnal Riset dan Inovasi Manajemen
Published by Universitas Katolik Widya Karya Malang
ISSN : 29864046     EISSN : 29863309     DOI : 10.59581
Core Subject : Science,
Decision Sciences, Operations Research & Management
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 191 Documents
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Analisis Faktor Determinan Perilaku Konsumen Terhadap Keputusan Pembelian Produk Dalam Negeri Pada E-Commerce Diar Muzna Tangke; Andriany, Dynne
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 1 (2024): Februari : Jurnal Riset dan Inovasi Manajemen
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i1.2563

Abstract

The Covid pandemic has caused changes in people's behavior in carrying out buying and selling transactions. Slowly, people become familiar with e-commerce applications so that the buying and selling process becomes efficient and effective. The purpose of this research is to determine the influence of consumer behavior in the form of cultural, social, psychological and marketing mix factors on purchasing decisions in e-commerce in the city of Ambon.The method used is a quantitative method with a sample size of 102 respondents, with the criteria being people who live in the city of Ambon. The sampling technique uses a purposive sampling method. Data analysis techniques use validity and reliability tests, classical tests, and multiple linear regression analysis. Consumer behavior in the form of X1 cultural factors, X2 social factors, X3 psychological factors and X4 marketing mix have a significant effect on purchasing decisions in e-commerce partially and simultaneously.
Pengaruh Citra Merek dan Persaingan Pangsa Pasar Pada Gadget Merek Apple Terhadap Minat Beli Di Indonesia Muhammad Zulfikar Romadhon; Damar Putranto; Rayhan Gunaningrat
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 1 (2024): Februari : Jurnal Riset dan Inovasi Manajemen
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i1.2602

Abstract

It seems that the world of communication today cannot be separated from technology. The use of communication technology makes it increasingly sophisticated. Every year, even every month, gadget companies always innovate their products with the aim of attracting consumer buying interest. Brand awareness and market share are closely related in the world of marketing. This study aims to identify and analyze the impact of brand image and market share competition on consumer purchasing interest in Indonesia. Data collection uses a quantitative approach using an associative explanatory survey method with data collection techniques used namely questionnaires, observation and interviews. The number of samples used in this research was 99 respondents. The results of the research study are that the use of brand image in Apple products has a strong level of influence on consumer behavior.
Analisis Pengaruh Kinerja Keuangan terhadap Pertumbuhan Laba Pada Sektor Kesehatan yang Terdaftar di BEI Tahun 2020-2022 (per kuartal) Mega Ayu Lestari; Dwi Eko Waluyo
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 1 (2024): Februari : Jurnal Riset dan Inovasi Manajemen
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i1.2634

Abstract

Profit growth is important for businesses as it can be used to forecast future business plans. Earnings growth is difficult to separate from the company's financial performance as measured by financial ratios. This study aims to determine the effect of accounts receivable turnover ratio, current ratio, debt to equity ratio, and inventory turnover on profit growth. This study has a population of 17 companies over three years (per quarter), and a sample of 204 collected through purposive sampling method, and this study uses data analysis methods, namely multiple regression analysis and panel data with Eviews 12 software. The analysis shows that ITR has a positive and significant effect on earnings growth (Ln), while RTR, CR, and DER have no effect on earnings growth (Ln). All independent variables, namely RTR, CR, DER, and ITR, affect earnings growth (Ln) simultaneously. Earnings growth (Ln) is influenced by the four independent variables by 9%. This shows the capability of financial ratios in anticipating profit increases and can influence investor investment decisions.
Implementasi Digitalisasi dan Teknologi Untuk Perkembangan dan Strategi Bisnis Kru V Jasa Pengelola Sosial Media dari Sisi Pemasaran Bobby Dewantoro; Moh. Farid Hidayat; Talita Karisma Syaharani; Anggita Dana Salsa Bila; Rheiza Marell Anugerah
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 1 (2024): Februari : Jurnal Riset dan Inovasi Manajemen
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i1.2642

Abstract

This journal discusses the implementation of digitization and technology as key drivers for advancing and designing business strategies for Kru V, a social media management service agency. In an era where social media plays a crucial role in marketing and customer interaction, the agency leverages digital technology to enhance operational efficiency and broaden the scope of its services. This article provides an in-depth analysis of the concrete steps taken by Kru V in adopting cutting-edge technology and its impact on the agency's business development and competitive advantage.
Implementasi Penggunaan Layanan Pengadaan Secara Elektronik (LPSE) Terhadap Proses Pengadaan Barang Dan Jasa Di PT Xyz Mitha Anggisna Angreini; R. Yuniardi Rusdianto
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 1 (2024): Februari : Jurnal Riset dan Inovasi Manajemen
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i1.2662

Abstract

This study explores the implementation of Electronic Procurement Service (LPSE) and its impact on the procurement processes for goods and services. The research focuses on understanding how the adoption of LPSE influences efficiency, transparency, and accountability in the procurement activities of organizations. Through a comprehensive analysis, the study evaluates the integration of LPSE in streamlining the procurement workflow, reducing manual intervention, and enhancing communication between stakeholders. The findings highlight the advantages and challenges associated with the electronic procurement system, shedding light on potential improvements for optimal utilization. The study contributes to the broader discourse on digital transformation in procurement, emphasizing the need for organizations to adapt and leverage technology to enhance overall procurement effectiveness.
Analisis Pengembangan Produk Ekspor Woven Earth Craft Ais Mariya Ulva; R. Yuniardi Rusdianto
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 1 (2024): Februari : Jurnal Riset dan Inovasi Manajemen
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i1.2664

Abstract

Exports are goods and services produced in one country and sold to buyers in another country. The biggest contributing factor to Gross Domestic Product is exports. "Woven Earth Craft" products are handicrafts made by hand using natural materials, such as soil or natural fibers, and formed through woven techniques. The purpose of this research is to find out how to develop Woven Earth Craft export products. The research method used is qualitative research method. The development carried out is branding, using appropriate packaging, using digital marketing strategies and completing export documents. With this, the steps taken by Woven Earth Craft are first planning, adjusting and testing international markets. This export development provides deep insight into the importance of product development as a foundation for meeting consumer demands and achieving business growth. By doing this development Woven Earth Craft is able to compete in the international market.
Analisis Perilaku Terhadap Es Teh Indonesia Hudefah Hudefah; Fani Fardiani; Syamsul Hidayat
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 1 (2024): Februari : Jurnal Riset dan Inovasi Manajemen
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i1.2762

Abstract

In the current digital era, product competitors are not only based on product quality but also on how their marketing position can be reached by many groups. This research aims to determine consumers' purchasing power towards Esteh Indonesia and how influential the flavor variants available at Esteh Indonesia are on consumer purchasing power. From the test results that have been determined, there is a reliable test result of 0.799, a normality test of 0.61 with a significance level of 0.05. So it can be concluded that consumer influence on Esteh Indonesia has a positive influence.
Pengaruh Prilaku Konsumen Online Shop Terhadap Konveksi Di Daerah Soreang Ibda Nisaul Wahdah; Ageng Saepudin Kanda S
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 1 (2024): Februari : Jurnal Riset dan Inovasi Manajemen
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i1.2765

Abstract

The influence of several consumer behaviors that prefer to carry out online shopping transactions is the main study from the results of interviews from several convection industry businesses conducted in the Soreang area to find out what consumers are more interested in regarding their attitudes and shopping methods and what they are more interested in when making purchases. In the current era, the progress of the times and the development of technology influence consumer behavior to fulfill their needs so that it is more comfortable and easier to do, and find out several responses from the results of interview surveys at 25 convections in the afternoon area, what influences the production of goods produced and income for convection itself
Pengaruh Lingkungan Kerja Terhadap Semangat Kerja Pegawai Puskesmas Wawo Kabupaten Bima Intan Rahmawati; Mulyadin Mulyadin
Jurnal Riset dan Inovasi Manajemen Vol. 1 No. 4 (2023): November : Jurnal Riset dan Inovasi Manajemen
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v1i4.2866

Abstract

This research is an associative research that aims to determine the effect of the work environment on the morale of the employees of the Wawo Public Health Center, Bima Regency. This research was conducted at the Wawo Public Health Center, Bima Regency. The research instrument used was a questionnaire containing a number of statements with a Likert scale measurement. The population used was all employees of the Wawo Public Health Center, Bima Regency, with 119 employees. The sampling technique used random sampling with a total sample of 44 employees. Data collection techniques used in this research are observation, documentation, literature study. The data analysis technique used is validity test, reliability test, simple linear regression, correlation coefficient, coefficient of determination, t test. The results showed that the work environment had an effect on the morale of the employees of the Wawo Public Health Center, Bima Regency. The magnitude of the influence of the work environment on employee morale is 41.8%.
Perspektif Pemasaran Media Sosial, Live Streaming, dan Penilaian Online Pelanggan Pada Minat Beli The Originote: Studi Pada Followers Instagram Nada Adilah; Agung Sedayu
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 2 (2024): Mei: Jurnal Riset dan Inovasi Manajemen
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i2.2922

Abstract

As marketing strategies evolve, digital marketing is becoming increasingly integral to contemporary marketing approaches. Various promotional tactics, including social media marketing, live streaming, and online customer evaluations, are being utilized by companies to attract consumer interest in purchasing products. This study aims to examine the impact of social media marketing, live streaming, and online assessments on purchasing interest in The Originote products on the Shopee platform. The study population consists of The Originote's Instagram followers, with a sample size of 117 respondents. Data analysis is conducted using SPSS 26, encompassing validity and reliability assessments, classical assumption tests, multiple linear regression analysis, f-tests, and t-tests. The findings of the study suggest that while social media marketing (X1) does not significantly influence purchasing interest, live streaming (X2) and Customer online Review (X3) exhibits a significant impact on purchasing interest.

Page 16 of 20 | Total Record : 191

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