Jurnal Riset dan Inovasi Manajemen
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
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191 Documents
<![CDATA[Pengaruh Gaya Kepemimpinan Transformasional dan Disiplin Kerja terhadap Kinerja Karyawan PT. Sumber Alfaria Trijaya Tbk. di Kota Makassar ]]>
<![CDATA[Nur Wahida]]>;
<![CDATA[Anwar Ramli]]>;
<![CDATA[Chalid Imran Musa]]>
<![CDATA[ Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 1 (2024): Februari : Jurnal Riset dan Inovasi Manajemen ]]>
Publisher : <![CDATA[Universitas Katolik Widya Karya Malang ]]>
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DOI: 10.59581/jrim-widyakarya.v2i1.2388
<![CDATA[This study aims to determine whether there is an Effect of Transformational Leadership Style and Work Discipline on Employee Performance of PT Sumber Alfaria Trijaya Tbk. in Makassar City. To find out and analyze which variable is the dominant influence on employee performance at PT Sumber Alfaria Trijaya Tbk. In Makassar City. This type of research uses quantitative, the data analysis technique used in this research is multiple linear regression analysis using SPSS 22 for windows. That the significance value is 0.000 <0.05. That simultaneously leadership style and work discipline have a significant positive effect on employee performance. The results of this study are in accordance with the theory of Budi Setiyawan and Waridin (2006) that discipline is in an ideal state in supporting and carrying out tasks according to the rules in order to support work optimization. One of the conditions for discipline to grow in the work environment is the complete division of labor to the lowest employee or officer, so that people know consciously what their duties are, how to do it, when the work starts and finishes, as arranged in advance and understand who is responsible for the results of the work.]]>
<![CDATA[Pengaruh Pemasaran Media Sosial, Word Of Mouth dan Kualitas Produk terhadap Kepuasan Konsumen Richeese Factory di Kota Solo ]]>
<![CDATA[Adivarani Diaz Rahmawati]]>;
<![CDATA[Eka Darma Ningtyas]]>;
<![CDATA[Rayhan Gunaningrat]]>;
<![CDATA[R. Taufiq Nur Muftiyanto]]>
<![CDATA[ Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 1 (2024): Februari : Jurnal Riset dan Inovasi Manajemen ]]>
Publisher : <![CDATA[Universitas Katolik Widya Karya Malang ]]>
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DOI: 10.59581/jrim-widyakarya.v2i1.2429
<![CDATA[The ever-growing global business world provides opportunities for the food industry, the large number of fast food restaurants in Indonesia causes intense competition in fighting for the quality and quality of the products produced. Researchers chose Richeese Factory as the research target because it is the only fast food restaurant that has superior product innovation, namely crispy fried chicken topped with spicy sauce and cheese sauce so that it can attract consumers' attention when consumers are more selective and innovative in choosing fast food restaurant products. A quantitative approach was taken in this study. A questionnaire created with Google Form media was used to collect data. 100 respondents made up the sample, which was selected through non-probability sampling methods. In this method, the population or elements selected as samples do not have the same chances or opportunities. The study's findings demonstrate that product quality has no bearing on customer satisfaction, word-of-mouth has a big impact on satisfaction, and social media has no effect at all.]]>
<![CDATA[Analisis Kinerja Layanan Pendidikan Sekolah Tinggi Ilmu Pertanian Berau Terhadap Persepsi Kepuasan Mahasiswa ]]>
<![CDATA[Fitriah Agustika]]>;
<![CDATA[Dony Obara]]>;
<![CDATA[Sadrak Siregar]]>;
<![CDATA[Ngakan Made Bayu Aditya]]>;
<![CDATA[Vip Paramarta]]>
<![CDATA[ Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 1 (2024): Februari : Jurnal Riset dan Inovasi Manajemen ]]>
Publisher : <![CDATA[Universitas Katolik Widya Karya Malang ]]>
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DOI: 10.59581/jrim-widyakarya.v2i1.2457
<![CDATA[The aim of this research is to analyze the level of student satisfaction with the quality of services within the Berau College of Agricultural Sciences. From the results of observations and interviews, 5 variables were obtained, namely Lecturers, BAAK, Infrastructure, Lectures, and Image/Brand Image where the items in each measurement variable used the SERQUAL dimension. The sample of respondents was selected as 30 final semester students who had completed their thesis. The instrument was declared valid with a KMO value greater than the test value of 0.5 and reliable with a Cronbrach's Alpha value greater than the test value of 0.6 using SPSS 19. The results of the student satisfaction index (Customer Satisfaction Index) were 78.4%, which means The faculty is able to provide satisfactory quality services to students. From the science quadrant, it is found that Infrastructure and Lectures are in quadrant II (Presentation Priorities) where on average these variables are perceived as very important by students and the faculty has carried out a level of service performance in accordance with what students expect.]]>
<![CDATA[Pengaruh Digital Product Management Terhadap Pengembangan Aplikasi Go-Jek ]]>
<![CDATA[Mohammad Abhinaya Ramadhan]]>;
<![CDATA[Yuniningsih Yuniningsih]]>
<![CDATA[ Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 1 (2024): Februari : Jurnal Riset dan Inovasi Manajemen ]]>
Publisher : <![CDATA[Universitas Katolik Widya Karya Malang ]]>
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DOI: 10.59581/jrim-widyakarya.v2i1.2470
<![CDATA[This research focuses on qualitative analysis regarding the influence of Digital Product Management (DPM) on Gojek application development. Gojek, as an application-based service platform, relies on DPM to effectively manage and develop their digital products. This research approach involved in-depth interviews with product development team members at Gojek and content analysis of DPM-related documents. The analysis results show that DPM plays a crucial role in shaping the direction and quality of Gojek application development. Key findings include DPM's success in designing product strategies focused on customer needs and ongoing market trends. Flexible management of changing customer and overall market needs was also found to be a key element in DPM effectiveness. In addition, synergy between the DPM team and the technical development team is the key to success, where effective communication and a deep understanding of the product's goals play a crucial role. Organizational factors such as collaborative culture and flexibility in decision making also influence the influence of DPM on application development. This research provides in-depth qualitative insight into how DPM can influence application development in the Gojek context. The practical implications can help similar companies to understand the importance of qualitative factors in managing their digital products and build strategies that are more adaptive to market changes. Additionally, these findings provide a basis for companies to improve collaboration between DPM teams and technical development teams to increase the success of application development in the future.]]>
<![CDATA[Analisis Strategi Penjualan Paket Data Internet Pada Konter Andika Cell ]]>
<![CDATA[Alinda Restu Fauji]]>;
<![CDATA[Ageng Saepudin Kanda S]]>
<![CDATA[ Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 1 (2024): Februari : Jurnal Riset dan Inovasi Manajemen ]]>
Publisher : <![CDATA[Universitas Katolik Widya Karya Malang ]]>
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DOI: 10.59581/jrim-widyakarya.v2i1.2476
<![CDATA[Andika Cell`s retail counter marketing strategy in attracting customers. Based on interviews conducted at the Andika Cell counter in December 2023, social media marketing and advertising programs were identified as the most important strategies. Social media marketing uses platforms such as Facebook and Instagram to reach a wide audience, while the discount program includes special offers such as free data exchange with the purchase of at least 3 data packages and additional gifts such as the purchase of free tamperglass accessories. Based on analysis, this strategy was successful in increasing sales and improving customer loyalty. To strengthen Andika Cell's position in the market, recommendations were made to optimize social media presence, maintain and improve advertising programs, and develop cross-selling and up-selling strategies.]]>
<![CDATA[Peran Kepala Desa Yang Berkualitas Dalam Meningkatkan Kapasitas Perangkat Desa Dan Staf Di Desa Untang Kec. Banyuke Hulu Kab. Landak Propinsi Kalimantan Barat ]]>
<![CDATA[Martinus Mela]]>;
<![CDATA[Sri Sundari]]>
<![CDATA[ Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 1 (2024): Februari : Jurnal Riset dan Inovasi Manajemen ]]>
Publisher : <![CDATA[Universitas Katolik Widya Karya Malang ]]>
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DOI: 10.59581/jrim-widyakarya.v2i1.2529
<![CDATA[This study discusses, in general, the role of the village leader in efforts to increase the capacity of village devices. Enhancement or development of the capacity of the village equipment is carried out by the village head through the implementation of education and training. The research carried out included qualitative descriptive research. The object of this research is the Head of Untang Village Office, Banyuke Hulu District, Landak, West Kalimantan Province. The results of the research show that the role of the village chief in trying to increase the capacity of the villages has been very good. The activities carried out by the village chief as an attempt to develop capacity towards the village devices are direct observation of the performance of the village equipment, direct guidance, procurement of training related to administrative governance, and the use of information technology. The efforts made by the village chief can improve the competence or capacity of the village unit, thus having an impact on the fulfillment of the tasks and responsibilities assigned as well as the services rendered to the community.]]>
<![CDATA[Penerapan Strategi Marketing Dalam Pembuatan Konten Menggunakan Softselling Dan Hardselling Pada Tiktok Untuk Meningkatkan Brand Awareness Kisana ]]>
<![CDATA[R. Yuniardi Rusdianto]]>;
<![CDATA[Andri Rizal Setiawan]]>
<![CDATA[ Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 1 (2024): Februari : Jurnal Riset dan Inovasi Manajemen ]]>
Publisher : <![CDATA[Universitas Katolik Widya Karya Malang ]]>
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DOI: 10.59581/jrim-widyakarya.v2i1.2548
<![CDATA[Marketing strategy is an effective strategy to increase company brand awareness. As social media develops quite rapidly, many companies use social media to market and introduce their products. To be able to attract an audience on social media, one of which is Tiktok, you need content that is interesting and follows developments in trends. PT Otak Kanan is a company that operates in the creative industry sector and has subsidiaries, one of which is Kisana, which is a hair removal cream product brand. This brand has problems with branding that is not optimal because this brand is still relatively new. Therefore, this research aims to observe, find out, provide solutions, and be involved directly using the method of implementing active participant observation in creating content marketing using soft selling and hard selling on Tiktok to increase brand awareness. Social media also plays a key role in marketing for brand awareness. The results show that creating interesting creative content by implementing softselling and hardselling on social media platforms such as Tiktok can increase company brand awareness.]]>
<![CDATA[Pengaruh Implementasi Strategi Marketing Funnel Terhadap Penjualan Produk Graha Office ]]>
<![CDATA[Georgius Erlangga Mahendra Yudantha]]>;
<![CDATA[Dwi Sukma Donoriyanto]]>
<![CDATA[ Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 1 (2024): Februari : Jurnal Riset dan Inovasi Manajemen ]]>
Publisher : <![CDATA[Universitas Katolik Widya Karya Malang ]]>
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DOI: 10.59581/jrim-widyakarya.v2i1.2550
<![CDATA[In today's fiercely competitive digital business landscape, companies like Graha Office must leverage marketing funnels to enhance their sales strategies. This study delves into the implementation of funnel marketing strategies within Graha Office services, examining how funnel stages, market phases, clicks, impressions, and CTR correlate with product sales. The findings indicate a relationship between funnel stages and sales, although cautious interpretation of causality is warranted. This research establishes a foundation for the company's future actions using statistical methods, particularly via linear regression with an output of coefficient t count -2.179 < t table 2.119 (H2 accepted). However, it underscores our limitations in comprehending more intricate cause-and-effect relationships within the real world.]]>
<![CDATA[Analisis Implementasi Pendampingan Keuangan Dan Strategi Digital Marketing Terhadap Pengembangan Usaha Mustalik Dalam Program EMAS LMI ]]>
<![CDATA[Syalaisa Amani Fatihah]]>;
<![CDATA[R. Yuniardi Rusdianto]]>
<![CDATA[ Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 1 (2024): Februari : Jurnal Riset dan Inovasi Manajemen ]]>
Publisher : <![CDATA[Universitas Katolik Widya Karya Malang ]]>
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DOI: 10.59581/jrim-widyakarya.v2i1.2551
<![CDATA[The Community Economic Program (EMAS) has an important role in the community, especially to provide support to community groups and individuals who have potential with the aim of increasing income with various efforts, namely providing access to business capital, training, and guidance needed to advance the business. With the current era shifting to digitalization, it is necessary to implement it as a form of mustahik business development. The purpose of the study is to analyze the implementation of the results and impact of business development assistance in the form of financial report assistance and digital marketing on the Community Economy program. This study used field research methods by collecting data through direct observation and focus group discussions. The collected data was analyzed descriptively to identify the success of the implementation of the interventions that have been given to the Community Economic Program (EMAS) KSM Malang. The results showed that this EMAS program can have a positive impact on the development and increase of mustahik business in increasing the number of consumers after being provided with financial report assistance and introducing digital marketing to LMI assisted mustahik.]]>
<![CDATA[Analisis Tingkat Kepuasan Pengunjung Terhadap Harga, Layanan, Dan Fasilitas Usaha Kopi Di Koup Galaxy ]]>
<![CDATA[Ahmad Faqih Syukri]]>;
<![CDATA[Tiara Putri Fadyanto]]>;
<![CDATA[Dewi Sri Woelandari]]>
<![CDATA[ Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 1 (2024): Februari : Jurnal Riset dan Inovasi Manajemen ]]>
Publisher : <![CDATA[Universitas Katolik Widya Karya Malang ]]>
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DOI: 10.59581/jrim-widyakarya.v2i1.2553
<![CDATA[This research aims to analyze the level of visitor satisfaction with prices, services and coffee business facilities in Koup Galaxy. This research is quantitative research. The population selected in this research is Koup Galaxy consumers who have visited. The sample collection technique chosen was nonprobability sampling with a purposive sampling method. The data source in this research was obtained from distributing questionnaires to 100 respondents. The analytical tool used to assist this research is the structural equitation model (SEM) - SmartPLS 3.0. Furthermore, the results given in this research are (1) Price has a positive and significant influence on the level of visitor satisfaction at Koup Galaxy. (2) Service quality has no influence on the level of visitor satisfaction at Koup Galaxy. (3) Facilities have a positive and significant influence on the level of visitor satisfaction at Koup Galaxy.]]>
