cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Handi Nuryaman
Contact Email
handinuryaman7@gmail.com
Phone
+6289509848439
Journal Mail Official
handinuryaman7@gmail.com
Editorial Address
Blok Kedung Gede RT. 13, RW 003 Desa Bode Lor Kecamatan Plumbon, Kabupaten Cirebon, Jawa Barat
Location
Kab. cirebon,
Jawa barat
INDONESIA
Bisma : Business and Management Journal
Published by CV. Kalimasada Group
ISSN : -     EISSN : 29875900     DOI : 10.59966
Core Subject : Social,
Social Sciences
Bisma : Jurnal Bisnis dan Manajemen berfokus pada berbagai tema, topik, serta aspek bisnis dan manajemen, termasuk (namun tidak terbatas) pada topik berikut. Manajemen Pemasaran Manajemen Keuangan Manajemen Sumber Daya Manusia Manajemen Koperasi Manajemen Strategis Manajemen Agribisnis Manajemen Pengetahuan dan Inovasi Pariwisata dan Ekonomi Kreatif Kewiraswastaan Ekonomi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 133 Documents
 10   11   12   13   14 
Strategi Ekonomi Digital Grab dalam Meningkatkan Daya Saing Bisnis Transportasi Online Reny Fitriana Kaban; Novita Fildzah; Syafira Risalah Amini
BISMA : Business and Management Journal Vol. 3 No. 4 (2025): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v3i4.2367

Abstract

This study aims to analyze the effectiveness of Grab's digital economy strategy in enhancing the competitiveness of online transportation businesses in Indonesia. Amid the rapid advancement of technology and increasing competition among digital platforms, Grab adopts an integrated digital ecosystem approach to offer comprehensive services such as ride-hailing, food delivery, digital payments, and financial services. This research uses a literature review method by examining various secondary data sources, including academic articles, industry reports, and recent statistical data. The findings indicate that Grab’s digital economy strategy has successfully strengthened its market position through technological innovation, service diversification, and the empowerment of driver-partners and MSMEs. Furthermore, Grab’s ability to adapt to regulations and market dynamics plays a crucial role in ensuring the sustainability of its business. However, challenges such as price competition, dependency on incentives, and demands for environmental sustainability remain pressing issues. This study contributes to the development of strategic management and digital economy knowledge and serves as a practical reference for players in the online transportation sector to formulate competitive and sustainable business strategies.
Pengaruh WLB dan Keadilan Organisasi terhadap Loyalitas Karyawan Generasi Z melalui Kepercayaan Organisasi Yunita Devi Rahmawati; Hendy Budi Prasetyo; Nurul Arsyianti Arsyad; Saimon Effendy; Irma Yusnita; Bayu Arya Wijaya; Agi Herdyandyah Girawan; Vita Maya Kusumawati; Robby Hertanto; Liena Prajogi; Andreas W Gunawan
BISMA : Business and Management Journal Vol. 3 No. 4 (2025): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v3i4.2403

Abstract

This study examines the effects of work–life balance and organizational justice on Generation Z employees’ loyalty, with organizational trust as a mediating variable, within the context of industrial relations at a private security services company in Jakarta. A quantitative approach was employed using an online survey distributed to Generation Z employees. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that work–life balance does not have a significant effect on organizational trust or employee loyalty. In contrast, organizational justice has a positive and significant effect on both organizational trust and employee loyalty. Furthermore, organizational trust does not mediate the relationship between work–life balance and employee loyalty; however, it significantly strengthens the relationship between organizational justice and employee loyalty. These findings suggest that, in a high-pressure and non-conventional work context, perceptions of fairness in procedures, interactions, and resource distribution play a more decisive role in shaping trust and loyalty among Generation Z employees than work–life balance initiatives alone. The study contributes to the organizational behavior literature by highlighting the central role of justice and trust in fostering employee loyalty among younger workforce cohorts and offers practical implications for managerial strategies in similar industrial settings.
Pengaruh Kepemimpinan Kepala Sekolah dan Kebijakan Sekolah terhadap Mutu Pendidikan Putra Hafizh Kanz
BISMA : Business and Management Journal Vol. 3 No. 4 (2025): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v3i4.2103

Abstract

This study seeks to examine the impact of principal leadership and school policies on educational quality at SDIT Az-Zahra. This study aims to ascertain the impact of principal leadership and school policies on educational quality. The employed methodology is a quantitative approach utilizing survey methodologies and multiple regression analysis. The study's population comprised 21 educators at SDIT Az-Zahra. The statistical study results demonstrate that principal leadership  significantly affects educational quality, evidenced by a coefficient of determination of 0.537 for this relationship. This indicates that 53.7% of educational quality is determined by principal leadership, whereas 46.3% is attributable to other variables. Secondly, school policy exerts an influence on educational quality, with a coefficient of determination of 0.454, indicating that 45.4% of educational quality is attributable to school policy, while 54.6% is influenced by other factors. Third, there exists a substantial correlation of 0.674 between principal leadership and school policy for educational quality, indicating that 67.4% of educational quality is determined by these factors, while 32.6% is attributable to other influences. As a practical implication, this study recommends that the foundation and school management work synergistically to continuously enhance adaptive leadership competencies and formulate strategic school policies to optimize sustainable educational quality.
Analisis Strategi Pemasaran Berbasis Konten Usaha Kecil dan Menengah di Media Sosial Indah Winarni; Pasiska Pasiska
BISMA : Business and Management Journal Vol. 4 No. 1 (2026): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v4i1.2419

Abstract

Small and Medium Enterprises (SMEs) in Indonesia play a strategic role in the national economy, yet they still face various challenges in product marketing, particularly in the digital era. One approach deemed relevant to addressing these challenges is content-based marketing through social media. This study aims to analyze effective content-based marketing strategies for SMEs on social media. The study used a qualitative approach, using case studies and content analysis methods, on several SMEs actively utilizing social media as a marketing tool. The results indicate that the effectiveness of content-based marketing is determined by the creation of relevant and engaging content, the use of appropriate hashtags, active interaction with customers, and regular measurement and evaluation of content performance. The findings also indicate that utilizing social media can increase brand awareness, drive sales growth, and build long-term relationships with customers. This study provides theoretical contributions to the development of content-based digital marketing studies, as well as practical implications for SMEs in designing and managing effective marketing strategies through social media
Pengembangan Inovasi Produk Berbasis Social Media Listening pada Industri Korek Api Tradisional Wahyu Purno Irawan; Abdul Chamid
BISMA : Business and Management Journal Vol. 4 No. 1 (2026): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v4i1.2502

Abstract

This study examines how social media listening drives product innovation in traditional manufacturing small and medium enterprises (SMEs). Using a qualitative single-case study approach, data were collected through in-depth interviews, participant observations, and document analysis at PT. Lintas Cindo Bersama, an Indonesian traditional match manufacturing company. The findings reveal that social media listening functions as a sensing mechanism within dynamic capabilities, enabling the identification of consumer insights that inform product development decisions. The translation of digital insights into product specifications requires active leadership mediation as a boundary-spanning mechanism between marketing and production divisions. Heritage-infused innovation emerged as a distinctive strategy, balancing product novelty with brand identity preservation. The study demonstrates that resource constraints do not preclude innovation when digital platforms are strategically leveraged. This research extends open innovation and dynamic capabilities theories into an underexplored context of low-involvement traditional manufacturing in developing economies. Managerial implications suggest that SMEs should integrate social media listening with production functions rather than isolating it within marketing units.
Pengaruh Kualitas Pelayanan dan Persepsi Kewajaran Tarif terhadap Minat Kunjungan Ulang Pelanggan UPT Laboratorium Kesehatan Daerah Ratna Yunita; Sri Rahayu; Rifda Fitrianty
BISMA : Business and Management Journal Vol. 4 No. 1 (2026): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v4i1.2513

Abstract

This study examines the simultaneous effects of service quality and perceived tariff fairness on customer revisit intention at a public health laboratory. Grounded in service-dominant logic and social equity theory, the research addresses a critical gap in public service marketing literature regarding hybrid governance institutions that blend commercial revenue mechanisms with welfare-oriented missions. Using an explanatory quantitative design, primary data were collected through structured questionnaires administered to customers of a regional public health laboratory operating under the Badan Layanan Umum Daerah framework in Gresik Regency. Multiple regression analysis revealed that both service quality and perceived tariff fairness significantly and positively influenced revisit intention, with the model explaining a substantial proportion of the variance. Notably, service quality exhibited a marginally stronger predictive power than tariff perception, suggesting that process experience outweighs cost considerations in shaping behavioral loyalty within preventive healthcare settings. These findings contribute to public service management theory by validating the co-existence of market and welfare logics in citizen decision-making and offer practical guidance for tariff policy formulation and service quality enhancement in publicly governed health laboratories.
Stres Kerja dan Beban Kerja sebagai Pendorong Kinerja Karyawan: Bukti Empiris dari Instansi Pelayanan Publik Rakarian Widhamurti Maylova; Sri Rahayu; Rifda Fitrianty
BISMA : Business and Management Journal Vol. 4 No. 1 (2026): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v4i1.2514

Abstract

This study employed an explanatory-correlational quantitative survey method applied to the entire population of 130 permanent employees with a minimum of one year of service. Data were collected using a 5-point Likert scale instrument (22 items) that had been tested for validity and reliability. Multiple linear regression analysis using SPSS version 26 statistical software showed that job stress (β = 0.451; p < 0.001) and workload (β = 0.553; p < 0.001) had a significant positive effect on employee performance, with workload having a relatively more dominant contribution. The regression model explains 52.3% of the variation in performance (Adjusted R² = 0.523). These findings confirm the concept of eustress and reinforce the JD-R theory that job demands can enhance performance when balanced by adequate job resources. Practically, management at the KPKNL and similar public sector agencies is advised to shift the stress management paradigm from a stress reduction approach toward stress optimization through proportional task distribution, the utilization of digital technology, and the development of employee competencies to maintain stress and workload at constructive levels.
Peningkatan Kinerja Aparatur melalui Kompetensi dan Pengawasan: Bukti Empiris dari Layanan Perlindungan Konsumen Mintoro Rutadi; Sri Rahayu; Rifda Fitrianty
BISMA : Business and Management Journal Vol. 4 No. 1 (2026): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v4i1.2515

Abstract

Employee performance in the public sector is a crucial factor in achieving effective and accountable public services. However, previous studies on the influence of competence and supervision on employee performance have produced inconsistent findings, particularly in public service organizations with technical and regulatory responsibilities. This study aims to examine the effects of competence and supervision on the performance of employees at the Consumer Protection Technical Implementation Unit (UPT) in Bojonegoro. A quantitative survey approach was employed, and primary data were collected from 125 respondents selected through simple random sampling using a Likert-scale questionnaire. Data were analyzed using multiple linear regression preceded by classical assumption tests. The results indicate that competence (β = 0.386; p < 0.05) and supervision (β = 0.369; p < 0.05) have a positive and significant effect on employee performance. Competence was found to have a more dominant influence than supervision. The Adjusted R² value of 0.628 shows that both variables jointly explain 62.8% of the variance in employee performance. These findings highlight the importance of strengthening employee competence through continuous technical training and enhancing supervision through periodic evaluation systems to improve the quality of public service delivery.
Etika Bisnis Islam dalam Praktik Parkir Liar di Krisna Bali Ai Netty Sumidartiny; Nopky Answara Putra Perdana
BISMA : Business and Management Journal Vol. 4 No. 2 (2026): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v4i2.2509

Abstract

Illegal parking fee collection remains a social and economic issue in various commercial areas, including locations that have implemented free parking policies. This phenomenon not only disrupts public order and visitor convenience but also raises ethical concerns in economic activities. This study aims to analyze the practice of parking fee collection at the Krisna shopping area in Denpasar, Bali, and examine its conformity with the principles of Islamic business ethics. The study employed a qualitative field research approach. Data were collected through observation, in-depth interviews, and documentation involving parking attendants and visitors selected purposively. Data validity was ensured through source and method triangulation, while data were analyzed using data reduction, data display, and conclusion drawing. The findings reveal that parking fees continue to be collected despite the area being officially designated as a free parking zone. This practice is inconsistent with the principles of shiddiq, amanah, ‘adalah, and taradhin due to the absence of clear information, legal authority, parking tickets, official tariffs, and accountability mechanisms, resulting in visitors not being entirely free to give money voluntarily. The practice contains elements of gharar (uncertainty) and zulm (injustice), but no direct element of riba (usury). The study concludes that illegal parking fee collection in free parking areas constitutes an Islamic business ethics issue that requires stronger supervision by business managers and local governments.
Pengaruh Inovasi Produk dan Kualitas Produk terhadap Minat Beli Konsumen Donat Chani Kabupaten Tasikmalaya Moh Rizal Ramli; Ardhiansyah Ardhiansyah; Rina Madyasari; Alfin Nur Arifah
BISMA : Business and Management Journal Vol. 4 No. 2 (2026): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v4i2.2517

Abstract

Increasing competition in the culinary Micro, Small, and Medium Enterprises (MSMEs) sector requires businesses to enhance their competitiveness through product innovation and product quality to stimulate consumers' purchase intention. This study aims to examine the effects of product innovation and product quality on consumers' purchase intention at Donat Chani MSME in Sukarame District, Tasikmalaya Regency. The study employed a quantitative approach using descriptive and verificative methods. Data were collected through questionnaires distributed to 100 respondents selected using purposive sampling and were analyzed using multiple linear regression with IBM SPSS Statistics version 27. The results indicate that both product innovation and product quality have a positive and significant effect on consumers' purchase intention. Product innovation has a regression coefficient of 0.453, while product quality has a regression coefficient of 0.292. The coefficient of determination (R²) of 0.498 indicates that these two variables explain 49.8% of the variance in consumers' purchase intention. The study concludes that improving product innovation and maintaining high product quality can significantly enhance consumers' purchase intention. The findings imply that MSMEs should continuously develop product variations, maintain consistent product quality, and implement marketing strategies that align with consumers' needs and preferences.

Page 12 of 14 | Total Record : 133

 10   11   12   13   14 

Filter by Year

2023 2026


Reset
Filter By Issues
All Issue Vol. 4 No. 2 (2026): Bisma : Business and Management Journal Vol. 4 No. 1 (2026): Bisma : Business and Management Journal Vol. 3 No. 4 (2025): Bisma : Business and Management Journal Vol. 3 No. 3 (2025): Bisma : Business and Management Journal Vol. 3 No. 2 (2025): Bisma : Business and Management Journal Vol. 3 No. 1 (2025): Bisma : Business and Management Journal Vol. 2 No. 4 (2024): Bisma : Business and Management Journal Vol. 2 No. 3 (2024): Bisma : Business and Management Journal Vol. 2 No. 2 (2024): Bisma : Business and Management Journal Vol. 2 No. 1 (2024): Bisma : Business and Management Journal Vol. 1 No. 04 (2023): Bisma : Business and Management Journal Vol. 1 No. 03 (2023): Bisma : Business and Management Journal Vol. 1 No. 02 (2023): Bisma : Business and Management Journal Vol. 1 No. 01 (2023): Bisma : Business and Management Journal More Issue