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INDONESIA
Bisma : Business and Management Journal
Published by CV. Kalimasada Group
ISSN : -     EISSN : 29875900     DOI : 10.59966
Core Subject : Social,
Social Sciences
Bisma : Jurnal Bisnis dan Manajemen berfokus pada berbagai tema, topik, serta aspek bisnis dan manajemen, termasuk (namun tidak terbatas) pada topik berikut. Manajemen Pemasaran Manajemen Keuangan Manajemen Sumber Daya Manusia Manajemen Koperasi Manajemen Strategis Manajemen Agribisnis Manajemen Pengetahuan dan Inovasi Pariwisata dan Ekonomi Kreatif Kewiraswastaan Ekonomi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 114 Documents
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Strategi Ekonomi Digital Grab dalam Meningkatkan Daya Saing Bisnis Transportasi Online Kaban, Reny Fitriana; Fildzah, Novita; Amini, Syafira Risalah
BISMA : Business and Management Journal Vol. 3 No. 4 (2025): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v3i4.2367

Abstract

This study aims to analyze the effectiveness of Grab's digital economy strategy in enhancing the competitiveness of online transportation businesses in Indonesia. Amid the rapid advancement of technology and increasing competition among digital platforms, Grab adopts an integrated digital ecosystem approach to offer comprehensive services such as ride-hailing, food delivery, digital payments, and financial services. This research uses a literature review method by examining various secondary data sources, including academic articles, industry reports, and recent statistical data. The findings indicate that Grab’s digital economy strategy has successfully strengthened its market position through technological innovation, service diversification, and the empowerment of driver-partners and MSMEs. Furthermore, Grab’s ability to adapt to regulations and market dynamics plays a crucial role in ensuring the sustainability of its business. However, challenges such as price competition, dependency on incentives, and demands for environmental sustainability remain pressing issues. This study contributes to the development of strategic management and digital economy knowledge and serves as a practical reference for players in the online transportation sector to formulate competitive and sustainable business strategies.
Pengaruh WLB dan Keadilan Organisasi terhadap Loyalitas Karyawan Generasi Z melalui Kepercayaan Organisasi Rahmawati, Yunita Devi; Prasetyo, Hendy Budi; Arsyad, Nurul Arsyianti; Effendy, Saimon; Yusnita, Irma; Wijaya, Bayu Arya; Girawan, Agi Herdyandyah; Kusumawati, Vita Maya; Hertanto, Robby; Prajogi, Liena; Gunawan, Andreas W
BISMA : Business and Management Journal Vol. 3 No. 4 (2025): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v3i4.2403

Abstract

This study examines the effects of work–life balance and organizational justice on Generation Z employees’ loyalty, with organizational trust as a mediating variable, within the context of industrial relations at a private security services company in Jakarta. A quantitative approach was employed using an online survey distributed to Generation Z employees. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that work–life balance does not have a significant effect on organizational trust or employee loyalty. In contrast, organizational justice has a positive and significant effect on both organizational trust and employee loyalty. Furthermore, organizational trust does not mediate the relationship between work–life balance and employee loyalty; however, it significantly strengthens the relationship between organizational justice and employee loyalty. These findings suggest that, in a high-pressure and non-conventional work context, perceptions of fairness in procedures, interactions, and resource distribution play a more decisive role in shaping trust and loyalty among Generation Z employees than work–life balance initiatives alone. The study contributes to the organizational behavior literature by highlighting the central role of justice and trust in fostering employee loyalty among younger workforce cohorts and offers practical implications for managerial strategies in similar industrial settings.
Pengaruh Kepemimpinan Kepala Sekolah dan Kebijakan Sekolah terhadap Mutu Pendidikan Kanz, Putra Hafizh
BISMA : Business and Management Journal Vol. 3 No. 4 (2025): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v3i4.2103

Abstract

This study seeks to examine the impact of principal leadership and school policies on educational quality at SDIT Az-Zahra. This study aims to ascertain the impact of principal leadership and school policies on educational quality. The employed methodology is a quantitative approach utilizing survey methodologies and multiple regression analysis. The study's population comprised 21 educators at SDIT Az-Zahra. The statistical study results demonstrate that principal leadership  significantly affects educational quality, evidenced by a coefficient of determination of 0.537 for this relationship. This indicates that 53.7% of educational quality is determined by principal leadership, whereas 46.3% is attributable to other variables. Secondly, school policy exerts an influence on educational quality, with a coefficient of determination of 0.454, indicating that 45.4% of educational quality is attributable to school policy, while 54.6% is influenced by other factors. Third, there exists a substantial correlation of 0.674 between principal leadership and school policy for educational quality, indicating that 67.4% of educational quality is determined by these factors, while 32.6% is attributable to other influences. As a practical implication, this study recommends that the foundation and school management work synergistically to continuously enhance adaptive leadership competencies and formulate strategic school policies to optimize sustainable educational quality.
Analisis Strategi Pemasaran Berbasis Konten Usaha Kecil dan Menengah di Media Sosial Winarni, Indah; Pasiska, Pasiska
BISMA : Business and Management Journal Vol. 4 No. 1 (2026): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v4i1.2419

Abstract

Small and Medium Enterprises (SMEs) in Indonesia play a strategic role in the national economy, yet they still face various challenges in product marketing, particularly in the digital era. One approach deemed relevant to addressing these challenges is content-based marketing through social media. This study aims to analyze effective content-based marketing strategies for SMEs on social media. The study used a qualitative approach, using case studies and content analysis methods, on several SMEs actively utilizing social media as a marketing tool. The results indicate that the effectiveness of content-based marketing is determined by the creation of relevant and engaging content, the use of appropriate hashtags, active interaction with customers, and regular measurement and evaluation of content performance. The findings also indicate that utilizing social media can increase brand awareness, drive sales growth, and build long-term relationships with customers. This study provides theoretical contributions to the development of content-based digital marketing studies, as well as practical implications for SMEs in designing and managing effective marketing strategies through social media

Page 12 of 12 | Total Record : 114

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