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Handi Nuryaman
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Bisma : Business and Management Journal
Published by CV. Kalimasada Group
ISSN : -     EISSN : 29875900     DOI : 10.59966
Core Subject : Social,
Social Sciences
Bisma : Jurnal Bisnis dan Manajemen berfokus pada berbagai tema, topik, serta aspek bisnis dan manajemen, termasuk (namun tidak terbatas) pada topik berikut. Manajemen Pemasaran Manajemen Keuangan Manajemen Sumber Daya Manusia Manajemen Koperasi Manajemen Strategis Manajemen Agribisnis Manajemen Pengetahuan dan Inovasi Pariwisata dan Ekonomi Kreatif Kewiraswastaan Ekonomi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 109 Documents
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Pengaruh Harga, Promosi dan Lokasi terhadap Kepuasan Pelanggan dengan Keputusan Pembelian Sebagai Variable Intervenning Aniqi, Rizka Paramitha; Purnomo, Nanto
BISMA : Business and Management Journal Vol. 3 No. 3 (2025): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v3i2.1999

Abstract

This study aims to analyze the influence of price, promotion, and location on customer satisfaction, with purchasing decisions as an intervening variable at the Bintang Muda Sport Store in Lamongan. The research method used is quantitative with a descriptive approach. Data collection was conducted by distributing questionnaires to 150 store customers. The analysis tool used was Structural Equation Modeling (SEM) with a Partial Least Squares (PLS) approach. The results show that price, promotion, and location have a direct and significant influence on customer satisfaction and purchasing decisions. Purchasing decisions also proved to be an intervening variable that strengthens the relationship between the independent variables and customer satisfaction. These findings are expected to provide strategic input for the store in improving service quality and customer satisfaction.
Perencanaan Delicias Central Kitchen sebagai Mitra Mandiri Program Makan Bergizi Gratis di Kabupaten Sleman Situmorang, Suparman; Ishak, Riani Prihatini
BISMA : Business and Management Journal Vol. 3 No. 3 (2025): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v3i3.2027

Abstract

This study analyzes the planning function of Delicias Central Kitchen (CK) as a prospective Independent Partner (Mitra Mandiri) in supporting the Free Nutritious Meal Program (MBG) in Sleman Regency, Indonesia. Using a descriptive qualitative case study, data were collected through in-depth interviews with three key informants (operations manager, head chef, and warehouse head), direct observation, and document analysis. Findings reveal that Delicias CK applies an integrated foodservice system based on the input–process–output–feedback model (Gregoire, 2017). Inventory management adopts FIFO and FEFO principles, while production follows a two-shift schedule with a one-way workflow, producing up to 3,500 portions per day. Although the standard operating procedures (SOPs) remain under finalization, quality assurance practices align with Hazard Analysis and Critical Control Points (HACCP). A SWOT analysis highlights strengths in infrastructure and community collaboration, weaknesses in digital reporting and menu rotation, opportunities for partnership with local SMEs, and threats related to supply fluctuations. Stakeholder mapping confirms active coordination among the kitchen, foundation, National Nutrition Agency, and beneficiary schools. In conclusion, Delicias CK demonstrates strong operational readiness as a public nutrition service partner, with recommendations to finalize SOPs, strengthen digital monitoring, and expand collaborative networks.
Faktor-Faktor Yang Mempengaruhi Peningkatan Penjualan Shopee Seller Center di Ane Store Official Ariski, Ema Dwi; Setyariningsih, Eny; Dwihandoko, Toto Heru
BISMA : Business and Management Journal Vol. 3 No. 3 (2025): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v3i3.2067

Abstract

The development of digital technology has significantly impacted the trade sector, especially in e-commerce. Shopee, as one of the leading platforms, offers the Shopee  Seller Center feature to support sales activities. This study aims to analyze the factors influencing the increase in sales at AnE Store Official. The research method used is quantitative with a factor analysis approach (Principal Component Analysis). The results show that seven main factors affect sales growth: product quality and appeal, pricing and accessibility, digital promotion strategies, product design comfort, customer service, and optimal use of Shopee features. This research contributes to helping business actors formulate effective digital marketing strategies.  
Analisis Kinerja Keuangan Perusahaan Makanan Cepat Saji dengan Pendekatan Rasio Likuiditas, Solvabilitas, dan Profitabilitas Mas’ud, Ibnu; Ainiyah, Nur; Isnaini, Nurdiana Fitri
BISMA : Business and Management Journal Vol. 3 No. 3 (2025): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v3i3.2073

Abstract

This This study aims to analyze the financial performance of PT Fast Food Indonesia Tbk during the 2021–2024 period using liquidity, solvency, and profitability ratio approaches. The research method employed is descriptive quantitative, with financial ratio analysis covering the Current Ratio (CR), Quick Ratio (QR), Cash Ratio, Debt to Asset Ratio (DAR), Debt to Equity Ratio (DER), Interest Coverage Ratio (IC), Net Profit Margin (NPM), Return on Assets (ROA), and Return on Equity (ROE). The conclusion reveals that the company’s liquidity decreased, solvency remained at a high leverage level, and profitability improved towards the end of the period. These results indicate that although the company has improved operational efficiency and asset management, financial risk remains high due to reliance on debt-based financing. The study recommends strategies to strengthen liquidity, control leverage, maintain sustainable profitability, and implement comprehensive financial risk management to ensure long-term financial stability.
Pengaruh Umur Perusahaan, Kebijakan Dividen, dan Ukuran Perusahaan terhadap Nilai Perusahan pada Perusahaan Manufaktur Yang Terdaftar di BEI Imiddaviq, M. Bahril; Bibaborbir, Makdalena Pransina
BISMA : Business and Management Journal Vol. 3 No. 3 (2025): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v3i3.2074

Abstract

The Influence of Firm Age, Dividend Policy, and Firm Size on Firm Value in Manufacturing Companies Listed on the Indonesia Stock Exchange. Undergraduate Thesis, Accounting Study Program, Faculty of Economics, Universitas Islam Majapahit (UNIM). The Indonesian capital market has experienced rapid growth, marked by increased investor participation and the complexity of financial decisions. Firm value has become the primary focus as it reflects long-term prospects and performance. This study examines the influence of firm age, dividend policy, and firm size on firm value in the manufacturing sector listed on the Indonesia Stock Exchange (IDX). The sample consists of 48 firms from the 2022–2024 period using purposive sampling. The analysis uses path analysis (SPSS 22). The results reveal that company age does not have a significant effect on company value. Conversely, dividend policy and company size are found to have a significant effect on company value.
Analisis Faktor-Faktor Media Sosial Yang Mempengaruhi Keputusan Pembelian di Tuminis Catering Gresik Ningrum, Ajeng Puspa; Hidayat, M. Syamsul; Kasnowo, Kasnowo
BISMA : Business and Management Journal Vol. 3 No. 1 (2025): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v3i1.2077

Abstract

Gresik Regency is one of the cities that has experienced significant development of the culinary sector. This is supported by an increase in the number of industrial workers who become potential markets. However, in the midst of increasingly fierce competition, culinary businesses are faced with challenges to innovate, especially in marketing strategies. This study aims to determine and describe the factors that influence purchasing decisions at Tuminis Catering in Gresik. The method used in this research is quantitative method. Determination of the sample using Non-Probability Sampling Technique and the number of samples was 110 samples. While the data analysis techniques used are validity tests, reliability tests. Based on the results of the study, it shows that indicators such as ordering information in captions and videos, bio links, frequency and consistency of uploads, testimonials, admin responses, and interactive features such as polls and QnA. This factor shows that the quality of communication and easy access to information on social media play an important role in influencing consumer purchasing decisions. Indicators such as image display, visual design variations, narration or voice over, to background music. This shows that social media that presents content with high aesthetic appeal can form positive perceptions and increase consumer buying interest.  
Manajemen Ekstrakurikuler Paskibra dalam Membentuk Disiplin dan Tanggung Jawab Siswa Dinda, Anggun Nurma
BISMA : Business and Management Journal Vol. 3 No. 3 (2025): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v3i3.2091

Abstract

The formation of student character is an important aspect in the world of education, especially in instilling the values of discipline and responsibility. The Paskibra extracurricular at SMK Islam Al-Hikmah has a strategic role in building this character through various planned and systematic programs. This study uses a descriptive method with a qualitative approach, which uses data collection such as observation, interviews, and documentation. The results of the study First Planning, such as the formation of program plans, budget learning planning. Then the implementation, namely the time and program planning have been carried out well, there are facilities and infrastructure to support Paskibra extracurricular learning. Furthermore, evaluation to improve and enhance the Paskibra extracurricular. The advantages in this study are the formation of disciplined character, time management for students. While the shortcomings found are inadequate facilities and infrastructure, and technical matters of extracurricular activities.
Pengaruh Kartu Jakarta Pintar dan Project Based Learning terhadap Pengembangan Akademik Siswa SMK YMIK Joglo rubiyati, siti
BISMA : Business and Management Journal Vol. 3 No. 3 (2025): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v3i3.2099

Abstract

This study examines the influence of the provision of the Jakarta Smart Card and the implementation of project-based learning methods on the academic development of students at SMK YMIK Joglo. The background to this is based on the results of observations that show low academic achievement of students, which is characterized by a lack of independence in learning, absence from class in learning and lack of skills in working on projects. The scope of the discussion is focused on identifying the partial and simultaneous influence of the Jakarta Smart Card and project-based learning on academic development. This study uses a quantitative approach by collecting questionnaire data distributed to 109 students. Multiple linear regression analysis was carried out with the help of SPSS version 25. The results showed that the Jakarta Smart Card had a significant positive influence on students' academic development, namely 42.4%, while project-based learning also showed positive and significant results with a contribution of 41.5%. Simultaneously, the contribution of both was 52.9%. These findings confirm that the Jakarta Smart Card and project-based learning play an important role in improving students' academic achievement.
Perubahan Paradigma Pemasaran Konsep Tradisional vs Kontemporer sutarso, Al bait fiqri zulfikar; Al Ghifari, Abdillah; Rohendi, Rohendi
BISMA : Business and Management Journal Vol. 3 No. 3 (2025): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v3i3.2106

Abstract

This study aims to analyze the differences between traditional and contemporary marketing paradigms in modern business strategies. Traditional marketing focuses on one-way communication through conventional media such as television, radio, and newspapers, with the main goal of reaching a mass audience. In contrast, contemporary marketing emphasizes two-way communication, personalization, and the use of digital technologies such as social media, e-commerce, and data analytics. The research method employed is a literature review by examining relevant sources to compare strategies, communication channels, and long-term objectives of both paradigms. The findings reveal that traditional marketing remains relevant in certain contexts, particularly in building broad brand awareness, while contemporary marketing is superior in creating engagement and fostering customer loyalty. This study concludes that integrating traditional and contemporary paradigms provides a more effective strategy, as it enables companies to reach a wider audience while simultaneously building personal relationships with consumers.

Page 11 of 11 | Total Record : 109

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