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Hetty Karunia Tunjungsari
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INDONESIA
International Journal of Application on Economics and Business
Published by Universitas Tarumanagara
ISSN : -     EISSN : 29871972     DOI : https://doi.org/10.24912/ijaeb
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
International Journal of Application on Economics and Business (IJAEB) contains articles on the following topics: Entrepreneurship studies, Business studies, Management studies, Accounting studies, Economics studies
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 49 Documents
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Search results for , issue "Vol. 3 No. 1 (2025): February 2025" : 49 Documents clear
SAVING BEHAVIOR OF THE MILLENNIAL GENERATION IN JAKARTA Pamungkas, Ary Satria; Herwindiati, Dyah Erny; Taba, Muhammad Idrus
International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i1.1-7

Abstract

Indonesian people's interest in saving has decreased to only 15.4% as of May 2024. Bank Indonesia invites the public, especially the millennial generation, to get into the habit of saving. This study aims to determine the effect of peer influence, socialization of parents and self-control on saving behavior. The number of samples in this study was 240 people from the millennial generation who already have income in Jakarta. This study used Structural Equation Modelling (SEM) for data analysis. The results of this study show that peer influence, socialization of parents and self-control have a positive effect on saving behavior.
A CONCEPTUAL FRAMEWORK FOR IDENTIFYING SUSTAINABLE BUSINESS PRACTICES OF MALAYSIAN SMALL AND MEDIUM ENTERPRISES (SMES) Chin, Tay Lee; Amy, Yeo Chu May; Ling, Chow Poh
International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i1.8-16

Abstract

Malaysian Small and Medium Enterprises’ (SMEs) Sustainable Business Practices (SBP) effort remains limited despite embracing SBP can address stakeholder expectations, minimize their social and environmental footprint over the long term. Hence, this paper identifies the factors that could enhance SBP in the Malaysian SMEs context. This study utilized a systematic review of previous studies on SBP specifically for SMEs. This study limited the literature search to journals published between 2019 and 2024 and excluded non-English articles, reports from consultancy firms, master’s and doctoral theses and government reports. The results showed that government initiatives, Human Resource Management (HRM) practices, firm and owner characteristics, technology integration and financial resources influence SBP. It contributes to the body of knowledge by providing a theoretical framework on how the factors can significantly influence the effectiveness and success of SBP in the Malaysian SMEs. This paper also identifies key gaps and potential areas for further research, specifically on the existing and future aspects of SBP in the Malaysian SMEs.
HOW PRODUCT QUALITY AND BRAND AMBASSADORS DRIVE PURCHASE DECISIONS THROUGH BRAND TRUST TOWARD BADMINTON RACKETS Alvindy, Alvindy; Keni , Keni
International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i1.17-31

Abstract

Badminton, as a highly regarded sport in Indonesia, has increased the public’s interest to play and thereby created opportunities for badminton’s equipment companies. However, the competition between those companies has been very dense as they offer similar products which are purchased with low frequency by customers. Therefore, it is essential for the companies to examine factors that can affect customers’ decision to purchase the equipment. This study aims to analyze the influence of brand ambassadors and product quality on purchase decisions for badminton rackets, with brand trust as a mediating variable. Data collection was conducted online by using Google Forms, employing a convenience sampling technique. The respondents comprise of 198 consumers who own and use badminton rackets. The data were analyzed by using the Partial Least Squares – Structural Equation Modeling (PLS-SEM) method, by utilizing the SmartPLS4 software. The results revealed that brand ambassadors have a significant and positive impact on brand trust but do not directly influence purchase decisions. In contrast, product quality significantly and positively affects brand trust and purchase decisions. Furthermore, brand trust was found to mediate the influence of brand ambassadors and product quality on purchase decisions. The findings of this study underline the crucial role of brand trust in enhancing consumer’s purchase decisions. Additionally, superior product quality emerged as a more dominant factor that influence purchase decisions compared to brand ambassadors. These insights highlight the importance of prioritizing product quality and leveraging brand trust as a strategic focus for companies to drive consumer’s purchase decision effectively.
A REVIEW ON MOBILE ELECTRONIC WASTE RECYCLING AMONG MALAYSIAN USERS Chin, Tay Lee; Chee, Tay Lee
International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i1.32-40

Abstract

The increase of electronic gadgets and appliances has led to a higher amount of mobile electronic waste (e-waste). Despite that, the awareness among Malaysian users regarding mobile e-waste recycling remains deficient. Our reviews clearly show that users’ awareness on mobile e-waste recycling is to assess their understanding and knowledge level based on the Knowledge, Attitudes and Practices (KAP) model proposed by Schwartz (1976). Further, mobile e-waste recycling intention and motivation is closely linked to an individual’s environmental mindset, incentive strategies, environmental education, convenience and disposal cost. Additionally, Malaysian Communications and Multimedia Commission (MCMC) and Non-Government Organizations (NGOs) have introduced various methods, platforms and practices on mobile e-waste recycling. There is no clear review of mobile e-waste recycling among Malaysian users, driving this study conducts a review of Malaysian users’ awareness and perception, intention, motivations, methods and platforms on mobile e-waste recycling. This study helps the policy makers to enhance information dissemination of mobile e-waste and support Sustainable Development Goals (SDGs) namely clean water and sanitation (goal 6), sustainable cities and communities (goal 11), responsible production and consumption (goal 12). This study helps to detect the limitations of the Malaysian users on advancing awareness for more sustainable mobile e-waste recycling.
UNDERSTANDING EMPLOYMENT CONSTRUCTS ACROSS BORDERS: A CROSS-NATIONAL COMPARISON OF MALAYSIA AND INDONESIA Ling, Chow Poh; Teng, Phuah Kit
International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i1.41-52

Abstract

In today’s digital age, digital literacy has emerged as a vital skill that shapes employability and workforce preparedness. The research examines the impact of digital literacy on employability among employees in Malaysia and Indonesia through a quantitative methodology and purposive sampling. Data were collected from 469 participants (238 Malaysians and 231 Indonesians) via structured questionnaires. Results show that nationality does not significantly moderate the link between digital literacy and employability, suggesting that perceptions of these constructs are consistent in both countries. This finding implies that initiatives to improve digital literacy can be applied similarly across these contexts. The study highlight the consistent relationship between digital literacy, employability, and related factors such as media literacy and perceived ease of use across different nationalities. For managers, policymakers, educators, and corporate trainers, this suggests that standardized frameworks may be effective in fostering digital skills and employability, supporting a cohesive regional strategy.
REDUCED INEQUALITIES (SDG10) THROUGH EMPLOYEES’ ENGAGEMENT AND CORPORATE CULTURE Ling, Chow Poh; Qian, Rachel Ham Rui; Amy, Yeo Chu-May
International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i1.53-67

Abstract

As part of the 2030 Agenda for Sustainable Development, reduced inequalities (SDG Goal 10) are essential for attaining sustainable development through an all-encompassing and integrated approach, with cooperative effects from organisations and academic institutions. This study intends to examine the influencing factors on firm engagement with reduced inequalities, which is Goal 10 from the SDGs. Thus, employee engagement, corporate culture and adoption of artificial intelligence, are adopted as the variables that would affect firm engagement with reduced inequalities.
DOES AGE INFLUENCE AI-ENABLED MOBILE BANKING APP USAGE? ANALYZING COGNITIVE FACTORS AND SUSTAINED INTENTIONS Amy, Yeo Chu-May; Chee, Lee Ee; Yan3, Ong Yu
International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i1.68-82

Abstract

This research investigates the impact of cognitive aspects and AI attributes on the continued adoption of AI-powered mobile banking applications in Malaysia. It examines the relatively recent incorporation of AI into Malaysian mobile banking and the extent to which age influences user intentions. A total of 398 participants were surveyed, with data analysis conducted using SPSS. The results indicate that factors such as perceived usefulness, ease of use, enjoyment, and intelligence significantly contribute to users' continued engagement with AI-enabled banking apps, with age playing a moderating role. However, perceived anthropomorphism did not have a statistically significant effect on user intention, nor did age significantly moderate the connection between perceived intelligence and continuance intention. The study’s findings aim to enhance AI-enabled banking applications, fostering a more user-friendly and satisfying experience across different age groups. These insights provide valuable direction for software developers and financial institutions aiming to optimize user satisfaction and engagement with AI-powered mobile banking systems.
THEY’RE HEALTHY, THEY’RE SUSTAINABLE ALTERNATIVE FOOD SOURCES. WHY DON’T MALAYSIANS AND INDONESIANS EAT MORE BUGS? Teng, Phuah Kit; Cokki, Cokki; Waei, Ow Mun; Wai, Khoong Tai
International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i1.83-94

Abstract

In recent years, the consumption of healthy foods, particularly organic options, has emerged as a key factor in driving sustainable transformation. However, the rising global population, increasing incomes, and urbanization have intensified concerns over food security due to the depletion of natural resources. To address these challenges, governments and businesses have introduced strategies such as adopting innovative, efficient, and cost-effective technologies to enhance agricultural productivity. Despite these efforts, food insecurity remains a significant issue for low-income households in developing countries, including Malaysia and Indonesia. This study aims to explore the influence of trust, food neophobia, perceived benefits, perceived risks, and perceived naturalness on consumer acceptance of edible insects in Malaysia and Indonesia. Data was collected through purposive sampling from 388 respondents, comprising 288 Malaysians and 100 Indonesians, using a structured questionnaire. Hierarchical multiple regression analysis was conducted using SPSS to test the proposed relationships. The findings reveal that trust (in the individual endorsing the product), perceived benefits, perceived naturalness, and food neophobia significantly affect consumer acceptance of edible insects. Moreover, nationality moderated the relationship between perceived risks and perceived benefits, with these factors having a stronger impact on Malaysian and Indonesian consumers. This study contributes to the understanding of consumer behavior in the emerging edible insect market and provides valuable insights for businesses and professionals to develop more effective marketing strategies aimed at increasing demand for edible insect-based food products.
THE STUDY OF LIFE INSURANCE CLAIMS APPLICATION SYSTEM-TAKING B COMPANY AS EXAMPLE Lin, Linda Lin-Chin; Kuo, Hsing-Yi; Lin, Chin-Chiuan
International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i1.95-104

Abstract

In the era of Big Data, data obtained cannot be responded to only by traditional storage devices. Relatively low-cost and flexible cloud platforms can be used to meet the demand of insufficient database capacity. This is an important part of the current enterprise's deployment of digital transformation. However, no matter how technology evolves, huge data still needs to rely on manual processing and proofreading before it can be stored in the cloud database for future re-application and sharing. A major challenge for an enterprise is whether the information technology tools configured by the enterprise can effectively store and retrieve data quickly and correctly through the cloud data sharing platform to meet its operational needs. If the enterprise can configure a set of corresponding information technology tools to increase the processing capacity of big data, it can naturally improve the internal efficiency of the enterprise, maximize its output value and gain market competitive advantage. In order to understand whether the claims application system currently configured by life insurance companies has sufficient cloud big data processing capabilities, whether it can improve the efficiency of internal operations of the enterprise, and whether its application can meet the needs of claims adjusters, etc., this study uses task-technology fit model (TTF) is used as the theoretical basis and computer self-efficacy is introduced as a pre-factor. The questionnaire statistics "life insurance claims department personnel who have used the claims application system for more than three months" are satisfied with the currently configured information technology tools, and degree and reuse intention to explore current use issues of this technology tool. According to the research results, although there is a significant difference in the relationship between computer self-efficacy and satisfaction, only 8.4% of the explanatory power is negatively correlated. Although the explanatory power is not high and there is not much correlation with user experience, it can be seen that the usability of this system still needs to be improved; However, the results of other studies have a positive impact; However, further analysis of variance conducted by ANOVA found that individuals aged 26 to 35 were less satisfied with the claims application system than those aged 56 and above. This indicates that the claims application system tools currently configured by insurance companies have a negative impact on individuals aged 26 to 35, and the conclusion is consistent with the recent observed age group of resignations. It can be seen that unsuitable systems are also one of the factors leading to an increase in their turnover rate. It is hoped that this research result can serve as a reference for companies to improve in the future to facilitate talent retention.
INNOVATION BUSINESS MODEL OF VANILLA IN TAIWAN Huang, Chia-Yin; Lin, Chin-Chiuan
International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i1.105-114

Abstract

Vanilla pod is one of the most expensive spice in the world. The international price is as high as 300 to 600 US dollars per kg of vanilla pods, therefore, vanilla planting has sprung up in various countries. The present study proposed an innovation business model of vanilla in Taiwan. The innovative business model based on the SID (supply-interface-demand) model and the 9 building blocks model, combines capital suppliers, land suppliers, labor providers, and case company to provides various combinations of cooperation modes for the four parties to choose their best cooperation programs. For the investors, the return rate for the first round of investment is about 13%; and the second round is about 25%. For the labors, they can have at least NT$ 40,000 per month and just need to work about 4 days per week. For land providers, every units of land they can received NT$ 20,000 per year. Because the innovation business model has very good business benefits not only for the case company but also for the investors, labors, and land providers. Therefore, the innovation business model proposed in the present study can be promoted and applied to relevant countries.

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