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International Journal of Application on Economics and Business
Published by Universitas Tarumanagara
ISSN : -     EISSN : 29871972     DOI : https://doi.org/10.24912/ijaeb
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
International Journal of Application on Economics and Business (IJAEB) contains articles on the following topics: Entrepreneurship studies, Business studies, Management studies, Accounting studies, Economics studies
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 774 Documents
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A REVIEW ON MOBILE ELECTRONIC WASTE RECYCLING AMONG MALAYSIAN USERS Chin, Tay Lee; Chee, Tay Lee
International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i1.32-40

Abstract

The increase of electronic gadgets and appliances has led to a higher amount of mobile electronic waste (e-waste). Despite that, the awareness among Malaysian users regarding mobile e-waste recycling remains deficient. Our reviews clearly show that users’ awareness on mobile e-waste recycling is to assess their understanding and knowledge level based on the Knowledge, Attitudes and Practices (KAP) model proposed by Schwartz (1976). Further, mobile e-waste recycling intention and motivation is closely linked to an individual’s environmental mindset, incentive strategies, environmental education, convenience and disposal cost. Additionally, Malaysian Communications and Multimedia Commission (MCMC) and Non-Government Organizations (NGOs) have introduced various methods, platforms and practices on mobile e-waste recycling. There is no clear review of mobile e-waste recycling among Malaysian users, driving this study conducts a review of Malaysian users’ awareness and perception, intention, motivations, methods and platforms on mobile e-waste recycling. This study helps the policy makers to enhance information dissemination of mobile e-waste and support Sustainable Development Goals (SDGs) namely clean water and sanitation (goal 6), sustainable cities and communities (goal 11), responsible production and consumption (goal 12). This study helps to detect the limitations of the Malaysian users on advancing awareness for more sustainable mobile e-waste recycling.
UNDERSTANDING EMPLOYMENT CONSTRUCTS ACROSS BORDERS: A CROSS-NATIONAL COMPARISON OF MALAYSIA AND INDONESIA Ling, Chow Poh; Teng, Phuah Kit
International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i1.41-52

Abstract

In today’s digital age, digital literacy has emerged as a vital skill that shapes employability and workforce preparedness. The research examines the impact of digital literacy on employability among employees in Malaysia and Indonesia through a quantitative methodology and purposive sampling. Data were collected from 469 participants (238 Malaysians and 231 Indonesians) via structured questionnaires. Results show that nationality does not significantly moderate the link between digital literacy and employability, suggesting that perceptions of these constructs are consistent in both countries. This finding implies that initiatives to improve digital literacy can be applied similarly across these contexts. The study highlight the consistent relationship between digital literacy, employability, and related factors such as media literacy and perceived ease of use across different nationalities. For managers, policymakers, educators, and corporate trainers, this suggests that standardized frameworks may be effective in fostering digital skills and employability, supporting a cohesive regional strategy.
REDUCED INEQUALITIES (SDG10) THROUGH EMPLOYEES’ ENGAGEMENT AND CORPORATE CULTURE Ling, Chow Poh; Qian, Rachel Ham Rui; Amy, Yeo Chu-May
International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i1.53-67

Abstract

As part of the 2030 Agenda for Sustainable Development, reduced inequalities (SDG Goal 10) are essential for attaining sustainable development through an all-encompassing and integrated approach, with cooperative effects from organisations and academic institutions. This study intends to examine the influencing factors on firm engagement with reduced inequalities, which is Goal 10 from the SDGs. Thus, employee engagement, corporate culture and adoption of artificial intelligence, are adopted as the variables that would affect firm engagement with reduced inequalities.
DOES AGE INFLUENCE AI-ENABLED MOBILE BANKING APP USAGE? ANALYZING COGNITIVE FACTORS AND SUSTAINED INTENTIONS Amy, Yeo Chu-May; Chee, Lee Ee; Yan3, Ong Yu
International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i1.68-82

Abstract

This research investigates the impact of cognitive aspects and AI attributes on the continued adoption of AI-powered mobile banking applications in Malaysia. It examines the relatively recent incorporation of AI into Malaysian mobile banking and the extent to which age influences user intentions. A total of 398 participants were surveyed, with data analysis conducted using SPSS. The results indicate that factors such as perceived usefulness, ease of use, enjoyment, and intelligence significantly contribute to users' continued engagement with AI-enabled banking apps, with age playing a moderating role. However, perceived anthropomorphism did not have a statistically significant effect on user intention, nor did age significantly moderate the connection between perceived intelligence and continuance intention. The study’s findings aim to enhance AI-enabled banking applications, fostering a more user-friendly and satisfying experience across different age groups. These insights provide valuable direction for software developers and financial institutions aiming to optimize user satisfaction and engagement with AI-powered mobile banking systems.
THEY’RE HEALTHY, THEY’RE SUSTAINABLE ALTERNATIVE FOOD SOURCES. WHY DON’T MALAYSIANS AND INDONESIANS EAT MORE BUGS? Teng, Phuah Kit; Cokki, Cokki; Waei, Ow Mun; Wai, Khoong Tai
International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i1.83-94

Abstract

In recent years, the consumption of healthy foods, particularly organic options, has emerged as a key factor in driving sustainable transformation. However, the rising global population, increasing incomes, and urbanization have intensified concerns over food security due to the depletion of natural resources. To address these challenges, governments and businesses have introduced strategies such as adopting innovative, efficient, and cost-effective technologies to enhance agricultural productivity. Despite these efforts, food insecurity remains a significant issue for low-income households in developing countries, including Malaysia and Indonesia. This study aims to explore the influence of trust, food neophobia, perceived benefits, perceived risks, and perceived naturalness on consumer acceptance of edible insects in Malaysia and Indonesia. Data was collected through purposive sampling from 388 respondents, comprising 288 Malaysians and 100 Indonesians, using a structured questionnaire. Hierarchical multiple regression analysis was conducted using SPSS to test the proposed relationships. The findings reveal that trust (in the individual endorsing the product), perceived benefits, perceived naturalness, and food neophobia significantly affect consumer acceptance of edible insects. Moreover, nationality moderated the relationship between perceived risks and perceived benefits, with these factors having a stronger impact on Malaysian and Indonesian consumers. This study contributes to the understanding of consumer behavior in the emerging edible insect market and provides valuable insights for businesses and professionals to develop more effective marketing strategies aimed at increasing demand for edible insect-based food products.
THE STUDY OF LIFE INSURANCE CLAIMS APPLICATION SYSTEM-TAKING B COMPANY AS EXAMPLE Lin, Linda Lin-Chin; Kuo, Hsing-Yi; Lin, Chin-Chiuan
International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i1.95-104

Abstract

In the era of Big Data, data obtained cannot be responded to only by traditional storage devices. Relatively low-cost and flexible cloud platforms can be used to meet the demand of insufficient database capacity. This is an important part of the current enterprise's deployment of digital transformation. However, no matter how technology evolves, huge data still needs to rely on manual processing and proofreading before it can be stored in the cloud database for future re-application and sharing. A major challenge for an enterprise is whether the information technology tools configured by the enterprise can effectively store and retrieve data quickly and correctly through the cloud data sharing platform to meet its operational needs. If the enterprise can configure a set of corresponding information technology tools to increase the processing capacity of big data, it can naturally improve the internal efficiency of the enterprise, maximize its output value and gain market competitive advantage. In order to understand whether the claims application system currently configured by life insurance companies has sufficient cloud big data processing capabilities, whether it can improve the efficiency of internal operations of the enterprise, and whether its application can meet the needs of claims adjusters, etc., this study uses task-technology fit model (TTF) is used as the theoretical basis and computer self-efficacy is introduced as a pre-factor. The questionnaire statistics "life insurance claims department personnel who have used the claims application system for more than three months" are satisfied with the currently configured information technology tools, and degree and reuse intention to explore current use issues of this technology tool. According to the research results, although there is a significant difference in the relationship between computer self-efficacy and satisfaction, only 8.4% of the explanatory power is negatively correlated. Although the explanatory power is not high and there is not much correlation with user experience, it can be seen that the usability of this system still needs to be improved; However, the results of other studies have a positive impact; However, further analysis of variance conducted by ANOVA found that individuals aged 26 to 35 were less satisfied with the claims application system than those aged 56 and above. This indicates that the claims application system tools currently configured by insurance companies have a negative impact on individuals aged 26 to 35, and the conclusion is consistent with the recent observed age group of resignations. It can be seen that unsuitable systems are also one of the factors leading to an increase in their turnover rate. It is hoped that this research result can serve as a reference for companies to improve in the future to facilitate talent retention.
INNOVATION BUSINESS MODEL OF VANILLA IN TAIWAN Huang, Chia-Yin; Lin, Chin-Chiuan
International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i1.105-114

Abstract

Vanilla pod is one of the most expensive spice in the world. The international price is as high as 300 to 600 US dollars per kg of vanilla pods, therefore, vanilla planting has sprung up in various countries. The present study proposed an innovation business model of vanilla in Taiwan. The innovative business model based on the SID (supply-interface-demand) model and the 9 building blocks model, combines capital suppliers, land suppliers, labor providers, and case company to provides various combinations of cooperation modes for the four parties to choose their best cooperation programs. For the investors, the return rate for the first round of investment is about 13%; and the second round is about 25%. For the labors, they can have at least NT$ 40,000 per month and just need to work about 4 days per week. For land providers, every units of land they can received NT$ 20,000 per year. Because the innovation business model has very good business benefits not only for the case company but also for the investors, labors, and land providers. Therefore, the innovation business model proposed in the present study can be promoted and applied to relevant countries.
INVESTIGATE THE DEMAND OF GREEN TALENTS OF SMART MACHINERY INDUSTRY IN SOUTHERN TAIWAN Lin, Chin-Chiuan; Chen, Li-Jung
International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i1.115-123

Abstract

Green talents play a key role in enterprises, especially when enterprises face the challenges of sustainable development and net zero emissions. For enterprises, the net zero emissions issues need to consider the relationship between environmental sustainability, social responsibility, and the enterprise's economic interests. The present study conducted questionnaire survey and in-depth interview to investigate the demand of green talents of smart machinery industry in southern Taiwan. According to the results of questionnaire survey and in-depth interview, the demand of green talents of smart machinery industry generally focuses on environmental safety and energy conservation managers. However, most enterprises do not have high demand for new green talents. Basically, most of the new manpower added by enterprises after transformation is based on existing personnel being sent out for training. In terms of operational function requirements. First of all, they focus on energy management, energy conservation, carbon reduction, and inventory. Secondly, information skills, communication skills, and legal aspects are also key knowledge. Most of the interviewed enterprises have no streamlined manpower planning in terms of promoting net zero emissions.
CASE STUDY ON CORRELATION OF WORKPLACE FRIENDSHIP WITH VALUE CO-CREATION Shen, Ya-Chi; Lin, Chin-Chiuan
International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i1.124-133

Abstract

In the rapid changing competitive environment, attracting cooperative companies to maximize profits and create a win-win situation highlights the value of workplace friendship in corporate partnerships. The present study investigate how the two enterprise (S power plant and the contractor company C) can overcome the differences and achieve value co-creation goal due to improvement the workplace friendship despite the differences in corporate culture, business cognition and practical operation understanding?. In the present study, the in-depth interview was conducted to the management personnel of S power plant, the contact responsible person of company C, and contracted labour personnel. Two research conclusions were obtained: (1) Personnel recruitment serves as a channel for dialogue, initiating value co-creation for both parties; (2) Only when both parties jointly create centripetal force, cohesion, and reputation can they jointly value co-creation. The suggestions are also made respectively to human resources management of S power plant based on research practice observations.
THE CASE STUDY OF THE ESG COSMETIC MARKETING STRATEGY Lin, Linda Lin-Chin; Chang, Fion Li-Yin
International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i1.134-143

Abstract

This research would study the Taiwan Environmental Social Governance (ESG) beauty brand -“Pure Plus” (P+) who would use the E-Commerce of marketing strategy in Taiwan cosmetics market to get the revenue target and to be popular and famous. Nowadays, environmental social governance (ESG) has become a global trend, and growing societal urgency towards sustainable development, with companies increasingly acting on sustainability to prove social responsibility. The ESG actions is including E-Commerce, and it is becoming increasingly relevant where companies are leveraging these principles to enhance sustainability, promote ethical practices, and strengthen governance. Therefore, the purpose of this case study would discover the “Pure Plus” (P+) how to use E-Commerce marketing strategy to practice the long-term goal of the sustainable Environmental Social Governance (ESG). This research is adopting a qualitative approach to explore how the “Pure Plus” (P+) company uses E-Commerce marketing strategy to implement ESG goals. P+ is the general agent in Taiwan for a number of world-renowned beauty care and household brands. It is committed to providing customers with safe and reliable health products and reducing the damage of chemical substances to the human body and the global environment. Each product is based on personal experience and intelligent selection, and adheres to the concept of delivering a better and healthy life, sharing with customers pure, healthy and safe high-quality products from all over the world. Love health, love beauty, love sharing and love the earth are the business philosophy of P+. We believe there is no need to compromise between beauty, health and environmental protection. Therefore, P+ is committed to approaching the 17 goals of SDGs from production, packaging to sales. Take the self-developed makeup wipes in 2022 as an example. The material is developed from the internationally recognized biodegradable technology "spinning liquid", which can easily remove makeup with just water. No need to use environmentally harmful chemical makeup removers. The packaging uses biodegradable plant fibers and simplifies the design to reduce waste. The marketing strategy completely uses E-Commerce for sales, including the latest mainstream media: IG, FB, Line@, societies, official websites, and uses a membership system to replace membership publications for marketing and promotional activities.

Page 53 of 78 | Total Record : 774

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