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Karona Cahya Susena
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Jl. Meranti Raya No 32, Sawah Lebar Kota Bengkulu, Indonesia
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INDONESIA
Journal of Management, Economic, and Accounting
Published by Universitas Dehasen Bengkulu
ISSN : -     EISSN : 29624134     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Management, Economic, and Accounting is a peer-reviewed journal. JMEA invites academics and researchers who do original research in the fields of economics, management, and accounting, including but not limited to: Management Science Marketing Financial management Human Resource Management International Business Entrepreneurship Economics Monetary Economics, Finance, and Banking International Economics Public Economics Economic development Regional Economy Accounting Sciences Taxation and Public Sector Accounting Accounting information system Auditing Financial Accounting Management accounting Behavioral accounting
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 224 Documents
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The Influence Of Word Of Mouth And Brand Image On Purchasing Decisions In Make Over Cosmetics (Survei of Make Over Consumers in Tasikmalaya City) Heryani, Rena; Yusnita, Rita Tri; Barlian, Barin
Journal of Management, Economic, and Accounting Vol. 3 No. 2 (2024): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v3i2.429

Abstract

This research aims to determine the simultaneous and partial influence of word of mouth and brand image on purchasing decisions for Make Over cosmetic products. The research method used in this research is a quantitative research method with a survei approach. The sampling technique used was incidental sampling and the sample taken was 100 respondents. The analytical tool used is the multiple regression equation. The research results show that word of mouth and brand image simultaneously have a significant influence on purchasing decisions for Make Over cosmetic products. Word of mouth partially has a significant influence on purchasing decisions for Make Over cosmetic products. Brand image partially has a significant influence on purchasing decisions for Make Over cosmetic products.
Analysis Of Current Ratio And Debt To Equity On Return On Equity (Case Study of a Pulp and Paper Sub-Sector Company for the 2017-2022 Period) Pratama, Muhammad Jordy; Yusnita, Rita Tri; Lestari, Suci Putri
Journal of Management, Economic, and Accounting Vol. 3 No. 2 (2024): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v3i2.430

Abstract

This research aims to analyze and determine the partial influence of Current Ratio (CR) on Return On Equity (ROE). To analyze and find out whether there is a partial influence of the Debt to Equity Ratio (DER) on Return On Equity (ROE). To analyze and determine the influence of the Current Ratio (CR) and Debt to Equity Ratio (DER) simultaneously on Return On Equity (ROE). The population used in this research is pulp and paper sub-sector companies listed on the Indonesian Stock Exchange (BEI) for the 2017-2022 period. The sample selection for this research was determined using the purposive sampling method, where the researcher selected the sample based on the assessment of sample members' criteria which were adjusted to certain considerations. Based on these criteria, there are 7 companies in the pulp and paper sub-sector that are the research samples. The type of data used is secondary data originating from publications on the official websites of related companies and the Indonesian Stock Exchange (BEI) in the form of annual financial reports. For data collection, documentation techniques were used. The data analysis technique used is panel data regression with the help of SPSS 23. Based on the research results, it is concluded that the Current Ratio (CR) and Debt to Equity Ratio (DER) simultaneously have a significant effect on Return On Equity (ROE). Partially, Current Ratio (CR) has no significant effect on Return On Equity (ROE). Meanwhile, Debt to Equity Ratio (DER) partially has no significant effect on Return On Equity (ROE).  
The Influence Of Brand Image, Brand Personality And Brand Trust On Brand Loyalty For Indomie Noodle Products (Survey of Management Study Program Students at University Perjuangan Tasikmalaya) Saputra, Gilang Eka; Pauzy, Depy Muhamad; Wibawa, Gian Riksa
Journal of Management, Economic, and Accounting Vol. 3 No. 2 (2024): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v3i2.431

Abstract

This research aims to determine the influence of Brand Image, Brand Personality and Brand Trust on Brand Loyalty of Indomie noodle products among consumers at Tasikmalaya University of Struggle students. The method used is quantitative with a research sample of 100 respondents. The data used are primary and secondary data. The analytical tool used in this research is multiple linear regression analysis using SPSS version 25. Based on the results of this research, it shows that Brand Image, Brand Personality and Brand Trust simultaneously have a positive and significant effect on Brand Loyalty. Brand Image partially has a significant effect on Brand Loyalty. Brand Personality partially has a significant effect on Brand Loyalty. Brand Trust partially has a significant effect on Brand Loyalty.  
Strategy To Increase Stock Prices (Study of Bank Sub Sectors Listed on the Indonesian Stock Exchange in 2022) Nura'eni, Ai Dini; Rahwana, Kusuma Agdhi; Arif
Journal of Management, Economic, and Accounting Vol. 3 No. 2 (2024): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v3i2.432

Abstract

This research aims to determine the condition of capital structure, profitability and share prices in the banking sub-sector, as well as to test and analyze the influence of capital structure as measured by the debt to equity ratio (DER) and profitability as measured by return on assets (ROA) on share price (closing price). This type of research uses quantitative research. The sample was taken using a purposive sampling method, namely 41 samples from 47 banking sectors listed on the Indonesia Stock Exchange in 2022. The secondary data source used came from the IDX.co.id website. The analysis was carried out using the multiple linear regression method using IBM SPSS version 25 software. The research results show that simultaneously capital structure (DER) and profitability (ROA) have a significant effect on stock prices. However, partial test results show different effects, capital structure (DER) does not have a significant effect on stock prices, while profitability (ROA) has a significant effect on stock prices.  
The Effect Of Product Attributes And Location On Consumer Purchasing Decisions (Survey of JSP Kids and Baby Product Consumers at Asia Plaza Tasikmalaya) Hartoyo, Triaji; Arisman, H Ari; Lestari, Suci Putri
Journal of Management, Economic, and Accounting Vol. 3 No. 2 (2024): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v3i2.433

Abstract

This research aims to determine and analyze the influence of product attributes and location, both simultaneously and partially, on consumer purchasing decisions for JSP Kids and Baby Fashion products at Asia Plaza Tasikmalaya. The method used in this research is a survey. With a research sample of 97 consumers as respondents. The data used is primary and secondary data. The analytical tool used in this research is multiple linear regression using the SPSS version 25 support application. The test results show that simultaneously the variables used in the research, namely product attributes and location, have a significant effect on consumer purchasing decisions for JSP Kids and Baby Fashion products at Asia Plaza Tasikmalaya. Likewise, partially there is a significant influence of product attributes on purchasing decisions, and partially there is a significant influence between location on consumer purchasing decisions for JSP Kids and Baby Fashion products at Asia Plaza Tasikmalaya.  
Transparency Analysis Of Financial Report Preparation And Village Fund Management In Padang Mumpo Village, Pino District, South Bengkulu Regency Wahyuni, Reska; Wagini, Wagini; Astuty, Kamelia
Journal of Management, Economic, and Accounting Vol. 3 No. 2 (2024): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v3i2.479

Abstract

Research objectives To determine and analyze the transparency of village financial management in Padang Mumpo Village, Pino District, South Bengkulu Regency. The method used is a qualitative method. Data collection techniques are observation, documentation and interview techniques, then adjusted to the indicators of the Minister of Home Affairs Regulation Number 20 of 2018 concerning Village Financial Management and outlined in text form. The results of this study Padang Mumpo Village always provides information to the public and always reports accountability, and there is auditing by the inspectorate, therefore it can be concluded that the Transparency of Financial Reports and the management of Village Funds in Padang Mumpo Village based on indicators, namely the Regulation of the Minister of Home Affairs Number 20 of 2018 concerning Village Financial Management is in accordance.
The Influence Of Convenience And Risk Perception On Interest In Using The Akulaku Online Loan Application In The Community Of Seluma South District Putra, Edo Agus; Irwanto, Tito; Putra, Iswidana Utama
Journal of Management, Economic, and Accounting Vol. 3 No. 2 (2024): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v3i2.480

Abstract

The aim of this research is to determine the influence of risk perception on interest in using the Akulaku online loan application in the South Seluma District community. The sample in this study was 60 people from South Seluma District who had made online loans on the Akulaku application. Data were collected using a questionnaire and the analysis methods used were multiple linear regression, determination tests and hypothesis tests. The results of the analysis show that convenience has a significant effect on interest in using the Akulaku online loan application among the people of South Seluma District, this is proven by the results of the t test showing the tcount value is greater than ttable (3.246 > 1.671) and a significant value of 0.002 < 0.05b meaning H_0 rejected and H_a accepted. Risk perception has a significant influence on interest in using the Akulaku online loan application among the people of South Seluma District, this is proven by the results of the t test showing that the t value is greater than t table (3.727 > 1.671) with a significant value of 0.000 < 0.05 meaning H_0 is rejected and H_a accepted. Convenience (X_1) and perceived risk (X_2) together have a significant effect on consumers' interest in using online loan applications (Y) in South Seluma District, this is proven by the F test showing the value of Fcount > Ftable (21.311 > 3.16) with a significant value of 0.000.
The Influence Of Quality Of Working Life On Employee Performance Mediated By Job Satisfaction Of Netira Embroidery UMKM Tasikmalaya City Riyadi, Muhammad Aldi; Rahwana, Kusuma Agdhi; Asyiah, Ai Kusmiati
Journal of Management, Economic, and Accounting Vol. 3 No. 2 (2024): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v3i2.483

Abstract

This research aims to determine the effect of quality of work life on employee performance which is mediated by job satisfaction of the netira embroidery SMEs in the city of Tasikmalaya. This type of research uses quantitative research methods. Data analysis used is linear regression and path analysis. The population in this study was 44 Netira Embroidery employees, the sampling technique used total sampling. Data was obtained using a questionnaire which was directly given to production employees, then the data was analyzed using lines. The results of data analysis showed that there was a significant influence between the variables of the quality of work life (X) on job satisfaction (Z). There is a significant effect between the quality of work life (X) on employee performance (Y) There is a significant effect between the variables Job Satisfaction (Z) on Employee Performance (Y) and Job Satisfaction (Z) mediates the relationship between the quality of work life (X) on Employee Performance (Y) at Netira Embroidery, Tasikmalaya City.
An Analysis Of The Recording And Assessment Methods Of Inventory At Carnova Variasi Kota Bengkulu Lestari, Putri Ayu Endah; Susanti , Neri; Astuty , Kamelia
Journal of Management, Economic, and Accounting Vol. 3 No. 2 (2024): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v3i2.484

Abstract

A better inventory system can increase profit, while a less efficient system can erode profit and make a business less competitive. The main benefit of inventory formation is to protect the company from unforeseen events and disruptions in business. The aim of this research is to analyze the recording and assessment methods of inventory at Carnova Variasi Kota Bengkulu. The recording and assessment methods of inventory, specifically for car seat covers, rice noodle carpets, and android head units at Carnova Variasi Kota Bengkulu over a 12-month period from May 2023 to April 2024, will be compared with the Financial Accounting Standards for Micro, Small, and Medium Entities (SAK EMKM) no.9 of 2018. Data collection was done through documentation and research analysis using comparative descriptive analysis. The results were in line with the recording method recommended by SAK EMKM regarding inventory. This is because Carnova Variasi Kota Bengkulu recorded inventory at the time of purchase and sale into detailed purchase and sales reports leading to a perpetual recording method system. Additionally, Carnova Variasi Kota Bengkulu used stock cards as a means of controlling its inventory. However, there are still some discrepancies such as not journalizing at the time of purchase and sale. The inventory assessment system implemented by Carnova Variasi Kota Bengkulu is the weighted average valuation method, which complies with SAK EMKM regarding inventory. This can be seen in the determination of the cost of goods sold taken from the average inventory price by dividing the total purchase price by the existing inventory. However, the inconsistency lies in the fact that Carnova Variasi Kota Bengkulu did not prepare financial statements, resulting in the absence of inventory presentation in the balance sheet.
The Influence Of Leadership Style And Work Discipline On Employee Performance (Census Of Civil Servants At The Department Of Cooperatives, Micro, Small And Medium Enterprises, Industry And Trade, Tasikmalaya City): Rinjani, Rijan; Rahwana, Kusuma Agdhi; Asyiah, Ai Kusmiati
Journal of Management, Economic, and Accounting Vol. 3 No. 2 (2024): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v3i2.486

Abstract

The research aims to determine the simultaneous and partial influence of Leadership Style and Work Discipline on Employee Performance in Civil Servants at the Department of Cooperatives, Micro, Small and Medium Enterprises, Industry and Trade, Tasikmalaya City. This research method uses quantitative research methods with descriptive methods. The respondents in this research were 54 civil servant employees at the Tasikmalaya City Department of Cooperatives, Micro, Small and Medium Enterprises, Industry and Trade. The type of data used in this research is primary data obtained through a questionnaire. The data testing technique used in this research uses validity tests, reliability tests and classical assumption tests. Data analysis in this research used multiple regression analysis tools using SPSS version 25 software. Data collection techniques used literature studies, interviews, questionnaires. The research results show that Leadership Style and Work Discipline simultaneously have a significant effect on Employee Performance. Leadership style partially has a significant effect on employee performance. Work Discipline partially has a significant effect on Employee Performance.

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