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M. Agus Sutiarso
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INDONESIA
Journal of Commerce Management and Tourism Studies
Published by Yayasan Mitra Persada Nusantara
ISSN : 00000000     EISSN : 29649927     DOI : https://doi.org/10.58881/jcmts
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Social Sciences
The scope of the journal is Commerce (Business Administration, Business Digital, Business Management, Financial Accounting, Performance measurement, Managerial Accounting, Auditing, Taxation, Accounting Information Systems, Accounting for public services, Strategic Management Accounting, Transfer Pricing, International Accounting, Intellectual capital, Behavioural accounting, Forensic accounting and audit, Accounting educations, Shariah Accounting and Cooperative Accounting, Economic, Tourism Studies, Tourism Management, Hospitality, Tourism Event.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 103 Documents
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Analysis of production system in the food plan section at PT. Benih Citra Asia Indonesia Mahendra, Muhammad Hadyanshah; Mas’ud, Ahmad Ibnu; Siswanto, Adil
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 1 (2025): Apr 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i1.324

Abstract

This research focuses on analyzing the production system in the Food Plan section at PT. Benih Citra Asia-Indonesia. A company engaged in the production of superior seeds for food crops and horticulture. This research aims to understand the seed production process, identify constraints in production, andprovide recommendations for improvement. The research methodology used is a descriptive approach with direct observation, interviews, and analysis of secondary data from the company. The research sampleinvolved employees in the production division and related sections at PT. Benih Citra Asia. The results showed that the seed production process at PT. Benih Citra Asia includes several main stages, namely (1)seed incoming,; (2) seed processing; (3) seed storage; (4) seed packing, and (4) product storage. The main obstacles found are the mixture of other varieties in : (1) seed sorting; (2) barcode mismatches with harvestreceipts, and (3) negligence in seed sorting. The proposed solutions include; (1) increased monitoring of seed quality; (2) improved barcode recording system; and (3) training for employees to improve accuracy inthe sorting process. Overall, this study shows that PT. Benih Citra Asia has implemented a good production system, but there are still some aspects that need to be improved to increase efficiency and productquality. This research is expected to provide insights for the seed industry and become a reference for companies in improving the quality of seed production.
The role of fixed asset accounting in improving company operations at Ud Tiga Berlian Silifusti, Intan; Adil Siswanto
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 1 (2025): Apr 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i1.325

Abstract

Fixed assets are assets that are acquired and used for company operations not for sale and have a useful life of more than one year. Basically, each company uses a different approach in managing its assets, as is the case with UD Tiga Berlian which has fulfilled the classification of PSAK No. 16. The research focus in this study is 1) how is the role of fixed asset accounting in improving UD Tiga Berlian company operations? 2) whether fixed assets can improve the company's operations UD Tiga Berlian? The objectives to be achieved in this study are 1) to determine the role of fixed asset accounting in improving the operations of the company UD Tiga Berlian 2) to determine whether fixed assets can improve the operations of the company UD Tiga Berlian. This research uses a qualitative approach with descriptive research type. Using the type of field research with data collection techniques taken from the results of observations, interviews, and documentation by going directly to the field and interviewing related parties. The results of this study are 1) Fixed asset accounting at UD Tiga Berlian has a significant role in supporting company operations. This is because the application of fixed assets is carried out in accordance with PSAK No. 16, making it easier for companies to keep accurate records, transparency, and make better decisions. 2) Fixed assets that are managed properly as well as in terms of recording or maintenance can help companies minimize the occurrence of damage or loss of existing assets and can extend their useful life.
Tanah Lot temple: Navigating the tension between tourism development and cultural preservation Sinaga, Firman; Kanca, I Nyoman; Suarja, I Ketut
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 1 (2025): Apr 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i1.328

Abstract

The development of Tanah Lot Temple as a prominent tourist destination in Bali has significantly influenced the region’s economic, social, and environmental dynamics. This study aims to examine these impacts by analyzing the economic contributions of tourism, the social transformations experienced by local communities, and the environmental challenges arising from increased visitation. Additionally, the study seeks to propose sustainable tourism strategies that balance economic growth with cultural and environmental preservation. This research employs a qualitative approach, utilizing interviews and observations to gather data from visitors, local businesses, and community members. Interviews focus on perceptions regarding tourism’s economic benefits, cultural shifts, and environmental concerns. Observations are conducted at the site to assess visitor behavior, infrastructure conditions, and environmental changes. The collected data are analyzed thematically to identify key trends and perspectives. The findings reveal that tourism at Tanah Lot Temple significantly contributes to the local economy, particularly in trade, hospitality, and services. However, the rapid growth of tourism has also introduced several challenges. Socially, the local community faces a dilemma between preserving cultural heritage and adapting to commercial tourism demands. While many residents take pride in the temple’s global recognition, concerns about cultural erosion and over-commercialization persist. Environmentally, issues such as waste management, congestion, and land degradation emphasize the need for sustainable management. In conclusion, while Tanah Lot Temple’s tourism industry generates substantial economic benefits, addressing the associated social and environmental challenges is crucial for long-term sustainability. Effective infrastructure management, active community involvement in decision-making, and the adoption of eco-friendly tourism practices are essential strategies. By integrating these approaches, Tanah Lot Temple can continue to thrive as a responsible and sustainable tourist destination that preserves its cultural and environmental integrity.
Linking strategic innovation management to operational success in the upstream petroleum regulatory commission of the South-South region Emefo, Elechukwu; Ugwu, Kelechi; Asiabaka, Ihuoma Pauline; Ogolo, John Ibiwangi
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 1 (2025): Apr 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i1.235

Abstract

This study focuses on strategic innovation management and operational performance using the Upstream Petroleum Regulatory Commission South-South Nigeria. The study adopted a survey design and questionnaire as instruments for data collection. The total population of the study comprised 497 staff of the organization. A calculation of the sample size using the Taro Yamane method produced a result of 222. A proportionate allocation formula was applied in the distribution of the survey in the following states: River State, Bayelsa, Akwa Ibom, Delta, and Edo State, Nigeria.  Out of 222 copies of a questionnaire sent to the participants; only 207 were returned and utilized for the study while the remaining 15 copies were not used. The hypotheses were statistically tested and analyzed using ordinary least squares and Pearson correlation methods at a 5% level of significance. The findings of research objective one indicate that integrated management practices (IMP) have a significant impact on organizational effectiveness OE) when the p-value (.000) is less than a 5 % level of significance (p < 0.05). Finally, organizations should develop comprehensive innovation strategies that align with their overall business objectives. This involves integrating innovation across all functions and ensuring that it supports both short-term goals and long-term vision.
Marketing communication model at baitul maal wal tamwil integrated joint enterprises Sidogiri Melaya Bali, Indonesia Siswanto, Adil
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 2 (2025): Aug 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i2.278

Abstract

The primary aim of the research paper are (1) The integrated marketing communication model increase the number of customers at the Baitul Maal Wal Tamwil Integrated Joint Enterprises Sidogiri Melaya Bali branch office, (2) The challenges of implementing the integrated marketing communication model to customers, (3) Face the challenges of implementing an integrated marketing model to customers at branch office Malaya Bali. This research approach uses a descriptive qualitative approach. Qualitative approach, with data collection techniques by observation, interviews and documentation. Practical Applications (1) The integrated marketing communication model can ensure that the messages conveyed by various communication channels, such as advertising, direct marketing and social media, are social and mutually supportive, thereby increasing consumer awareness and trust in brands and products. (2) Challenges from demographics and psychographics among consumers can cause messages that are ineffective or irrelevant, so many customers may not understand the principles of sharia finance and its benefits. Effective and inclusive education needs to be prepared to explain concepts such as profit sharing, usury free, and fairness in transactions. (3) Choose the right communication channel based on your goals and target audience. An integrated marketing communications model can ensure that messages conveyed by various communication channels, such as advertising, direct marketing and social media, are social and mutually supportive, thereby increasing consumer awareness and trust in brands and products.
Determinants of construction enterprises' performance: Empirical study from Nepal Lamichhane, Basu Dev; Lama, Padam Bahadur; Timilsina, Surya Prasad
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 2 (2025): Aug 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i2.327

Abstract

The purpose of this study is to investigate the determinants of business performance of construction firms in Nepal. The determinants considered in this study are financial conditions (FC), climatic conditions (CC), political conditions (PC), and regulatory provisions (RP). Similarly, the outcome variable is the business performance (BP) of construction firms in Nepal. The study used a quantitative approach to investigate the formulated hypotheses. This study utilized survey questionnaires of 216 (61.53 percent) respondents as useful questionnaires out of 351 distributed questionnaires. Thus, primary sources of data were used adopting purposive sampling methods. The statistical tools used in the study were descriptive and interferential analysis. The finding of the study showed a positive and significant influence of financial conditions, climatic conditions, political conditions, and regulatory provisions on the business performance of firms of construction enterprises in Nepal. The findings of this study are useful to construction business owners, small and micro-entrepreneurs (SMEs), policymakers, banks and financial institutions (BFIs), regulators, and other stakeholders.
Identifying high-value keywords for Bali tourism: A machine learning approach Koswara, Asep
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 2 (2025): Aug 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i2.334

Abstract

This study explores how machine learning techniques, specifically K-Means Clustering, can be applied to identify high-value tourism-related keywords for Bali using Google Keyword Planner data. By analyzing normalized search volume, cost-per-click (CPC), and competition scores, the keywords were grouped into three meaningful clusters: (1) high-volume, high-CPC keywords such as Bali luxury resorts and honeymoon in Bali, (2) low-volume, high-CPC keywords like eco-retreat Bali and private villa Ubud, and (3) high-volume, low-CPC keywords including Bali itinerary and Bali beach names. The Elbow Method confirmed that three clusters offered the optimal segmentation. Findings show that luxury and culturally immersive travel themes yield the highest marketing value, while niche keywords offer untapped advertising potential. Seasonal analysis revealed peaks in keyword interest during mid-year and year-end holiday seasons, aligning with international travel patterns. The machine learning approach enhanced keyword structuring and revealed strategic timing opportunities for content deployment. The study concludes that data-driven keyword targeting can significantly improve the effectiveness and sustainability of digital marketing in Bali’s tourism sector. Recommendations include focusing on premium and niche clusters, while future research may integrate social media trends and geospatial analysis to deepen keyword relevance and behavioral insights.
Developing innovative and effective marketing strategies to deepen customer engagement and expand market reach successfully Masih, Ni Ketut; Pemayun, I Dewa Gede Ari; Sinaga, Firman
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 2 (2025): Aug 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i2.335

Abstract

This study investigates effective marketing strategies for AUTO2000, with the goal of increasing sales volume during the Covid-19 pandemic. Utilizing a descriptive research approach, data were collected through observation, interviews, and document analysis. The findings demonstrate that applying segmentation, targeting, and positioning (STP) strategies contributes to improving sales performance. Specifically, the company can benefit from a differentiated targeting strategy, which involves focusing on multiple potential market segments. Additionally, a positioning strategy based on attributes and product categories allows the company to concentrate on key products that resonate with target markets. The results suggest that AUTO2000's product diversity, coupled with innovative offerings, aligns well with these strategies. The study concludes that continuous adaptation of marketing strategies, paired with creative solutions, is essential for meeting sales targets, particularly in challenging periods such as the pandemic.
Implementation of business process reengineering concept in transforming Nigerian firm: A systematic literature review Ugwu, Kelechi Enyinna; Njoku, Dr. Charles Odinakachi
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 2 (2025): Aug 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i2.339

Abstract

This study evaluates the implementation of Business Process Reengineering (BPR) in Nigerian firms, with a particular focus on the financial sector and mobile network operators. The primary objective is to examine how BPR contributes to enhancing organizational efficiency, effectiveness, customer satisfaction, service delivery, quality, and continuous improvement. By restructuring business processes through innovative strategies and tools, BPR aims to significantly improve organizational performance. The study adopts a systematic literature review approach, analysing peer-reviewed articles and case studies related to Nigerian financial institutions and mobile service providers. Key sections include an overview of BPR, the tools and techniques employed, the application of Business Action Theory, and the measurable impact of BPR on organizational operations. Through the synthesis of existing literature, the research explores the transformative potential of BPR in terms of operational efficiency, market innovation, and strategic expansion. Findings reveal that BPR has a significant positive impact on Nigerian organizations by fostering better resource utilization, streamlined workflows, and enhanced service delivery. Case studies demonstrate successful implementation in both sectors, where organizations witnessed increased competitiveness and customer satisfaction. The study concludes that BPR holds substantial potential in revolutionizing Nigerian financial and telecommunications sectors by creating pathways for innovation and growth. It recommends that firms adopt strategic planning, ensure optimal resource allocation, and promote change initiatives through sustained leadership and organizational commitment. Additionally, the study provides valuable insights for practitioners and scholars and suggests directions for future research in emerging markets.
Influence of social media on SMES marketing performance evidence from Bodija, Ibadan north local government OYO state Adeyemo, Tosin P.
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 2 (2025): Aug 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i2.348

Abstract

The present study investigated the marketing strategies of SMEs in Bodija, Ibadan-North Local Government Area, Oyo State, with a specific focus on their engagement with social media platforms. It examined their perceptions of these platforms, the effects of social media on their marketing outcomes, and the obstacles they face in leveraging social media for business promotion. Additionally, the research analyzed the correlation between the level of social media engagement and marketing practices, and whether the socio-demographic profiles of SME owners in the studied area played a role in their social media marketing adoption. The research outcomes further indicated several significant challenges that hinder SMEs from effectively utilizing social media for marketing and business promotion. These challenges comprised the loss of social media accounts, the unreliability and inconsistency of network service providers, and the substantial time investment needed to build a social media audience that converts into customer support. The study recommends that SMEs pursue digital marketing training and partner with professionals to mitigate these obstacles. Despite the possible advantages of social media for SME marketing, it is crucial to address these constraints to maximize the effectiveness of social media platforms and enhance business promotion.

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