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M. Agus Sutiarso
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INDONESIA
Journal of Commerce Management and Tourism Studies
Published by Yayasan Mitra Persada Nusantara
ISSN : 00000000     EISSN : 29649927     DOI : https://doi.org/10.58881/jcmts
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Social Sciences
The scope of the journal is Commerce (Business Administration, Business Digital, Business Management, Financial Accounting, Performance measurement, Managerial Accounting, Auditing, Taxation, Accounting Information Systems, Accounting for public services, Strategic Management Accounting, Transfer Pricing, International Accounting, Intellectual capital, Behavioural accounting, Forensic accounting and audit, Accounting educations, Shariah Accounting and Cooperative Accounting, Economic, Tourism Studies, Tourism Management, Hospitality, Tourism Event.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 103 Documents
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Cultural potency and developing strategy of Waturaka ecotourism in Ende regency Budiarta, I Putu; Solihin, Solihin; Sutarma, I Gusti Putu
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 2 (2025): Aug 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i2.354

Abstract

This study aims to identify and analyze the obstacles in ecotourism practices in Waturaka Village, Kelimutu District, Ende Regency, East Nusa Tenggara Province. Waturaka Village is a buffer village for Kelimutu National Park which has great potential in developing community-based ecotourism. This study uses a descriptive qualitative approach with data collection techniques through observation, in-depth interviews, and literature studies. The results of the study indicate that ecotourism practices in Waturaka Village face various obstacles, including limited infrastructure, lack of equitable community participation, minimal training and technical knowledge, and management that still requires intensive assistance. In addition, the development and promotion model that has not been maximized also hinders the advancement of ecotourism in this village. These obstacles have an impact on the sustainability of ecotourism based on conservation and empowerment of local communities. Therefore, synergy between stakeholders, increasing human resource capacity, and sustainable management strategies are needed to support the success of ecotourism in Waturaka Village.
Exploring hydrotourism: Health and wellbeing Ernawati, Ni Made; Mudana, I Gede; Sari, Putu Yunita Wacana; Indrawati, Yayu; Pamularsih, Tyas Raharjeng
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 2 (2025): Aug 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i2.365

Abstract

This emic study presents literature research of qualitative study on hydrotourism - health and wellness focusing on the practices and the uniqueness of the product offering around the globe highlighted with hydrotourism - health and wellness offered in Bali Indonesia. The findings show hydrotourism as a generic name represents three types of leisure and tourism products: water for sport, health and wellness, and for panoramic viewing experience. The current well developed and highly innovative products of hydrotourism - health and wellness around the world which could create a strong allegiance to particular destinations, has been known since the nomadic era. Bali offers high quality and variety of spa products that often offered by hotels or independents spa–establishment; it is noted that hydro for spiritual purification of ‘melukat-ritual’ is highly popular among tourists and become a substantial hydro product offer which is rooted from Hindu practice. Hydrotourism - health and wellness offer high variety and each with unique selling proposition. Hydrotourism – health and wellness could be in the form of bathing, spiritual purification, healing and rejuvenation, medication to relieve pain, detoxification and skin beauty, and a more complex spiritual ceremony of forging the endurance of body and mind; during the process, it could utilize various materials to assist healing, e.g. stone and herbs, or leveraging extreme temperature of warm and cold, often combined with yoga practice and meditation, also consuming healthy and whole food during the program; it could be an exclusive and luxurious for the rich, spa and wellness products for travelers, or simply public bathing where children and people could go to refresh; it could be well facilitated spa establishments with prime service or simply public baths, natural spring and thermal baths managed by local community. Indonesia considers spa services as traditional health services rather than entertainment.
The role of digital promotion in enhancing hotel competitiveness in Bali’s tourism sector Kencanawati, Anak Agung Ayu Mirah; Meirejeki, I Nyoman; Supiatni , Ni Nyoman; Suarta, I Ketut
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 2 (2025): Aug 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i2.366

Abstract

- In the digital era, hotel businesses are increasingly adopting digital promotional strategies due to their cost-effectiveness, speed, and ability to reach wide and diverse audiences. This study explores the role of digital promotion in enhancing hotel competitiveness in Bali’s tourism sector. Specifically, it aims to (1) identify which digital marketing media are predominantly utilized by hotel marketing departments, and (2) assess the impact of these digital tools on hotel room sales. To achieve these objectives, the research employs a qualitative descriptive method supported by data collection techniques such as observation, documentation, and interviews with marketing personnel across selected hotels in Bali. The analytical framework is based on digital promotion indicators, namely social media marketing, online advertising, official websites, and digital-based personal selling. The findings reveal that social media platforms—particularly Instagram—are the most dominant digital promotion tools used by hotels. Their visual-centric nature and real-time interaction features are highly effective in engaging potential tourists, especially among younger demographics. Additionally, websites integrated with booking engines and online advertising strategies also contribute significantly to driving direct bookings and enhancing consumer trust. The analysis further indicates a positive correlation between active digital promotion efforts and increased room occupancy rates. Hotels that consistently invest in curated digital content, interactive campaigns, and influencer collaborations have experienced notable growth in customer reach and booking conversions. In conclusion, digital promotion has become an essential marketing strategy for hotels in Bali. Its strategic use not only enhances visibility and brand awareness but also drives measurable improvements in room sales. Continued adaptation to emerging digital trends is recommended to maintain competitiveness in the evolving tourism landscape.
An analysis of the readiness of Surabaya city government to implement international medical tourism Ramadhani, Tasya
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 2 (2025): Aug 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i2.367

Abstract

Surabaya has great potential to develop international medical tourism, but the city is still in the early stages of this process. One of the challenges is that the preparation for launching this project has been ongoing for a long time, starting from the COVID-19 period. This study aims to analyze the efforts made by the Surabaya City Government in preparing the development of international medical tourism, focusing on the city’s readiness to enter the international market. This research uses an evaluative approach by adopting the Uppsala Model to understand and assess the stages of readiness and the actions that have been taken. The findings show that the Surabaya Tourism Office has taken an important step by looking for local travel agencies with international networks, working together with hospitals, clinics, and laboratories in Surabaya. Bappedalitbang also plays a leading role in coordinating and strengthening collaboration among related sectors in developing medical tourism. Based on the Uppsala Model analysis, Surabaya is expected to gain a better understanding of international market needs by collecting in-depth information about medical political regulations, patients’ socio-cultural backgrounds, and the types of medical services needed, including economic and tourism-related aspects, especially from patients in Southeast Asian countries. This will serve as an important foundation for improving the city's readiness and accelerating its expansion into the international medical tourism market.
Workplace technology adoption and organizational change in Nigerian customs service Obadiah, Kurutst Rika; Ugwu, Kelechi Enyinna; Asiabaka, Pauline Ihuoma; Njoku , Odinakachi Charles; Onyechere, Patricia Onyinyechi
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 2 (2025): Aug 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i2.368

Abstract

The general objective of this research delves into workplace technology adoption and organizational change in the selected Nigerian Customs Service, South-South Zone. The specific objective is to assess the level of the relationship between digital literacy and employee engagement. The study used a correlational survey design and questionnaire to collect data. The total population of the study comprised 565 employees. The sample size was determined statistically using the Taro Yamane formula and calculated as 234. A proportional allocation formula determines the number of surveys for each stratum- River, Bayelsa, Edo, Akwa Ibom, and Delta State, Nigeria.  Out of 234 copies of a questionnaire sent to the participants, only 205 were returned and utilized for the study while the remaining 29 copies were not used. The hypotheses were statistically tested and analyzed using Pearson correlation methods at a 5% significance level. The findings of the research hypothesis revealed that digital literacy level (skills) positively correlates with employee engagement. This result confirms a positive result with the value of (p= .000, r = .991, N = 205).  The researcher recommends that organizations should increase investment in continuous technological upgrades. The Nigerian Customs Services should prioritize continuous investment in modern technologies that align with global best practices. These include blockchain for trade transparency, AI-powered analytics, and IoT for real-time tracking of goods. Regular training programs should be implemented to enhance staff digital literacy and ensure the smooth adoption of new technologies. Training should focus not only on technical skills but also on change management to overcome resistance.
Assessment of the practices and challenges of value added tax administration: Case of Hawassa city revenue authority Negash, Tekalign; Tamiru, Minase; Solomon, Esay
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 2 (2025): Aug 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i2.369

Abstract

The study has focused on assessing the practice and key challenges that affect value-added tax administration in Hawassa city administration and identifying the areas of weakness and strength towards the achievement of the VAT objective. The study used a qualitative approach to collect and analyze both primary and secondary data. Descriptive research methods, probability proportional to size sampling techniques, percentages, tables, figures, and charts were employed to analyze the data by using Statistical Package for Social Science (SPSS) version 20 software. The study found that the main obstacles preventing revenue authority from producing what was initially planned during the administration of value-added tax are: a lack of sufficient numbers of skilled employees, limited staff capacity, non-responsiveness by the management, limited awareness creation, issues related to invoicing, and unfair competition and inflation which may negatively affects the performance of VAT administration. The study also highlights the requirement for improving the administration's capabilities in general and the value-added tax registration, assessment, and collection system in particular. To keep business enterprises informed, to improve taxpayer identification and registration, to reduce activities related to value-added tax evasion, and to provide efficient audit and enforcement systems, these authorities should regularly execute awareness-raising campaigns. The study will have implications for different stakeholders including but are not limited to resource providers (such as tax payers, donors, lender, and grantors), state and local governments, service recipients (like citizens at large)  policy makers, legislature, audit committees, etc. in that, variables considered in the current studies  are essential for issuing various regulations and proclamations hat enhance the VAT Revenue Collection of potentials of government and in turn uplift the living standards of the peoples.
Enhancing hospitality business visibility through strategic search engine optimization (SEO) implementation in digital marketing platforms Suwitri, Sang Ayu Nyoman; Gede, I Gusti Ketut; Wajdi, Majid
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 2 (2025): Aug 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i2.370

Abstract

This study aims to analyze the implementation of Search Engine Optimization (SEO) as part of digital marketing strategies to enhance online visibility in the hospitality industry. In response to rapid developments in digital technology, hospitality businesses are required to adapt to modern marketing practices that are more measurable and customer-oriented. One of the key strategies in this transformation is SEO, which plays a pivotal role in improving website rankings on search engine result pages, thereby attracting potential customers organically. This research employs a qualitative approach using data collection methods such as direct observation, in-depth interviews, and documentation. Data sources include digital marketing personnel, analytics dashboards, and supporting literature. The primary focus is on evaluating how SEO initiatives—such as keyword optimization, content enrichment, and structural enhancements—contribute to measurable performance improvements. Findings indicate that the implementation of SEO, which began in December 2023, had a significant positive impact. The number of unique visitors increased by 68%, total visits grew by 101%, and page views surged by more than 624% in 2024 compared to the previous year. These improvements are closely linked to the systematic application of SEO techniques, including content relevancy, keyword alignment, and the use of analytical tools such as Google Analytics for ongoing evaluation. The conclusion drawn from this study is that consistent and well-executed SEO implementation significantly enhances online visibility and strengthens competitiveness in the digital hospitality landscape. The study emphasizes the importance of maintaining continuity in SEO practices to ensure long-term benefits. It also serves as a reference for digital marketing practitioners seeking to optimize their web presence in a highly competitive market.
Optimizing instagram for strategic communication: A study on engagement, branding, and digital audience connection Ratih, Ni Kadek Pande Ayu; Putra, Kadek Dwi Cahaya; Wajdi, Majid
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 2 (2025): Aug 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i2.373

Abstract

This study explores how Instagram can be strategically utilized for effective communication, with a focus on engagement, branding, and digital audience connection. The primary objective is to examine the role of Instagram in enhancing brand visibility and audience interaction, particularly in the context of modern digital marketing strategies. It investigates how visual content, captions, hashtags, and interactive features such as polls and stories contribute to brand identity and foster user engagement. Using a qualitative descriptive method, the research employs content analysis of selected Instagram accounts from different industries, including fashion, food, and education. Data is collected over a 3-month period by observing posting frequency, content themes, follower responses, and interaction rates. Supplementary interviews with social media managers and digital marketers further enrich the findings and provide practical insights. The analysis reveals that consistent visual branding, audience-focused messaging, and the use of Instagram’s interactive tools significantly increase user engagement. Moreover, the strategic use of hashtags and storytelling strengthens emotional connections with followers and builds community around the brand. Brands that adapt their content to reflect audience interests and current trends demonstrate higher levels of reach and engagement. The study concludes that Instagram is not merely a promotional tool but a dynamic platform for two-way communication, enabling brands to cultivate loyalty and real-time feedback. Future research may focus on algorithmic impacts or cross-platform integration.
Analysis of office supply management and disbursement system to enhance efficiency at PT API Pramalegawa, I Kadek Ary; Kasiani, Kasiani; Kencanawati, A.A. Ayu Mirah
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 2 (2025): Aug 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i2.374

Abstract

The management of office stationery supplies (ATK) plays a crucial role in supporting the operational efficiency of a company, especially in daily administrative activities. This study aims to analyse the method of disbursement and determination of stationery inventory at PT API. A qualitative approach with a case study method was employed. Data collection techniques included interviews, direct observations, and documentation of goods receipt and disbursement reports in the company's asset unit. The analysis reveals that the ATK disbursement method currently in use is still periodic and not entirely based on actual data, resulting in discrepancies between stock levels and real operational needs. Additionally, the determination of inventory levels is conducted without the implementation of a standardized system, which poses risks of both overstocking and stock shortages. The application of the FIFO (First In, First Out) method is considered more appropriate in this context as it improves inventory management efficiency, reduces waste, and reflects a more realistic inventory value in financial reporting. The study concludes that the implementation of a data-based inventory management system and standardized Standard Operating Procedures (SOPs) is essential to ensure better control over ATK disbursement and to support corporate accountability. This would also align inventory practices with operational demands and financial transparency.
Assessment of impact of regulatory guidelines on procurement lead times in world bank-funded projects in Nigeria Effiong, Etim Augustine; Nwoke, Prof. Herbert; Ugwu, Associate Prof. Kelechi Enyinna
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 3 (2025): Dec 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i3.375

Abstract

The purpose of this study is to examine the impact of regulatory guidelines on procurement lead times in World Bank-funded project South-South Nigeria. The study employed the survey method and stratified random sampling method to ensure representation across different stakeholders who constituted the population for the study.  Questionnaires were given to the participants.  Data collected were analysed using Pearson correlation techniques. The findings of research hypothesis showed that regulatory guidelines significantly positively impact procurement lead times in World Bank-funded Projects in South-South Nigeria. The change in regulatory framework leads to faster project start-ups, timely delivery of goods and services, improved contractor performance, and reduced project cost overruns. The Pearson correlation test result confirms a positive result with the value of (p= .000, r = .997, N = 229). Therefore, values ​​close to r = +1 indicate a strong (positive) linear correlation between x (regulatory guidelines, RG) and Y (procurement lead time, PL). The study recommends that regular training programs for employees and local stakeholders are necessary to improve understanding of World Bank regulations and procurement standards.

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