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Lukman Hakim
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Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Published by Institut Agama Islam Negeri Kediri
ISSN : 25793721     EISSN : 26153327     DOI : https://doi.org/10.30762/mediakita
Core Subject : Religion, Education, Social,
Religion Languange, Linguistic, Communication & Media Social Sciences
Mediakita journal has several scopes both empirical and conceptual, multi concepts, theories, perspectives, paradigms and methodologies on Islamic communication studies, da’wah media, da’wah methods and strategis, audience analysis, social media, mass media, computer mediated communication, da’wah and popular culture, da’wah and political communication, da’wah, community and social impact and da’wah and globalization.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 164 Documents
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Analisis Semiotika Roland Barthes Pada Iklan Pocari Sweat Versi Ramadhan 1442 H Lukman Hakim; Oktavia Monalisa
Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 2 (2022): Jurnal Mediakita :Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v6i2.451

Abstract

Advertising is one way that companies use to promote their products or services to the public. The object analyzed in this research is the advertisement for Pocari Sweat version of Ramadhan 1442 H. As a commercial product, Pocari Sweat is not spared from a promotion so that Pocari Sweat makes an advertisement video with the theme of Ramadan. The purpose of this study was to analyze the audio visuals of the Ramadan 1442 H version of the Pocari Sweat advertisement. This study used a descriptive qualitative method using Roland Barthes' semiotic analysis approach. The results of this study indicate that the Ramadan 1442 H version of the Pocari Sweat advertisement intends to improve the company's image by using television advertising media and using rising actresses to become advertisement stars. In addition, this advertisement also intends to promote the product through advertising messages that the Pocari Sweat product is very useful for those who are fasting.
Strategi Komunikasi Pemasaran Produk Smartphone Pada Perusahaan BRP Cellular Group Tulungagung Diki Setiawan; Mutrofin
Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2022): Jurnal Mediakita :Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Integrated Marketing Communication is still very widely used in the business world. The theory is the basis for the running of the activities of a marketing communication activity in a company. This article aims to find out about the Integrated Marketing Communication of the Tulungagung BRP Cellular group company. Integrated Marketing Communication consists of five models, namely 1. Advertising, 2. Sales Promotion. 3. Public Relations, 4. Personal Selling, and 5 Direct Selling. The research paradigm used is a qualitative paradigm with observation and interview research methods. The result of this research is that BRP has implemented 5 models of Integrated Marketing Communication in various ways, such as using news media, online, sepaduk, baleho and events, then also short-term promotion by going directly to the public to offer products, and don't forget to use public relations to continue to form a positive image carried out by all BRP Celluler crew, and using social media such as Instagram, facebook, and tiktok to better reach the online market.
Pengaruh Milenial Branding Erick Thohir Terhadap Perilaku Pemilih di Pilpres 2019 Muhamad Afdoli Ramadoni; Rasmillah; Abdur Razzaq
Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 2 (2022): Jurnal Mediakita :Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v6i2.466

Abstract

The figure of Erick Thohir has emerged into the conversation since he became the chairman of the 2018 ASEAN GAMES committee. Erick Thohir is considered capable of gaining millennial votes in the 2019 presidential election, so Erick Thohir is lined up to be the chairman of the presidential and vice presidential candidate winning team Jokowi - Ma'ruf Amin. According to the millennial classification, Erick Thohir cannot be categorized as a millennial. However, Erick Thohir is considered an influential young figure. The purpose of this study was to determine the views of students of the Faculty of Da'wah and Communication at UIN Raden Fatah Palembang towards Erick Thohir, as well as the influence of Erick Thohir's millennial branding on voting behavior in the 2019 presidential election. The approach in this study was a quantitative approach with correlational methods and the number of samples in this study. opened 46 students of the Da'wah Faculty and the class of 2016 with a simple random sampling technique using a questionnaire and data analysis using SPSS 25. The results of this study are the views of students from the Faculty of Da'wah and Communication at UIN Raden Fatah Palembang towards Erick Thohir are positive and categorized as high, reaching 82.5%. The behavior of choosing students from the Da'wah and Communication Faculty of UIN Raden Fatah Palembang in the 2019 Presidential Election was categorized as tending to reach 69.4%. Meanwhile, Erick Thohir's millennial branding on voting behavior in the 2019 presidential election obtained significance with the results of the t test which showed that it was t_count > t_table or 3,723 > 2,021 with a significant level = 5%. The correlation is relatively low, namely 30.7% between variables X and Y. While the remaining 69.3% is influenced by other factors outside this study.
A Da'wah Activities of Kiai K.H Chaidar Idris's Instilling Political Awareness in Wonosobo Society Khoirun Nasbi
Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 2 (2022): Jurnal Mediakita :Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v6i2.481

Abstract

Peran sosok seorang Kiai menarik untuk di tinjau karena Kiai memiliki kompleksitas dalam cara pandang berpolitik. Diharapkan dengan adanya kiai mempunyai pengaruh yang besar dan dapat meningkatkan partisipasi masyarakat untuk ikut serta memilih pemimpin yang dapat membimbing dalam setiap kebijakannya. Kabupaten Wonosobo merupakan salah satu kabupaten yang terletak di Provinsi Jawa Tengah, memiliki penduduk yang mayoritas beragama Islam. Dengan mayoritas beragama Islam maka budaya Islam mempengaruhi kehidupan masyarakatnya. Dengan pengaruh budaya Islam yang besar ini, telah memengaruhi kepatuhan dan kepercayaan masyarakat kepada salah satu kepemimpinan yaitu kiai. Kiai lebih dipercaya dan dipatuhi oleh masyarakat. Dalam penelitian ini peneliti menggunakan pendekatan kualitatif. Selain menggunakan teknik pengumpulan data berupa wawancara, peneliti juga memakai teknik pengumpulan data melalui observasi. Hasil dari penelitian ini menunjukkan. Peranan Kiai K.H Chaidar Idris untuk dapat meningkatkan kesadaran masyarakat berpolitik dalam rangka menyongsong pemilu ditahun 2024 dengan aktifitas-aktifitas pendekatan terhadap para santri dan masyarakat. Kegiatan-kegiatan yang dilakukan oleh K.H Chaidar Idris diantara lain yakni menjadi imam masjid, melakukan kajian kuliah Subuh, serta menjalankan kegiatan diskusi. K.H Chaidar Idris tidak lupa menyisipkan ajakan untuk tidak melakukan Golput atau golongan putih pada beberapa isi ceramahnya. Dimana merupakan sebagai bentuk implementasi untuk menyadarkan warga masyarakat di Kabupaten Wonosobo untuk berpartisipasi dalam berpolitik terutama akan mendekati pemilihan umum tahun 2024.
A Mahabbah Love Rabiah Al Adawiyah's Discourse (Paul Ricoeur's Hermeneutic Study) Anggra Agastyassa Owie
Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 2 (2022): Jurnal Mediakita :Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v6i2.482

Abstract

Da'wah is transcendental communication in doing good. Prophetic communication in da'wah communication shows that later a communicator or what is commonly called a preacher in da'wah communication will convey divine messages to the honeymooners/congregations or communicants. The three pillars as the characteristics of prophetic social science are amar ma'ruf (humanization), nahi munkar (liberation), and faith in Allah (transcendence). Hermeneutics has a foundation for understanding the birth of a text in a certain context or how a context gives rise to certain texts. In this study using qualitative methods with literature studies using paul ricoeur's hermeneutic analysis. The result of this research is that in Rabiah Al-Adawiyah's Mahabbah love poem, everyone's life will experience suffering. Rabiah's poem contains the prophetic values of amar ma'ruf (humanization), nahi munkar (liberation), and faith in Allah (transcendence). In the context of da'wah communication, Rabiah Al Adawiyah is a communicator. The source of communication that Rabiah took was from the upbringing she received. The communication messages conveyed by Rabiah aim for us to always worship and prioritize Allah. The da'wah medium used is the poetry delivered by Rabih in the book Mahabbah Cinta Rabiah Al Adawiyah, Jamaah or honey or communicants who receive the message are us, the readers of this book. The purpose of the activities carried out is to invite people like Rabiah who they are devoted to worship and really love Allah as their Lord. The feedback generated in this communication process is in a positive direction where no reader has expressed dissatisfaction with the writing in this book.  
Identity Politics In The Campaign Tagline At The 2020 Sumenep Elections Moh Zuhdi; Moh Ikmal
Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 2 (2022): Jurnal Mediakita :Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v6i2.487

Abstract

This study wants to find out how the form of identity politics in the campaign tagline in the 2020 Sumenep Pilkada. This research is important to do, considering the messages in the campaign tagline as identity politics in the 2020 Sumenep Pilkada are interesting to study. This study uses a qualitative method. The object of this research is the text and narrative of political campaigns in the taglines "Bismillah Melayani" and "Sumenep Barokah". The results showed that the Sumenep regional election which took place democratically was followed by two pairs of candidates with religious leaders backgrounds, of course, it was a reflection that each of the political parties that carried it really understood the constituent culture, the selection of the taglines "Sumenep Barokah" and "Bismillah Melayani". There are five points in the Sumenep Barokah tagline, namely: First, accelerating, repairing and increasing the infrastructure to support social and economic activities of the community. Second, improving the regional economy, Third, realizing superior human resources. Fourth, create a religious society, and fifth, create good governance. Meanwhile Bismillah Serves on the basis of efforts to facilitate basic needs. Through Bismillah Melayani, religious and service aspects are integrated into the frame of Fauzi-Eva's strength. Keywords: Identity Politics, Tagline, Pilkada
Pola Komunikasi Masyarakat Lembak dan Jawa Desa Durian Mas Rejang Lebong Exsan, Exsan Adde; Deti Andeti
Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam Vol. 7 No. 1 (2023): Jurnal Mediakita :Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v7i1.549

Abstract

Durian Mas Village is an area located in the area of ​​the Central Kepungut Tribe Marga, Padang Ulak Tanding District (formerly the main sub-district), where in 1992 it was expanded to become the Padang City District. Patterns of intercultural communication in Durian Mas Village, Rejang Lebong Regency, are the subject of this research. There are two tribes in Durian Mas village, namely the Lembak tribe and the Javanese tribe. The purpose of this research is to study how people from different cultural backgrounds communicate in the village of Durian Mas. This research is a qualitative descriptive field research with the aim of accurately establishing systematic qualitative descriptive facts and the characteristics of certain regional groups. This research data collection methods include interviews, observation, and documentation. The result of the research is that from the results of this study it was found that people who used to use oral communication from the local language, the language was interpreted and used in a group environment and was considered a common language. While the nonverbal communication used in the communication activities of the Lembak and Javanese people in Durian Mas Village are body language, appearance and clothing. Nonverbal language is used to support the meaning of information in society using nonverbal language to strengthen and complement language so that it can communicate effectively. Supporting factors in this intercultural communication process are the ability to communicate, mutual trust, friendly and polite attitude, interest in communicating, and adaptability.
Analisis Isi Kuantitatif Perlakuan Body Shaming dalam Film Imperfect (Studi Kasus dalam Film Imperfect : Karier, Cinta dan Timbangan) Meutia Galuh Utami; Rhafidilla Vebrynda
Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam Vol. 7 No. 1 (2023): Jurnal Mediakita :Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v7i1.679

Abstract

Movies were created not only to entertain but also to convey the messages depicted in them. There are many movies that raise social issues. An issue becoming a trend is about body shaming. This issue is still considered trivial by Indonesian people even though the impacts is huge for the victims. One of the movies that raises the issue of body shaming is the movie "Imperfect: Karier, Cinta, dan Timbangan (Carrier, Love, and Scale)" (2019) by Ernest Prakasa. This movie depicts the action of body shaming that occurs in everyday life and it indirectly has become a real part of life. This study analyzes the body shaming actions contained in the film. To collect the data, the writer observed the scenes using quantitative content analysis research method. The results show that the frequency of body shaming in the category of commenting on appearance is 7 times, fat shaming is 5 times, commenting on other people's food is 5 times, nicknaming is 4 times, comments on appearance about skin, face shape, and comments through social media is as many as 2 times for each category. Meanwhile, for the category of considering their body fat is as much as 1 time and 10 times for nonverbal body shaming actions from a total of 37 scenes indicated by body shaming actions in the film "Imperfect" with the total reliability test results of 0.91 or 91%. Keywords: Body Shaming; Imperfect Movie; Quantitative Content Analysis
Strategi Penyusunan Pesan Instagram di Legitima Agensi terkait Kebutuhan Klien (studi kasus pada KNM Health Beauty) Tasya Amalia Fitriani; Mukaromah
Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam Vol. 7 No. 1 (2023): Jurnal Mediakita :Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v7i1.788

Abstract

Media agency is a field of work that helps manage media content on several social media. Legitim Indonesia is an agency that helps manage the preparation of Instagram messages for its clients. The purpose of this study was to find out the strategy for compiling messages carried out by Legitima Indonesia to one of its clients, namely KNM Health Beauty, which is a company engaged in the field of beauty and health. The theory used in this research is Barbara O'Keefe's message logic. The method used is a qualitative approach with case studies. The primary data are several informants from Legitima Indonesia and KNM Health Beauty. The results obtained are that the strategy for composing messages on Instagram @Knm_health_beauty is adjusted to brand segmentation that targets young, mature and economically established women. So that the message preparation strategy uses conventional logic, rhetoric and expressive message preparation patterns.
Polemik Komisi Penyiaran Indonesia (KPI) dalam Pengawasan Media Baru Wahyu Kristian Natalia; Alvian Alrasid Ajibulloh
Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam Vol. 7 No. 1 (2023): Jurnal Mediakita :Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v7i1.789

Abstract

Broadcasting technology has developed so rapidly in Indonesia that education about quality programming has become essential for everyone. With advances in technology and information, online and streaming, media such as Youtube and Netflix have had both positive and negative impacts on the people of Indonesia. Many contents contain harmful elements that need to be limited and monitored by the government and related agencies such as the Indonesian Broadcasting Commission (KPI). Therefore, it is deemed necessary for academics to conduct scientific studies or literature studies that focus on KPI issues. This aims to enrich literacy about the role or function of the Indonesian Broadcasting Commission (KPI) in carrying out its duties. This study reveals that the government revises the law on broadcasting according to the development of information and communication technology but still proportionally does not limit freedom of expression so that various parties can feel the adjustment of this law

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