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Contact Name
Lukman Hakim
Contact Email
lukmanhakim@iainkediri.ac.id
Phone
+6285732003791
Journal Mail Official
jurnal.mediakita@iainkediri.ac.id
Editorial Address
Jl. Sunan Ampel No.7, Ngronggo, Kec. Kota, Kota Kediri, Jawa Timur 64127
Location
Kota kediri,
Jawa timur
INDONESIA
Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
ISSN : 25793721     EISSN : 26153327     DOI : https://doi.org/10.30762/mediakita
Mediakita journal has several scopes both empirical and conceptual, multi concepts, theories, perspectives, paradigms and methodologies on Islamic communication studies, da’wah media, da’wah methods and strategis, audience analysis, social media, mass media, computer mediated communication, da’wah and popular culture, da’wah and political communication, da’wah, community and social impact and da’wah and globalization.
Articles 164 Documents
Beuet Seumubeuet of Dayah Ulama as A Communication Model in Islamic Political Transformation in Aceh Ahyar; Abdullah; Saburi, Annai
Mediakita Vol. 10 No. 1 (2026): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah UIN Syekh Wasil Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v10i1.3305

Abstract

This study examines the transformation of Beuet Seumubeuet from a religious teaching tradition into a political communication model used by Dayah Ulama in the dynamics of Islamic political change in Aceh, particularly in the emergence and consolidation of the PAS-Aceh Local Party. The tradition, which initially served as a medium for transmitting religious values based on local wisdom, has now developed into a strategic instrument for shaping public opinion and strengthening the legitimacy of religion-based politics. The purpose of this study is to analyze the political communication practices of Dayah Ulama, trace the development of political discourse articulated in Beuet Seumubeuet, and explain the role of this tradition in the process of transformation of local Islamic politics. Using a qualitative approach with a phenomenological method, data were collected through in-depth interviews and participant observation with document and social media content analysis. Data were analyzed based on the stages of bracketing, reduction, imaginative variation, and synthesis of meaning. The results show that Beuet Seumubeuet is no longer merely a traditional religious practice. It has served as a dynamic and adaptive communication model. Through this tradition, Dayah Ulama can translate theological principles into effective political messages, build public trust, and shape policy orientations aligned with Islamic values. These findings confirm the assertion that Beuet Seumubeuet is a structured mechanism that has played a significant role in transforming Islamic politics in Aceh. Thus, this study contributes conceptually and empirically to the understanding of the relationship between religious authority, political communication, and socio-political change in Aceh.
The Influence of Word of Mouth, Product Quality, Price, and Lifestyle on Thrift Fashion Buying Decision Itasari, Andri Astuti; Dewi Maria Herawati; Maulia Hikmah
Mediakita Vol. 10 No. 1 (2026): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah UIN Syekh Wasil Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v10i1.3306

Abstract

Thrifting in Indonesia is becoming increasingly popular, with young people leading the trend. The government’s ban on the sale and purchase of thrifted clothing does not prevent consumers from continuing to use thrifted clothing, as they consider these products are good and the prices are affordable. Therefore, thrifted clothing has become a lifestyle among young people, including students. This research uses a quantitative, survey-based approach. Primary data was obtained from questionnaires, while secondary data was obtained from journals, books, and other documents. The population of this study was the students of SMK Wijaya Kusuma Surakarta, and the sample consisted of 100 respondents from the school. This study used logistic regression (binary logit) to determine which students bought and which did not buy thrifted clothing. The results showed that, individually, word of mouth had a significant effect of 0.010, product quality was 0.047, price was 0.033, and lifestyle was 0.009. The simultaneous test was 0.000, with a chi-square of 67.101.
The Keris as a Medium of Communication: Ethnographic Insights into Elite Javanese Society and Social Dynamics Muchammad Ismail; Ali Maksum; Riyanto; Siti Kholifah
Mediakita Vol. 10 No. 1 (2026): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah UIN Syekh Wasil Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v10i1.3318

Abstract

The keris serves as a profound symbol of identity and spirituality in the Indonesian archipelago. Beyond its function as a weapon, the keris carries high historical value and symbolic meaning, acting as a medium of cultural communication that expresses social status, spiritual beliefs, and moral legitimacy among the Javanese elite. Its existence sparks debate between ascetic perspectives, which reject its mystical elements, and cultural viewpoints, which regard ownership as a means of preserving Javanese tradition and spirituality. This research employs a qualitative ethnographic approach, collecting data through in-depth interviews, participatory observation, documentation, coding, thematization, and narrative analysis. The study uses Max Weber’s theory of social action as the interpretive framework to understand the symbolic role of the keris in elite Javanese society. The findings show that the Keris functions as a medium of symbolic communication linking rational, emotional, and traditional aspects within the social dynamics of the Javanese elite. Instrumental-rational action is reflected in the awareness of possessing and maintaining the keris as a strategy to reinforce social authority. Value-oriented action reflects moral and spiritual responsibility in the ritual care of the keris. Affective action manifests in emotional attachment and pride in the keris as a personal symbol. Finally, traditional action persists through inherited customs that sustain the continuity of keris culture.
Global Mapping of Strategic Communication Paradigms: A Bibliometric and Thematic Analysis (1970–2025) Muslem
Mediakita Vol. 10 No. 1 (2026): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah UIN Syekh Wasil Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v10i1.3380

Abstract

This study provides a bibliometric and thematic analysis of global research on strategic communication from 1970 to 2025. Using data from Scopus processed with RStudio (Biblioshiny), 3,953 documents from 976 academic sources were analyzed to identify thematic structures, conceptual evolution, and geographic trends shaping this discipline. The results reveal that strategic communication has evolved from a managerial and public relations perspective into a multidimensional, data- and value-based field that integrates digital technology, ethics, and sustainability. Three dominant clusters were identified: (1) digital communication and public engagement, (2) crisis and risk communication, and (3) sustainability and corporate social responsibility. Thematic evolution reveals a paradigm shift from classical public relations (1970–1990) to integrated marketing communication (2000s) and digital sustainability communication (2010–2025). Research trends highlight an increasing focus on social media, trust, CSR, AI, and sustainability since 2015, marking the emergence of a data-driven, ethical communication paradigm. Geographically, the United States and Western Europe dominate publication output, but growing contributions from Asia—especially China and India—reflect a more diverse, multipolar academic landscape. This study provides theoretical and practical insights for developing globally adaptive and ethically grounded strategic communication frameworks.

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