Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan
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<![CDATA[Pengaruh Harga, Kualitas Pelayanan dan Kepercayaan terhadap Keputusan Penggunaan Jasa Transportasi Online Go-Car dengan Kepuasan Konsumen Menjadi Moderasi pada Saat Kondisi Pandemi Covid 19 di Kota Tangsel ]]>
<![CDATA[Ravindra Safitra]]>
<![CDATA[ Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 5 (2023): OKTOBER : Maeswara ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/maeswara.v1i5.356
<![CDATA[This study aims to determine the effect of price, service quality, consumer trust on usage decisions with customer satisfaction as a moderation for online transportation services, in this case Go Car. The population in this study are all customers who have used Go Car online transportation services. The sampling technique in this study was accidental sampling or accidental sampling so that there were 95 respondents. This study uses statistical tools, namely SmartPLS and Microsoft Excel as tabulation data processing. The results showed that during a pandemic, people chose to stay at home, and would only travel in very important conditions. So that consumer trust is one of the factors that can influence the decision to use Go Car online transportation services]]>
<![CDATA[Pengaruh Kompensasi Dan Motivasi Terhadap Kepuasan Kerja Pegawai Kantor Dinas Pariwisata Dan Kebudayaan Kabupaten Kolaka Timur ]]>
<![CDATA[Asta Hidayanti]]>;
<![CDATA[Fitri Kumalasari]]>;
<![CDATA[Suwarto Suwarto]]>
<![CDATA[ Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 6 (2023): DESEMBER : Maeswara ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/maeswara.v1i6.357
<![CDATA[This research aims to determine: 1) The influence of compensation on job satisfaction of employees at the East Kolaka Regency Tourism and Culture Office. (2) The Influence of Motivation on Job Satisfaction of Employees at the East Kolaka Regency Tourism and Culture Office. This research uses a quantitative method approach. Data collection in this research used observation studies, documentation and questionnaires. The population of this research is all employees who work at the East Kolaka Regency Tourism and Culture Office. Meanwhile, the sample for this research was 34 people, with the sample determined using census techniques. Research instrument testing uses validity and reliability tests with SPSS 25.0. The data analysis technique used in this research is Structural Equation Modeling (SEM) based on Partial Least Square (PLS) through measurement model testing (outer model) and structural model testing (inner model) with Smart PLS 4.0. Based on the research results, it is known that the Compensation Variable has a positive and significant effect on Employee Job Satisfaction, which is shown by a P-Values value of 0.020. And the Motivation Variable has a positive and significant effect on Employee Job Satisfaction, this is shown by a P-Values value of 0.000.]]>
<![CDATA[Analisis Kinerja Keuangan Pada PT Hutama Karya Jakarta ]]>
<![CDATA[Anggita Herlina]]>
<![CDATA[ Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 6 (2023): DESEMBER : Maeswara ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/maeswara.v1i6.370
<![CDATA[Analysis of financial performance is the most important thing for business people because financial performance is an indicator to find out whether the business being run will continue to run well in the future or not. All companies will analyze the company's financial performance so that the company can get an overview of the company's financial condition. One of them is a State-Owned Enterprise (BUMN) in Indonesia, namely PT Hutama Karya which is engaged in construction, as well as property and infrastructure development. The purpose of this study was to determine the condition of PT Hutama Karya's financial performance as measured using a liquidity ratio based on data, information, and records from the financial statements of PT Hutama Karya in 2020 to 2022. The results of the study show that PT Hutama Karya's financial performance in 2020 to 2022 can be said to be quite good because the company is able to pay its short-term debt. This is because the company's current assets are managed properly by the company's financial management which makes it increase significantly and there is a decrease in its current debt.]]>
<![CDATA[Pengaruh Lingkungan Kerja Dan Kemampuan Penguasaanteknologi Terhadap Kinerja Karyawan Pada Perusahaan PT. Semen Tonasa Kabupaten Pangkep ]]>
<![CDATA[Risdayanti Risdayanti]]>;
<![CDATA[Nurdin Latif]]>;
<![CDATA[Baharuddin Baharuddin]]>
<![CDATA[ Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 6 (2023): DESEMBER : Maeswara ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/maeswara.v1i6.379
<![CDATA[This research aims to determine the influence of the work environment and technological ability on employee performance at PT. Semen Tonasa Pangkep Regency. The method used in this research is a quantitative method with the number of respondents being 75 employees who were used as samples using a sampling technique, namely a saturated sample, where the data collection technique used a questionnaire. The analysis used in this research is a multiple linear regression test. Simultaneous test results of work environment variables and ability to master technology have a positive and significant effect on employee performance variables as proven based on simultaneous test results with a significance value of f<α (0.000<0.05). Partial test results for work environment variables have a positive and significant influence on employee performance variables with a significance value of f<α (0.000<0.05). Partial test results for technology mastery ability variables have a positive and significant influence on employee performance with a significance value of f<α ( 0.001<0.05)]]>
<![CDATA[The Influence of Loan Capital and Acceptable Turnover on The Results of Operations in Employee Cooperatives PT. Tristex Independent ]]>
<![CDATA[Nastiti Rizky Shiyammurti]]>;
<![CDATA[Teni Kusherawati]]>
<![CDATA[ Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 6 (2023): DESEMBER : Maeswara ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/maeswara.v1i6.381
<![CDATA[The purpose of this study was to see the effect of loan capital and accounts receivable turnover on the remaining operating results of the cooperative employees of PT. Tristex Mandiri Cimahi. The population in this study is data on cooperative financial reports as many as 6 financial reports for 2015-2020. The sampling technique uses the census sampling method or saturated samples. The research design uses descriptive methods and associative methods. The analytical method uses multiple linear regression analysis. Based on the results of the study showed that partially there is no significant effect of loan capital variable on the remaining operating results , and partially there is a positive and significant effect of accounts receivable turnover on the remaining operating results . Simultaneously there is the effect of loan capital and accounts receivable turnover on the remaining operating results . Based on the value of R Square obtained by 0.908 or 90.8 %, this means that loan capital and accounts receivable turnover can affect the remaining operating results of 90.8 % , the remaining 90.8 % 9.2 % is influenced by other variables that are not involved in this study]]>
<![CDATA[Pengaruh Disiplin Kerja Dan Llingkungan Kerja Tehadap Kinerja Karyawan Pada Perusahaan PT Semen Tonasa Kabupaten Pangkep ]]>
<![CDATA[Nur Anisa]]>;
<![CDATA[Nurdin Latif]]>;
<![CDATA[Nurmega Nurmega]]>
<![CDATA[ Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 6 (2023): DESEMBER : Maeswara ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/maeswara.v1i6.382
<![CDATA[This research aims to determine the influence of work discipline and work environment on employee performance at the company PT. Semen Tonasa District. Pangkep. The method used in this research is a quantitative method with the number of respondents being 75 employees who were used as samples using a sampling technique, namely using a saturated sample. The analysis used in this research is a multiple linear regression test. The results of simultaneous testing of work discipline and work environment variables have a positive and significant influence on employee performance variables as proven based on simultaneous test results with a significance value of f<α (0.000<0.05). The partial test results of the work discipline variable have a positive and significant effect on employee performance variables with a significance value of f<α (0.000<0.05). The results of partial testing of work environment variables have a positive and significant effect on employee performance variables with a significance value of f<α (0.000<0.05).]]>
<![CDATA[Pengaruh Gaya Kepemimpinan Dan Budaya Organisasi Terhadap Kinerja Karyawan Melalui Kepuasan Kerja Sebagai Variabel Intervening Pada Mekar Swalayan Kediri ]]>
<![CDATA[Awfriellinka Pramesty]]>;
<![CDATA[Edwin Agus Buniarto]]>;
<![CDATA[Diana Ambarwati]]>
<![CDATA[ Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 6 (2023): DESEMBER : Maeswara ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/maeswara.v1i6.383
<![CDATA[This research aims to explain and prove the hypothesis regarding the influence of leadership style and organizational culture on employee performance through job satisfaction as an intervening variable at Mekar Swalayan Kediri. This type of research uses descriptive research with quantitative methods with sampling techniques, namely saturated sampling techniques where the population is 64 employees. The data analysis method used in this research is Partial Least Square (PLS) processed using the Smart PLS 3.0 program. The research results show that Leadership Style and Organizational culture (X2) have a significant effect on employee performance. Leadership style and organizational culture (X2) have a significant effect on job satisfaction. Organizational culture and job satisfaction have a significant effect on employee performance. Leadership style has a significant effect on employee performance through the job satisfaction variable. Organizational culture has a significant effect on employee performance through job satisfaction.]]>
<![CDATA[Pengaruh Return On Asset, Return On Equity dan Earning Per Share Terhadap Harga Saham pada Sektor Properti yang Terdaftar di BEI Periode 2019 – 2021 ]]>
<![CDATA[Muhammad Rizal Febriantoro]]>
<![CDATA[ Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 6 (2023): DESEMBER : Maeswara ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/maeswara.v1i6.384
<![CDATA[The property sector is one of the business instruments usually chosen by investors. This research capital market focuses on the housing construction sector originating from property companies. This company is the same as others, namely buying and selling shares at competitive prices per share. This share buying and selling activity can be dominated by price seasonality criteria when the price of each share rises or falls. Of all types of shares, Property Companies both have low and high return risks. Therefore, risks in the capital market can be predicted using the criteria of Return on Assets, Return on Equity and Earning Per Share. The research was carried out quantitatively by processing secondary data in the form of company financial reports. The research object was property companies registered on the IDX which were then sampled using probability sampling so that 13 companies were found as samples with a research period of 3 years. The method used is Panel Data Regression analysis. The results obtained are partial return on assets, return on equity has a significant positive effect on share prices and earnings per share has a significant negative effect on stock prices. Meanwhile, simultaneously return on assets, return on equity and earnings per share have a positive and significant influence on share prices. The results of the R square test explain that the independent variable is able to explain 84.4% of the variables studied]]>
<![CDATA[Pengaruh Brand Image, Expertiential Marketing, Dan Product Quality Terhadap Customer Loyalty Merek Tropicana Slim Pada Premium Community ]]>
<![CDATA[Megaria Damanik]]>;
<![CDATA[Beby Karina Fawzeea Sembiring]]>;
<![CDATA[Rini, Endang Sulistya]]>;
<![CDATA[Arif Qaedi Hutagalung]]>
<![CDATA[ Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 6 (2023): DESEMBER : Maeswara ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/maeswara.v1i6.386
<![CDATA[ One of the strategies used by Tropicana Slim to win the Top Brand Award for 4 (four) consecutive years is to enter the premium community through brand activation. This research aims to determine and analyze the influence of brand image, experiential marketing, and product quality on customer loyalty of the Tropicana Slim brand in the premium community. This research is associative research and the type of data used is quantitative. The population in this study are members of the premium community. The number of samples in the research was 95 people using a purposive sampling technique with the following criteria: they are premium community members who have experienced brand activation by Tropicana Slim Medan City and have purchased Tropicana Slim products at least 1 (one) time. The data analysis used is multiple linear regression analysis. The results of this research show that simultaneously brand image, experiential marketing and product quality have a positive and significant effect on customer loyalty of the Tropicana Slim brand in the premium community. Partially, brand image, experiential marketing and product quality have a positive and significant effect on customer loyalty of the Tropicana Slim brand in the premium community.]]>
<![CDATA[Strategi Pemasaran Pt Wika Industri Manufaktur dalam Meningkatkan Penjualan Produk Motor Listrik ]]>
<![CDATA[Bimafaazaa Athallah Veva]]>;
<![CDATA[Raden Roro Ratna Roostika]]>
<![CDATA[ Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 6 (2023): DESEMBER : Maeswara ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/maeswara.v1i6.388
<![CDATA[PT WIKA Industri Manufaktur is a company operating in the automotive sector in Indonesia. The products sold by PT WIMA are the GESITS G1 and GESITS RAYA G electric motorbikes. The company must have an effective and efficient strategy in selling new electric motorbike products in Indonesia. This research aims to determine the implementation of marketing strategies carried out by PT WIMA. This research uses a qualitative approach by conducting interviews and collecting data from several parties involved in the PT WIMA marketing program. Through data collection using observation methods, it can be seen that the marketing strategy carried out by PT WIMA in marketing GESITS electric motorbikes is to use the Segmenting, Targeting, Positioning (STP) marketing strategy and also the 4P Marketing Mix strategy (Product, Price, Promotion, Place)]]>
