cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Roymon Panjaitan
Contact Email
garuda@apji.org
Phone
+6288215137076
Journal Mail Official
rafaelardian39@gmail.com
Editorial Address
Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia Perum. Cluster G11 Nomor 17, Jl. Plamongan Indah, Kadungwringin, Kedungwringin, Pedurungan, Semarang City, Central Java 50195
Location
Kota semarang,
Jawa tengah
INDONESIA
Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset
Published by Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia
ISSN : 29886031     EISSN : 29885418     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and Investment.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 427 Documents
 21   22   23   24   25 
Pengaruh Karakteristik Pekerjaan dan Kompetensi terhadap Kinerja Pegawai Serta Peran Dukungan Organisasi yang Dirasakan Sebagai Variabel Moderasi : Studi pada Guru SMA Kristen Waibakul, Sumba Tengah Ignasius Kaledi Lelak
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 5 (2024): September : Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i5.1187

Abstract

The purpose of this study was to determine the effect of job characteristics and competencies on employee performance and the role of perceived organizational support as a moderating variable (Study on Waibakul Christian High School Teachers, Central Sumba). The independent variables in this study consisted of job characteristics variables (X1) and job competency variables (X2). The dependent variable was employee performance (Y), and perceived organizational support as a moderating variable (M). This type of research is quantitative research, using descriptive analysis and path analysis.
Analisis Rasio Profitabilitas Sebagai Alat Ukur Kinerja Keuangan PT Bank Central Asia Lailatus Sa’adah; Muhammad Rifqy Nurarifin; Nur Aidah Fitriana
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 5 (2024): September : Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i5.1188

Abstract

This study aims to analyze financial performance using profitability ratios in banking companies (Study at PT. Bank Central Asia (Persero) Tbk in 2018-2020). The sample of this study was taken from the Bank Central Asia company. Financial report data was obtained from the Indonesia Stock Exchange (IDX). The method used in this study is a qualitative analysis method. The results of this study indicate that the company's financial performance is in good condition when viewed through the NPM, ROA, and ROE ratios.
Pengaruh Social Media Marketing dan Pengalaman Merek terhadap Niat Beli dengan Ekuitas Merek sebagai Variabel Mediasi Pada Kopi Fore Rahmad Safrudin; Ari Anggarani
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 5 (2024): September : Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i5.1190

Abstract

This study aims to examine the influence of social media marketing and brand experience on purchase intention through brand equity as a mediating variable in fore coffee. This research is motivated by increasing purchase intentions due to the use of social media identified as a key factor in influencing consumer perceptions of the Fore coffee brand. Additionally, brand experience is considered a factor that plays an important role in shaping brand equity, and ultimately motivating purchase intention. This research used respondents with the criteria of having or encountered content on Fore Coffee social media and knowing about Fore Coffee drinks in the Tangerang area. The sampling technique used in this research used a purposive sampling technique of 140 respondents using the SEM analysis method. The research results in this study show that social media marketing and brand experience have a positive effect on brand equity. Social media marketing and brand experience also have a positive effect on purchase intention. Brand equity also has a positive effect on purchase intention. Then, the social media marketing variable has a direct and positive effect on purchase intention through brand equity. The brand experience variable also has a direct and positive effect on purchase intention through brand equity. The managerial implication of this research on Fore Coffee is that marketing strategies via social media need to be improved to strengthen Fore Coffee brand equity. Managing brand experience well can improve consumer perception of the brand. Furthermore, increasing brand equity can be used as a focus to stimulate consumer purchasing intentions.
Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Pelanggan pada Apotek Rafa Farma Surabaya Jelita Amalia Putri; Iswati Iswati; Siti Aisah; Anis Fitriyasari
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 5 (2024): September : Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i5.1191

Abstract

This research is aimed at understanding in more detail "quality of service and price on customer satisfaction" in accordance with the problem raised, which is the effect of service quality and price on customer satisfaction at Drug Store Rafa Farma Surabaya. The researcher assumes that service quality and price have a positive and significant effect on customer satisfaction. This research uses primary data obtained from direct observation and questionnaires distributed to respondents, which will then be analyzed using multiple linear regression.
Pengaruh Brand Ambassador, Sales Promotion, Social Media Marketing, Perilaku Konsumtif, Brand Trust, dan Label Halal terhadap Keputusan Pembelian Anggi Fitri Elisah; Nova Anggrainie
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 5 (2024): September : Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i5.1196

Abstract

The dairy industry seeks to increase consumption through various marketing strategies, because from BPS data in 2020, the level of milk consumption in Indonesia is still low. The aim of this investigation was to analyze the impact of brand ambassadors, sales promotion, social media marketing, consumptive behavior, brand trust, also halal labels on purchasing decisions for Ultra Milk x ITZY products. This investigation uses a quantitative approach with a questionnaire instrument filled out by 245 respondents, where the data is analyzed using normality, heteroscedasticity, multicollinearity, validity, reliability, also multiple linear regression analysis tests. The outcome showed that all independent variables, namely the impact of brand ambassadors, sales promotion, social media marketing, consumptive behavior, brand trust, also halal labels had a significant impact on purchasing decisions both partially also simultaneously. Overall, these variables influence purchasing decisions by 92.4%. This study concludes that these marketing factors play an crucial role in impacting consumer decisions to buy dairy products, also can be used as a reference to improve marketing strategies in an effort to increase milk consumption in Indonesia.
Pengaruh Green Product, Customer Experience, dan Store Atmosphere terhadap Kepuasan Konsumen Melalui Keputusan Pembelian sebagai Variabel Intervening pada Kopi Janji Jiwa di Jakarta Astri Putri Maharani; Nova Anggrainie
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 5 (2024): September : Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i5.1197

Abstract

The coffee industry in Indonesia is growing rapidly, especially in Jakarta, which is the center of the economy in Indonesia. This tight competition forces Kopi Janji Jiwa to pay more attention to factors that impact consumer satisfaction in order to maintain and increase market share. This study examines the impact of green products, customer experience, and store atmosphere on consumer satisfaction through purchasing decisions at Kopi Janji Jiwa in Jakarta and uses a quantitative method with primary data obtained from 175 respondents who live in Jakarta and have purchased and consumed Kopi Janji Jiwa products. The sampling method was carried out using non-probability sampling and purposive sampling techniques, and using the Hair formula. The research findings show that all independent variables impact consumer satisfaction and all independent variables also influence purchasing decisions. On the other hand, all independent variables influence consumer satisfaction through purchasing decisions as intervening variables at Kopi Janji Jiwa in Jakarta.
Pengaruh Kualitas Pelayanan dan Kualitas Produk terhadap Kepuasan Konsumen pada Supermarket Super Indo Kenjeran Surabaya Rahmat Pratama; Iswati Iswati
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 5 (2024): September : Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i5.1199

Abstract

In the era of globalization and advances in information technology, business competition in various sectors is getting tighter, including in retail industries such as supermarkets. Supermarkets are not only a place to meet daily needs, but also become part of the busy lifestyle of urban people. In this context, the quality of services and products offered by a supermarket has a very important role in maintaining and increasing market share and customer satisfaction. The survey was conducted both directly in the Super Indo Kenjeran Supermarket area and online through an online survey platform. The survey design used is a cross-sectional survey, where data is collected at one particular point in time to measure the relationship between the variables studied. In this context, research on the effect of service quality and product quality on customer satisfaction at PT. Lion Super Indo Kenjeran becomes relevant and important to do. With a better understanding of the factors that affect customer satisfaction, PT. Lion Super Indo Kenjeran can identify areas that need improvement and design more effective strategies in maintaining and increasing customer loyalty. Lion Super Indo as one of the leading supermarkets in Indonesia, with a long history and strong reputation, certainly does not escape from increasingly fierce business competition. Therefore, a deep understanding of the factors that affect customer satisfaction is a strategic key in maintaining the existence and developing the business of PT. Lion Super Indo.
Meningkatkan Manajemen Sumber Daya Manusia di PT Indonesia Kyouei Saikyu Kawasan Industri KIIC Kabupaten Karawang Febriyan Muliany
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 5 (2024): September : Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i5.1200

Abstract

This study aims to analyze and enhance the effectiveness of Human Resource Management (HRM) at PT Indonesia Kyouei Saikyu, particularly in aspects of employee productivity, retention, and the company's competitive edge. This research employs a qualitative descriptive approach with a case study method, involving in-depth interviews, participatory observation, and document analysis. The findings indicate that improving employee retention strategies, optimizing training programs, and adopting technology in performance management positively impact employee productivity and loyalty. Additionally, strengthening organizational culture and structured career development have been proven to enhance job satisfaction and employee commitment to the company. The implementation of these recommendations is expected to help PT Indonesia Kyouei Saikyu achieve a stronger competitive advantage in an increasingly competitive global market. Therefore, the company can more effectively manage its HR assets, ensuring sustainability and long-term growth.
Analisis Linear Programming dengan Metode Simpleks untuk Memaksimalkan Keuntungan pada UD Sumberwaras di Karanganyar Anissa Nur Azizah; Erni Widajanti
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 5 (2024): September : Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i5.1202

Abstract

This research is an analysis of maximizing profits at UD SUMBERWARAS using a simplex method linear programming analysis tool via the POM QM for Windows V5 application and carrying out manual calculations. The type of data used in this research is qualitative and quantitative data. The results obtained are H1 which states "The optimum amount of baby swaddle production at UD SUMBERWARAS produces 4,500 boxes of baby swaddles A, 4,000 boxes of baby swaddles B and 4,000 boxes of baby swaddles" and H2 which states "The maximum amount of profit obtained by UD SUMBERWARAS in Karanganyar amounting to Rp. 1,300,000,000” is not proven.
Pengaruh Harga Saham, Return Saham, dan Pelatihan Pasar Modal terhadap Minat Investasi Dhimas Fitrian Haryanto; Edi Wibowo
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 5 (2024): September : Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i5.1203

Abstract

This research aims to determine the influence of stock prices, stock returns, and capital market training on interest in investing in shares in the capital market among students at the Faculty of Economics, Slamet Riyadi Surakarta University. The population of this research were students from the Faculty of Economics, Slamet Riyadi Surakarta University, from whom a sample of 95 respondents was taken using a purposive sampling method with the criteria being that students had/are currently taking capital markets courses. The analytical methods for this research are descriptive analysis, multiple linear regression analysis, t test, F test (model accuracy test), and coefficient of determination test. The results of the research prove that stock prices, stock returns and capital market training partially have a positive and significant effect on interest in investing in shares in the capital market among students at the Faculty of Economics, Slamet Riyadi Surakarta University.

Page 23 of 43 | Total Record : 427

 21   22   23   24   25 

Filter by Year

2023 2025


Reset
Filter By Issues
All Issue Vol. 3 No. 6 (2025): November : Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 5 (2025): September : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 4 (2025): July : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 3 (2025): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 2 (2025): Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 1 (2025): Januari : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 6 (2024): November : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 5 (2024): September : Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 4 (2024): Juli : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 3 (2024): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 2 (2024): Maret : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 1 (2024): Januari : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 6 (2023): November : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 5 (2023): September : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 4 (2023): Juli : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 3 (2023): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 2 (2023): Maret : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 1 (2023): Januari : Jurnal Penelitian Manajemen dan Inovasi Riset More Issue