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Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset
Published by Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia
ISSN : 29886031     EISSN : 29885418     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and Investment.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 450 Documents
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Efisiensi Komunikasi Sosial Dalam Pemasaran Digital Di Pt Perwira Chemical Perkasa Liza Nurul Anisah; Nur Aini Anisa
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 5 (2023): September : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i5.145

Abstract

This study aims to describe the effectiveness of social media on digital marketing at PT Perwira Chemical Perkasa. Data collection techniques used are interview techniques, documentation and observation. The data analysis technique used is a qualitative descriptive technique. The results of this study are based on the ratio of the number of sales after the application of social media in digital marketing runs effectively and makes sales increase.
Penerapan Kebijakan Pendidikan Di Indonesia Shelvia Permata Sari; Rida Ramadhani Ritonga; Budi Askhori Sirait
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 5 (2023): September : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i5.146

Abstract

Education plays an important role in the progress of the nation and state. In the development of the country's national education, it certainly requires policies that are able to make education more advanced. The role of policy itself is very crucial because it can help someone make decisions by providing information collected through research and analysis processes, classifying and clarifying problems that reveal discrepancies in goals and efforts, suggesting new possibilities and suggesting how to interpret ideas or ideas into a policy that is easy to implement and implemented. After policy making is carried out, of course it is necessary to apply or implement it to see the results of the policy. The purpose of implementing the policy itself is to set a direction so that the policy objectives can be implemented. The purpose of this study is to analyze the application of policies in the education system itself by reviewing the stages and approaches in implementing educational policies.
Analisis Strategi Pemasaran Pada UMKM Nawasena Dalam Meningkatkan Minat Beli Konsumen Eva Yunita Sari; Hartono Hartono; Rini Armin
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 5 (2023): September : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i5.147

Abstract

This thesis discusses the Analysis of Marketing Strategies in Nawasena Efforts to Increase Consumer Buying Interest. In this study raised issues in the form of: influencing factors in the development of SMEs and marketing strategies of SMEs. This study aims: to determine the factors that influence the marketing strategy of SMEs. This research method is a qualitative approach using descriptive analysis method on 4 respondents, namely business owners and 3 employees. The data was collected by means of observation, interviews, questionnaires filled in by respondents, as well as documentation. Then the data obtained from the results of data collection were analyzed using SWOT, IFAS and EFAS analysis.
Pengaruh Profitabilitas, Leverage, dan Likuiditas Terhadap Nilai Perusahaan dengan Ukuran Perusahaan sebagai Variabel Moderasi (studi pada sector industry barang consumer primer tahun 2019-2021) Athiy Dina Rosihana
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 4 (2023): Juli : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i4.148

Abstract

This study aims to analyze whether profitability, leverage and liquidity have an influence on firm value with firm size as a moderating variable. The population of this study are companies in the Primary Consumer Goods Industry sector which are listed on the Indonesia Stock Exchange in 2019-2021. Using purposive sampling technique, 25 companies were taken as research samples. The research method is quantitative using the SPSS 25.0 program. Data analysis used descriptive statistical analysis methods, classic assumption test, multiple linear regression analysis, definite T-test, and moderate regression analysis (MRA). The results of the study found that only profitability (ROE) had a significant effect on firm value (PBV), while leverage (DER) and liquidity (CR) had no significant effect on firm value. Firm size cannot moderate the relationship between Profitability (ROE), Leverage (DER) and liquidity (CR) with firm value.
Analisis Rasio Likuiditas dan Profitabilitas Untuk Menilai Kinerja Keuangan Koperasi (Studi Kasus Pada KSP Kopdit Pintu Air Tahun 2019–2021) Valeria Eldyn Gula; Katharina Yuneti
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 4 (2023): Juli : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i4.149

Abstract

Financial ratio analysis is the basis for assessing the performance of cooperatives in managing their funding sources in a certain period. An analysis of KSP Kopdit Pintu Air's financial performance is carried out in relation to the importance of assessing the company's financial performance so that it becomes an evaluation of the company's future development. In particular, researchers assess the company's financial performance based on the ratio of liquidity and profitability.The research method used is a quantitative method with a descriptive format. The results of the calculation of the ratio are then compared with the standard Regulation of the Minister of Cooperatives and SMEs of the Republic of Indonesia No.06/Per/M.KUKM/V/2006 concerning Guidelines for the Assessment of Achievement Cooperatives. The results of the study show that the financial performance of KSP Kopdit Pintu Air for 2019-2021, when viewed from the aspects of liquidity and profitability, is generally still below the standards of the Minister of Cooperatives and SMEs of the Republic of Indonesia No.06/Per/M.KUKM/V/2006. KSP Kopdit Pintu Air should make improvements to assets and KSP Kopdit Pintu Air should also reduce and reduce the amount of current debt and further increase the current assets of the cooperative.
Pengaruh Kinerja Keuangan, Profibilitas Dan Struktur Modal Terhadap Nilai Perusahaan Pada Perusahaan LQ45 Yang Terdaftar Di Bursa Efek Indonesia Lita Suwasyono
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 5 (2023): September : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i5.150

Abstract

This study aims to analyze the effect of financial performance, profibility, and capital structure on company value in LQ45 companies listed on the Indonesia Stock Exchange. This study used quantitative methods. Sampling is done using the purposive sampling method which means the sample is selected based on certain considerations. The data used are financial statements obtained through https://old.idx.co.id/ website. In this study only data that met the criteria and needs of the authors were used as samples. The results of the study stated that financial performance had a significant effect on company value, it can be seen from T for financial performance variables is 0.608 0.05, profitability has a significant effect on company value, seen from the calculated value for profitability variables is 0.935 0.05, capital structure has a significant effect on company value, can be seen from the calculated value for the capital structure variable is 0.633 0.05, and the F test is used to determine the influence of independent variables simultaneously (together) can be seen from the statistical value of F value is 0.155 F value is 0.926 greater than 0.05 then it has no effect on the value of the company.The results of the above research can then be drawn 4 conclusions, namely: 1. Financial performance does not have a significant effect on the value of the company. 2. Profitability has no significant effect on the value of the company. 3. Capital structure has no significant effect on the value of the company. 4. Financial performance, profitability, and capital structure on company value have no effect on company value.LQ45 is listed on Indonesia Stock Exchange.
Pengaruh Pengembangan Sumber Daya Manusia (SDM) Terhadap Kinerja Karyawan Pada Perusahaan Bido Collection Ahmad Iqbal Nugraha
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 5 (2023): September : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i5.151

Abstract

The research is motivated by a problem where employee performance has decreased compared to the previous year, this indicates that employee performance is still not optimal. Human resource development carried out by the company has not had an impact on improving company performance. So the purpose of this research is to know and describe the development of human resources (HR) in the Bido Collection Company. Employee performance at the Bido Collection Company. The influence of human resource development (HR) on employee performance in the Company. The method used is descriptive quantitative. The research results show that . The development of human resources at the Bido Collection Company based on the responses of respondents is included in the very good category. This means that the Bido Collection Company has developed very well. The performance of the Bido Collection Company's employees is in the very good category. Artonya employees have a very good assessment during their work. This means that the performance appraisal of Bido Collection employees is very good and human resource development has a positive and significant effect on the performance of Bido Collection Company employees. This means that if the HR development of the Bido Collection company increases, it will be followed by an increase in the performance of its employees.
Implementasi Peraturan Daerah Kabupaten Pangandaran Nomor 5 Tahun 2015 Tentang Pengelolaan Zakat, Infaq, Shodaqoh Untuk Penanggulangan Kemiskinan Di Kabupaten Pangandaran Iwan Iswanto
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 5 (2023): September : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i5.152

Abstract

This study aims to find out how far the implementation of the Pangandaran Regency Regional Regulation Number 5 of 2015 concerning the Management of Zakat, Infaq and Shodaqoh for Poverty Alleviation in Pangandaran Regency, what are the obstacles and to find out what efforts have been made by the Pangandaran Regency National Amil Zakat Agency to overcome these obstacles . The Pangandaran Regency National Amil Zakat Agency, hereinafter referred to as Regency BAZNAS, is an institution that carries out national zakat management in Pangandaran Regency. BAZNAS Pangandaran Regency is a Zakat Management organization formed by the Government with the task of collecting, distributing and utilizing zakat in accordance with Islamic religious provisions and applicable laws and regulations. In this study the method used was a qualitative approach with data collection techniques using observation and interviews. From the results of the research and discussion, it shows that the implementation of the Regional Regulation of Pangandaran Regency Number 5 of 2015 concerning Management of Zakat, Infaq and Shodaqoh for Poverty Alleviation in Pangandaran Regency has not been carried out properly. This is evidenced by the lack of effective communication between the BAZNAS of Pangandaran Regency and the Regional Head as a political position as well as the regional Secretariat whose job is to assist regional heads in formulating policies and coordinating regional offices and regional technical institutions. The absence of strict sanctions from the regional head to civil servants who do not comply with these regulations has hindered poverty alleviation from Zakat, Infaq and Shodaqoh funds collected by BAZNAS. Zakat, Infaq and Shodaqoh carried out by BAZNAS did not reach the target, as a result the assistance distributed by BAZNAS tended to be consumptive funds with little value. Lack of quality and quantity of Human Resources for BAZNAS Pangandaran Regency, so when the aid funds were channeled for business capital assistance, BAZNAS Pangandaran Regency did not provide assistance and utilization of beneficiaries, so that the funds received were ultimately not optimal for poverty alleviation, and led to when the business capital runs out, in the end the business closes.
Pengaruh Cafe Atmosphere, Experiential Marketing Dan Kualitas Produk Terhadap Kepuasan Konsumen Pada Cafe House Of Essentials Mojokerto Evi Novita Sari; Hartono Hartono; M. Syamsul Hidayat
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 5 (2023): September : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i5.154

Abstract

Business people in Indonesia, especially in Mojokerto, have a high demand for the cafe industry. The number of cafes that have sprung up resulted in business owners trying to win the competition. Each cafe experiences different updates and improvements in cafe atmosphere, experiential marketing, and product quality. In addition, this level of competition encourages cafes to compete with each other to get the best, which can have an impact on consumer satisfaction. This study aims to determine and analyze the effect of cafe atmosphere, experiential marketing, and product quality on customer satisfaction at Cafe House Of Essentias. This research is a research with quantitative methods. The population in this study are consumers who make purchases at Cafe House Of Essentias. The sample of this research was 125 respondents using accidental sampling technique. The data collection technique uses a questionnaire by distributing Google Forms to consumers. The data analysis technique uses the SPSS 25 program. The results of this study indicate that the cafe atmosphere variable has a positive and significant influence on customer satisfaction, experiential marketing has a positive and significant effect on customer satisfaction, product quality has a positive and significant effect on customer satisfaction. And the consumer satisfaction variable is able to mediate the influence of the cafe atmosphere, experiential marketing, and product quality on customer satisfaction at Cafe House Of Essentials.
Pengaruh Kualitas Sumber Daya Manusia, Penggunaan Media Sosial Dan Modal Usaha Terhadap Kinerja Karyawan Pada CV Karisa Pratama Di Pangandaran Yosha Rosha Rosmayantie
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 5 (2023): September : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i5.155

Abstract

This research is motivated by the problem of employee performance that is still not optimal. The prnyrbabya factors are the quality of human resources, the use of social media and business capital. Thus, the purpose of this study was to determine the effect of the quality of human resources, the use of social media and business capital on the performance of employees at CV Karisa Pratama in Pangandaran. The method used is a quantitative descriptive method, with the following research results. The quality of human resources has a positive and significant effect on employee performance. This means that if the quality of human resources increases, it will be followed by an increase in employee performance. The use of social media has a positive and significant effect on employee performance. This means that if the use of social media increases, it will be followed by an increase in employee performance. Business capital has a positive and significant effect on employee performance. This means that if the business capital increases, it will be followed by an increase in employee performance. The quality of human resources, the use of social media and business capital have a positive and significant effect on employee performance. This means that if the quality of human resources, the use of social media and business capital, increases, it will be followed by an increase in employee performance

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