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Jurnal REKOMEN (Riset Ekonomi Manajemen)
Published by Universitas Tidar
ISSN : 25808893     EISSN : 26142953     DOI : 10.31002/rn
Core Subject : Economy,
Economics, Econometrics & Finance
Marketing management, Human resource management, Finance management, Operation management, Strategic management, Entrepreneurship, Business strategy and policy
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 58 Documents
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The Effect Of E-Trust on Acceptance of Customer Service Digital Machine: An Approach to The Technology Acceptance Model Santi Adiraharjo, Klara
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 7 No. 2 (2024): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v7i2.1337

Abstract

This study aims to analyze the effect of e-trust on acceptance of digital customer service machine with the Technology Acceptability Modeefl (TAM) approach. The study used purposive sampling with a valid sample of 306 respondents. The respondents were selected on the basis of a specific criterion, namely a customer who has transacted with CS Digital banking at least once in the last 3 months. Partial Least Square (SmartPLS 3.3.4) was chosen as an analysis method to evaluate the results of the study. The results of the first hypothesis test show that perceived ease of use is proven to have no significant influence on perceived usefulness but has an influence on attitude and intention to use. While perceived usefulness influences attitude, it does not have a significant influence on intention to use. Furthermore, attitude is proven to have a direct influence on intention to use. Then, e-trust has an influence on perceived usefulness, perceived ease of use, attitude, and intention to use. Finally, intention to use succeeded in having an influence on actual system use.
Increasing Purchasing Decisions for UMKM Tempe Chips in Banyumas District through User Interface, Social Media Marketing, Price, and Nutrition Labeling with Purchase Intention as a Mediating Variable Hawa, Sarah Dien; Resa Frafela Rosmi; Angga Ari Prasetyo
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 7 No. 1 (2024): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v7i1.1364

Abstract

Micro, Small and Medium Enterprises (MSMEs) are one of the economic drivers of society. More than 50% of Indonesian people rely on the wheels of economic rotation by becoming MSME actors This study aims to examine the influence between user interface; social media; price and nutrition labeling; purchase intention toward purchase decision. By using quantitative research methods, 97 tempeh chips MSME as a respondent 97 respondents were tested. Data analysis using PLS the result of the reseac   h are user interface, social media, price and nutrition labeling have  a positive effect on prchase intention and purchasing decision. This reseach also shows that purchasing decision becomes intervening variabel between user interface, social media, price and nutrition labeling have  a positive effect on prchase decision.
Content Marketing, Social Media Marketing and Search Engine Optimization (SEO) on Successful Business Performance in Msmes in Cirebon City with Digital Literacy as an Intervening Variabl Sudadi Pranata; Umi Narimawati; M. Yani Syafei
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 7 No. 1 (2024): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v7i1.1426

Abstract

In the digital era that continues to develop, the role of information technology and the internet increasingly dominates various aspects of life, including the business world. In particular, Micro, Small and Medium Enterprises (MSMEs) in Cirebon City need to continue to adapt to these changes in order to maintain and improve their business performance. The three main strategies to focus on in this context are Content Marketing, Social Media Marketing, and Search Engine Optimization (SEO). The aim of this research is to examine the influence of content marketing on digital literacy, social media marketing on digital literacy, search engine optimization (SEO) on digital literacy and digital literacy on business performance among MSMEs in the city of Cirebon. This research was conducted on micro, small and medium enterprises (MSMEs) in the Cirebon City area by giving questionnaires to business owners and MSME managers. The West Java Cooperatives and UMKM Service said that there were 21,939 MSMEs in Cirebon City. The Slovin formula was used to determine the sample size for this study. The sampling limit percentage that can still be tolerated is (0.1). So there were at least 96 people who answered the survey. Partial Least Square (PLS) model analysis was used in this research. The results of this research are that content marketing has no effect on MSME business performance, digital literacy has an effect on MSME business performance, social media marketing has an effect on MSME business performance and search engine optimization has an effect on MSME business performance.
Analysis of Product Quality of Rubber Production Using Six Sigma Method Daryono
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 7 No. 1 (2024): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v7i1.1436

Abstract

Contemporary companies function in a complex environment where opportunities are affordable, global markets are evolving faster than ever, and operational performance and organizational success are determined by customer-centric offerings. The motivation behind this study is to research what PT Surya's item quality means for the six sigma technique to distinguish factors that cause deformities and go to fitting lengths to work on the nature of their items. The assessment zeroed in only on the nature of elastic objects at PT Surya Teknologi Industri. Those expectations are called exceptional control. Inside the area of product development, the Six Sigma concept DMAIC (outline, measure, examine, improve and manipulate) is a method of approaches to enhance the technique that focuses on lowering operational changes and causes of failure. A non-public organisation referred to as PT. Surya Teknologi enterprise produces custom designs and plastic moulds. Consistent with the studies results, we are able to verify that the high-quality control done by way of the enterprise is good even above the sigma degree, however there are nonetheless many things that aren't true. We consider that the enterprise can improve the elements that cause defects and improve the great ofproducts produced.
Employee Training as A Mediator in The Influence of Coaching Leadership and Employee Relationships on Employee Well-being Yuanita, Irene Arliana; Pramudianto
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 8 No. 2 (2025): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v8i2.1458

Abstract

The purpose of this study is to analyze the effect of coaching leadership and employee relationships on employee well-being through employee training as a mediating variable. The subject of this study was employees of PDAM Tirta Sembada. This study used purposive sampling. The number of respondents in this study was 152 employees. The method used to analyze research results is Partial Least Square with SmartPLS software version 4.1.0.0. The result shows that coaching leadership and employee relationships have a direct and positive effect on employee training and also employee well-being. Employee training has a direct and positive effect on employee well-being. Employee training can complementary mediate the relationship between coaching leadership and employee well-being and also the relationship between employee relationship and employee well-being.
The Role of Board Gender Diversity, Age Diversity, and Foreign Experience on CSR Utami, Devi Wahyu; Doddy Setiawan
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 7 No. 2 (2024): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v7i2.1535

Abstract

This research aims to provide empirical evidence regarding the role of board gender diversity, age diversity and foreign experience on corporate social responsibility (CSR). This research was conducted on property and real estate sector companies listed on the Indonesia Stock Exchange 2018-2022. The research sample obtained 210 observations taken through purposive sampling. Data analysis was carried out using regression analysis with Stata software. The research results prove that board gender diversity has a negative influence on CSR, age diversity has a positive influence on CSR and foreign experience has an influence on CSR.
Impact Of Marketing Events On Customer Satisfaction Mediated By Digital Marketing And Moderate Green Marketing On MSMEs In Banyumas District Antonius Ary Setyawan; Bobby Wiryawan Saputra
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 7 No. 2 (2024): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v7i2.1656

Abstract

With the help of digital marketing and green marketing, the purpose of this study is to investigate the influence that marketing events have on customer satisfaction in micro, small, and medium-sized enterprises (MSMEs) located in the Banyumas Regency. The method of sampling is known as simple random sampling. This is due to the fact that the population is quite huge, which means that the samples are taken depending on the convenience that is discovered. To estimate the appropriate size of the sample for this investigation, the Slovin formula was utilized. (0.1) is the absolute maximum percentage of the sample limit that can still be allowed. The distribution of questionnaires to micro, small, and medium-sized enterprises (MSMEs) in the Banyumas Regency was carried out by sending a link to a Google form. The findings of this study indicate that marketing events have an effect on the level of satisfaction experienced by consumers, that digital marketing acts as a mediator during the interaction between marketing events and consumer satisfaction, and that green marketing acts as a moderator during the relationship between marketing events and consumer satisfaction.
The Influence of Brand Image And Brand Love On Consumer Satisfaction Which Is Moderate By Word of Mouth At PT. POS Indonesia Andreas Adi Mulyo; Laura Lahindah
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 7 No. 2 (2024): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v7i2.1663

Abstract

This research aims to analyze the influence of brand image and brand love on PT consumer satisfaction. Pos Indonesia, as well as to test the moderating role of word of mouth in this relationship. This research was conducted on consumers of PT services. Indonesian post. The population in this study is unknown, so the researcher uses a reference from Hair et.al (2010) which states the minimum number of unknown samples is 100-200, so the sample in this study is 200. The sampling technique uses simple random sampling. Sampling was carried out by distributing questionnaires to consumers who came to the POS Indonesia office by providing a Google form link which was distributed to respondents. Partial Least Square (PLS) model analysis was used in this research. The results of this research are that brand image influences consumer satisfaction, brand love influences consumer satisfaction, word of mouth moderates brand image on consumer satisfaction and word of mouth moderates brand love on consumer satisfaction.
Have MSMEs in Indonesia Focused on Business Sustainability? The Influence of Environmental Orientation, Technology Implementation, Green Marketing, and Innovation Capability Ardhiyansyah, Andri; Juniansyah, M. Andri
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 7 No. 2 (2024): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v7i2.1679

Abstract

The aim of this study is to determine the factors that impact MSMEs' sustainability practices and the degree to which they concentrate on business sustainability in Indonesia. This study used a quantitative research approach and collected survey data from MSMEs in Indonesia operating in various industries totaling 350 samples. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used for data analysis to assess the relationship between variables. The study discovered that a focus on the environment, the application of technology, and green marketing greatly improve an organization's capacity for innovation, which in turn has a favorable impact on the sustainability of the firm. MSMEs are more likely to develop and maintain their business practices over time if they invest in green marketing techniques, use cutting-edge technologies, and give priority to environmental issues. In order to attain sustainability, MSMEs should include technology, marketing, and environmental initiatives into their fundamental business operations, according to the research. It is recommended that policymakers provide incentives, subsidies, and training programs to MSMEs in order to encourage the adoption of technology and green marketing. Support like this can encourage sustainable practices throughout the industry and close the digital divide. This study offers insightful information about the combined effects of environmental orientation, technology adoption, and green marketing on MSMEs in Indonesia's capacity for innovation and long-term viability of their businesses. It gives helpful suggestions for boosting MSMEs' sustainability and emphasizes the crucial role that innovation plays in converting these elements into sustainable business practices.
The Influence Of Strategic Planning, Strategic Implementation With Stakeholders Support On The Performance Of Regional Drinking Water Companies In Region II Purwatiningsih, Purwatiningsih
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 7 No. 2 (2024): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v7i2.2000

Abstract

The purpose of this study is to analyze the influence of strategic planning on company performance. To analyze the influence of strategic planning on strategy implementation. To analyze the influence of stakeholder support on strategy implementation. To analyze the influence of strategy implementation on company performance. This research is a quantitative research, with a survey approach. Through the survey, not all individuals are observed but only take samples from the population. The location of this research is PDAM Region II. The sample in this study was 100 respondents using cluster random sampling method. Data analysis method and hypothesis testing with Structural Equation Model (SEM). In testing the model using SEM, there are seven steps that must be taken.  Results of the analysis as follows: the value of strategic planning variables on the performance of companies with a p-value less than the lowest average. Variable value of strategic planning to the implementation of the strategy has a p-value less than the lowest average value. The value of the variable support of stakeholders on the implementation of the strategy with p-value less than the lowest average. The value of the variable implementation of the strategy on the performance of companies with a p-value less than the value of the lowest average. From the analysis, it can be concluded strategic planning affect the company's performance, strategic planning affect the implementation of the strategy, the support of influential stakeholders towards the implementation of the strategy and implementation of strategies affect the company's performance.

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