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Jurnal REKOMEN (Riset Ekonomi Manajemen)
Published by Universitas Tidar
ISSN : 25808893     EISSN : 26142953     DOI : 10.31002/rn
Core Subject : Economy,
Economics, Econometrics & Finance
Marketing management, Human resource management, Finance management, Operation management, Strategic management, Entrepreneurship, Business strategy and policy
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 57 Documents
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The Role of Board Gender Diversity, Age Diversity, and Foreign Experience on CSR Utami, Devi Wahyu; Doddy Setiawan
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 7 No. 2 (2024): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v7i2.1535

Abstract

This research aims to provide empirical evidence regarding the role of board gender diversity, age diversity and foreign experience on corporate social responsibility (CSR). This research was conducted on property and real estate sector companies listed on the Indonesia Stock Exchange 2018-2022. The research sample obtained 210 observations taken through purposive sampling. Data analysis was carried out using regression analysis with Stata software. The research results prove that board gender diversity has a negative influence on CSR, age diversity has a positive influence on CSR and foreign experience has an influence on CSR.
Impact Of Marketing Events On Customer Satisfaction Mediated By Digital Marketing And Moderate Green Marketing On MSMEs In Banyumas District Antonius Ary Setyawan; Bobby Wiryawan Saputra
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 7 No. 2 (2024): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v7i2.1656

Abstract

With the help of digital marketing and green marketing, the purpose of this study is to investigate the influence that marketing events have on customer satisfaction in micro, small, and medium-sized enterprises (MSMEs) located in the Banyumas Regency. The method of sampling is known as simple random sampling. This is due to the fact that the population is quite huge, which means that the samples are taken depending on the convenience that is discovered. To estimate the appropriate size of the sample for this investigation, the Slovin formula was utilized. (0.1) is the absolute maximum percentage of the sample limit that can still be allowed. The distribution of questionnaires to micro, small, and medium-sized enterprises (MSMEs) in the Banyumas Regency was carried out by sending a link to a Google form. The findings of this study indicate that marketing events have an effect on the level of satisfaction experienced by consumers, that digital marketing acts as a mediator during the interaction between marketing events and consumer satisfaction, and that green marketing acts as a moderator during the relationship between marketing events and consumer satisfaction.
The Influence of Brand Image And Brand Love On Consumer Satisfaction Which Is Moderate By Word of Mouth At PT. POS Indonesia Andreas Adi Mulyo; Laura Lahindah
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 7 No. 2 (2024): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v7i2.1663

Abstract

This research aims to analyze the influence of brand image and brand love on PT consumer satisfaction. Pos Indonesia, as well as to test the moderating role of word of mouth in this relationship. This research was conducted on consumers of PT services. Indonesian post. The population in this study is unknown, so the researcher uses a reference from Hair et.al (2010) which states the minimum number of unknown samples is 100-200, so the sample in this study is 200. The sampling technique uses simple random sampling. Sampling was carried out by distributing questionnaires to consumers who came to the POS Indonesia office by providing a Google form link which was distributed to respondents. Partial Least Square (PLS) model analysis was used in this research. The results of this research are that brand image influences consumer satisfaction, brand love influences consumer satisfaction, word of mouth moderates brand image on consumer satisfaction and word of mouth moderates brand love on consumer satisfaction.
Financial Technology Analysis for MSMEs Based on Sharia Peer To Peer Lending Dian Febriyani; Mahfud; Jamaluddin; Suliyati
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 8 No. 1 (2025): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v8i1.1792

Abstract

This research is aligned with the advancement of Financial Technology (FinTech) in Indonesia. FinTech provides a convenient option for the general public to carry out financial transactions online, including meeting the financial needs of Micro, Small, and Medium Enterprises (MSMEs). One of the challenges faced by MSMEs is difficulty in accessing traditional financial institutions. This problem can be resolved through the advancement of FinTech in Indonesia, namely through the establishment of FinTech Shariah as a startup that offers a platform for connecting funders and entrepreneurs seeking money using the sharia system. This research methodology employs qualitative descriptive research by observing the website of a FinTech Peerto-Peer (P2P) lending company in Indonesia, specifically focusing on seven companies listed in the Financial Services Authority. Additionally, interviews with UMKM (Micro, Small, and Medium Enterprises) are conducted to gather information pertaining to the utilization of Sharia-compliant FinTech by MSMEs. The research findings revealed that out of the 50 informants who were thoroughly analyzed, only 2% utilized Fintech peer-to-peer lending shariah as their corporate lending institution. Additionally, the majority of the informants were unaware of and lacked understanding regarding the application of fintech peer-to-peer lending shariah for their corporate financing needs. There should be a boost in Sharia FinTech financial literacy for MSMEs in order for them to fulfill their financing requirements through Sharia Fintech Peer-To-Peer Lending (P2P).
Internal Communication in Work Environment and Job Satisfaction: An Empirical Insight Majekodunmi, Samuel Ayodele; Olajide-Arise, Temi Omovigho; Bamidele A. Wale-Oshinowo
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 8 No. 1 (2025): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v8i1.2043

Abstract

Investigations into the internal communication strategy and job satisfaction among unionized employees have not been extensively conducted in government-owned tertiary institutions in Nigeria. This gap has led to the existence of misguided directives. The study has two main variables, independent (internal communication strategy), and dependent (job satisfaction). The research focused on exploring the internal communication strategy and job satisfaction of the unionized non-teaching workforce (UNW) in selected government-owned institutions in Lagos State. The study population comprised 4,800 UNW from the University of Lagos and Lagos State University. Employing a mixed technique, the study utilized a multi-stage sampling technique, questionnaires (with a sample size of 357 based on Krecjie and Morgan’s Table), SPSS Version 26, and Nvivo 10 for analysis. Results indicated a positive and statistically significant impact of internal communication on the job satisfaction of UNW in the chosen government-owned universities in Lagos State, with a p-value of 0.000. Thematic analysis revealed that managerial internal communication strategy positively influenced the job satisfaction of UNW. The study concludes, managerial internal communication strategy significantly affects the job satisfaction of UNW in specific government-owned universities in Lagos State. It suggests a policy reassessment for university management to facilitate timely, accurate, trusted, transparent, and reliable information flow, fostering workforce satisfaction and promoting a healthy collaborative work environment. Inclusive in the suggestion is careful implementation of reappraised institutional policy, more so, provision of avenue for transparency in official engagement and reportage. In addition, encouragement of mutual interaction along horizontal and vertical structures within the institution.
The Role of Digital Marketing Resilience in Mediating the Relationship Between Entrepreneurial Marketing and Business Performance in Service SMEs Syafi'ah; Purnamasari, Melan Susanty; Handayani, Juli; Nurwisda, Delaga; Werdiasih, Rustina Dewi; Dewi Puspasari
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 8 No. 1 (2025): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v8i1.2265

Abstract

This study aims to examine the role of Entrepreneurial Marketing in enhancing Business Performance through the mediation of Digital Marketing Resilience in small and medium-sized enterprises (SMEs) in the service sector in Indonesia. The research adopts a quantitative approach with a sample of 100 SMEs, selected using Slovin’s formula with a 10% margin of error. Data were collected through a survey using Google Forms, and the analysis was conducted using SmartPLS. The study investigates the relationships between the three key variables: Entrepreneurial Marketing, Digital Marketing Resilience, and Business Performance. The results show that Digital Marketing Resilience has a significant positive effect on Business Performance. However, Entrepreneurial Marketing does not have a direct effect on Business Performance, but it significantly influences business performance when mediated by Digital Marketing Resilience. This indicates that entrepreneurial marketing strategies, such as innovation, proactivity, and risk-taking, enhance business performance indirectly through building digital resilience. The findings highlight the importance of integrating entrepreneurial marketing with resilient digital marketing strategies to drive better business performance. This research provides valuable insights for SMEs aiming to optimize their marketing strategies and adapt to the challenges of the digital era.
Digital Leadership as a Bridge Between Digital Transformation and Innovation Performance of Generation Z in SMEs Sholihin, Achmad; Astiti, Sarah; Suciningtyas, Santi; Andini, Rita; Seputro, Adji; Kurniawati, Rohmah
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 8 No. 1 (2025): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v8i1.2267

Abstract

 Examining how digital leadership may improve innovation performance among millennial workers, this study seeks to answer the question of how Local Enterprises may successfully adopt digital transformation. Our main goal is to find out how digital leadership can help innovation succeed alongside digital transformation. Indonesia is home to 185,672 businesses, the vast majority of which are Local Enterprises. A total of 216 SMEs were selected for the study by applying Slovin's algorithm, which included a 5% margin of error. A systematic questionnaire was issued through Google Forms in order to gather data. This study used SmartPLS to look at how innovation performance, digital leadership, and digital transformation are related. Digital leadership and innovation performance are both profoundly affected by digital transformation, according to the results. Furthermore, digital leadership mediates the connection between digital transformation and innovation performance in addition to directly improving innovation performance. Based on these findings, digital leadership is essential for Local Enterprises to foster innovation through digital transformation. The use of self-reported data and the study's crosssectional methodology are two of the study's shortcomings. A more thorough comprehension of these processes could be achieved by future research that incorporates mixed-methods techniques and longitudinal studies. The relationship among digital leadership, digital transformation, and innovation in Local Enterprises is explored in this study.
Sustainable Practices in Food Service Management: Exploring Eco-Friendly Restaurants in Indonesia Tourism Cities Akbara, Anisa Zahwa; Andy Mulyana; Ngarbingan, Hubertina Karolina
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 8 No. 1 (2025): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v8i1.2361

Abstract

 Sustainable practices in the food service industry are gaining prominence in tourism-driven Indonesian cities like Jakarta, Bandung, and Labuan Bajo (East Nusa Tenggara), where restaurants significantly impact the environment. Therefore, this study examines sustainable practices in food service management by exploring eco-friendly restaurants in Indonesia's tourism cities through a quantitative research approach. An online questionnaire was distributed, collecting responses from 257 participants to assess the impact of Sustainable Sourcing Ingredients, Waste Management Practices, and Energy Efficiency Measures on Customer Perception, with Customer Experience acting as a moderate variable. The results show that sustainable sourcing, waste management, and energy efficiency significantly influence customer perception of eco-friendly restaurants. Customer experience further strengthens these relationships. The study emphasizes the need for better communication and transparency, suggesting tools like eco-labeling, storytelling, and digital engagement. It offers valuable insights from a developing tourism context to support sustainable food service management and promote responsible consumer behavior.
MarTech Collaboration: The Role of Marketing Technology, Local Culture, and Social Networks in Enhancing Business Performance in the Digital Era Affa, Ahmad Syaiful; Meliza; Pramitasari, Afrinar
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 8 No. 1 (2025): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v8i1.2465

Abstract

The advancement of digital technology, particularly MarTech (Marketing Technology), has transformed business paradigms. However, the success of MarTech requires integration with local culture and social networks to achieve sustainable business performance. This study aims to explore the collaboration of MarTech, local culture, and social networks as a strategy for business growth. The research employs a mixed-method approach, combining qualitative and quantitative analyses in parallel. Qualitative data were obtained through literature analysis, while quantitative data measured business performance through visibility, engagement, and sales metrics. The findings indicate significant improvements in business performance during the March-May 2024 period, with a Return on Ad Spend (ROAS) reaching 10.5 in April. However, the conversion rate from Add to Cart (ATC) to purchase remains low, ranging from 8.6% to 19.7%. These findings highlight the need for retargeting optimization, enhanced user experience, and targeted promotional strategies. In conclusion, the integration of MarTech, local culture, and social networks can improve business performance, but further evaluation is required to enhance conversion rates and campaign effectiveness. This study provides strategic guidance for businesses to leverage technology and local culture for sustainable growth.
The Impact of Learning Organization on Organizational Innovation with Self-Efficacy and Knowledge Management as Mediators Rahayuningsih, Sri; Chandra Kirana, Kusuma; Hadi, Syamsul
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 8 No. 1 (2025): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v8i1.2572

Abstract

This study seeks to explore the impact of Learning Organization on Organizational Innovation, with Knowledge Management and Self-Efficacy examined as mediating variables, focusing specifically on university lecturers in Indonesia. Adopting a quantitative approach, the research utilized a survey method to collect data from 178 participants, selected using the Slovin formula. Data was collected using structured questionnaires and analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that Learning Organization has a strong and positive effect on Organizational Innovation, both directly and indirectly. Notably, Knowledge Management serves as a partial mediator, enhancing the link between Learning Organization and innovation outcomes. In contrast, Self-Efficacy did not show a statistically significant mediating effect. These findings highlight the critical role of cultivating an organizational culture that promotes ongoing learning and the strategic application of knowledge management practices to foster long-term innovation. The study provides important insights for higher education institutions, particularly in enhancing organizational learning, refining knowledge management systems, and designing initiatives that promote innovation-driven environments.

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