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Educative: Jurnal Ilmiah Pendidikan
Published by Yayasan Almahmudi Bin Dahlan
ISSN : -     EISSN : 29859182     DOI : 10.37985/educative
Core Subject : Education, Social,
Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other
Educative: Jurnal Ilmiah Pendidikan is a peer-reviewed international journal which is published three times a year (April, August, December) in English under the responsibility of the science board. For more information about the journal, please visit: https://publikasi.abidan.org/index.php/educative Aims and Scope Educative : Jurnal Ilmiah Pendidikan is fundamentally concerned with the improvement of teacher education, curriculum, policy, and in-service training. Besides these, the journal also accepts researches related to the problems of teacher educators and researchers in the field of educational sciences. Educative : Jurnal Ilmiah Pendidikan particularly welcomes:articles that explore alternative, critical and re-conceptualized views of teacher education; articles written for academics and educators that present the relationship between theory and practice explicitly.
Arjuna Subject : Ilmu Sosial - Pendidikan
Articles 61 Documents
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Enhancing Vocational Digital Marketing Competencies through Project-Based Learning and TikTok Integration in Package C Putri, Fina Akmalia; Lestari, Gunarti Dwi; Yulianingsih, Wiwin; Ardiyanti, Dwi; Syarifah, Virda
Educative: Jurnal Ilmiah Pendidikan Vol. 4 No. 1 (2026): January - April 2026 in Progress
Publisher : LPPI Yayasan Almahmudi bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/educative.v4i1.1840

Abstract

The purpose of this study was to analyze the implementation of TikTok-integrated Project-Based Learning (PjBL) in improving digital marketing vocational competencies in the Package C equivalency program. A qualitative approach was used with a case study design at PKBM Anggrek Bulan Banyuwangi. Participants involved 25 learners with diverse characteristics, ranging from high school students to housewives with side jobs. Interview informants were selected through purposive sampling, consisting of PKBM heads and learners. Data were collected through observation, semi-structured interviews, and documentation. The results showed that learners were able to understand the basic stages of digital marketing through TikTok, such as affiliate strategies, hashtag use, trending audio, and the preparation of promotional content for local Banyuwangi products, especially golden dragon fruit. Project-based learning also improved content creativity and marketing communication skills of learners.

Page 7 of 7 | Total Record : 61

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