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Novianita Rulandari
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sinergikawulamuda@gmail.com
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ijmb@journal.sinergi.or.id
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Sinergi International Journal of Management and Business
Published by YAYASAN SINERGI KAWULA MUDA
ISSN : -     EISSN : 29886252     DOI : 10.61194/ijmb
Core Subject : Economy,
Economics, Econometrics & Finance
Sinergi International Journal of Management and Business with ISSN Number 2988-6252(Online) published by Yayasan Sinergi Kawula Muda, published original scholarly papers across the whole spectrum of management and business. The journal attempts to assist in the understanding of the present and potential ability of management business to aid in the recording and interpretation of international management business practices.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 2 No. 3 (2024): August 2024" : 5 Documents clear
The Impact of Search and Rescue Training and Leadership on Employee Performance: Job Satisfaction as a Mediator Variable in the South Sumatra Regional Marine and Air Police Directorate Pranata, Andri; Helmi, Sulaiman; Trisninawati; Sartika, Dewi
Sinergi International Journal of Management and Business Vol. 2 No. 3 (2024): August 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v2i3.196

Abstract

Human Resource Management (HRM) is a crucial discipline in managing labor relations to achieve organizational goals effectively and efficiently. HRM integrates scientific elements and artistic aspects in managing human resources. The scientific approach focuses on systematic understanding of labor management, while the artistic approach emphasizes talent and skills in influencing individuals to achieve specific objectives. This research aims to explore the impact of Search and Rescue (SAR) training and leadership on employee performance, considering job satisfaction as a mediating factor. The research sample includes 128 personnel of the South Sumatra Regional Marine and Air Police Directorate using a quantitative descriptive analysis method. Data were collected through questionnaires and analyzed using linear regression. The findings indicate that SAR training and leadership significantly affect employee performance, with job satisfaction serving as a crucial mediator. Additionally, 45% of personnel have not attended SAR training, which can negatively impact their performance in emergency situations. These insights are valuable for the management of South Sumatra Regional Marine and Air Police Directorate in enhancing operational effectiveness and employee performance through improved training and effective leadership.
Analyzing the Impact of Social Media and SEO on Sales Growth for Mandjha Ivan Gunawan Products Andriani, Nur; Priadi , M. Dadi; Yuniarsih, Yuyun; Sabila, Silsi
Sinergi International Journal of Management and Business Vol. 2 No. 3 (2024): August 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v2i3.239

Abstract

In the digital era, digital marketing has become increasingly important for expanding market share and boosting sales for companies. The aim of this study is to analyze the impact of digital marketing on sales growth and identify barriers to its implementation. PT Ivan Cipta Mukti Perkasa is one of the companies in the fashion industry owned by a renowned Indonesian designer, which sells women's Muslim clothing. This type of research is qualitative with a descriptive approach. Data collection techniques were conducted through interviews, observations, and documentation from sources at PT Ivan Cipta Mukti Perkasa. The results of this study indicate that PT Ivan Cipta Mukti Perkasa has implemented digital marketing well, but has not yet fully utilized all types of digital marketing. In this study, PT Ivan Cipta Mukti Perkasa has applied various digital marketing strategies in running its business, such as the use of websites, social media marketing, SEO, and advertising. The results of the implementation of digital marketing have successfully had a positive impact on sales growth. However, several barriers were also identified in the implementation of digital marketing.
Integrating TAM, Trust and Perceived Risk Factors on Emerging-Market Consumers’ Attitude Towards Shopping for Muslim Fashion Online Sari, Ratna Deli; Hersusetiyati; Ekaputra, Adriansyah Ekaputra; Ihwani, Najmi
Sinergi International Journal of Management and Business Vol. 2 No. 3 (2024): August 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v2i3.244

Abstract

This study aims to explore the factors affecting consumer attitudes towards using online shopping platforms, especially for purchasing muslim fashion online . The research is grounded in The Technology Acceptance Model (TAM) by Davis (1986), and examines variables such as perceived usefulness and perceived ease-of-use, as well as trust and perceived risk, in relation to consumer attitudes towards online shopping. The study employs a survey method to collect data and information for analysis. Causal analysis is conducted using Linear Regression PROCESS version 3.4 with the help of SPSS version 24. The sample consists of 100 consumers who have previously bought Muslim fashion online, randomly selected from Bandung. The findings reveal that perceived usefulness, perceived ease-of-use, trust, and perceived risk significantly impact consumer attitudes towards repeated online shopping.
The Influence of Service Quality and Price on Customer Satisfaction at Kopi Nako Bandung Kurniawan, Ryan; Rashela, Windy; Widina
Sinergi International Journal of Management and Business Vol. 2 No. 3 (2024): August 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v2i3.249

Abstract

This research aims to determine the influence of Service Quality and Price on Customer Satisfaction at Kopi Nako Bandung, both partially and simultaneously. Empirical study methods were used in this research, with a population taken from consumers of Kopi Nako Bandung. Data were processed using multiple linear regression analysis. The results of the correlation coefficient calculation show that Service Quality has a strong relationship with Customer Satisfaction. The results of the coefficient of determination and hypothesis testing show that Service Quality has a significant effect on the Customer Satisfaction variable. Price has a strong relationship with Customer Satisfaction. The results show that Price has a significant effect on the Customer Satisfaction variable. Meanwhile, simultaneously, it can be said that Service Quality and Price have a very strong relationship with Customer Satisfaction. Based on simultaneous hypothesis testing, there is a significant simultaneous influence between Service Quality and Price on Customer Satisfaction.
Sora's Potential Influence on the Marketing Industry Yonggang, Liu; Awang , Hapini; Mansor , Nur Suhaili; Ibrahim , Huda Hj.
Sinergi International Journal of Management and Business Vol. 2 No. 3 (2024): August 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v2i3.252

Abstract

In February 2024, Sora, a new groundbreaking Generative Artificial Intelligence (GAI), was launched, which has the ability to generate clear, smooth, high-quality and imaginative videos based on textual cues, and represents the most advanced GAI of the current era. For the marketing industry, Sora can play an important role in saving production time, enriching video creativity, reducing economic costs, improving work efficiency, and many other aspects. The research objective of this study is to explore Sora's potential influence on the marketing industry, particularly focusing on its potential impact on marketing innovation, industry landscape, staffing structure, economic costs, and production time. This study mainly adopts the exploratory research methodology and reviews historical literature. This study finds that, for the marketing industry, Sora will have significant potential influence in Reducing Economic Costs, Saving Time, Enriching Marketing Innovations, Reshaping the Industry Landscape, Reinventing the Staffing Structure, Beyond the Boundaries of Thought, Data Visualizations and so on.

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