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Rahmad Hidayat
Contact Email
joesment@umm.ac.id
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+6281803821237
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joesment@umm.ac.id
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Jl. Raya Tlogomas No.246, Malang, Provinsi Jawa Timur
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Kota malang,
Jawa timur
INDONESIA
Journal of Economic and Social Empowerment
Published by Universitas Muhammadiyah Malang
ISSN : 28089278     EISSN : 28089278     DOI : https://doi.org/10.22219/joesment.v2i2
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Economic and Social Empowerment (Joesment) focuses on community empowerment as a result of community service activities, which includes the development of applied science and technology in improving the socio-economic community and realizing sustainable development.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 49 Documents
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Pendampingan Produksi Konten Digital pada Media Lokal SuaraBanyuurip.com sebagai Langkah Penguatan Strategi Konten dan Integrated Marketing Communications (IMC) Mugito
JOURNAL OF ECONOMIC AND SOCIAL EMPOWERMENT Vol. 6 No. 1 (2026): JOURNAL OF ECONOMIC AND SOCIAL EMPOWERMENT
Publisher : Program Studi Ekonomi Pembangunan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract The advancement of digital technology has significantly transformed public information-consumption patterns. The shift in audience preference from long-form text-based news toward fast, accessible visual content has contributed to declining interest in in-depth reporting and has affected the popularity of local news media. At the same time, competition has intensified with the rise of homeless media and content aggregators on platforms such as Instagram and TikTok, which frequently disseminate information without adhering to journalistic verification standards. These dynamics compel local media outlets, including Suarabanyuurip.com, to adapt by employing more creative and audience-responsive communication strategies. This study aims to analyze the impact of changing information-consumption preferences on readership levels and the competitive position of Suarabanyuurip.com, as well as to formulate Instagram- and TikTok-based content marketing strategies integrated with the principles of Integrated Marketing Communications (IMC). These strategies are intended to strengthen brand awareness, enhance interest in long-form news content, and improve the competitiveness of local media in the digital era. The research employs a descriptive qualitative approach through content observation and literature review. The findings indicate that news visualisation, content-format adaptation based on platform characteristics, and message consistency through IMC constitute effective strategies for increasing audience reach, engagement, and loyalty toward local media. This study offers theoretical contributions to the development of Content Marketing and IMC scholarship within the context of local journalism and provides practical benefits for Suarabanyuurip.com in designing more adaptive and sustainable communication strategies.
Strategi Pengembangan dan Pemasaran Usaha Sablon Kaos “Esbe Clothing” di Kabupaten Bojonegoro Budianto Budianto
JOURNAL OF ECONOMIC AND SOCIAL EMPOWERMENT Vol. 6 No. 1 (2026): JOURNAL OF ECONOMIC AND SOCIAL EMPOWERMENT
Publisher : Program Studi Ekonomi Pembangunan

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Abstract

Abstract This community service program focuses on empowering women entrepreneurs in Desa Kepuharjo, Karangploso District, Malang Regency through social selling training. The program is a continuation of previous entrepreneurship training led by Ibu Zulaikah, where the group successfully started a brownie baking business. However, they face challenges in digital marketing knowledge and effective communication skills to build consumer relationships. The main problems are low understanding of digital marketing strategies, particularly in using social media to increase sales, and limited skills in effective communication with consumers. To address these issues, the program provides comprehensive training in social selling strategies, including digital platform utilization for product promotion. The methods include socialization, training, technology implementation, and continuous mentoring. The program successfully achieved significant outcomes: participants' digital marketing knowledge scores increased from 45% to 85%, 90% of participants demonstrated proficiency in creating quality visual content, and 100% established active online business accounts. Product innovation resulted in 3 new brownie flavor variants per participant, with an average 30-50% increase in monthly sales within the first three months. Through this training, women entrepreneurs in Desa Kepuharjo have become more economically independent and improved their family's quality of life.
Pemberdayaan Ekonomi Umat melalui Penguatan UMKM Muhammadiyah Berbasis E-Commerce di Jawa Timur Fitri Rusdianasari; Setyo Wahyu Sulistyono; Fika Fitriasari
JOURNAL OF ECONOMIC AND SOCIAL EMPOWERMENT Vol. 6 No. 1 (2026): JOURNAL OF ECONOMIC AND SOCIAL EMPOWERMENT
Publisher : Program Studi Ekonomi Pembangunan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/joesment.v6i1.43354

Abstract

Sektor UMKM memiliki peran strategis dalam mendorong pertumbuhan ekonomi umat dalam lingkup nasional maupun regional. Namun, masih terdapat berbagai masalah diantaranya terkait perluasan akses pasar dan adaptasi terhadap transformasi digital khususnya di lingkungan Muhammadiyah Jawa Timur. Melalui kemitraan dengan Lembaga Pengembangan UMKM (LP UMKM) PWM Jawa Timur, program pengabdian ini bertujuan untuk memperkuat daya saing UMKM berbasis komunitas Muhammadiyah melalui pelatihan, pendampingan, dan digitalisasi usaha menggunakan platform e-commerce. Kegiatan ini mencakup pelatihan literasi digital, strategi pemasaran online serta optimalisasi marketplace. Metode pelaksanaan dilakukan secara partisipatif dengan pendekatan pendampingan intensif. Hasil pengabdian ini berupa peluncuran platform digital e-commerce klikbelanja.id yang menjadi wadah pemasaran digital bagi UMKM binaan LP-UMKM PWM Jawa Timur dengan harapan dengan terintegrasinya system pemasaran melalui digital dapat meningkatkan produksi, memperluas jangkauan pasar dan meningkatkan kesejahteraan pelaku UMKM.
Pemberdayaan Wirausaha Perempuan melalui Peningkatan Kapasitas Pemasaran Digital di Desa Kepuharjo, Kecamatan Karangploso Sri Budi Cantika Yuli; Bambang Widadgo; Zainal Arifin
JOURNAL OF ECONOMIC AND SOCIAL EMPOWERMENT Vol. 6 No. 1 (2026): JOURNAL OF ECONOMIC AND SOCIAL EMPOWERMENT
Publisher : Program Studi Ekonomi Pembangunan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/joesment.v6i1.43560

Abstract

This community service program focuses on empowering women entrepreneurs in Desa Kepuharjo, Karangploso District, Malang Regency through social selling training. The program is a continuation of previous entrepreneurship training led by Ibu Zulaikah, where the group successfully started a brownie baking business. However, they face challenges in digital marketing knowledge and effective communication skills to build consumer relationships. The main problems are low understanding of digital marketing strategies, particularly in using social media to increase sales, and limited skills in effective communication with consumers. To address these issues, the program is designed to provide understanding about social selling strategies, including how to utilize digital platforms to promote products. The methods used include socialization, training, technology implementation, and continuous mentoring. The expected outcomes include increased product sales, strengthened brand awareness, and enhanced digital skills among participants. Through this training, women entrepreneurs in Desa Kepuharjo are expected to become more economically independent and improve their family's quality of life.
Pendampingan Pengawasan Mutu dan Pembuatan Merk Produk Sabun Cuci Piring Pada Kelompok Dasa Wisma Desa Mulyoagung Kecamatan Dau Kabupaten Malang Ida Nuraini; Rahmad Hidayat
JOURNAL OF ECONOMIC AND SOCIAL EMPOWERMENT Vol. 5 No. 2 (2025): JOURNAL OF ECONOMIC AND SOCIAL EMPOWERMENT
Publisher : Program Studi Ekonomi Pembangunan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/joesment.v5i2.40098

Abstract

The dishwashing liquid produced by the Dasa Wisma Bougenvile 5B Group in Mulyoagung Village, Dau District, Malang Regency has not yet been accepted by semi-modern and modern stores due to the absence of a brand and unstable product quality in terms of color, thickness, and foam content. This mentoring activity aims to improve product quality to meet standardized criteria and assist in brand development so that the product is more marketable and receives fewer consumer complaints. The implementation method began with a seminar on the importance of quality control and brand development strategies, followed by hands-on practice in quality control techniques and brand creation, and concluded with an evaluation of production outcomes. The results showed high enthusiasm from all group members during the activities. Participants gained knowledge about quality control, the importance of branding, and brand building strategies. Based on group consensus, the product was branded “Starlight” and a previously non-existent quality control team was formed. Evaluations conducted over eight production cycles showed stable results without consumer complaints. However, stores provided suggestions to equip the product with a barcode and obtain legal certifications such as the Household Health Supplies (PKRT) license from the Ministry of Health and halal certification to expand market reach.
Pemberdayaan Ibu Rumah Tangga Melalui Usaha Kue Basah Tradisional untuk Meningkatkan Pendapatan Keluarga Sri Budi Cantika Yuli; Bambang Widadgo; Zainal Arifin
JOURNAL OF ECONOMIC AND SOCIAL EMPOWERMENT Vol. 5 No. 2 (2025): JOURNAL OF ECONOMIC AND SOCIAL EMPOWERMENT
Publisher : Program Studi Ekonomi Pembangunan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/joesment.v5i2.40350

Abstract

There are two main problems in the Housewives group in Bocek Village, Karangploso District, Malang Regency. They are how to develop an entrepreneurial spirit, so that this Housewives group can use their time by opening business opportunities that generate additional household finances and technology improvement through the assistance of cooking utensils, stoves, packaging plastics, to obtain efficiency and effectiveness from the production process. The solution offered to overcome the problems is training and mentoring on making various traditional wet cake products such as Chocolate Banana (Piscok), Pastel, and Mayonnaise Risoles with good taste variations in the scope of processing, packaging, and marketing so that they can be attractive and appeal to new customers/consumers, especially being able to follow the tastes of the community/consumers. The method of activities that will be carried out by the PIM Team is training and mentoring for partners. Training and mentoring include: increasing knowledge about entrepreneurship, fostering entrepreneurial spirit for Housewives groups, and pioneering household businesses in making wet cakes such as Chocolate Banana (Piscok), Pastel, and Mayonnaise Risoles.
Peningkatan Kualitas Produksi Keripik Umbi-Umbian Menggunakan Alat Pengering Buatan Muhammad Firmansyah; Arfida Boedirochminarni
JOURNAL OF ECONOMIC AND SOCIAL EMPOWERMENT Vol. 5 No. 2 (2025): JOURNAL OF ECONOMIC AND SOCIAL EMPOWERMENT
Publisher : Program Studi Ekonomi Pembangunan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/joesment.v5i2.40581

Abstract

This community service activity aims to provide solutions for partners who have problems and experience difficulties in drying tuber chips during cloudy/rainy weather. The activity implementation team designed a dryer (spinner) to help the drying process despite insufficient sunlight. Using a dryer (spinner) has been proven to increase the productivity of tuber chips by around 200% during cloudy or rainy weather compared to drying without a spinner. This dryer (spinner) uses low-power electricity (300 watts). It is designed with fairly simple technology so that partners can easily operate it and use it in subsequent community service activities.
Sosialisasi Pengenalan Manajemen SDM Kreatif Berbasis Teknologi Digital Sarlota Ratang; Herlina Mulyono; Elsyan Marlissa
JOURNAL OF ECONOMIC AND SOCIAL EMPOWERMENT Vol. 5 No. 2 (2025): JOURNAL OF ECONOMIC AND SOCIAL EMPOWERMENT
Publisher : Program Studi Ekonomi Pembangunan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/joesment.v5i2.41622

Abstract

The rapid development of information and communication technology (ICT) has significantly transformed human resource (HR) management, including among youth entrepreneurship communitEies in Jayapura. However, the adoption of digital tools for HR management remains limited due to a lack of technical skills and access to training. This community engagement program aimed to enhance the capacity of youth at Ebenhaezer Church, Jayapura, in managing business teams creatively and efficiently through digital-based HR training. The program was implemented in four phases: preparation, interactive training, independent practice, and evaluation. Participants were trained to use digital tools such as Trello, Google Workspace, and Notion to form team structures, design SOPs, and develop business plans. The results showed a 45% improvement in participants’ understanding (post-test), the formation of five creative business groups, and the development of concrete business prototypes. This program successfully equipped youth with collaborative and digital-based HR management skills, contributing to the development of an innovative and competitive local small business ecosystem
Meningkatkan Daya Saing Kerupuk Kamang melalui Diferensiasi Produk dan Strategi Pemasaran Digital Chairunnisya; Adisti, Adila; Ramadhani, Ratih; Mazelfi, Ihsani; Wellyalina
JOURNAL OF ECONOMIC AND SOCIAL EMPOWERMENT Vol. 5 No. 2 (2025): JOURNAL OF ECONOMIC AND SOCIAL EMPOWERMENT
Publisher : Program Studi Ekonomi Pembangunan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/joesment.v5i2.40357

Abstract

Kerupuk Kamang Dua Saudara is one of the MSMEs that produces kamang crackers. However, sales are only made to middlemen without a logo and proper packaging, so it does not have competitive advantages. This community service aims to solve problems in three aspects, namely the production aspect (increasing the amount of production and the use of technology in the form of cassava grinding machines), the marketing aspect (use of social media), and the managerial aspect (discipline in SOP production and financial management). To solve the problems partners face, the approach can be categorized into a community service method based on integrated solutions through socialization, training, mentoring, and application of technology. Product innovation and digital marketing are important steps to increase business competitiveness. This community service positively impacts the UMKM Kerupuk Kamang Dua Saudara through increased production, digital marketing, and business management. Service to partners has succeeded in increasing production capacity by adding cassava grinding machines and developing three new product variants. In the marketing aspect, zipper packaging with a logo and active social media accounts for digital promotion have been created. From the managerial side, partners now have production SOPs, simple financial reports, and legal documents such as NIB and PIRT assistance. These results significantly increase partner efficiency, competitiveness, and market opportunities.

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