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Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah
Published by Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia
ISSN : 30248388     EISSN : 30218691     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 263 Documents
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Pengaruh Daya Tarik Promosi Dan Kemudahan Penggunaan Teknologi Terhadap Loyalitas Pengguna E-Money: Pada Produk E-Money Bank Syariah Indonesia Kantor Cabang Pembantu Radial Palembang Siti Maslahah; Hilda Hilda; Fakhrina Fakhrina
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 2 No. 1 (2024): Maret : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v2i1.743

Abstract

The purpose of this research is to determine the effect of promotional attractiveness and ease of use of technology on loyalty in using e-money (in Indonesian sharia bank e-money products at the Radial Palembang sub-branch office). This research uses primary data with a quantitative approach. The population in this study were customers of Bank Syariah Indonesia (BSI) Palembang Radial Palembang Sub-Branch who used 200 e-money products in the last 1 year. Sampling in this research used the Slovin formula, resulting in 67 customers being sampled in this research. The analytical methods used in this research are validity, reliability, classical assumption testing, multiple linear regression and hypothesis testing using IBM SPSS 26 statistical analysis. The results of this research show that the promotional attractiveness variable has a significant effect on e-money user loyalty and the ease of use of technology variable has a significant effect on e-money user loyalty.
Pengaruh Current Ratio Dan Working Capital Turnover Terhadap Net Profit Margin Pada PT Indofood Sukses Makmur Tbk Periode 2010-2022 Amelinda Clara Alverina; Nina Shabrina
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 2 No. 1 (2024): Maret : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v2i1.746

Abstract

The purpose of this study was to determine the effect of Current ratio and Working Capital Turnover on Net Profit Margin at PT Indofood Sukses Makmur Tbk for period 2010-2022. The method used is a quantitative method. The sampling technique used is purposive sampling in the form of the financial statements of PT Indofood Sukses Makmur Tbk for 13 years for the period 2010-2022 The method used in this study is a quantitative research method. This data was analyzed using multiple linear regression analysis which was processed through IBM Eviews software version 13. The results of this study are the Current Ratio has significant effect on Net Profit Margin with and hypothesis testing is obtained t count > t table or (2,927371 > 1,8125). Working Capital Turnover has significant effect on Net Profit Margin with hypothesis testing obtained t count > t table or (3,136072 > 1,8125). Hypothesis test obtained value of F arithmetic > F table or (11,73981 > 4,10), Current Ratio and Working Capital Turnover have significant effect on Net Profit Margin with the regression equation Y = -0.008184 + 0.105778(CR) + 0.066761(WCT) + ɛ. The value of the coefficient of determination is 78,16% while the remaining 21,84% is influenced by other factors.
Pengaruh Capital Adequacy Ratio Dan Non Performing Loan Terhadap Return On Asset Pada PT Bank Tabungan Negara (Persero) Tbk Periode 2012-2021 Dilla Setiawati; Nina Shabrina; Muhamad Nurhamdi; Rita Satria
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 2 No. 1 (2024): Maret : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v2i1.747

Abstract

This research aims to analyze the influence of the Capital Adequacy Ratio and Non-Performing Loans, both partially and simultaneously, on Return on Assets at PT Bank Tabungan Negara Tbk for the 2012-2021 period. This research method uses quantitative methods. The population in this research comes from the financial reports of PT Bank Tabungan Negara Tbk for the period 2012-2021 or for 10 years. The data analysis used includes the classical assumption test, simple linear regression test, multiple linear regression test, coefficient of determination test, partial test and simultaneous test. Data processing uses SPSS 26 software. Based on the t test, it can be seen that the Capital Adequacy Ratio partially influences Return on Assets, this is proven by the results of tcount (3.874) > ttable (2.3060) and the significance level is 0.06. Non-Performing Loans partially have a significant effect on Return on Assets, as evidenced by tcount (5.200) > ttable (2.3060) and a significance level of 0.001. And simultaneously the Capital Adequacy Ratio and Non-Performing Loans have an influence on Return on Assets, this is proven by the Fcount result of 15.980, while the Ftable can be searched for a statistical table of 0.05 and the Ftable is 4.46 (15.980 > 4.46) and the level of significance 0.002. The magnitude of the variable influence value is determined by Adjusted R2 = 0.820 then (KD = R2 x 100% = 0.820 x 100% = 82%).
Pengaruh Suasana Tempat Dan Gaya Hidup Modern Terhadap Keputusan Pembelian Pada Konsumen Coffee Shop: Studi Kasus Pada Etika Coffee Angelina Virgilia Putri Deo; Yayan Hendayana; Ari Sulistyowati
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 2 No. 1 (2024): Maret : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v2i1.748

Abstract

The research article on the Influence of Place Atmosphere and Modern Lifestyle on Purchasing Decisions of Coffee Shop Consumers (Case Study on Coffee Ethics) is research that aims to build a research hypothesis on the influence between variables that will be used in further research. The method of this research article is to use quantitative methods, while the type of research used is descriptive research. The results of this research article are: 1) The influence of atmosphere has a significant influence on purchasing decisions; 2) The influence of modern lifestyle has a significant influence on purchasing decisions; 3) The influence of modern atmosphere and lifestyle has a significant influence on purchasing decisions.
Rancangan Aplikasi Penjualan Tunai Komputer Pada Dony Komputer Purwokerto Sri Heneng Prasastono; Mohammad Hidayatul Holili
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 1 No. 3 (2023): September : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v1i3.751

Abstract

The problem with Dony Computer is that sales transactions still use a manual system using ledgers for each recording, so that errors often occur which will cause losses for Dony Computer and inefficient reporting to shop owners. The aim of designing a sales information system is to make it easier for the administration to process existing data. Application tools that have been created with PHP and a MySQL database can provide a smooth process for inputting and storing data and reports provided to shop owners. By using a system development method, namely the System Development Life Cycle. The results of this research create a sales application design that can make it easier for stores to collect data on goods and sales data to make it better and more accurate. Apart from that, the level of effectiveness of this application is quite high as seen from customer satisfaction with a good and fast transaction process.
Optimalisasi Sistem Pembayaran Quick Respone Code Indonesian Standard (QRIS) Dalam Mewujudkan Inklusi Keuangan Nugrah Leksono Putri Handayani
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 1 No. 3 (2023): September : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v1i3.752

Abstract

This research aims to determine the optimization of the Quick Response Code Indonesian Standard (QRIS) payment system in realizing financial inclusion. The research method used is qualitative descriptive analysis using the literature method by conducting a literature study. The research results show that using QRIS is getting easier because it is able to reach various merchants with integrated mobile banking applications and digital wallets. Optimizing the QRIS payment system can realize and overcome the challenges of financial inclusion in Indonesia and open wider financial access for Indonesian society as a whole.
Program Pembelajaran Hubungan Masyarakat Dan Peranan Pentingnya Dalam Meningkatkan Pemberdayaan Sumber Daya Manusia Di Dharma Wanita Persatuan Dinas Pertanian Dan Ketahanan Pangan Kabupaten Banyumas Poppy Fitrijanti Soeparan
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 1 No. 3 (2023): September : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v1i3.753

Abstract

Communication plays a very important role in human life. Because wherever there are humans, that’s where communication occurs. So, it is important to have and increase knowledge about communication. Not only communication between individuals in daily life, but also between individuals in organization. It is very crucial to create good and targeted communication between individuals within it, to create harmony and to avoid misunderstanding. All people and organizations live in relation to their environment. To improve the quality of this relationship, good communication is needed. Improving the quality of this communication is the field of activity of public relations. Every organization from initial to final activities will go through various integrated activities so as to achieve the best results. The glue of all these activities is the field of Public Relations activities. In the society, also in organizations, we need to know about Public Relations. Because in organization, what is very important to pay attention to is how individuals in the organizations create and develop good ways of communicating with each other. So that all organizational works can be carried out well and produce the best results. Apart from being a good goal for the organization itself, knowledge of Public Relations can also be useful for individual Dharma Wanita members to continue to improve their own quality and empower themselves even more, so that they can continue to carry out activities with other individuals in public. This increase in capability correlates with an increase in the quality of human resources, in this case Dharma Wanita members.
Analisis Strategi Pemasaran Online Pada CV. Artamas Konveksi Purwokerto Widodo Wibisono; Mohammad Hidayatul Holili
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 1 No. 3 (2023): September : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v1i3.755

Abstract

This research aims to find out the online marketing strategy implemented by CV. Artamas Konveksi Purwokerto. Data collection techniques are by means of scientific observation, interviews and documentation. The data analysis technique is carried out through data reduction, data presentation, and drawing conclusions. The research results stated that CV. Artamas Konveksi in its marketing strategy uses an electronic device called Gadged and uses social media Facebook, Instagram, Whatsapp, Shopee, Tik Tok and Snack video. It turns out that this online marketing strategy is able to expand marketing reach and increase sales turnover significantly.
Strategi Pemasaran Dana Pensiun dalam Meningkatkan Pruduk Pensiun pada Bank BSI KCP Jember Gajah Mada Zakiyatur Razinah; Uly Aunil ‘Asyura; Mohammad Daud Rosyidi
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 2 No. 1 (2024): Maret : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v2i1.771

Abstract

The purpose of this study was to determine how the marketing strategy of Islamic pension fund products at Bank Syariah Indonesia and what obstacles are faced when marketing pension fund products to the people of Indonesia, This marketing strategy is structured based on what to do, who does it, and when to do it. The marketing strategy used by Bank Syariah Indonesia KCP Jember Gajah Mada in increasing sales of pension products is to use promotional approaches and strategies. This approach to customers can increase the long-term growth of Bank Syariah Indonesia KCP Jember Gajah Mada and maximum customer satisfaction. After conducting the approach process, the next stage is the promotion strategy. Promotion is an activity that aims to convey information about pension products to customers, so that these pension products are known and can encourage customers to use them. Promotion is also very useful for providing information about the advantages or disadvantages of these pension products. The method used in this research is a qualitative research method, namely by making observations to the research location, conducting interviews with Bank Syariah Indonesia employees and collecting data from various sources related to this research. It is hoped that from the results of this research, Bank Syariah Indonesia can market its products in accordance with the wishes of the Indonesian people who make transactions safely, comfortably and blessedly.
Perkembangan Ekonomi Syariah Dalam Jual Beli Di Rawamangun Jakarta Timur Anida Nur Fajri; Madian Muhammad Muchlis
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 2 No. 1 (2024): Maret : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v2i1.772

Abstract

Sharia economics is an economic system based on the principles of Islamic law or sharia. These sharia principles cover many aspects such as peace, contentment and satisfaction with Islamic teachings. In the context of sharia economics, buying and selling transactions must be in accordance with Islamic principles and involve moral and ethical aspects. The aim of this research is to find out how important it is and how much people understand Islamic economics. It is equally known that many people have opinions or think that Islamic economics is wrong, and has many principles, etc. This research used a qualitative descriptive method, and data collection was carried out by direct observation and interviews with several sellers there. So the results of this research are that around 90% of sellers in the Rawamangun area use sharia economics in buying and selling transactions, on average they use sharia economic principles from the first time they trade, because according to them by using sharia economic principles, transactions buying and selling becomes fairer and better.

Page 8 of 27 | Total Record : 263

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