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INDONESIA
Aksa : Jurnal Desain Komunikasi Visual
Published by Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia
ISSN : -     EISSN : 26151111     DOI : 10.37505/aksa
Core Subject : Education, Art, Social,
Arts Social Sciences Other
Aksa: Jurnal Desain Komunikasi Visual seeks article related to the topics about phenomena, studies, concepts, design ideas of visual communication design.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 80 Documents
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Kajian Identitas Visual Video Travel Pariwisata Indonesia "Wonderfull Indonesia: A Visual Journey" Yang Memicu Reaksi Youtuber Mancanegara Dwisanto Sayogo
AKSA: Jurnal Desain Komunikasi Visual Vol. 1 No. 1 (2017): AKSA: Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37505/aksa.v1i1.2

Abstract

In December 2016, a travel video uploaded on Youtube entitled "Wonderfull Indonesia; A Visual Journey. " the purpose of the video is to increase tourist visitors to Indonesia. The video is able to attract foreign youtuber to the range of 173.226 million viewers until mid-March 2017. In effect, the video prompted the Youtubers to do a video reaction, a trend of evaluating video-based expression of videos that are considered phenomenal video. This research is to find visual identity on a video phenomenon that is able to make thousands of youtubers from around the world doing video reaction. Identity is found by the method of analysis between components that are interconnected, so recognize each of its functions that build up the identity of the video. The specified elements are sourced from the results of interviews with the foreign traveler who understand Indonesia and compare it with the representation of Indonesia who lifted the video. Results from the research found some of the main identity among others, the objects raised by the video traveler is a natural that is still original, There are two central figures are filmmakers and indigenous, each place consists of 2 scenes containing activity and activity result, each of which serves as a transition between scenes and perceptions that seem to invite the audience to interact, and the color used is the dominance of monochromatic color is the color that gives the impression of the effect of giving comfort, as well as unify the interaction between humans with nature.
Tinjauan Tanda Visual Yogyakarta Dalam FTV ‘Ada Cinta Diantara Kita’ Danu Widiantoro; Siti Lenggogeni
AKSA: Jurnal Desain Komunikasi Visual Vol. 1 No. 1 (2017): AKSA: Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37505/aksa.v1i1.6

Abstract

Film is one part of creative economic development in Indonesia. FTV is one form of film development that lifts the story of everyday life into a glass screen. FTV entitled " Ada Cinta Diantara Kita" is a film produced in 2017, aired by national television station SCTV with. took the filming location around the city of Yogyakarta. One of the most important things in making FTV "Ada Cinta Diantara Kita" is a visual sign of the visual identity of Yogyakarta that appears as the background scene in FTV. The presence of these signs is interesting to examine the extent to which it is able to support the visualization of the Javanese cultural atmosphere of Yogyakarta in each display of FTV images and signs such as what is used to support the achievement of making the above FTV.
12 Prinsip Animasi Dalam Serial “Adit & Sopo Jarwo” Wahju Tri Widadijo
AKSA: Jurnal Desain Komunikasi Visual Vol. 1 No. 1 (2017): AKSA: Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37505/aksa.v1i1.7

Abstract

This article reviews the analysis of the functions and roles of 12 basic principles of animation in the animation produced in Indonesia “Adit & Sopo Jarwo”. This serial produced by MD Animation was released on Januari, 27th, 2014 and broadcasted from a TV station in Indonesia. This film is about the friendships and daily adventures developed in the plots between the main characters, Adit, Dennis, and Sopo Jarwo. This study is based on the initial assumption, that is, one of the indicators of a good animation is how the impression of every movements is created by the animators. To achieve such a good and natural impression of movements, the animators should apply the 12 basic principles of animation, as formulated by Frank Thomas and Ollie Johnston (1981), two former animators of Disney’s. The analytical process itself was using descriptive qualitative method. The purpose of this article is to show the intensity of the using of 12 basic principles of animation in “Adit & Sopo Jarwo”.
Pemanfaatan Game Tower Defense Sebagai Media Edukasi Digital Raden Hadapiningrani; Alvanov Zpalanzani
AKSA: Jurnal Desain Komunikasi Visual Vol. 1 No. 2 (2018): AKSA: Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37505/aksa.v1i2.8

Abstract

Game is an activity that cannot be separated from human life because human beings are playing. The growth of digital game on a smartphone rapidly and widely available in the available online which is a service provider of digital applications and games. The existence of digital games on smartphones is an application shall be owned by user that is used as a partnership be, a pastime, and as medium of education. Educational activities are learning activities and receive information on a person directly or indirectly. The information provided on recipient's are knowledge or limited a short message. Tower defense game is one kind of games that can be used as education to the recipient. With structure analysis method, elements of education on tower defense games will be analyzed to be known by both the educational element.
Perancangan Brand dan Publisitas Padepokan Seni Topeng Asmorobangun untuk Meningkatkan Ekuitas Merek Aditya Nirwana; Etsa Astridya Setiyati
AKSA: Jurnal Desain Komunikasi Visual Vol. 1 No. 2 (2018): AKSA: Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37505/aksa.v1i2.9

Abstract

Wayang Topeng Malangan is a valuable cultural asset with various potentials for the development of the nation's character, but the many people in Malang are still unaware. Getting to understand the studio is the entrance for the people to understanding Wayang Topeng Malangan, one of which is Padepokan Seni Topeng Asmorobangun. The aim of this research is to obtain a visual marketing communication design in the form of Asmorobangun brand, that can increase brand equity, as well as marketing media that can become a medium of information for Malang city people to understanding Wayang Topeng Malangan. With a customer-based marketing strategy (STP), and marketing mix (4P), the results is is the concept of design in the form of 'millenial', progressive, democratic, popular, which in itself offers value in a more progressive form. With visualizations communicating those positions, it is expected to foster brand equity in the target market of young people (men and women) at 18-25 years old, attend high school or college, be educated, familiar with technology, internet, and popular culture. Visualization of the concept, obtained brand identity such as logo, corporate color, typography, photography, illustrations, and supporting elements, and all of that implemented at ; 1) Poster; 2) Roll Banner; 3) Stationery; 4) Social media advertising; 5) Business Cards; 6) Corporate Identity System (CIS); 2) Site; and 3) Photo Books.
Analisis Visual Infografis Produk “Samsung Galaxy Note Edge” Pungky Febi Arifianto
AKSA: Jurnal Desain Komunikasi Visual Vol. 1 No. 2 (2018): AKSA: Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37505/aksa.v1i2.10

Abstract

This research aims to figure out the understanding and the comprehending process of infographic used in samsungtommorow.com as its marketing medium in a way to show product excellency through the territory of semiotic meaning, specifically connotative meaning. Based on the observation, it can be concluded that Samsung as manufacturer use infographic as a problem solver in communication problem. Infographic also give the general overview of the definition as a form of communication through visual sign. Infographic can also produce information and marketing process that shown by the signs that appear in symbols. Signs that appear in infographic are not only express the denotative meaning as what it is, but it can be more than that. The message contained in infographics can be dismantled by doing thorough observation of the object of visual signs inside, resulting in connotative meanings which can not be predicted to be correlated with the verbal language. To determine the connotative meaning that is generated through a visualization that is present in these infographics a theory is needed . In this case, the main theory used is the connotative meaning with social codes Rolland Barthes theory. The signs definition that generated by design communication visual will be assisted by th
Pengaruh Teori Seni Barat Dalam Desain Iklan Budi Yuwono
AKSA: Jurnal Desain Komunikasi Visual Vol. 1 No. 2 (2018): AKSA: Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37505/aksa.v1i2.11

Abstract

Aesthetic has become a clear barometer to measure the beauty value of an artwork. It has been going from the classical era with a realistic style until the modern era which more directed to the applied art. Despite the advancement of the nowadays digital age, an artwork will taste bland when it ignoring these universal basic principles. Those principles are increasingly needed when an artwork turned into a message medium from communicator to communicant. Advertising design is an applied art, where on one hand it should consider the value of beauty of the ad to attract and seize people's attention. But on the other hand, advertising is a medium of visual communication. If the message is submitted by the advertiser and the media is received differently by the target goal, then the communication will failed. Thus the role of art theory as a universal principle need to be applied in ad designing. The application of the art theory must be tailored to the conveyed message and adapted to the present approach.
Kajian Sosiologi Seni Buku Foto “Estetika Banal” Karya Erik Prasetya Aji Susanto Anom
AKSA: Jurnal Desain Komunikasi Visual Vol. 1 No. 2 (2018): AKSA: Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37505/aksa.v1i2.12

Abstract

Erik Prasetya's photography book "Estetika Banal" is one of the unique objects of photography art and has its own value in the constellation of Indonesian photography book works. This photography book is an object of art whose value is formed by the social process of the photographer as well as the involvement of his supportive community. Assessment with the main theory of art sociology Howard S. Becker and Vera L. Zolberg which the author did will give answers to the phenomenon of explosion of photography books in terms of sales and also provide an understanding of the background of the formation of Erik Prasetya figure and the work of the creation of "Aesthetics Banal". By understanding the workings of the social process on an object of art, sifting through the apparatus that seeks collectively, creates the understanding that an artist can not stand alone. The key to the success of an artist and his work is the collective efforts of the various actors who perform their functions and emphasize the value of a work of art.
Destination Branding Sebagai Identitas Visual Dusun Dalem Widodomartani, Sleman, Yogyakarta Ipung Kurniawan Yunianto
AKSA: Jurnal Desain Komunikasi Visual Vol. 1 No. 2 (2018): AKSA: Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37505/aksa.v1i2.13

Abstract

Dusun Dalem, Widodomartani, is one of the tourist villages in Sleman district of Propinsi Daerah Istimewa Yogyakarta. Dusun Dalem preserves a tourism potential in the form of a bright blue water source in the middle of the hamlet (dusun) shaded by bamboo forest with beautiful nuances. This potential gives a charm for every visitor that makes Dusun Dalem became the belle of new tourist destination in Sleman district. The result of the research showed that although Dusun Dalem in well known, it does not have a representative visual identity yet to increase its value and visitors' awareness. Therefore, the design of destination branding is expected to increase visitors' familiarity and also to add brand awareness of Dusun Dalem.
Perancangan Kampanye Wisata Kawasan Riung, Flores, NTT Untuk Wisatawan Asing Gisela Anindita
AKSA: Jurnal Desain Komunikasi Visual Vol. 2 No. 1 (2018): AKSA: Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37505/aksa.v2i1.14

Abstract

Indonesia has extraordinary natural beauty. The natural beauty with a mixture of tropical climate makes Indonesia has its own exotic expression in the eyes of foreign tourists. Unfortunately, only a few natural attractions that are considered by foreign tourists, and these places are increasingly crowded and not considered the preservation of nature. This campaign offers a new natural tourist destination in the eastern part of Indonesia, namely an area on the island of Flores called Riung. A coastal coastal area that is calm and still maintained by its natural beauty. By applying the concept of Ecotourism, this campaign invites foreign tourists to mingle with the lives of the peaceful Riung people while enjoying the exotic natural beauty of Riung.

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