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R. Hadapiningrani Kusumohendrarto
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INDONESIA
Aksa : Jurnal Desain Komunikasi Visual
Published by Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia
ISSN : -     EISSN : 26151111     DOI : 10.37505/aksa
Core Subject : Education, Art, Social,
Arts Social Sciences Other
Aksa: Jurnal Desain Komunikasi Visual seeks article related to the topics about phenomena, studies, concepts, design ideas of visual communication design.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 80 Documents
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Mengoptimalkan Window Ligthing untuk Foto Potret dengan Menggunakan Kamera DSLR 1000D dan 60D Nofria Doni Fitri; r hadapiningrani kusumohendrarto
AKSA: Jurnal Desain Komunikasi Visual Vol. 2 No. 1 (2018): AKSA: Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37505/aksa.v2i1.15

Abstract

Photography is a visual language that prioritizes the role of light. In photography there are several shooting formats, one of which is portrait or shooting vertically. Portrait photos are photos of a person's face that can reveal the character of the person, therefore the shooting exposure must be precise. In fact, the current portrait photos are not optimal because they do not consider the aspects of light and the correct shooting technique. Portrait photos can easily be done using window lighting techniques. This research was carried out on portrait photos with window lighting techniques produced from two different types of DSLR cameras. In the world of photography especially beginner photographers assume that the higher the level or class of the camera can produce better images. However, in the world of photography the results of good images are not solely produced by professional-class cameras, but by considering the exact exposure when shooting. Through this window lighting technique, researchers hope to find the essence and formula of making portrait photos that are of good quality and can be done by DSLR camera users. A good portrait photo, besides revealing a person's character also has a strong impact power.
Perancangan Desain Komunikasi Visual Dalam Bentuk Kampanye Instagram “Apresiasi Kerja Desainer” Nurul Aqmarina Ardani
AKSA: Jurnal Desain Komunikasi Visual Vol. 2 No. 1 (2018): AKSA: Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37505/aksa.v2i1.16

Abstract

The working fee of graphic designers is still being felt to be very low because there is no appreciation from business owners and also from the public. To increase the appreciation, there have been many campaigns regarding the appreciation of the work of graphic designers on social media Instagram with positive reviews, but many graphic designers said that there is still no change. The author then tried to analyze some of the shortcomings of these campaigns and tried to add new strategies. The author hoped that the new campaign with the new communication strategy could deliver better message to the business owners and public. The author used brand audit, brand awareness, and brand management theory from Keller (2013), Kartajaya (2016) and also social movement theory from Aspen Institute Roundtable (2013) to do the campaign strategy researches. The outcome of this artwork is a conceptual campaign with a complete communication strategy guide. Keywords
Perancangan Purwarupa Desain Kemasan “Bakpia Srikandi Sri Mulia” Menggunakan Konsep Retorika Visual dan Gaya Grafis Victorian dengan Memanfaatkan Teknologi Laser Cutting dalam Pembentukan Struktur Kemasan Sudjadi Tjipto Rahardjo; Ipung Kurniawan Yunianto
AKSA: Jurnal Desain Komunikasi Visual Vol. 2 No. 1 (2018): AKSA: Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37505/aksa.v2i1.17

Abstract

Yogyakarta as a city of tourism, for travelers identical to the typical gift food, namely Bakpia. Bakpia small and micro business are spread and continue to grow in various parts of Yogyakarta. Bakpia product innovation continues to be carried out until a variety of Bakpia flavors appear from the taste of black, green beans, cheese, chocolate, to durian, strawberry, and coffee. The innovation of Bakpia flavor turned out to be inversely proportional to the packaging design of Bakpia. Bakpia packaging in the market today tends to be uniform. The uniformity is immediately seen from the form of packaging (packaging structure), as well as the visual appearance of the packaging (graphic design style) that highlight the Bakpia brand in the form of numbers/numbers. This packaging design research design Bakpia Srikandi Sri Mulia aims to produce a packaging design that is creative in the form of packaging (packaging structure) and has an appeal in visual appearance through visualization of a distinctive graphic design style. The research method uses qualitative ethnographic methods. The main data were obtained from interviews with Bakpia Srikandi Sri Mulia businesses to explore the background of the life journey and the Bakpia business. The conclusions of data from interviews & visual data were analyzed with the visual rhetorical theory which resulted in the concept of Bakpia packaging "Treasure Chest". The concept of packaging design is then collaborated with Victorian graphic design style to strengthen the visual appearance of traditionally produced Bakpia products with ancestral secret recipes, more specifically on font selection, use of colors, illustrations, and layout styles. By utilizing digital printing technology and laser cutting, 2 prototypes of Bakpia Srikandi Sri Mulia packaging are produced in standard packaging and creative packaging.
Peran Music Director Terhadap Identitas Brand Radio Geronimo FM Yogyakarta Guntur Eko Prasetyo
AKSA: Jurnal Desain Komunikasi Visual Vol. 2 No. 1 (2018): AKSA: Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37505/aksa.v2i1.18

Abstract

Radio is one of the electronic media that has survived until now, although radio only produces entertainment in the form of sound but there are quite a lot of radio enthusiasts. There are quite a lot of radios operating in Indonesia, especially in Yogyakarta. In this case, one example is Geronimo FM radio, the radio has good credibility in the city of Yogyakarta. This article describes what the role of the Music Director on radio and how they work in shaping the brand identity. This study uses qualitative methods with a case study approach. The result is Music Director has the full right to determine the music that will air on the radio. Music Director also oversees the running of music played when the broadcast takes place so as not to get out of the provisions. Thus Music Director determines music, then radio brand identity is formed through songs that are played so as to form the perceptions of listeners in determining the identity of a radio
Perancangan Prototype Web Profile Desa Wisata Dan Kerajinan Gamplong Sleman Dengan Metode Desain User Experience Dian Prajarini
AKSA: Jurnal Desain Komunikasi Visual Vol. 2 No. 1 (2018): AKSA: Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37505/aksa.v2i1.19

Abstract

Gamplong Tourism Village and Craft at Sleman Regency are one of the alternative tourist destinations of Yogyakarta Special Region. This tourist village presents weaving craft tours. There are approximately 18 weaving craftsmen in this tourist village. The promotions that have been carried out so far are still using leaflet and social media usage methods. It is an obstacle when social media does not provide clear information for tour packages in Gamplong tourism and craft villages. The absence of a website as a showroom and provider of information about the details of Gamplong tourism villages and handicrafts. This research develops a Gamplong village tourism and craft web profile prototype uses user experience design method. The design method uses five planes user experience elements. The design result evaluation method uses a heuristic evaluation method. The results of the study succeeded in creating a prototype web profile of Gamplong Tourism Village and Craft with user experience design method. The heuristic evaluation results on the interface of the Gamplong Tourism Village's prototype web profile and Handicraft as a reference for usability evaluation, suggesting that aesthetics, design, and match with the real, but need better handling for error prevention, adding help menus, and bilingual features.
Analisis Semiotika Iklan TVC “Aku Ingin Pindah Ke MEIKARTA” Az Zahra Rachma Kanadia Tohirin; Dwisanto Sayogo
AKSA: Jurnal Desain Komunikasi Visual Vol. 2 No. 2 (2019): AKSA: Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37505/aksa.v2i2.20

Abstract

Indonesian population density is not new problems. From new problem, show up another problem. It is used by various parties to provide a profitable solution whether from public or government. Lippo Grup saw its opportunity to build Mega City Meikarta. One promotion ad titled that have made by Lippo Group “Aku Ingin Pindah ke Meikarta’ have got many negative responses from the public. The purpose of this study was to find out the part that reaped controversy. This study uses the theory of semiotic analysis by Roland Barthes to reveal more details and comparative analysis to see the opposite scene. The result, the study found that the controversy in the form of innuendo by audience because the ad does not offer a sollution in real live and too imaginative. Prospective costumers will face the same problem from reality
Memaknai Ruang Dalam Fotografi Jalanan “Home Street Home” sebastianus advent
AKSA: Jurnal Desain Komunikasi Visual Vol. 2 No. 2 (2019): AKSA: Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37505/aksa.v2i2.21

Abstract

This study attempted to analyze and interpret about “space” trough photography, particularly a street photography. Public space is a place where people meet each other, interact, communicate, earn a living, do politics, and there are still many activities carried out in public space. How important public space for some people who depend on their lives in public space. In other word, human can live, without disturbing their privacy space. Home Street Home is a smallest piece of absorptive public space through photography. In this study, the writer also attempted to explain about how photography sees public space as a picture of human define the public space as their private space either. Public as a home is considered to be most comfortable and intimate place. Home is not a space that literally roofed, protect human from rain, shade, and comfort. But home is an intimate space, a place where human returns to get back their humanity, and become a privacy space.
Tinjauan Desain Kemasan Boxset Musik Sebagai Strategi Penjualan Rilisan Fisik Di Yogyakarta Arsita Pinandita
AKSA: Jurnal Desain Komunikasi Visual Vol. 2 No. 2 (2019): AKSA: Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37505/aksa.v2i2.22

Abstract

The Design of music album packaging in Indonesia especially Yogyakarta still fairly rare. In the midst of lethargy for physical release purchasing by music lovers. This paper would refers to: Kind of content(s) will be a visual image in the design of boxset packaging to be having a strong character. Above formulation has purpose to intend understanding ( the working role) or collaboration between graphic designers and musicians for releasing of boxset format music albums, also to identify the commodification of popular culture, making music boxset as part of the commodity of music collectors. The existence of music boxset should not be separated from the collaboration between graphic designers and musicians, because a music boxset will be in demand in the market if it is visually able to combine the collaboration to be able to invite consumer interest. Music album designers are also required to be able to innovate to the development of the media, so that music boxset can be accepted by music lovers and innovative music industry that is evolving in the digital domain.
Penerapan Blended Learning Dalam Mereduksi Penggunaan Kertas (Studi Kasus Mata Kuliah Bahasa Rupa Di STSRD VISI) Donna Carollina
AKSA: Jurnal Desain Komunikasi Visual Vol. 2 No. 2 (2019): AKSA: Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37505/aksa.v2i2.23

Abstract

Paper waste is the most produced waste in the field of education. No exception with the visual language courses held at STSRD VISI. In one semester, the visual language course requires a lot of paper use, where the paper is only used once. From these problems, visual language courses then apply the blended learning model whose method combines face-to-face and online methods using Google Classroom to deliver material and assignments. The results of implementing this blended learning model significantly reduce the number of paper used in visual language courses.
Perancangan Film Dokumenter Kebudayaan Suku Sasak Desa Bayan Yudha Delonix
AKSA: Jurnal Desain Komunikasi Visual Vol. 2 No. 2 (2019): AKSA: Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37505/aksa.v2i2.24

Abstract

Television shows are currently dominated by programs such as reality shows, infotainment, etc. This situation inspiring Kompas TV to give different shows. Information and education are the main things that want to be presented to viewers. Through the “Explore Indonesia – Sasak Tribe” program, viewers are invited to know more closely and clearly about the cultures in various parts of Indonesia. “Explore Indonesia” is a documentary genre show. Documentary video is the most appropriate media to display a cultural reality and visual and audio. The Sasak tribe is one of the interesting cultures in Indonesia. Traditional houses, arts, and the daily lives of the unique Sasak people make this tribe a tourist attraction on the island of Lombok.

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