cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
jimp@univpancasila.ac.id
Phone
+6285736101987
Journal Mail Official
jimp@univpancasila.ac.id
Editorial Address
Jl. Lenteng Agung Raya No.56, RT.1/RW.3, Srengseng Sawah, Kec. Jagakarsa, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12630
Location
Kota adm. jakarta selatan,
Dki jakarta
INDONESIA
JIMP: Jurnal Ilmiah Manajemen Pancasila
Published by Universitas Pancasila
ISSN : 27749525     EISSN : 27759679     DOI : https://doi.org/10.35814/jimp.v3i1
Core Subject : Economy, Education,
Economics, Econometrics & Finance Education Other
JIMP : Jurnal Ilmiah Manajemen Pancasila adalah salah satu jurnal publikasi ilmiah mahasiswa dan dosen manajemen Strata 1 yang diterbitkan oleh Fakultas Ekonomi dan Bisnis Universitas Pancasila. Publikasi jurnal ini terbit satu tahun dua kali yaitu pada bulan Maret dan bulan September yang memuat artikel atau naskah berupa hasil penelitian, karya ilmiah maupun studi kasus. Jurnal ini bertujuan untuk meningkatkan kualitas keilmuan dan menyalurkan minat untuk berbagi dan menyebarluaskan ilmu pengetahuan dalam perkembangan teori dan praktek kepada mahasiswa, akademisi, maupun praktisi di bidang manajemen. Lingkup penelitian manajemen yang dimuat dalam JIMP meliputi: Manajemen Keuangan, Manajemen Operasional, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, dan Kewirausahaan.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol. 6 No. 1 (2026): Maret" : 6 Documents clear
ANALISIS PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE KAHF DI KALANGAN MAHASISWA FEB UNIVERSITAS PANCASILA Hendratni, Tyahya Whisnu; Nainggolan, Felix Sanggam
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol. 6 No. 1 (2026): Maret
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/j1bvyg76

Abstract

This study aims to analyze the influence of price and product quality on the purchase decision of Kahf skincare products among students of the Faculty of Economics and Business, Pancasila University. The background of this research is based on the rapid growth of the skincare industry in Indonesia and the importance of understanding the factors that influence consumer purchasing decisions, particularly among students. This research uses a quantitative approach with a descriptive method. The research sample consists of 100 students from the Faculty of Economics and Business, Pancasila University, who have previously purchased Kahf skincare products. The data analysis technique employed is Structural Equation Modeling (SEM) with the assistance of SmartPLS software. The results indicate that price and product quality have a direct positive effect on purchase decisions. This research concludes that pricing strategies and product quality improvements need to be balanced to enhance consumer purchase decisions. The practical implications of these findings can be utilized by the Kahf brand management in designing more targeted marketing strategies.
PENGARUH PEMASARAN RELASIONAL TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN TOKO RAJA AGUNG OUTLET BEKASI Bainaturrahma, Nafa; Bainaturrahma , Nafa; Noor, Laili Savitri
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol. 6 No. 1 (2026): Maret
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/4hxss752

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pemasaran relasional terhadap kepuasan dan loyalitas pelanggan, dengan kepuasan sebagai variabel mediasi pada Toko Raja Agung Outlet Bekasi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 120 responden yang merupakan pelanggan Toko Raja Agung. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Pengolahan dan analisis data dilakukan dengan menggunakan perangkat lunak SmartPLS 3.2. Hasil penelitian menunjukkan bahwa pemasaran relasional berpengaruh positif dan signifikan terhadap kepuasan pelanggan dan loyalitas pelanggan. Selain itu, kepuasan pelanggan juga berpengaruh positif terhadap loyalitas pelanggan, serta mampu memediasi pengaruh pemasaran relasional terhadap loyalitas. Temuan ini menunjukkan pentingnya strategi pemasaran relasional dalam meningkatkan loyalitas pelanggan melalui kepuasan yang dirasakan.
IDENTIFIKASI DAN EFISIENSI KINERJA RANTAI PASOK IKAN LELE DI CIMANGGU FISH CENTER KABUPATEN CIANJUR Sri Agustina Wulandari; Murti Widyaningsih; M.Nuruddin Subhan
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol. 6 No. 1 (2026): Maret
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/3scj9v42

Abstract

This research aims to analyze the influence of distribution channels and marketing efficiency on the supply chain performance at Cimanggu Fish Center, Cianjur Regency. A quantitative approach was employed using marketing margin analysis, farmer’s share, benefit-cost ratio, and the Analytical Hierarchy Process (AHP) method. The findings indicate that shorter distribution channels have a positive impact on distribution cost efficiency and overall supply chain performance. Marketing costs increases farmer’s profitability. Simultaneously, both distribution channels and marketing efficiency contribute positively to supply chain performance, with simplified distribution flows and efficient marketing serving as key drivers of improved performance. These findings suggest the need for more integrated and strategic supply chain management to support the sustainability of catfis farmingenterprises. 
PENGARUH KETERBATASAN UANG SAKU DAN PENGGUNAAN PAYLATER TERHADAP PENGELOLAAN KEUANGAN MAHASISWA DENGAN LITERASI KEUANGAN SEBAGAI VARIABEL MODERASI Aulia, Mutiara; Hendratni, Tyahya Whisnu Hendratni; Nisa, Chaerani; Kaniati, Rika
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol. 6 No. 1 (2026): Maret
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/1s204p88

Abstract

The rapid development of digital financial services has significantly influenced students’ financial behavior, particularly in managing personal finances amid limited allowances and the increasing use of paylater services. This study aims to analyze the effect of allowance constraints and paylater usage on students’ financial management, with financial literacy as a moderating variable. The population of this study consists of university students domiciled in the Greater Jakarta area (JABODETABEK). The sampling technique employed was non-probability sampling using the purposive sampling method. Data were collected through an online questionnaire and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 4 software. The results indicate that allowance constraints have a positive and significant effect on students’ financial management, while paylater usage does not have a significant effect. Furthermore, financial literacy has a positive and significant effect on students’ financial management. However, financial literacy does not moderate the relationship between allowance constraints and students’ financial management, nor does it moderate the relationship between paylater usage and students’ financial management. The R-square value of 0.896 indicates that the proposed model has strong explanatory power. These findings suggest that students’ financial management is more strongly influenced by allowance constraints and financial literacy than by the use of paylater services
PENGARUH AMBIENT MARKETING DAN VIRAL MARKETING TERHADAP BRAND AWARENESS (STUDI KASUS KAMPANYE TRIV CRYPTO EXCHANGE “STAKING CRYPTO, TIDUR DAPAT DIVIDEN”) Shafira Ratna Surya Ningrum; Sri Widyastuti; Yuli Ardianto; Adi Nugroho
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol. 6 No. 1 (2026): Maret
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/a0sfzp13

Abstract

The intensifying competition in the cryptocurrency industry is compelling companies to develop unconventional marketing strategies to enhance brand awareness, particularly targeting Generation Z. This study aims to analyze the impact of ambient marketing and viral marketing on brand awareness in TRIV's campaign “Staking Crypto and Earn Dividends While You Sleep”. This study adopted a quantitative approach using a descriptive explanatory methodology based on a questionnaire survey of 150 respondents selected via purposive sampling. Data were analyzed using validity verification, reliability verification, classical assumption verification, and multiple linear regression analysis. The research findings indicate that public space marketing and viral marketing influence brand awareness partially and simultaneously, with viral marketing emerging as the dominant variable. This finding supports the effectiveness of integrating unconventional marketing strategies with viral content for enhancing brand awareness within the cryptocurrency industry.
Pengaruh Orientasi Pasar, Orientasi Teknologi dan Service Blueprint Terhadap Kepuasan Konsumen (Studi Empiris:Pada UMKM Kuliner Cafe Baileo) Feky Reken; Ervan Togatorop
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol. 6 No. 1 (2026): Maret
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/n568wn97

Abstract

Penelitian ini berawal dari adanya keluhan pengunjung dan kelemahan Café Baileo dibandingkan pesaingnya Garagge Caffe, terutama terkait ketidakstabilan penjualan, keterbatasan ketersediaan menu, serta konsistensi pelayanan baik pada lini frontstage maupun backstage. Kondisi tersebut menimbulkan persoalan terhadap kepuasan konsumen dan menjadi dasar penting untuk meneliti sejauh mana strategi pasar, pemanfaatan teknologi, dan perancangan alur layanan (service blueprint) mampu memperbaiki kualitas pelayanan. Penelitian ini bertujuan untuk menganalisis dan menguji pengaruh orientasi pasar, orientasi teknologi, dan service blueprint terhadap kepuasan konsumen pada UMKM kuliner Café Baileo. Penelitian ini menggunakan pendekatan kuantitatif dengan desain explanatory research. Data diperoleh dari 80 responden melalui kuesioner, kemudian dianalisis dengan menggunakan SmartPLS 3. Hasil penelitian menunjukkan bahwa orientasi pasar dan orientasi teknologi berpengaruh positif dan signifikan terhadap service blueprint, sedangkan service blueprint berpengaruh kuat terhadap kepuasan konsumen. Selain itu, service blueprint terbukti memediasi hubungan antara orientasi pasar dan orientasi teknologi terhadap kepuasan konsumen. Temuan ini menegaskan bahwa peningkatan sensitivitas pasar, penguatan adopsi teknologi digital, serta perancangan service blueprint yang konsisten merupakan strategi penting untuk meningkatkan pengalaman dan kepuasan konsumen. Penelitian ini memberikan kontribusi empiris dan rekomendasi praktis bagi Café Baileo maupun UMKM kuliner sejenis untuk memperkuat kualitas layanan dan daya saing yang berkelanjutan

Page 1 of 1 | Total Record : 6

 1 

Filter by Year

2026 2026


Reset
Filter By Issues
All Issue Vol. 6 No. 1 (2026): Maret Vol. 5 No. 2 (2025): September Vol. 5 No. 1 (2025): Maret Vol 5 No 1 (2025): Maret Vol 4 No 2 (2024): September Vol. 4 No. 2 (2024): September Vol. 4 No. 1 (2024): Maret Vol 3 No 2 (2023): September Vol. 3 No. 1 (2023): Maret Vol 3 No 1 (2023): Maret Vol 2 No 2 (2022): September Vol 2 No 1 (2022): Maret Vol 1 No 2 (2021): September Vol 1 No 1 (2021): Maret More Issue