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JIMP: Jurnal Ilmiah Manajemen Pancasila
Published by Universitas Pancasila
ISSN : 27749525     EISSN : 27759679     DOI : https://doi.org/10.35814/jimp.v3i1
Core Subject : Economy, Education,
Economics, Econometrics & Finance Education Other
JIMP : Jurnal Ilmiah Manajemen Pancasila adalah salah satu jurnal publikasi ilmiah mahasiswa dan dosen manajemen Strata 1 yang diterbitkan oleh Fakultas Ekonomi dan Bisnis Universitas Pancasila. Publikasi jurnal ini terbit satu tahun dua kali yaitu pada bulan Maret dan bulan September yang memuat artikel atau naskah berupa hasil penelitian, karya ilmiah maupun studi kasus. Jurnal ini bertujuan untuk meningkatkan kualitas keilmuan dan menyalurkan minat untuk berbagi dan menyebarluaskan ilmu pengetahuan dalam perkembangan teori dan praktek kepada mahasiswa, akademisi, maupun praktisi di bidang manajemen. Lingkup penelitian manajemen yang dimuat dalam JIMP meliputi: Manajemen Keuangan, Manajemen Operasional, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, dan Kewirausahaan.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 70 Documents
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Pengaruh Benefit dan Price Terhadap Perceived Value Serta Dampaknya Terhadap Keputusan Penggunaan GoTransit Pada Aplikasi Gojek Saputro, Nugroho Danu; Baharuddin, Gunawan; Permana , Erwin
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol. 4 No. 2 (2024): September
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jimp.v4i2.6492

Abstract

This research aims to analyze the benefits and prices of perceived value and their impact on the decision to use GoTransit on the Gojek application. The population used in this research were commuter line train users who used GoTransit on the Gojek application, with a sample size of 105 respondents. The data collection method is through a questionnaire using gform. This research uses the Smart PLS 3.2.8 Partial Least Square (PLS) analysis technique. The results of this research show that, Benefits have a significant influence on perceived value, Price has a significant influence on perceived value, Benefits have a significant influence on purchasing decisions, Price has a significant influence on purchasing decisions, and Perceived value has an influence on purchasing decisions.
PENGARUH ECONOMIC ORDER QUANTITY DAN REORDER POINT TERHADAP TINGKAT PENJUALAN DAN KEUNTUNGAN PADA UMKM KOTA JAMBI Hassandi, Irfan; Yosi Fadillah; Felix Filbert The; Kevin Hansiangpril
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol. 4 No. 2 (2024): September
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jimp.v4i2.6932

Abstract

This study aims to determine the level of sales and profits of Micro, Small, and Medium Enterprises (MSMEs) in the City of Jambi, using the Economic Order Quantity and Reorder Point methods, which will impact the operational performance of the business. The Approach that used in this research is a quantitative approach by collecting data through questionnaires. The sample size consists of 51 residents of the City of Jambi who own MSMEs and is analyzed using the SPSS application. The results of this study indicate that: (1) The Economic Order Quantity method has an influence on the level of sales and profits but is less significant. (2) The Reorder Point method has an influence on the level of sales and profits. (3) The Economic Order Quantity and Reorder Point methods have an influence on the level of sales and profits. Based on the data obtained from this research, it can be concluded that the Economic Order Quantity and Reorder Point methods can increase the level of sales and profits in MSMEs in the City of Jambi.
Pengaruh Stres Kerja Terhadap Kinerja Karyawan di Four Points By Sheraton Bali, Seminyak Maesa, I Ketut Pasek Krisna; Sabudi, I Nyoman Sukana; Sulistyawati, Ni Luh Ketut Sri
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol. 4 No. 2 (2024): September
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jimp.v4i2.6952

Abstract

This study aims to investigate the effect of job stress on employee performance at Four Points by Sheraton Bali, Seminyak. Data was obtained through questionnaires involving all 75 employees as respondents, using the saturated sample method. The results showed that job stress has a negative and significant impact on employee performance. Data analysis was conducted using the coefficient of determination, T test, and simple linear regression analysis. The T test shows that the value of work stress (X) is -0.768 with a significance value of 0.000. The coefficient of determination indicates that work stress affects employee performance by 51.5%, while the remaining 48.5% is influenced by other variables not included in this study.
PENGARUH ELECTRONIC WORD OF MOUTH, CELEBRITY ENDORSER, DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN PRODUK DESSERT BOX BITTERSWEET BY NAJLA Ichwani, Tia
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol. 4 No. 2 (2024): September
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jimp.v4i2.7173

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Electronic Word of Mouth, Celebrity Endorser, dan Brand Trust Terhadap Keputusan Pembelian Dessert Box Bittersweet by Najla. Teknik pengambilan sampel yang digunakan adalah Purposive Sampling dengan jumlah sampel sebanyak 100 responden di wilayah DKI Jakarta dan yang telah melakukan pembelian dessert box Bittersweet by Najla. Teknik pengumpulan data yaitu menggunakan kuesioner yang disebarkan melalui Google Form pada konsumen produk dessert box Bittersweet by Najla. Pengolahan data menggunakan IBM SPSS 25.0. Hasil uji instrumen menyatakan bahwa data dalam penelitian ini terbukti valid dan reliabel. Hasil penelitian ini membuktikan bahwa: (1) Electronic Word of Mouth berpengaruh positif dan signifikan terhadap keputusan pembelian produk dessert box Bittersweet by Najla. (2) Celebrity Endorser berpengaruh positif dan signifikan terhadap keputusan pembelian produk dessert box Bittersweet by Najla. (3) Brand Trust berpengaruh positif dan signifikan terhadap keputusan pembelian produk dessert box Bittersweet by Najla.
ANALISIS PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE KAHF DI KALANGAN MAHASISWA FEB UNIVERSITAS PANCASILA Hendratni, Tyahya Whisnu; Nainggolan, Felix Sanggam
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol. 6 No. 1 (2026): Maret
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/j1bvyg76

Abstract

This study aims to analyze the influence of price and product quality on the purchase decision of Kahf skincare products among students of the Faculty of Economics and Business, Pancasila University. The background of this research is based on the rapid growth of the skincare industry in Indonesia and the importance of understanding the factors that influence consumer purchasing decisions, particularly among students. This research uses a quantitative approach with a descriptive method. The research sample consists of 100 students from the Faculty of Economics and Business, Pancasila University, who have previously purchased Kahf skincare products. The data analysis technique employed is Structural Equation Modeling (SEM) with the assistance of SmartPLS software. The results indicate that price and product quality have a direct positive effect on purchase decisions. This research concludes that pricing strategies and product quality improvements need to be balanced to enhance consumer purchase decisions. The practical implications of these findings can be utilized by the Kahf brand management in designing more targeted marketing strategies.
PENGARUH PEMASARAN RELASIONAL TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN TOKO RAJA AGUNG OUTLET BEKASI Bainaturrahma, Nafa; Bainaturrahma , Nafa; Noor, Laili Savitri
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol. 6 No. 1 (2026): Maret
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/4hxss752

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pemasaran relasional terhadap kepuasan dan loyalitas pelanggan, dengan kepuasan sebagai variabel mediasi pada Toko Raja Agung Outlet Bekasi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 120 responden yang merupakan pelanggan Toko Raja Agung. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Pengolahan dan analisis data dilakukan dengan menggunakan perangkat lunak SmartPLS 3.2. Hasil penelitian menunjukkan bahwa pemasaran relasional berpengaruh positif dan signifikan terhadap kepuasan pelanggan dan loyalitas pelanggan. Selain itu, kepuasan pelanggan juga berpengaruh positif terhadap loyalitas pelanggan, serta mampu memediasi pengaruh pemasaran relasional terhadap loyalitas. Temuan ini menunjukkan pentingnya strategi pemasaran relasional dalam meningkatkan loyalitas pelanggan melalui kepuasan yang dirasakan.
IDENTIFIKASI DAN EFISIENSI KINERJA RANTAI PASOK IKAN LELE DI CIMANGGU FISH CENTER KABUPATEN CIANJUR Sri Agustina Wulandari; Murti Widyaningsih; M.Nuruddin Subhan
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol. 6 No. 1 (2026): Maret
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/3scj9v42

Abstract

This research aims to analyze the influence of distribution channels and marketing efficiency on the supply chain performance at Cimanggu Fish Center, Cianjur Regency. A quantitative approach was employed using marketing margin analysis, farmer’s share, benefit-cost ratio, and the Analytical Hierarchy Process (AHP) method. The findings indicate that shorter distribution channels have a positive impact on distribution cost efficiency and overall supply chain performance. Marketing costs increases farmer’s profitability. Simultaneously, both distribution channels and marketing efficiency contribute positively to supply chain performance, with simplified distribution flows and efficient marketing serving as key drivers of improved performance. These findings suggest the need for more integrated and strategic supply chain management to support the sustainability of catfis farmingenterprises. 
PENGARUH KETERBATASAN UANG SAKU DAN PENGGUNAAN PAYLATER TERHADAP PENGELOLAAN KEUANGAN MAHASISWA DENGAN LITERASI KEUANGAN SEBAGAI VARIABEL MODERASI Aulia, Mutiara; Hendratni, Tyahya Whisnu Hendratni; Nisa, Chaerani; Kaniati, Rika
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol. 6 No. 1 (2026): Maret
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/1s204p88

Abstract

The rapid development of digital financial services has significantly influenced students’ financial behavior, particularly in managing personal finances amid limited allowances and the increasing use of paylater services. This study aims to analyze the effect of allowance constraints and paylater usage on students’ financial management, with financial literacy as a moderating variable. The population of this study consists of university students domiciled in the Greater Jakarta area (JABODETABEK). The sampling technique employed was non-probability sampling using the purposive sampling method. Data were collected through an online questionnaire and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 4 software. The results indicate that allowance constraints have a positive and significant effect on students’ financial management, while paylater usage does not have a significant effect. Furthermore, financial literacy has a positive and significant effect on students’ financial management. However, financial literacy does not moderate the relationship between allowance constraints and students’ financial management, nor does it moderate the relationship between paylater usage and students’ financial management. The R-square value of 0.896 indicates that the proposed model has strong explanatory power. These findings suggest that students’ financial management is more strongly influenced by allowance constraints and financial literacy than by the use of paylater services
PENGARUH AMBIENT MARKETING DAN VIRAL MARKETING TERHADAP BRAND AWARENESS (STUDI KASUS KAMPANYE TRIV CRYPTO EXCHANGE “STAKING CRYPTO, TIDUR DAPAT DIVIDEN”) Shafira Ratna Surya Ningrum; Sri Widyastuti; Yuli Ardianto; Adi Nugroho
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol. 6 No. 1 (2026): Maret
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/a0sfzp13

Abstract

The intensifying competition in the cryptocurrency industry is compelling companies to develop unconventional marketing strategies to enhance brand awareness, particularly targeting Generation Z. This study aims to analyze the impact of ambient marketing and viral marketing on brand awareness in TRIV's campaign “Staking Crypto and Earn Dividends While You Sleep”. This study adopted a quantitative approach using a descriptive explanatory methodology based on a questionnaire survey of 150 respondents selected via purposive sampling. Data were analyzed using validity verification, reliability verification, classical assumption verification, and multiple linear regression analysis. The research findings indicate that public space marketing and viral marketing influence brand awareness partially and simultaneously, with viral marketing emerging as the dominant variable. This finding supports the effectiveness of integrating unconventional marketing strategies with viral content for enhancing brand awareness within the cryptocurrency industry.
Pengaruh Orientasi Pasar, Orientasi Teknologi dan Service Blueprint Terhadap Kepuasan Konsumen (Studi Empiris:Pada UMKM Kuliner Cafe Baileo) Feky Reken; Ervan Togatorop
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol. 6 No. 1 (2026): Maret
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/n568wn97

Abstract

Penelitian ini berawal dari adanya keluhan pengunjung dan kelemahan Café Baileo dibandingkan pesaingnya Garagge Caffe, terutama terkait ketidakstabilan penjualan, keterbatasan ketersediaan menu, serta konsistensi pelayanan baik pada lini frontstage maupun backstage. Kondisi tersebut menimbulkan persoalan terhadap kepuasan konsumen dan menjadi dasar penting untuk meneliti sejauh mana strategi pasar, pemanfaatan teknologi, dan perancangan alur layanan (service blueprint) mampu memperbaiki kualitas pelayanan. Penelitian ini bertujuan untuk menganalisis dan menguji pengaruh orientasi pasar, orientasi teknologi, dan service blueprint terhadap kepuasan konsumen pada UMKM kuliner Café Baileo. Penelitian ini menggunakan pendekatan kuantitatif dengan desain explanatory research. Data diperoleh dari 80 responden melalui kuesioner, kemudian dianalisis dengan menggunakan SmartPLS 3. Hasil penelitian menunjukkan bahwa orientasi pasar dan orientasi teknologi berpengaruh positif dan signifikan terhadap service blueprint, sedangkan service blueprint berpengaruh kuat terhadap kepuasan konsumen. Selain itu, service blueprint terbukti memediasi hubungan antara orientasi pasar dan orientasi teknologi terhadap kepuasan konsumen. Temuan ini menegaskan bahwa peningkatan sensitivitas pasar, penguatan adopsi teknologi digital, serta perancangan service blueprint yang konsisten merupakan strategi penting untuk meningkatkan pengalaman dan kepuasan konsumen. Penelitian ini memberikan kontribusi empiris dan rekomendasi praktis bagi Café Baileo maupun UMKM kuliner sejenis untuk memperkuat kualitas layanan dan daya saing yang berkelanjutan

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