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JIMP: Jurnal Ilmiah Manajemen Pancasila
Published by Universitas Pancasila
ISSN : 27749525     EISSN : 27759679     DOI : https://doi.org/10.35814/jimp.v3i1
Core Subject : Economy, Education,
Economics, Econometrics & Finance Education Other
JIMP : Jurnal Ilmiah Manajemen Pancasila adalah salah satu jurnal publikasi ilmiah mahasiswa dan dosen manajemen Strata 1 yang diterbitkan oleh Fakultas Ekonomi dan Bisnis Universitas Pancasila. Publikasi jurnal ini terbit satu tahun dua kali yaitu pada bulan Maret dan bulan September yang memuat artikel atau naskah berupa hasil penelitian, karya ilmiah maupun studi kasus. Jurnal ini bertujuan untuk meningkatkan kualitas keilmuan dan menyalurkan minat untuk berbagi dan menyebarluaskan ilmu pengetahuan dalam perkembangan teori dan praktek kepada mahasiswa, akademisi, maupun praktisi di bidang manajemen. Lingkup penelitian manajemen yang dimuat dalam JIMP meliputi: Manajemen Keuangan, Manajemen Operasional, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, dan Kewirausahaan.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 64 Documents
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PENGARUH KOMPETENSI DAN PELATIHAN TERHADAP KINERJA GURU DI SMK AL-MUHTADIN DEPOK Ramadhanti , Diah; Widyaningsih, Murti; Kurniawati, Dewi
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol. 5 No. 2 (2025): September
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/4c2b2z81

Abstract

This research aims to determine the influence of competence and training on the performance of teachers at SMK-Al Muhtadin Depok. Competence and training are two important factors that are believed to enhance teachers' performance in carrying out their professional duties. The method used in this research is a quantitative method with an associative approach. Data were obtained through the distribution of questionnaires to all teachers at SMK Al-Muhtadin Depok, and then analyzed using multiple linear regression. The research results indicate that competence has a positive and significant impact on teacher performance. Similarly, training significantly contributes positively to the improvement of teacher performance. Thus, it can be concluded that the simultaneous improvement of competence and training can drive the enhancement of teacher performance in the school environment. This research is expected to serve as input for school management in designing strategies to improve the quality of human resources.
PENGARUH CONTENT MARKETING, INFLUENCER, DAN FREE ONGKIR TERHADAP MINAT BELI KONSUMEN PRODUK FASHION PADA TIKTOKSHOP Pratiwi, Duwi; Hermawati, Ati; Kurniawati, Dewi
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol. 3 No. 1 (2023): Maret
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jimp.v3i1.4654

Abstract

ABSTRACT This study consists of four variables, namely content marketing as the independent variable (X1), influencer as the independent variable (X2), free shipping as the independent variable (X3), while the dependent variable is consumer buying interest (Y). The population in this study is the number of users of the TikTok application in the Depok area is unknown. The data source used is primary data. The sampling technique used was purposive sampling method using the ancient roa formula so that it can be concluded that the sample in this study was 100 people. The final results of the study concluded that 1) content marketing has a positive and significant effect on consumer buying interest 2) influencers have a positive and significant effect on consumer buying interest 3) free shipping has a positive and significant effect on consumer buying interest 4) content marketing, influencers , and free shipping has a positive and significant effect on consumer buying interest . Keywords: Content Marketing, Influencers, Free Shipping, Consumer Purchase Interest
ANALISIS PERBANDINGAN METODE ALTMAN Z-SCORE, SPRINGATE DAN ZMIJEWSKI DALAM MEMPREDIKSI POTENSI KEBANGKRUTAN PT HANJAYA MANDALA SAMPOERNA TBK PERIODE 2018-2021 tiyan_12; Juliana Putra, Tiyan; Mukri, Cotoro; Whisnu Hendratni, Tyahya
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol. 4 No. 2 (2024): September
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jimp.v4i2.6198

Abstract

Bankruptcy is a condition which states that a company is in financial trouble and the company cannot fulfill its obligations and continue its business. Bankruptcy is usually characterized by the presence of financial problems that pose risks indicating management failure. The data used in this study are company financial reports published on the Indonesian Stock Exchange's website. An example of this study is Hanjaya Mandala Sampoerna 2018-2021. The purpose of this study is to determine whether there are differences in bankruptcy prediction between the Altman Z-Score, Springate and Zmijewski models. In determining the most accurate prediction model to predict the bankruptcy of Hanjaya Mandala Sampoerna Tbk. Based on the results of data analysis, it was concluded that the three models have the same level of accuracy for the Altman Z-Score, Springate and Zmijewski models, namely the accuracy value of 100%. In addition, based on other tests using the Shapiro-Wilk test, the t test shows that there are differences in predictions bankruptcy among the three models.
PENGARUH MANAJEMEN RANTAI PASOKAN TERHADAP KINERJA PERUSAHAAN DAN KEUNGGULAN BERSAING SEBAGAI VARIABEL INTERVENING PADA PT MUKTI LINTAS MEDIA Ichwani, Tia; Listiana Saputri, Della; Nawasiah, Nana
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol. 4 No. 1 (2024): Maret
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jimp.v4i1.6332

Abstract

Pentingnya implementasi pengelolaan rantai pasokan dalam menyokong peningkatan daya saing ditengah ketatnya persaingan antar perusahaan, dengan penerapan secara optimal maka akan berdampak pada kinerja. Tujuan penelitian ini ialah guna mengetahui dampak manajemen rantai pasokan akan performa kerja perusaahan serta keunggulan bersaing menjadi variabel intervening di PT Mukti Lintas Media. Penelitian ini memanfaatkan pendekatan kuantitatif dan pengumpulan data dengan kuesioner. Jumlah sampel yang dimanfaatkan adalah 30 karyawan PT Mukti Lintas Media dan dianalisa memanfaatkan software SmartPLS. Perolehan penelitian ini memperlihatkan jika (1) Manajemen rantai pasokan berpengaruh secara langsung akan kinerja perusahaan, (2) Manajemen rantai pasokan berpengaruh secara langsung terhadap keunggulan bersaing, (3) Keunggulan bersaing berpengaruh secara langsung terhadap kinerja perusahaan, (4) Manajemen rantai pasokan berpengaruh secara tidak langsung akan kinerja perusahaan lewat keunggulan bersaing.
PENGARUH PENGUMUMAN STOCK SPLIT TERHADAP ABNORMAL RETURN DAN TRADING VOLUME ACTIVITY: Studi Kasus pada Perusahan yang Listing di BEI 2021-2022 Mardhiyah, Muna; Nisa, Chaerani; Permana, Erwin
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol. 4 No. 1 (2024): Maret
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jimp.v4i1.6347

Abstract

This research aims to find out the reaction of the Indonesia’s capital market to stock splits, concerning on the abnormal return and the trading volume activity as the research variables. The study population includes all publicly traded companies that have underwent stock split. The research sample is obtained through the purposive sampling techniques, comprising the publicly traded companies who underwent stock splits from 2021 to 2022. The research employs an event study method with the event window since five days before the stock split (t-5), on the event day or t0, and up to five days after the stock split (t+5), covering a total of 11 trading days. The Wilcoxon Signed Rank test is used for testing the hypothesis. The research indicates there is a significant decrease in abnormal return after the announcement of the stock split. However, there is no significant difference in the trading volume activity following this event.
Pengaruh kualitas produk, harga, dan social media marketing tiktok terhadap keputusan pembelian produk Corkcicle di Indonesia Fricilla Badzlin; Permana, Erwin; Ateniyanti
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol. 4 No. 1 (2024): Maret
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jimp.v4i1.6349

Abstract

This research aims to marketing on purchasingl decisions for Corkcicle products in Indonesia. Thisl research isl quantitativelresearch. Thel population usedl in thisl research werel consumers whol played social media TikTok andhad purchased Corkcicle products, with al sample size ofl 112 respondentsl using thel Rao Purba lformula.Thel data collection methodl is through questionnaires. This research uses thel SmartPLS l3.0l analysistechnique. Thel results ofl this research show thatl product qualityl has al positive andl significant effectlon purchasingl decisions withl a lT-Statistic valuel of l2.494 (> 1.96) andl P- Values l0.013 (< 0.05), pricelhas al positive andl significant effectl on purchasingl decisions withl a lT-Statistic valuel of 1.989 (>1.96)andl P-Values l0.047 (<0.05), Social media marketingl is positivel and significantl on purchasingldecisions withl a lT-Statisticl value ofl 3.042 (>1.96) and lP-Values l0.002 (<0.05), Thel variables productquality, pricel and sociall media marketingl simultaneously havel a significantl influence onl purchasing decisionslwith calculated F of 108 > F table of 2,69.
PERAN LIKUIDITAS, PROFITABILITAS DAN SOLVABILITAS DALAM MENGHADAPI POTENSI KEBANGKRUTAN PT TELKOM INDONESIA Aisy, Rihadatul; Subhan, M. Nuruddin; Kurniawati, Dewi
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol. 4 No. 1 (2024): Maret
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jimp.v4i1.6358

Abstract

This thesis aims to analyze the role of liquidity, profitability and solvency in facing the potential bankruptcy of PT Telkom Indonesia. The sample in this study uses financial data from PT Telkom Indonesia for 2020-2023 to determine the extent to which these factors influence the company's ability to overcome bankruptcy risk. The analysis techniques used are classical assumption testing and hypothesis testing. The results of this research show that liquidity (Current Ratio) has an effect on the potential for bankruptcy, while profitability (Return on Equity) and solvency (Debt to Asset Ratio) have no effect on the potential for bankruptcy of PT Telkom Indonesia. And simultaneously liquidity (Current Ratio), profitability (Return on Equity) and solvency (Debt to Asset Ratio) together have no effect on the potential bankruptcy of PT Telkom Indonesia.
Analisis Strategi Pemasaran Dalam Meningkatkan Penjualan Bisnis Sepatu Wanita Online Shop Aci Stuff (Studi Kasus Importir Sepatu Wanita Aci Stuff) Awanis, Adara; Noor, Laili Savitri; Hermawati, Ati
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol. 4 No. 2 (2024): September
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jimp.v4i2.6373

Abstract

The purpose of this study is to find out about analyzing marketing strategies to increase sales of women shoe business online shop Aci Stuff. The results of this study show that the online shop Aci Stuff is in quadrant IV growing and build of the nine matrix IE SWOT. It can use alternative marketing strategies, which are intensive strategies consisting of market penetration, which is the price of product that match K-Pop fashion trend and maintain relationship with supplier and distributor. The market development strategies consist of create website, and development digital marketing promotional media. As well as product development strategy, which are improvements in product and service quality.
PENGARUH PROMOSI ONLINE DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI KONSUMEN PADA AKUN INSTAGRAM “@CRSL.STORE” Putri, Arnetta; Hatta, Iha Haryani; Savitri, Laili Noor
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol. 4 No. 1 (2024): Maret
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jimp.v4i1.6385

Abstract

The field of the fashion industry continues to develop over time, marketing through social media is a major influence on consumer interest in shopping online. This study aims to determine and analyze the influence of online promotion and brand image on purchasing decisions through consumer buying interest on the Crsl store Instagram account. This research is a quantitative research with the type of explanatory research (explanatory Research). The sampling technique in this study uses the Probablility Sampling. The sample used was 129 respondents. The results of this study show that online promotion has a positive and significant effect on consumer buying interest and purchase decisions, brand image has a positive and significant effect on consumer buying interest and purchase decisions, consumer buying interest has a positive and significant effect on purchasing decisions, online promotion has a negative and insignificant effect on purchasing decisions through consumer buying interest and brand image has a positive and significant effect towards purchasing decisions through consumer buying interest in the Crsl Store. Key words: Online Promotion, Brand Image, Purchase Decision, Consumer Purchase Interest
PENGARUH KUALITAS PRODUK DAN GREEN MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK PERAWATAN KULIT AVOSKIN MELALUI RATING SELLER SEBAGAI VARIABEL INTERVENING (STUDI KASUS GENERASI Z PEMAKAI PRODUK AVOSKIN) Salsabila, Valina Adzra; Setiarini; Noor, Laili Savitri
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol. 4 No. 1 (2024): Maret
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jimp.v4i1.6387

Abstract

The field of beauty products continues to experience very rapid development so that a company is required to be more creative in marketing its products. The purpose of this study is to analyze how the influence of product quality and green marketing on the purchase decision of Avoskin skin care products with seller rating as an intervening variable both directly and indirectly. The sample used in this study was 167 respondents with criteria, namely: covering generation Z (1997-2012) and users of Avoskin products and using Non Probability Sampling with Purposive Sampling techniques. The results of this study show that there is a positive and significant influence on product quality on rating seller, there is a positive and significant influence of green marketing on rating seller, there is a positive and significant influence on product quality on purchasing decisions, there is a positive and significant influence of green marketing on purchasing decisions, There is a positive and significant influence of seller assessment on purchasing decisions, There is a positive and significant influence of Product Quality on Purchasing Decisions With rating seller as an intervening variable, there is a positive and significant influence of green marketing on purchasing decisions with rating seller as an intervening variable.

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