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International Journal of Economics and Management
Published by Cattleya Darmaya Fortuna
ISSN : -     EISSN : 2986237X     DOI : https://doi.org/10.54209/iem.v1i02
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The IEM invites manuscripts in the areas: Management, accounting, Marketing Management, Finance Management, Strategic Management, Operation Management, Human Resource Management, E-business, Knowledge Management, Management Syariah, Accounting Syariah, Corporate Governance, Management Information System, tourism management, International Business, Business Ethics and Sustainability, Entrepreneurship, Economic Syariah.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 35 Documents
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The Concept Of Tourism Destination Development In Indonesia Based On Socio-Economic In GSTC Criteria Using Bibliometric Approach furqan, Furqan; Yogi Putra; Mega Hernawati Harefa; Tina Linda
International Journal of Economics and Management Vol. 3 No. 02 (2025): IEM : International Journal of Economics and Management
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/iem.v3i02.62

Abstract

This study aims to answer the question of how much tourism destination managers in Indonesia have implemented a sustainability context by adopting the criteria that have been standardized in the global sustainable tourism council destination (GSTC-D) policy. This study uses a bibliometric method approach. The findings of the study are that out of 21 international studies indexed by Scopus, only 6 (six) studies focus on the development and management of sustainable tourism destinations in Indonesia using the GSTC-D approach. So this is a big challenge that needs to be faced together by both tourism destination managers and the Government and communities around tourist destinations to support each other in realizing sustainable tourism destinations throughout Indonesia. The conclusion is that subsequent research can study the management of sustainable tourism destinations in the cultural sector such as protection of cultural heritage, visiting cultural sites because Indonesia is rich in local wisdom, as well as studies on environmental impacts such as nature tourism conservation, resource management, and waste and emission management
The Influence of Marketing Strategy and Word of Mouth on Purchase Decisions at PT Inti Sanho Utama Teknologi, Medan Wiselee, Ekin; Anggraini, Dewi; Adrian, Adrian; Ardiansyah, Ardiansyah
International Journal of Economics and Management Vol. 3 No. 02 (2025): IEM : International Journal of Economics and Management
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/iem.v3i02.65

Abstract

Globalization and the development of information technology have changed the dynamics of marketing, requiring companies to continuously adapt and innovate. This study aims to analyze the influence of marketing strategy and word of mouth on purchase decisions at PT Inti Sanho Utama Teknologi, Medan. Using a quantitative approach, the study involved 34 respondents selected through purposive sampling, collecting primary data through an online questionnaire based on the Likert scale. Statistical analysis using multiple linear regression, normality, multicollinearity, and heteroscedasticity tests was performed with the help of SPSS software version 21.0. The results revealed that word of mouth had a significant influence on purchase decisions with a coefficient of 0.446 and a significance value of 0.028, while marketing strategy did not show a significant influence. The determination coefficient showed that marketing strategy and word of mouth were simultaneously able to explain 35% of the variation in purchasing decisions, with 65% influenced by factors outside the research model. These findings underscore the importance of personalized recommendations and consumer experiences in the context of technology distribution. The research contribution lies in the development of a more sophisticated conceptual framework for understanding the dynamics of purchasing decisions in the digital age, with practical implications for technology companies' marketing strategies. Research recommends focusing on building trust through word of mouth and authentic consumer experiences.
Influence of Price and Product Quality on Customer Satisfaction at Chelsea Pet Studio Medan Agustin, Kevin; Sutarno, Sutarno; Shara, Yuni; Akmal, Oktafiana
International Journal of Economics and Management Vol. 3 No. 02 (2025): IEM : International Journal of Economics and Management
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/iem.v3i02.66

Abstract

Chelsea Pet Studio Medan has experienced a decrease in customer satisfaction as seen from several customers making complaints so that the influence on customer visits to Chelsea Pet Studio Medan has decreased due to price and product quality. The purpose to be achieved in this study is to determine the influence of Price and Product Quality on Customer Satisfaction at Chelsea Pet Studio Medan. The research method used is quantitative. The number of respondents was 200 customers and the number of samples was 64 customers with the sampling technique being simple random sampling. Price and product quality influence on Customer Satisfaction at Chelsea Pet Studio Medan. The magnitude of the coefficient of determination can be seen from the adjusted R Square value of 0.693, which means that price (X1) and product quality (X2) can explain customer satisfaction (Y) by 69.3% and the rest is influenced by other variables outside of this study.
Analysis of The Application of Green Accounting to Financial Performance in Mining Companies Liniarti, Sri; Nasution, Rizky Surya Andhayani; Shabri, Shafawaty Mohammad; Humaira, Rafiqah; Putra, Yunanada Eka
International Journal of Economics and Management Vol. 3 No. 02 (2025): IEM : International Journal of Economics and Management
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/iem.v3i02.78

Abstract

Mining Companies are companies that mine, manage, transport and sell natural resources from Upstream to Downstream.The high level of natural damage caused by mining companies makes researchers want to know the influence of green accounting on the company's financial performance. This study analyzes mining companies listed on the Indonesia Stock Exchange in 2017-2023. This study uses a quantitative method. The data used is secondary data from the company's annual report. The research sample is 42 mining companies listed on the Indonesia Stock Exchange for the 2017-2023 period. Samples are determined by purposive sampling. The analysis technique used is Multiple Linear Regression.The results of the study show that green accounting has a positive effect on financial performance. Based on the results of the study, it is known that green accounting has an influence on financial performance.
Population Growth and Healthcare Financing in Nigeria: Causality and Policy Implications Pocho, Anthony Gabriel; Abutu, Leonard Akoh; Matudi, Inusa Utiwore; Ijighere, Clement Andrew
International Journal of Economics and Management Vol. 3 No. 02 (2025): IEM : International Journal of Economics and Management
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/iem.v3i02.82

Abstract

Rising population comes with consequences, but we are concern about the health implications of this trend especially in regards to Nigeria, hence the need to interrogate population growth and healthcare financing in Nigeria: causality and policy implications, between year 2000 to 2022. Time series data were sourced from relevant organisations. The study explored the Auto Regressive Distributed lag model approach and Granger causality test for estimation. Outcome of the ARDL indicated that, the employment status of Nigerians citizens has noteworthy effect on healthcare financing in the future and population growth, educational expenditure and unemployment rate are all influential on healthcare financing in the interim. While the Granger causality test indicated a unidirectional causality between; population growth and healthcare financing, population growth and educational expenditure, unemployment rate and population growth, gross domestic product per capita and unemployment rate and a weak causality between unemployment rate and healthcare financing. While there was no causation between healthcare financing and gross domestic product per capita, educational expenditure and healthcare financing, educational expenditure and gross domestic product per capita, unemployment rate and healthcare financing and unemployment rate and educational expenditure. It is on this premise that the following suggestions where arrived at; budgetary allocation to the health and educational sector should be done in reflection to the rising population and that skills acquisition should go along with the educational curriculum to enhance the chances for economic mobility.

Page 4 of 4 | Total Record : 35

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