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International Journal of Economics and Management
Published by Cattleya Darmaya Fortuna
ISSN : -     EISSN : 2986237X     DOI : https://doi.org/10.54209/iem.v1i02
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The IEM invites manuscripts in the areas: Management, accounting, Marketing Management, Finance Management, Strategic Management, Operation Management, Human Resource Management, E-business, Knowledge Management, Management Syariah, Accounting Syariah, Corporate Governance, Management Information System, tourism management, International Business, Business Ethics and Sustainability, Entrepreneurship, Economic Syariah.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 35 Documents
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Instagram Utilization in Promoting Ecotourism in Pari Village, Pantai Cermin District, Serdang Bedagai Regency Tina, Tina; Sipayung, Lydia De Vega; Donargo, Sepdwiyana
International Journal of Economics and Management Vol. 2 No. 02 (2024): IEM : International Journal of Economics and Management
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/iem.v2i02.40

Abstract

The tourist village of Pari, Pantai Cermin District, Serdang Bedagai Regency has ecotourism in the form of a typical pandan coconut nursery and the unique aroma of pandan. This research aims to utilize Instagram knowledge as a promotional medium in Pari Village Ecotourism, Serdang Bedagai Regency. In connection with this objective, a problem formulation can be put forward, namely how to use the Pari village ecotourism social media Instagram as a promotional medium. The research methodology used by the author in this research is descriptive with a qualitative approach. The data collection techniques used were observation, interviews, literature study, and documentation. From the results of this research, it can be concluded that the Pari Village ecotourism manager has used Instagram as a promotional medium in promoting Pari Village ecotourism. With the Instagram accounts @desawisatapari, and @hambalee_01, tourists are greatly helped in finding information. However, the obstacle experienced by Pari Village ecotourism managers is the lack of human resources in managing Pari Tourism Village Instagram. So the Pari tourism village Instagram is still not effective in promoting Pari village ecotourism in the form of pandan coconut nurseries because it is not by the promotional media indicators
Optimizing the Quality of Services, Products and Digital Promotions for Restaurants and Restaurants on Satisfaction and Interest Guests Revisit the City Entrance Area Parapat Tourism in Simalungun Regency Hanafi, Mhd Hirsan; Siregar, Mhd Daud; Hutabarat, Setia Putra
International Journal of Economics and Management Vol. 2 No. 02 (2024): IEM : International Journal of Economics and Management
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/iem.v2i02.41

Abstract

The Parapat area also highlights culinary diversity with unique eateries and restaurants as well as cafes offering various culinary experiences. Gumarang Restaurant presents a rich Minang culinary experience, inviting guests to enjoy delicious and traditional dishes. Meanwhile, Sehat Restaurant brings uniqueness to each of its dishes with creative touches, creating an unforgettable dining experience for consumers. On the other hand, the Kantor Pos Parapat Cafe emphasizes a relaxed atmosphere combined with practical service, offering comfort to guests seeking an enjoyable dining experience.This research aims to optimize the quality of service, products, and digital promotion in similar eateries and restaurants, focusing on their impact on consumer satisfaction and interest in revisiting the area. This study is of a quantitative nature. The population identified in this research consists of business owners, consumers, and employees located in the Entrance Area of Parapat Tourist City in Simalungun Regency. The sampling technique used is purposive sampling with a sample size of 97 respondents. The data is then analyzed using the partial least squares method using SmartPLS 4.0 software. The results of this study indicate that service quality has a positive and significant effect on consumer satisfaction, product quality has a positive and significant effect on consumer satisfaction, digital promotion of eateries and restaurants has a positive and significant effect on consumer satisfaction, consumer satisfaction has a positive and significant effect on the intention of consumers to revisit. The consumer satisfaction variable is able to mediate the influence of service quality, product quality, and digital promotion on the intention of consumers to revisit.
Analysis of Service Effectiveness on Customer Satisfaction in the Food & Beverage Bussiness in Tarutung, North Tapanuli - North Sumatra Nugraha, Syahrul; Supraoto, Yon; Masditou
International Journal of Economics and Management Vol. 2 No. 02 (2024): IEM : International Journal of Economics and Management
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/iem.v2i02.42

Abstract

The aim of this research is to determine the impact of service towards the consumer satisfaction, and the use of digital technology in service operations in the food and beverage business in Tarutung, North Tapanuli. The data processing techniques were obtained through distributing questionnaires to 80 respondents. The data analysis technique used is simple regression analysis. The research shows that a). physical appearance variables have a significant negative effect on consumer satisfaction; the reliability variable has an insignificant positive effect on consumer satisfaction; the responsiveness variable has a negative/insignificant effect on consumer satisfaction; the concern variable has a negative/insignificant effect on consumer satisfaction; and the guarantee variable has a significant effect on consumer satisfaction. The variables that have a dominant influence are the physical appearance variable and the guarantee variable which has a significant influence on consumer satisfaction. This means that service effectiveness (reliability, response has a positive and significant effect on consumer or customer satisfaction in the food and beverage business "is proven empirically and is acceptable, b) the use of technology in food and beverage café and restaurant services in Tarutung City still tends to be limited and low
Impact of Psychological Factors on Investment Decisions in Nepalese Share Market: A Mediating Role of Financial Literacy Subedi, Dhruba; Bhandari, Dilli Ram
International Journal of Economics and Management Vol. 2 No. 02 (2024): IEM : International Journal of Economics and Management
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/iem.v2i02.44

Abstract

The Nepalese stock market is characterized by emerging market dynamics and notable volatility. It is influenced by factors such as regulatory developments, economic conditions, and investor sentiment, shaping its growth trajectory and investor behavior. This study examines the influence of psychological factors on investment decisions within the Nepalese share market, emphasizing the mediating role of financial literacy. To achieve the stated objective, data were collected from the primary source using a structured questionnaire administered through random sampling technique. The respondents comprised 410 individual investors inside the Kathmandu Valley. The SmartPLS 4.0 was used to analyze the structural relationships within the proposed theoretical model. The findings of this study validated the set hypotheses that psychological factors have positive and significant effect on investment decisions among the investors in Nepalese share market. In the context of Nepal, where the share market is characterized by volatility and emerging market dynamics, these psychological biases often lead to suboptimal investment choices. Findings indicate that investors with higher financial literacy levels are better equipped to mitigate the adverse effects of psychological biases, leading to more rational and informed investment decisions. The study highlights the critical need for enhanced financial education programs to empower investors and improve overall market efficiency. By understanding the interplay between psychological factors and financial literacy, policymakers and financial institutions can develop targeted strategies to foster a more stable and resilient investment environment in Nepal.
A Review of Milled Rice Demand and Supply of Some ASEAN Countries and Lesson Learnt for Cambodia Sros, Em; Mardy, Serey; Chanthuch, Try
International Journal of Economics and Management Vol. 2 No. 02 (2024): IEM : International Journal of Economics and Management
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/iem.v2i02.45

Abstract

Rice is a vital crop for ASEAN countries, serving as a primary source of food security and playing a significant role in the regional economy. To draw lessons for rice supply and demand in Cambodia, this article will examine and briefly describe the rice markets in different ASEAN nations, including import and export, rice milling technology, government policy, obstacles, and opportunists. In Cambodia, a program utilizing the sustainable rice cluster (SRC) approach has been developed and put into action by the government in order to maintain the rise of rice production. Compared to traditional approaches, SRC has enhanced rice cultivation by about 40%. The key lessons Cambodia can learn are boosting domestic production, diversifying rice varieties, improving storage and distribution, practicing climate-smart practices, strengthening regional cooperation, improving market access, and farmer empowerment. By analyzing rice demand and supply dynamics in ASEAN and applying the lessons learned, Cambodia can strive to achieve self-sufficiency in rice production and reduce reliance on imports, increase the profitability and competitiveness of the rice sector, enhance food security for its population, and contribute to regional food security within ASEAN.
The Influence of Brand Identity and Brand Trust on Purchase Intention at Politeknik LP3I Medan Maulidina, Maulidina; Putri, Hidayah Yoanna
International Journal of Economics and Management Vol. 3 No. 01 (2025): International Journal of Economics and Management
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/iem.v3i01.54

Abstract

The purpose of this study is to analyze the effect of brand identity and brand trust on purchase intention at Politeknik LP3I Medan. The study aims to address the problem of how branding influences students' decision-making in choosing an educational institution. Specifically, this research seeks to answer the following questions: (1) To what extent does brand identity impact students' purchase intentions? (2) How does brand trust affect students' purchase intentions? A quantitative research design was adopted, involving a survey of 100 respondents selected through random sampling. Data were collected through structured questionnaires and analyzed using Structural Equation Modeling – Partial Least Squares (SEM-PLS) via SmartPLS software. The findings indicate that brand identity and brand trust have a significant positive effect on purchase intention, with brand trust exerting a greater influence. This study contributes to the fields of brand design and educational marketing by providing insights into how branding strategies can enhance student recruitment and institutional credibility.
The Effect Of Profitability And Corporate Social Responsibility On The Value Of Companies In State-Owned Banks Listed On The Idx Liniarti, Sri; Nasution, Rizky Surya Andhayani; Humaira, Rafiqah; Putra, Yunanda Eka; Lubis, Farida Khairani; Gustarina, Elina Rahmawati
International Journal of Economics and Management Vol. 3 No. 01 (2025): International Journal of Economics and Management
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/iem.v3i01.55

Abstract

This study aims to obtain empirical evidence on: (1) The Effect of Profitability Driven by ROE and NPM on Company Value (2) The Effect  of Corporate Social Responsibility on Company Value. The study population is 6 state-owned banking companies listed on the Indonesia Stock Exchange in 2021-2022. The sampling technique is a saturated sample. The sample of this study is 6 companies. Data analysis with multiple regression. The results of this study conclude that: (1) ROE has a significant positive effect on the value of the company with a significance level of 0.031< 0.05 and H1 is accepted. (2) NPM did not have a significant effect on the company's value with a significance level of 0.955< 0.05 and H2 was rejected. (3) CSR did not have a significant effect on the company's value with a significance level of 0.390 < 0.05 and H3 was rejected. In this study, it is recommended: (1) Researchers use a more international standard openness index measurement, such as the Global Reporting Initiative (GRI) (2) Expand the sample by using all companies listed on the IDX, (3) The next researcher to be able to extend the research period with a larger and more diverse sample number and use a more standardized corporate social responsibility disclosure index measurement internationallyanalyze the influence of corporate social responsibility (CSR)  financial performance on company value. The object of the study is all state-owned banking companies totaling 6 banks from 2018 to 2019. The independent variables are company performance (return on equity, Net Profit Margin), and Corporate Cocial Responsibility, while the dependent variable is the company's value (Tobin's Q). The data analysis used was multiple linear regression analysis. The results of this study show that ROE has a significant influence on company value, while NPM, and CSR do not have a significant influence on company value.
Utilization of Local Natural Resources in The Development of UMKM Products in The Tourist Village of Thousand Flowers Karo District Wilson, Jerry; Lishanata, Mida; Wahyu Sastra Pradnyana, I Putu
International Journal of Economics and Management Vol. 3 No. 01 (2025): International Journal of Economics and Management
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/iem.v3i01.56

Abstract

Village of Thousand Flowers Tourism in Karo Regency has significant potential in utilizing local natural resources for the development of Micro, Small, and Medium Enterprises (MSMEs). This research aims to analyze how local natural resources can be optimized in the process of developing MSME products in this area. The research methodology involves surveys, interviews, and observations of MSME actors in the Village of Thousand Flowers Tourism. Qualitative analysis is applied to the collected data to identify the types of local natural resources that can be utilized, as well as strategies that can be implemented in the development of MSME products. The results indicate that the Village of Thousand Flowers Tourism possesses rich local natural resources in the form of flora and fauna that can serve as raw materials for MSME products. Some potential products include handicrafts, culinary items, and souvenirs that reflect the unique culture and local environment. The active involvement of the local community in the production process is crucial for the successful optimization of these natural resources. The application of creative economic principles and local value addition can be a solution to enhance the competitiveness of MSME products from the Village of Thousand Flowers Tourism. Support from local governments, business actors, and the community is essential in creating a conducive environment for the development of MSME products based on local natural resources. This research contributes strategically to the development of MSMEs based on local natural resources in the Village of Thousand Flowers Tourism, Karo Regency. The findings are expected to serve as a reference for stakeholders in fostering sustainable local economic potential
Asymmetric Relationship Between Income Inequality and Economic Growth in Nigeria Pocho, Anthony Gabriel
International Journal of Economics and Management Vol. 3 No. 01 (2025): International Journal of Economics and Management
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/iem.v3i01.57

Abstract

Nigeria’s case is ironic, with so much wealth both human and material yet inequality in income and poverty is evident. Therefore, this study focuses on the asymmetric relationship between income inequality and economic growth in Nigeria (1986-2022) with the intension of understanding whether growth reduces or increases income inequality. The study explored the Non-linear Autoregressive Distributed lag (NARD) model approach with the intent of enabling both the short run and long run asymmetric effect. The findings indicated that, asymmetry is only obvious in the long run and that the early stage of growth does not reduce income inequality. However, in the long run evidence of growth reducing income inequality abounds if the growth reaches 5.5% as indicated by the outcome of Kuznets turning point. Based on these findings the study recommends that; poverty alleviation programmes should be targeted at the real poor and such programmes should last enough to make real impact. Public institutions saddled with the responsibility of equipping the youths with skills should be well funded and giving the freedom they deserve to function effectively. Access to quality higher education should be widen and affordable, because when people are educated at this level there are better chances for economic mobility.
Impact Of Destination Management Organization On The Development Of Sugihen Tourism Village Harefa, Mega Hernawati; Yogi Putra; Beby Asdilvira; Furqan
International Journal of Economics and Management Vol. 3 No. 01 (2025): International Journal of Economics and Management
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/iem.v3i01.63

Abstract

This study aims to examine the impact of Destination Management Organization (DMO) on the development of Sugihen Tourism Village, by examining how coordination and strategies implemented by DMO can improve economic growth, cultural preservation, and environmental sustainability in the tourism village. The study used a mixed methods approach, which integrates quantitative and qualitative methods. Quantitative data were obtained through a survey of 120 respondents, which were analyzed using multiple linear regression tests and descriptive analysis to measure the relationship between the perception of the role of DMO (independent variable) and the level of tourism village development (dependent variable). The results showed that an effective DMO role is key to optimizing tourism village development. Solid coordination, integrated marketing strategies, and active community participation are important elements that support improving the quality and competitiveness of tourism villages, while maintaining cultural and environmental sustainability. These findings are also supported by qualitative data that reveal the role of DMO in strengthening coordination between stakeholders and increasing active community participation in strategic decision making. Thus, this study confirms that the implementation of an effective, participatory, and integrated destination management model is the main key to achieving sustainable tourism village development and improving the welfare of local communities.

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