cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Vicia Dwi Prakarti DB
Contact Email
viciadb21@gmail.com
Phone
+6281270105316
Journal Mail Official
journalvcode@gmail.com
Editorial Address
Jl. Bahder Johan, Guguk Malintang, Kec. Padang Panjang Tim., Kota Padang Panjang, Sumatera Barat 27118
Location
Kota padang panjang,
Sumatera barat
INDONESIA
VCode
Published by Institut Seni Indonesia Padang Panjang
ISSN : 29876400     EISSN : 29876400     DOI : http://dx.doi.org/10.26887/vcode
Core Subject : Education, Art,
Arts Other
VCoDe: Journal of Visual Communication Design is an academic journal published by Department of Visual Communication Design, Faculty of Fine Arts and Design, Institut Seni Indonesia Padangpanjang twice a year. This journal publishes original articles with focuses on the results of studies in the field of Visual Communication Design since 2021. VCoDe: Journal of Visual Communication Design with registered number ISSN : 2987-6400 (Online) is peer review frequency of publish is two issues in a year.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Volume 1, Nomor 1, Desember 2021" : 6 Documents clear
PERANCANGAN MEDIA PROMOSI AIA AKA AMAI DI KOTA PADANG MUCHSIN, SYIFA SARITA; MALIK, KENDALL; FERNANDO, FERRY
VCoDe : Visual Communication Design Journal Volume 1, Nomor 1, Desember 2021
Publisher : Institut Seni Indonesia Padangpanjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/vcode.v1i1.2214

Abstract

AbstrakMinuman tradisional aia aka yang merupakan minuman khas Sumatera Barat mengalami penurunan peminat akhir-akhir ini. Hal ini dibuktikan dengan berkurangnya penjual minuman tradisional aia aka di Sumatera Barat. Aia Aka Amai adalah salah satu pedagang minuman tradisional aia aka yang bertahan hingga sekarang. Namun keberadaan Aia Aka Amai tetap kalah jika dibandingkan dengan minuman lainnya seperti kopi, thai tea, boba dan minuman kekinian lainnya. Melihat masalah tersebut, perancang menemukan rumusan masalah yaitu bagaimana merancang media promosi Aia Aka Amai di Kota Padang. Metode yang digunakan dalam media promosi Aia Aka Amai ini adalah S.W.O.T dan A.I.D.A. Selanjutnya penulis melakukan brainstorming untuk menentukan konsep yang tepat untuk perancangan media promosi Aia Aka Amai. Konsep yang digunakan adalah muda, natural, dan tradisional. Pada perancangan ini, media yang dihasilkan adalah media utama berupa bauran media, dan media pendukung. Media utama terdiri dari logo, kemasan, video promosi, dan konten sosial media. ABSTRACTThe traditional drink, aia aka, which is a typical drink of West Sumatra, has decreased in demand lately. This is evidenced by the decrease in sales of traditional aia aka drinks in West Sumatra. Aia Aka Amai is one of the traditional aia aka beverage vendors, that have survived to this day. However, the existence of Aia Aka Amai is still inferior when compared to other drinks such as coffee, thai tea, boba, and other contemporary drinks. Seeing this problem, the designer found a solution, namely how to design Aia Aka Amai promotional media in Padang City. The methods used in Aia Aka Amai's promotional media are S.W.O.T and A.I.D.A. Next, the writer brainstormed to determine the right concept for designing Aia Aka Amai promotional media. The concept used is young, natural, and traditional. In this design, the resulting media is the main media in the form of a media mix and supporting media. The main media consists of logos, packaging, promotional videos, and social media content.
KONTEN IINSTAGRAM ISEBAGAI IMEDIA IPROMOSI IATMOSTECH ICCTV IDKI IJAKARTA HANAKHI, FEBRI; AHDI, SAN
VCoDe : Visual Communication Design Journal Volume 1, Nomor 1, Desember 2021
Publisher : Institut Seni Indonesia Padangpanjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/vcode.v1i1.2215

Abstract

ABSTRAKTujuan imedia ipromosi iinstagram ipada iAtmostech iCCTV iadalah isebagai imedia ipromosi, iagar ikedepannya imedia isosial iInstagram iAtmostech iCCTVidapat idi ikembangkan ilebih ilanjut idan iberguna ibagi iperusahaan isebagai imedia imarketing iyang idapat imeningkatkan ipenjualan idan imengangkat ibrand iawareness i(kesadaran imerek) iAtmostech iCCTV. iHal iini imerujuk ipada iisu imasalah ibagaimana imerancang ikonten iinstagram isebagai imedia ipromosi iyang imampu imenarik ikonsumen iyang iberada idi isosial imedia iInstagram iuntuk iaware i(sadar) iterhadap iAtmostech iCCTV ilalu itertarik iuntuk imelihat ilebih ibanyak itentang iAtmostech iCCTV idan imenimbulkan irasa ikeinginan iuntuk imembeli iproduk idari iAtmostech iCCTV. iMetode iyang idigunakan idalam imedia ipromosi iini imenggunkan imetode ianalisis iSWOT. iMetode iini idimulai idengan itahap imengevaluasi ikekuatan i(strenghts), iKelemahan i(weaknesess), ipeluang i i(opportunities), idan iancaman i(threat) idalam isuatu iproyek iatau isuatu ispekulasi ibisnis.Hasil imedia ipromosi iAtmostech iCCTV iyang idikembangkan iadalah ikonten imedia isocial iInstagram isebagai imedia iutama iserta ididukung imedia ilain, iseperti iKartu iNama, iPaper iBag, iLanyard, iX-Banner, iSticker, iPoster, idan iT-Shirt.ABSTRACTThe purpose of Instagram promotion media at Atmostech CCTV is as a promotional medium so that, in the future, Atmostech CCTV's Instagram social media can be further developed and useful for companies as a marketing medium that can increase sales and raise Atmostech CCTV ibrand awareness. This refers to the issue of how to design Instagram content as a promotional media that is able to attract consumers who are on Instagram social media to be aware of Atmostech CCTV, then be interested in seeing more about Atmostech CCTV, and create a sense of desire to buy products from Atmostech CCTV. The method used in this promotional media uses the SWOT analysis method. This method begins with the stage of evaluating the strengths, weaknesses, and opportunities, threats in a project or a business speculation. The results of Atmostech CCTV's promotional media developed by social media content expert Instagram as the main medium and supported by other media such as business cards, paper bags, lanyards, X-Banners, stickers, posters, and T-Shirts.
PERANCANGAN CITY BRANDING KOTA SUNGAI PENUH SARA, CINDY FADHILA; MALIK, KENDALL; ANANTA, ARYONI
VCoDe : Visual Communication Design Journal Volume 1, Nomor 1, Desember 2021
Publisher : Institut Seni Indonesia Padangpanjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/vcode.v1i1.2216

Abstract

ABSTRAKPerancangan city branding ini digunakan untuk membangun citra baru Kota Sungai Penuh dan mempromosikan Kota Sungai Penuh, sehingga memberikan suatu gambaran pikiran, perasaan, asosiasi dan ekspetasi yang datang dari benak seseorang ketika seseorang tersebut melihat atau mendengar nama atau kata Sungai Penuh. Dengan perancangan city branding Kota Sungai Penuh ini diharapkan terciptanya suatu identitas yang sangat lekat dengan kota Sungai Penuh sehingga memberikan perasaan bangga terhadap masyarakat yang tinggal di Sungai Penuh, meningkatkan perekonomian masyarakat, dan dapat membedakan Sungai Penuh dengan kota lainnya. Dengan menggunakan metode analisis s.w.o.t maka didapatkanlah citra yang relevan dengan Kota Sungai Penuh, yaitu Kota dengan sebutan Sekepal Tanah Surga, yang mana dapat mengingatkan target audience akan Kota Sungai Penuh apabila mendengar kata tersebut.ABSTRACTThe design of this city's branding is used to build a new image of Sungai Penuh City and promote Sungai Penuh City, thereby providing a picture of the thoughts, feelings, associations, and expectations that come to one's mind when that person sees or hears the name or word "Sungai Penuh." By designing the city branding of Sungai Penuh City, it is hoped that it will create an identity that is very closely related to the city of Sungai Penuh so as to give a feeling of pride to the people who live in Sungai Penuh, improve the community's economy, and distinguish Sungai Penuh from other cities. By using the s.w.o.t analysis method, we get an image that is relevant to Sungai Penuh City, namely the city called Sekepal Tanah Heaven, which can remind the target audience of Sungai Penuh City when they hear the word.
PERANCANGAN VISUAL IDENTITY KACANG BARANDANG BUK NINI DI NAGARI LAWANG KEC. MATUR SANJAYA, PRAWIRA BOBBY; KAMAL, NASRUL
VCoDe : Visual Communication Design Journal Volume 1, Nomor 1, Desember 2021
Publisher : Institut Seni Indonesia Padangpanjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/vcode.v1i1.2217

Abstract

ABSTRAKKacang Barandang Buk Nini merupakan salah satu unit usaha kacang barandang yang sudah berdiri sejak tahun 1966, yang merupakan usaha turun temurun. Ketiadaan identitas visual yang masih sangat mempengaruhi eksistensi dan citra usaha, sehingga diperlukan desain identitas visual seperti logo dengan elemen warna dan tipografi yang merepresentasikan konsep Kacang Barangdang Buk Nini. Tujuan perancangan ini untuk membangun identitas baru, yang tujuannya adalah untuk mendapatkan loyalitas merek pada Kacang Barandang Buk Nini. Perancangan dilakukan secara logis, diawali dengan pengumpulan data, lalu wawancara dan observasi dan metode analisis 5W+1H (what, who, where, when, why, how) adalah metode analisis yang digunakan agar menemukan solusi dari masalah. Perancangan identitas visual Kacang Barandang adalah manual book sebagai media utama, dan kemasan, poster, kaos oblong, celemek, tote bag, payung dan stiker adalah media pendukung.ABSTRACTKacang Barandang Buk Nini is one of the kacang barandang business units that has been established since 1966 and is a hereditary business. The absence of a visual identity still greatly affects the existence and image of the business, so it is necessary to design a visual identity such as a logo with color and typography elements that represent the concept of Kacang Barangdang Buk Nini. The purpose of this design is to build a new identity, the purpose of which is to gain brand loyalty for Kacang Barandang Buk Nini. The design is carried out logically, starting with data collection, then interviews and observations, and the 5W + 1H analysis method (what, who, where, when, why, how) is an analytical method used to find solutions to problems. The visual identity design of Kacang Barandang is a manual book as the main media, and packaging, posters, T-shirts, aprons, tote bags, umbrellas, and stickers are the supporting media.
PERANCANGAN SISTEM IDENTITAS VISUAL MUSEUM SUMPAH PEMUDA HAMID, ALLY; SUDIANI, YONI; YANTI, EVA
VCoDe : Visual Communication Design Journal Volume 1, Nomor 1, Desember 2021
Publisher : Institut Seni Indonesia Padangpanjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/vcode.v1i1.2218

Abstract

ABSTRAKBrand Identity dan Sistem Identitas Visual berupa logo dan colaterral design yang diaplikasikan ke berbagai media promosi sesuai kebutuhan museum, sehingga dapat meningkatkan insight dan dapat menegaskan positioning Museum Sumpah Pemuda sebagai salah satu Museum Sejarah Nasional yang unik, menarik, dan dapat menambah wawasan secara personal bagi pengunjungnya. Sistem Identitas Visual utama yang disajikan adalah logo, typeface, sign system, yang diaplikasikan ke berbagai media promosi baik digital dan cetak, disajikan dalam beberapa kategori bentuk, yaitu kartu nama, tationary, tiket, poster, brosur, flyer, X-Banner, website, pictogram, merchandise, dan tampilan template pada media sosial. Proses perancangan ulang identitas visual melalui beberapa tahapan proses berkarya dengan proses urutan yang sebagaimana telah dipelajari selama waktu perkuliahan.ABSTRACTThe goals of this final project are to produce a redesign of the Brand Identity and Visual Identity System in the form of logos and collateral designs which are applied to various promotional media according to the needs of the museum, so as to increase insight and confirm the positioning of the Youth Pledge Museum as one of the unique and interesting National History Museums, and to add personal insight for visitors. The main visual identity systems presented are logos, typefaces, and sign systems, which are applied to various promotional media, both digital and print, and presented in several categories of forms, namely business cards, tationaries, tickets, posters, brochures, flyers, X-Banners, websites, pictograms, merchandise, and display templates on social media. The process of redesigning the visual identity goes through several stages of the creative process, with a sequential process that has been studied during lectures.
ANALISIS SEMIOTIKA STRUKTURALISME FERDINAND DE SAUSSURE PADA FILM "BERPAYUNG RINDU" WIBAWA, MAHENDRA; NATALIA, RISSA PRITA
VCoDe : Visual Communication Design Journal Volume 1, Nomor 1, Desember 2021
Publisher : Institut Seni Indonesia Padangpanjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/vcode.v1i1.2213

Abstract

ABSTRAKPada penelitian ini disajikan sebuah karya film atau web series berjudul “Berpayung Rindu” berdasarkan sistem tanda dalam disiplin ilmu Semiotika Strukturalisme. Penelitian  ini membahas mengenai aspek tanda menggunakan teori Ferdinand de Saussure. Pada tiap scene akan yang disajikan analisa terhadap sebuah karya film atau web series ini berdasarkan sistem tanda Semiotika Strukturalisme. Berdasarkan analisanya, secara bersamaan dikembangkan dengan penginterpretasian terhadap masing-masing aspek dan masing-masing scene yang dianalisa dan diinterpretasi secara keseluruhan. Peneliti menggunakan paradigma konstruktivis dengan pendekatan kualitatif, sehingga dapat menunjukkan gambaran realitas kekerasan yang dikonstruksi.ABSTRACTBased on the sign system in the discipline of Structural Semiotics, a film or web series entitled "Berpayung Rindu" is presented. This study discusses the sign aspect using the theory of Ferdinand de Saussure. In each scene, an analysis of a film or web series will be presented based on the Semiotic Structuralism sign system. Based on the analysis, it is simultaneously developed by interpreting each aspect and each scene, which is analyzed and interpreted as a whole. The researcher uses a constructivist paradigm with a qualitative approach, so that it can show a picture of the reality of violence that is constructed.

Page 1 of 1 | Total Record : 6

 1 

Filter by Year

2021 2021


Reset
Filter By Issues
All Issue Volume 4, Nomor 2, Juni 2025 Volume 4, Nomor 1, Desember 2024 Volume 3, Nomor 2, Juni 2024 Volume 3, Nomor 1, Desember 2023 Volume 2, Nomor 2, Juni 2023 Volume 2, Nomor 1, Desember 2022 Volume 1, Nomor 2, Juni 2022 Volume 1, Nomor 1, Desember 2021