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TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Published by CV. SHOFANAH MEDIA BERKAH
ISSN : -     EISSN : 30248256     DOI : -
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan dengan scope 1. teknologi Komputer ( Informatika, Sistem Informasi) 2. Teknologi Pangan 3. Teknologi Digital  4. Teknologi yang Relevan 5. Manajemen Bisnis 6. UMKM  DIGITAL 7. Kewirausahaan 8. Manajemen 9. Ekonomi 10. Akutansi 11. Pendidikan 12. dan keiluan lain yang relevan
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 331 Documents
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Peran Generasi Z dalam Mendorong Viralitas Musik Lokal via TikTok: Systematic Literature Review Alfionita, Arshita Lutfi; Rosalinda; Rahmadani, Nabila; Bell, Olga Karin; Arliana, Alivia; Muvano, Nandha Narendra
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 1 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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Abstract

This study aims to examine the role of Generation Z in driving the virality of local music through the social media platform TikTok. The development of digital technology and social media has changed the patterns of music production, distribution, and consumption, with TikTok becoming one of the main platforms in shaping music trends, especially among the younger generation.Generation Z, as digital natives, possess creative, adaptive, and participatory characteristics that make them key actors in creating and spreading viral music content. This study employs a Systematic Literature Review (SLR) method with a qualitative approach to various national and international journals relevant to the topics of Generation Z, TikTok, and the virality of local music.The results of the study indicate that the virality of local music on TikTok is not only influenced by the platform's algorithm but is also significantly determined by creativity, active participation, digital literacy, and Generation Z's ability to read and shape digital trends. Creative strategies such as challenges,dance trends, the use of background music, remixes, and digital social interaction are key factors in increasing the exposure and popularity of local music.However, this study also found that limitations in data analysis capabilities and utilization of TikTok's strategic features remain obstacles to the effectiveness of local music promotion. Therefore, developing Generation Z human resources through digital training and ongoing mentoring is a crucial factor in optimizing the virality of local music in the era of the digital creative economy.
Studi Literatur: Peran Komunikasi Bisnis dalam Mendukung Keberlanjutan (Sustainability) dan Tanggung Jawab Sosial Perusahaan Prasasti, Raaja Bayu; Bassama, Nailah; Angreini, Novita; Restiani, Finda Dwi; Wardhana, Mada Aditia
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 2 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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Abstract

Business communication, particularly strategic and corporate communication, plays a vital role in supporting the implementation and integration of sustainability principles and Corporate Social Responsibility (CSR). This study examines the evolution of sustainability narratives in external corporate communication and the role of reporting practices in facilitating strategic integration and image risk mitigation. Through content and discourse analysis of academic literature and corporate reports, this research finds that sustainability narratives have evolved from reactive environmental reporting (1990s), to structured CSR reporting (2000s), towards strategic and future-oriented sustainability reporting (post-2011). This shift is accompanied by an evolution in communication frameworks, moving from an environmental responsibility focus towards a security framework emphasizing safety, stability, and long-term growth. The study also reveals that communication and reporting practices function as instruments of niche construction and strategification to integrate sustainability into core business objectives. Transparency and alignment between narrative and concrete action are key to building stakeholder trust and avoiding greenwashing. The implication is that sustainability communication is performative—it not only describes but also shapes business and social reality.
Peran Media Sosial dan Transformasi Digital dalam Komunikasi Bisnis Saputra, Abiem Bagas; Pratama, Novri Obaja; Aulia, Sarita Diva; Zahra, Nur Eka; Wardhana, Mada Aditia
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 2 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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Abstract

Digital transformation has fundamentally changed the paradigm of business communication, with social media emerging as a key instrument facilitating the shift from one-way communication to interactive, two-way dialogue. This article aims to analyze the role of social media integration in enhancing customer engagement and strengthening brand image, as well as identifying challenges and drivers in adapting business communication strategies in the digital era. Through a systematic literature review method, this study concludes that social media enables direct, real-time interactions, breaks down geographical boundaries, and serves as a strategic tool for building trust and loyalty. However, its implementation is hampered by ethical challenges such as the risk of misinformation and privacy violations, as well as structural barriers such as rigid organizational hierarchies and incompatible technical systems. On the other hand, changes in consumer behavior, competitive pressures, and external crises are key drivers of the acceleration of digital transformation. The success of social media integration in business communication depends on the synergy between technological capabilities, the development of human digital resource competencies, and an organizational culture that supports innovation and continuous learning.
Digital Transformation of AI in Business Communication Hary, Achmad Yusuf Adzzu; Evelin, Fenesia; Gloria, Fiora Therinne; Deuyanti, Risnawati Eka; Wardhana, Mada Aditia
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 2 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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Abstract

This study examines the role of Artificial Intelligence (AI) in the digital transformation of business communication through a systematic literature review method. The review aims to identify the key mechanisms and impacts of AI on communication efficiency and information quality, while also analyzing the sociocultural challenges and ethical implications of its adoption. The findings indicate that AI serves as a primary driver in enhancing transparency, reducing information asymmetry, and facilitating closer collaboration among stakeholders through digital platforms, as observed in the financial and professional services sectors. On the other hand, the implementation of AI faces challenges such as organizational cultural resistance, gaps in digital competencies, and risks related to data privacy and security. To address these barriers, the review recommends managerial strategies that emphasize transformational leadership, the development of a culture of experimentation and learning, increased cross-functional collaboration, and a human-centric approach to technology integration. The results of this study provide insights for organizations in designing and implementing AI-based digital transformation in a more effective and responsible manner.
Strategi Pemasaran Digital Scarlett dalam Membangun Loyalitas Konsumen Generasi Z di Industri Skincare Lokal Septiyanti, Nur Dhea; Lira, Rahmadina; Zyfa, Evrillita; Chairunnisa, Kusuma
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 1 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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Abstract

The development of social media has driven significant changes in the marketing strategy of the beauty industry, especially in reaching Generation Z as a key market segment. Generation Z is known as a digital consumer who is very active on social media and tends to rely on visual content, influencer recommendations, and public figures in determining skincare product purchasing decisions. This study aims to analyze the role of digital marketing strategies in making Scarlett Whitening one of the skincare brands that is in demand by Generation Z. The research method used is a Systematic Literature Review (SLR) by reviewing various national journal articles relevant to the topics of digital marketing, social media, brand ambassadors, and consumer behavior of Generation Z. The results of the study show that social media, especially Instagram, plays an important role in increasing brand awareness and consumer purchasing interest towards Generation Z. Inaddition, brand ambassadors are proven to be a dominant factor in shaping trust and consumers of the Scarlett brand. The research findings also show that Generation Z is more responsive to marketing strategies that are authentic, interactive, and relevant to their lifestyle. Thus, the combination of optimal social media utilization and the appropriate use of brand ambassadors is key to Scarlett's success in attracting Generation Z. This research is expected to provide theoretical contributions to digital marketing studies and serve as a practical reference for skincare industry practitioners in designing effective marketing strategies for Generation Z. 
Kesejahteraan SDM sebagai Penentu Kinerja UMKM Ekonomi Kreatif Amelia, Velanda Ariska
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 1 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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Abstract

Micro, Small, and Medium Enterprises (MSMEs) in the creative economy play a crucial role in promoting economic growth and generating employment opportunities. However, the success of small and medium enterprises (SMEs) in enhancing business performance is significantly influenced by the quality and well-being of the human resources (HR) involved. This study aims to examine the role of human resource well-being as a determinant of the performance of creative economy micro, small, and medium enterprises (MSMEs). The research method employed is a Systematic Literature Review (SLR), which examines relevant national scientific journal articles related to the topics of human resource welfare, competence, creativity, innovation, and the performance of small and medium-sized enterprises (SMEs). The SLR process is carried out through the stages of identification, selection, and thematic analysis of literature that meets the inclusion criteria. The results of the study indicate that the well-being of human resources significantly influences the performance improvement of creative economy small and medium enterprises (SMEs), both directly through enhanced motivation and work productivity, and indirectly through the strengthening of competencies, creativity, and innovation. A prosperous HR is generally more adaptable to digitalization and can generate added value that enhances the competitiveness of MSMEs. Nonetheless, there are still several challenges in enhancing the welfare of human resources, such as limited capital, low digital literacy, and insufficient policy support. This study emphasizes that the well-being of human resources is a strategic factor that requires attention in efforts to enhance the performance of creative economy SMEs in a sustainable manner.
Dimensions of Cross-Cultural Communication and Validation Khadijah, Farah; Salby, Nadia Putri; Basir, Nur Afiah; Pella, Vania Darlene; Wardhana, Mada Aditia
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 2 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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Abstract

This study aims to analyze the influence of cross-cultural communication style dimensions—particularly the differences between high-context and low-context cultures—on the effectiveness of research instrument validation processes in achieving conceptual, semantic, and idiomatic equivalence. In addition, the study identifies key methodological challenges and sources of bias—such as content, method, and construct bias—that emerge in cross-cultural instrument validation, and evaluates mitigation strategies through the involvement of expert committees and translation techniques to ensure measurement invariance. The method employed is a qualitative article review using a descriptive–analytical approach to relevant literature. The analysis results indicate that differences in communication styles significantly affect meaning interpretation and may lead to misinterpretation, thereby hindering the achievement of equivalence. Major challenges include semantic mismatches, difficulties in transferring idiomatic expressions, and response bias. Mitigation strategies such as forward–back translation, the establishment of multidisciplinary expert committees, and the implementation of cognitive debriefing are shown to be crucial in navigating cultural complexity and ensuring measurement equivalence. The implications of this study emphasize the importance of adaptive and contextual approaches in cross-cultural instrument validation.
Mengidentifikasi Metodologi Penelitian Inovatif yang Sesuai dengan Kompleksitas Komunikasi Bisnis di Era Digital Aghatta, Meylania Chelsea; Koroh, Vanessa; Farhat, Andi Muhammad; Wardhana, Mada Aditia
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 2 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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Abstract

The digital era demands innovative methodological approaches to address the complexity of business communication. This literature study analyzes the integration of Design Thinking (DT) with Integrated Marketing Communication (IMC) strategies and the development of inclusive information system evaluation models. The findings indicate that the human-centered synergy of DT and IMC is effective in creating product innovation, differentiation, and sustainable competitive advantage by leveraging digital platforms and analytical data. On the other hand, the development of evaluation models—such as the ICTRT framework—that expand technical perspectives by incorporating sociocultural dimensions, gender literacy, and ethical values proves crucial for strengthening accountability, compliance, and clean governance in digital business interactions. In conclusion, sustainable competitive advantage in the digital age requires a holistic approach that harmonizes human-centered creativity, technical robustness, regulatory compliance, and ethical principles within an integrated framework.
Analisis Dampak Fear of Missing Out (FOMO) terhadap Minat Beli Skintifict yang Viral di TikTok oleh Generasi Z E-Commerce Users Saptaningtyas, Nabila Tsabitha; Ardanella, Rossa; Muvano, Nandha Narendra
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 1 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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Abstract

The development of short-form video-based social media, particularly TikTok, has transformed Generation Z's consumption behavior, particularly in the skincare industry. One phenomenon that has emerged due to intense exposure to viral content is Fear of Missing Out (FoMO), a fear of missing out on trends that drives consumers to make quick and impulsive purchases. This study aims to analyze the impact of FoMO on purchase intention for Skintific skincare products that went viral on TikTok among Generation Z e-commerce users. The research method used was a Systematic Literature Review (SLR), analyzing and synthesizing various journals and scientific articles relevant to the topics of FoMO, TikTok, Generation Z consumption behavior, and e-commerce. Data analysis techniques used narrative and thematic synthesis to identify patterns, similarities, and differences in previous research findings. The results show that FoMO plays a key psychological role in bridging the influence of TikTok viral marketing on Skintific purchase intention. Review content, before-and-after content, user testimonials, and beauty influencer recommendations shape perceptions of popularity and urgency that drive Generation Z purchasing decisions. TikTok's integration with e-commerce platforms further strengthens FoMO through promotional features and ease of transaction. This research contributes to enriching the study of digital consumer behavior and provides practical implications for skincare brands, e-commerce platforms, and Generation Z consumers in navigating the phenomenon of social media-based marketing.
Analisis Kompetensi Digital SDM pada Pelaku Fashion Kreatif dalam Meningkatkan Penjualan Online Arfinah; Putri, Meisya Rusdiana; Salsabilah, Kiana Amanda
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 1 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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Abstract

Digital advancements have brought significant transformations across various economic sectors, including the creative economy sector that is continuously growing in Indonesia. One segment of this sector greatly impacted by digital progress is the creative fashion subsector. The emergence of digital platforms such as social media and marketplaces has shifted the marketing and sales of fashion products from traditional systems to online-based models. This shift requires business operators in the creative fashion field to employ a workforce that excels not only in creativity and product innovation but also possesses sufficient digital skills to compete in an increasingly competitive digital market. However, in reality, many creative fashion operators still face various challenges in utilizing digital technology. These challenges include low digital capabilities among workers, difficulties in managing social media and marketplaces, a lack of ideas for creating promotional digital content, and a poor understanding of effective online marketing strategies. These digital limitations result in suboptimal online marketing activities, ultimately impacting low online sales for creative fashion business operators. This study aims to empirically analyze the influence of workforce digital capabilities on increasing online sales among creative fashion industry operators. The study employs a quantitative method by distributing questionnaires to creative fashion entrepreneurs who have already used social media and marketplaces for promotion and product sales. Workforce digital capabilities are measured through aspects such as proficiency in using digital technology, expertise in leveraging social media, creativity in producing digital content, and the ability to communicate and interact with customers online. Meanwhile, online sales are assessed based on indicators including the quantity of goods sold, sales revenue, and the growth rate of online sales. The study reveals that workers' digital capabilities have a positive and significant influence on increasing online sales for creative fashion industry operators. The findings indicate that the higher the workers' digital capabilities, the more effective their online marketing strategies, thereby boosting the sales results of creative fashion products. The hope from this study is to provide contributions to the theory regarding workforce digital capabilities and digital marketing, as well as to assist creative fashion business operators, the government, and other relevant parties in formulating human resource development strategies aimed at enhancing business competitiveness in the digital era.

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