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TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Published by CV. SHOFANAH MEDIA BERKAH
ISSN : -     EISSN : 30248256     DOI : -
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan dengan scope 1. teknologi Komputer ( Informatika, Sistem Informasi) 2. Teknologi Pangan 3. Teknologi Digital  4. Teknologi yang Relevan 5. Manajemen Bisnis 6. UMKM  DIGITAL 7. Kewirausahaan 8. Manajemen 9. Ekonomi 10. Akutansi 11. Pendidikan 12. dan keiluan lain yang relevan
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 331 Documents
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Kuliner sebagai Identitas Budaya dan Penggerak Ekonomi Kreatif Indonesia Yolanda, Rina Pramudya; Maharani, Deswita; Amalia
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 2 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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Abstract

This study aims to analyze the integration of local cultural identity in culinary innovation in creative villages and the effectiveness of supporting digital policies and strategies. Using a systematic thematic analysis of the latest literature, the results reveal that traditional value based culinary innovations developed through embedded social ecosystems and reciprocal mechanisms can strengthen community economies and adaptive capacities. Contextual policies such as the creative belt, supported by digital destination strategies, have proven to transform areas into competitive tourist destinations. In conclusion, culinary plays a dual role as an instrument of cultural preservation and a driver of sustainable economy, the success of which requires continuous synergy between transparent leadership, infrastructure support, stable funding, and government and community collaboration.
Digital Corporate Communication Strategy Auryen, Vaneshia; Aulia, Adelina Adyaloka Rizky; Sak Kiyah, Sofiatus; Putri, Amelia; Wardhana, Mada Aditia
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 1 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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Abstract

  This systematic literature review explores digital corporate communication strategies in the context of the Industrial Revolution 4.0, focusing on two main issues: the influence of technology on enhancing non-technical competencies, specifically interdisciplinary collaboration, as well as managerial challenges and strategies for ensuring accountability, transparency, and compliance, especially in developing countries. The review reveals that integrating technologies such as AI, cloud computing, and e-learning, primarily through project-based learning approaches, is effective in closing skill gaps and building sustainable competitive advantage. However, this success faces complex challenges in developing countries, such as limited digital infrastructure, pedagogical literacy gaps, and risks related to cybersecurity and AI ethics. Therefore, the study concludes that holistic managerial strategies are required, including infrastructure investment, continuous training, clear policy development, and the implementation of robust digital governance. Organizational sustainability depends on an optimal balance between technological innovation, human competency enhancement, and a robust governance framework.
Intercultural Business Communication Sefiyola, Fathia; Halisa, Amalia Nur; Azzahra, Ayla; Sari, Sri Dia; Wardhana, Mada Aditia
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 1 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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Abstract

This article examines the role of intercultural business communication in the context of international collaboration, focusing on two main dimensions. First, the study analyzes how identity negotiation processes and positioning theory influence the construction of shared meaning among individuals from different cultural backgrounds. Second, the article explores the dynamics between structure-oriented and process-oriented approaches in mitigating the risks of communication failure and enhancing the effectiveness of cross-cultural business interactions. The method employed is a non-systematic systematic article review with thematic synthesis of selected literature. The findings indicate that identity negotiation occurs dynamically through discursive practices and participation in communities of practice, while the integration of structural and processual approaches is shown to be critical in establishing common ground and reducing stereotypes. The implications of this study highlight the importance of communicative flexibility, mutual recognition, and languaging competence in fostering inclusive and effective interactions within complex global business environments.
Digital Transformation In Business Communication Rahman, Ashyfa Aulia Albina; Lestari, Nayla Ayudhia; Wardhana, Mada Aditia
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 1 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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Abstract

This study analyzes the impact of digital transformation on the financial performance of joint-stock commercial banks in Vietnam during the 2015–2021 period. Using text analysis of annual reports and a panel data approach with the System Generalized Method of Moments (System GMM), the study measures the level of digitalization through the frequency of technology-related keywords. The results indicate that the implementation of digital transformation has a negative effect on Return on Assets (ROA) and Return on Equity (ROE) in the short term, confirming the presence of a “profitability paradox” driven by high initial investment costs and infrastructure adaptation. Bank-specific factors such as the Non-Performing Loan (NPL) ratio weaken the positive impact of digitalization, while loan growth and Gross Domestic Product (GDP) growth act as positive moderating variables. The COVID-19 pandemic created a paradox by increasing profits through remote work efficiency, although digital cost pressures remained significant. The implications of this study highlight the importance of a structured digital roadmap, improvements in information technology infrastructure, and macroeconomic and credit risk management to support sustainable digital transformation.
Intercurtural Komunikasi Bisnis Ningtyas, Alyssa Ayunda; Ramadhani, Lula Khalishah Azka; Qoniliyah, Alsuci; Wardhana, Mada Aditia
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 1 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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Abstract

Intercultural communication (ICC) has become a critical competence in the context of an increasingly interconnected and multicultural global business environment. This study aims to analyze the evolution of ICC models in recent literature and to identify challenges and strategies in managing cross-cultural communication. Using a systematic literature review method, the study finds that contemporary ICC models have shifted from static, culture-based knowledge approaches toward frameworks that integrate dimensions of digital adaptability, sociopolitical awareness, and multilingual identity. This integration emphasizes competence as a dynamic process of meaning negotiation, with digital literacy and sensitivity to power structures serving as key foundations for success. Furthermore, the review reveals that the use of English as a lingua franca (ELF) and multicultural teamwork often face relational challenges such as power asymmetries, native-speakerism ideology, and conflicting expectations of collaboration. Interactional competence strategies, such as “bracketing” and “categorial work,” are shown to be effective in bridging perceptual differences and in constructing a shared “third space” for productive interaction. These findings highlight the need for a reflective, adaptive, and context-sensitive ICC approach to support effective communication and collaboration in global business settings.
Analisis Pengaruh Endorsement Influencer terhadap Minat Beli Produk Fashion Septiana, Salsabila; Agatha, Raina; Mawarni, Isna; Chrestella, Diva
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 1 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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Abstract

Berkembangan media sosial telah mendorong perubahan signifikan dalam strategi pemasran, khususnya pada industri fashion yang sangat dipengaruhi oleh tren, vsual, dan gaya hidup. Salah satu strategi pemasaran digital yang semakin banyak digunakan adalah endorsement influencer, yang dinilai mampu membentuk persepsi, kepercaayaan, serta minat beli konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh endorsement influencer terhadap minat beli produk fashion melalui pendekatan Systematic Literature Review (SLR). Metode penelitian dilakukan dengan mengidentifikasi, menyeleksi, dan mensintesis artikel jurnal ilmiah yang relevan dengan topik endorsement influencer dan minat beli produk fashion. Teknik analisis data menggunakan analisis isi (content analysis) serta sintesis naratif untuk mengidentifikasi pola, persamaan, dan perbedaan temuan penelitian terdahulu. Hasil kajian menunjukkan bahwa endorsement influencer memiliki pengaruh yang signifikan terhadap minat beli produk fashion, terutama melalui faktor kredibilitas, daya tarik, kepercayaan, dan kesesuaian citra influencer dengan merek yang dipromosikan. Selain itu, hubungan emosional dan kedekatan influencer dengan audiens terbukti memperkuat efektivitas pesan promosi. Penelitian ini memberikan kontribusi teoretis dalam memperkaya kajian pemasaran digital dan perilaku konsumen, serta implikasi praktis bagi pelaku industri fashion dalam merancang strategi pemasaran berbasis influencer yang lebih efektif dan berkelanjutan.
Strategi Pemasaran Ekonomi Kreatif pada Subsektor Kuliner dalam Meningkatkan Daya Saing UMKM Hairul; Maulana, Jauhari; Riahayu, Aprian Michella Stevania; Hafidz, Muhyiddin Irfan; Muvano, Nandha Narendra
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 2 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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Abstract

The culinary subsector is a key pillar of the creative economy in Indonesia, contributing significantly to the growth of MSMEs. However, high levels of competition require culinary MSMEs to implement creative and adaptive marketing strategies to increase their competitiveness. This study aims to analyze creative economy marketing strategies in the culinary subsector to enhance MSME competitiveness through a Systematic Literature Review (SLR) approach. The research method involved searching and selecting relevant scientific articles from various academic databases, then analyzing them thematically to identify patterns, trends, and key findings related to creative economy culinary marketing. The study results indicate that creative economy-based marketing strategies, such as utilizing social media, product innovation, strengthening branding, storytelling, and emphasizing local values ​​and wisdom, play a critical role in enhancing the competitiveness of culinary MSMEs. Furthermore, digital technology support, increased marketing literacy, and collaboration between stakeholders are also contributing factors to the success of these marketing strategies. However, several challenges remain, including limited resources, low product standardization, and a lack of ongoing mentoring. This study concludes that implementing creative, integrated, and sustainable marketing strategies is key to strengthening the competitiveness of culinary MSMEs in the creative economy ecosystem.
Perencanaan SDM Strategis dalam Menghadapi Tantangan Otomatisasi Pekerjaan dan Adaptasi Keterampilan di Era Digital : Studi literasi Mahmud, Nadila Maulida; Az'zahra, Nazwa Amanda; Nilamsari, Fitria Nur; Selyndra, Alliyah Puteri; Wardhana, Mada Aditia
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 1 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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Abstract

The Fourth Industrial Revolution, digital transformation, and globalization have created a highly dynamic and competitive business environment, requiring organizations to adapt significantly. In this context, Human Resource Management (HRM) is considered a strategic asset to achieve competitive advantage and organizational sustainability. This study aims to analyze and develop innovative and effective HRM strategies to support digital transformation, enhance organizational performance and productivity, and address the challenges of job automation and disruption toward Society 5.0. Furthermore, the research highlights the role of Sustainable HRM in integrating the Triple Bottom Line (People, Planet, Profit) to strengthen corporate capabilities. Using a systematic literature review approach, this study emphasizes the importance of strategic workforce planning, continuous reskilling and upskilling, adoption of digital technologies, and fostering a growth mindset to ensure organizational resilience in the digital era. The findings suggest that innovative HRM strategies are essential for optimizing human capital and achieving long-term organizational success. 
Bisnis Komunikasi dan Sosial Media Ruben, Destri Natania; Halisa, Alika Nur; Syakila, Audina Fatihah; Zibandani, Kayla; Wardhana, Mada Aditia
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 1 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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Abstract

This study explores the critical implications of Corporate Social Media (CSM) use in the workplace, focusing on two main issues. First, it examines the phenomenon of corporate social media creep and the culture of “likes,” which generate presence bleed and participatory panoptic surveillance. These dynamics encourage conformity and surface-level phatic communication, thereby constraining the critical discussion and innovation essential for building sustainable competitive advantage. Second, the study investigates the integration of digital technologies and the mobilization of celebrity capital within advertising ecosystems through processes of influencer celebrification. While these new generative, collaborative, and evaluative practices offer opportunities for transparency and accountability, they also carry the risk that similar surveillance logics may produce rigid compliance, ultimately dampening employees’ productive potential. The study concludes that organizations must move beyond merely symbolic uses of CSM toward strategic implementations that limit creep, design incentives for critical content, and adopt governance mechanisms that prevent excessive surveillance, so that digital technologies can genuinely foster transformative knowledge exchange.
Business Communication Skills Adelia; Khairunnisya, Nabila; Wardhana, Mada Aditia
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 2 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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Abstract

The critical role of multidimensional business communication skills in meeting professional demands in the era of the Industrial Revolution 4.0. This systematic literature review aims to analyze the effectiveness of innovative digital assessment tools and to identify the factors contributing to the competency gap between higher education graduates and industry expectations. The findings indicate that the implementation of digital assessment tools, such as vlog creation, is highly effective in developing complex communication abilities encompassing verbal, nonverbal, and digital literacy aspects. Conversely, the competency gap primarily stems from educational curricula that overly emphasize technical knowledge and a lack of awareness of professional communication standards. As a solution, pedagogical interventions based on self-efficacy through real-case simulations and mentor support are identified as crucial approaches to building students’ confidence and readiness. The review concludes that the integration of digital assessment and self-efficacy–based approaches is a vital strategy for bridging the competency gap and enhancing graduates’ relevance in a dynamic labor market.

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