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Journal Of Agribusiness, Social and Economic
Published by Universitas Veteran Bangun Nusantara
ISSN : 30260841     EISSN : 28085817     DOI : -
Core Subject : Economy, Agriculture,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance
JASE is a national and multi-disciplinary journal in Sustainable Agricultural research, managed by the Universitas Veteran Bangun Nusantara. JASE has two issues in a year and it will be published in May and October. Every submitted manuscript will be reviewed by at least two peer-reviewers using double-blind review method. JASE publishes original articles, review articles, case studies and short communications on the fundamentals, applications and management of Sustainable Agriculture areas in collaboration with Agribusiness Association of Indonesia (AAI), Indonesian Agricultural Higher Education Communication Forum (FKPTPI) and Indonesian Society of Agricultural Economics (PERHEPI/ISAE).
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekomomi dan Ekonometrika
Articles 10 Documents
 1 
Search results for , issue "Vol. 5 No. 2 (2025)" : 10 Documents clear
Analisa Efisiensi Usahatani Tumpangsari Wortel (Dacus carot L.) Dan Sawi Hijau (Bassica juncae L.) Di Kecamatan Karangpandan Kabupaten Karanganyar Retnaningsih, Nugraheni; Dewati, Rosita; Setyarini, Agung
Journal of Agribusiness, Social and Economic Vol. 5 No. 2 (2025)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v5i2.6693

Abstract

Intercropping of carrots and green mustard greens as one type of vegetable that is suitable for cultivation in Karangpandan District, Karanganyar Regency, because of the climate, geography, and environment that are suitable, namely mountainous areas. This study aims to determine the costs, revenues, income, and efficiency of intercropping of carrots and green mustard greens per planting season in Karangpandan District, Karanganyar Regency. The method of data collection with descriptive surveys is a research method that takes samples from a population by interviewing with a questionnaire as a data collection tool. The sampling method with Quota Sampling is a sampling method based on a certain quota, which is carried out intentionally. The interview technique is also carried out with the help of filling out questionnaires by farmers. Respondents were taken from 30 intercropping farmers in Karang Village, Karangpandan District, Karanganyar Regency. The results of the study showed that the total income from intercropping of carrots and green mustard greens per planting season was Rp. 19,675,000 / Farmer. The total cost incurred by farmers per planting season was Rp. 6,651,278 /Farmer, then the average income of farmers per planting season is Rp. 13,023,722 /Farmer, R/C ratio is 2.96, while B/C ratio is 1.96. This shows that the carrot and mustard green intercropping business is efficient because > 1.
Identifikasi Komoditas Unggulan Pertanian Kecamatan Bandar, Kabupaten Batang, Jawa Tengah Simamora, Liska; Fauziah, Irma; Novitaningrum, Restie; Fadhilah, Muhammad Luthfie
Journal of Agribusiness, Social and Economic Vol. 5 No. 2 (2025)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v5i2.7132

Abstract

This study aims to identify the leading agricultural commodities in Bandar Subdistrict, Batang Regency, Central Java, using the Location Quotient (LQ) method. The background of this research is based on the absence of clear specialization in agricultural commodities in Bandar, despite its agroecological potential. The data used include harvested area statistics for major food crops such as rice, maize, cassava, sweet potatoes, and peanuts. The LQ method measures the comparative advantage of a commodity by comparing its share of harvested area at the subdistrict level with that at the regency level. The results reveal that four commodities namely maize (LQ=1.2), cassava (LQ=3.2), sweet potatoes (LQ=8.8), and peanuts (LQ=5.6) are categorized as leading commodities. Each of these demonstrates regional specialization and is supported by factors such as agroclimatic suitability, farming experience, input availability, and market demand. Conversely, rice has an LQ value of 0.7, indicating it is not a leading commodity in the area due to limited water infrastructure. This research provides valuable insights for policymakers in designing development strategies that are focused and sustainable. The findings contribute to improving the effectiveness of agricultural planning and optimizing resource allocation, ultimately supporting farmer welfare and local economic resilience through the strengthening of agribusiness potential.
Pengaruh Media Sosial Instagram Terhadap Minat Beli Konsumen Pada Industri Socolatte Di Desa Baroh Musa Kecamatan Bandar Baru Kabupaten Pidie Jaya Desparita, Naya; Diani, Risna; Nur, T.M.
Journal of Agribusiness, Social and Economic Vol. 5 No. 2 (2025)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v5i2.7276

Abstract

The development of digital technology, especially social media, has had a significant impact on the marketing strategies of small and medium enterprises. This study aims to analyze the effect of the use of Instagram social media on consumer purchasing interest in the Socolatte industry in Baroh Musa Village, Bandar Baru District, Pidie Jaya Regency. The research method used is quantitative with a simple linear regression analysis technique. Data were obtained by distributing questionnaires to 100 respondents who were followers of the Socolatte Instagram account.The results of the study indicate that Instagram social media has a positive and significant effect on consumer purchasing interest. This is evidenced by the coefficient of determination (R²) value of 64.9%, which indicates that the Instagram social media variable is able to explain 64.9% of the variation in consumer purchasing interest, while it is influenced by other factors. Factors such as ease of access, quality of information, and interaction through Instagram are the main factors in attracting consumer purchasing interest.This study gives the impression for the Socolatte industry and other business actors to further maximize marketing strategies through social media, especially Instagram, in order to increase consumer appeal and trust in the products offered.
LITERASI DIGITAL PETANI DI DESA SEKITAR KAWASAN INDUSTRI: STUDI KASUS DI KAWASAN INDUSTRI BATANG, JAWA TENGAH Fadhilah, Muhammad Luthfie; Fauziah, Irma; Rahmaningtyas, Avivah
Journal of Agribusiness, Social and Economic Vol. 5 No. 2 (2025)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v5i2.7430

Abstract

The rapid development of industrial areas in Indonesia presents unique challenges for the community, particularly in adapting to technology and information. In this context, digital literacy is a crucial aspect that determines the ability of farmers to maintain and develop their agricultural practices amidst the flow of modernization and digitalization that accompanies the growth of industrial areas. The objectives of this study are: 1) to analyze the factors that determine the digital literacy of farmers around the Batang Industrial Park area, and 2) to examine the differences in digital literacy levels between farmers located in areas directly adjacent to the industrial area and those located in areas that are not directly adjacent. The research method used a survey. The analysis used multiple linear regression analysis and the Wilcoxon-Mann-Whitney difference test. The study's results indicate that age and education significantly influence farmers' digital literacy level. The older the farmer, the lower the digital literacy. Meanwhile, about education, the higher the level of education, the higher the level of digital literacy of farmers. Furthermore, there are differences in digital literacy levels between farmers located in areas directly adjacent to the Batang Industrial Park area and in areas not directly adjacent. Stakeholders need to collaborate to improve digital farmer literacy, such as by providing access to digital devices and regular training on the use of digital agricultural technology, so that farmers can keep up with current developments and improve the efficiency of their businesses.
STRATEGI PEMASARAN PADA KLASTER UBI KAYU (Manihot esculenta) UNTUK MENINGKATKAN DAYA SAING DI KABUPATEN WONOGIRI Wardani, Irma; Dewi, Tria Rosana; Solikah, Umi Nur; Suwardi; Surya, Ibnu
Journal of Agribusiness, Social and Economic Vol. 5 No. 2 (2025)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v5i2.7390

Abstract

Cluster development to improve performance based on regional commodity specialties by providing recommendations to stakeholders. The cassava cluster is one of the clusters in Wonogiri Regency. This study aims to analyze alternative strategies to be applied to the cassava cluster. The analysis methods used are Internal Factors Evaluation (IFE), External Factors Evaluation (EFE), SWOT analysis, and QSPM. The results of the study show that the IFE analysis is 2.980, while the EFE analysis is 2.512. The cassava cluster is in an aggressive position. The managerial implications of the alternative strategies are market expansion, business development, and productivity improvement. The QSPM results show that the total Attractive Strategy for the market expansion strategy is 4.760, the business development strategy is 5.773, and the productivity improvement strategy is 4.585. In the QSPM matrix, the selected strategy is the one with the highest score, so the chosen strategy is the cluster development strategy. The strategy can be implemented by business actors participating in training related to the cultivation of high-quality cassava and post-harvest processing of cassava. Cassava diversification can be done by processing cassava into mocaf flour or packaging it semi-cooked as frozen cassava. Keywords: Marketing, Cluster, Cassava, SWOT  
Bank Sampah: Mendorong Circular Economy untuk Kesejahteraan Petani Tradisional Farus, Tannia Izzati
Journal of Agribusiness, Social and Economic Vol. 5 No. 2 (2025)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v5i2.6718

Abstract

limbah pertanian yang selama ini dianggap sebagai masalah lingkungan dapat diolah menjadi sumber daya bernilai melalui konsep ekonomi sirkular, yang pembukaan pengelolaan limbah secara berkelanjutan dan pemanfaatan kembali dalam siklus produksi. Penelitian ini bertujuan untuk menganalisis peran bank sampah dalam mendorong ekonomi sirkular sebagai upaya meningkatkan kesejahteraan petani tradisional. Metode penelitian menggunakan pendekatan kualitatif deskriptif dengan pengumpulan data melalui studi literatur dan observasi lapangan terhadap implementasi bank sampah di komunitas petani. Hasil penelitian menunjukkan bahwa bank sampah mampu mengubah paradigma limbah pertanian dan rumah tangga menjadi sumber daya bernilai ekonomi, sehingga mendukung prinsip circular economy yang berfokus pada pengurangan limbah, penggunaan ulang, dan daur ulang. Penerapan bank sampah di kalangan petani tradisional tidak hanya meningkatkan pendapatan melalui pengelolaan limbah organik dan anorganik, tetapi juga memperkuat ketahanan lingkungan dan sosial komunitas petani. Selain memberikan manfaat ekonomi, bank sampah juga memperkuat ketahanan pangan dan kemandirian ekonomi desa melalui pengelolaan limbah yang terstruktur dan partisipatif. Dengan dukungan regulasi, pelatihan, dan model bisnis lokal, bank sampah menjadi sarana efektif untuk mewujudkan pertanian berkelanjutan dan kesejahteraan ekonomi desa secara inklusif. Kata KuncI: Bank Sampah, Ekonomi Sirkular, Kesejahteraan Petani, Pertanian Tradisional, Pengelolaan Limbah
Analisis Kelayakan Usaha Budidaya Tanaman Sayuran (Studi Kasus: Petani Sayuran di Kecamatan Landono) Nurmaya; Harudin, La; Sari, Awal Maulid
Journal of Agribusiness, Social and Economic Vol. 5 No. 2 (2025)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v5i2.7361

Abstract

Landono District is a fertile area with significant potential for agricultural development, including the cultivation of various types of vegetables. The variety of vegetable crops available allows farmers the flexibility to choose the type best suited to their land conditions, resource availability, and market opportunities. However, success in vegetable cultivation depends not only on agronomic aspects but also greatly on the farmer's ability to effectively manage their farming activities, particularly financial management. This study aims to analyze the feasibility of vegetable cultivation carried out by 27 farmers in Landono District. The vegetable farming sector plays a vital role in the economy, but farmers' success depends heavily on efficient business management and a thorough understanding of financial aspects. The data used in this study include detailed production costs (fixed and variable costs) and sales revenues for each farmer. The methodology employed includes descriptive analysis to outline the cost structure, revenue, and profit, as well as a financial feasibility analysis using the R/C (Revenue over Cost) ratio and Break Event Point (BEP). The results indicate that the average production cost structure is dominated by variable costs, particularly for fertilizer, pesticides, and labor. The average net income earned by farmers varies but generally indicates profitability. A feasibility analysis using the R/C ratio indicates that cultivating vegetable crops, including tomatoes, chilies, bitter melon, cucumbers, watermelons, and long beans, in Landono District is feasible with a ratio above 1. Meanwhile, the BEP calculation provides an overview of the minimum production level that must be achieved to cover all costs. These findings provide a basis for farmers to improve business efficiency and for policymakers to design more targeted support programs.
Pengetahuan dan Sikap Petani terhadap Keberadaan Industri di Kabupaten Batang serta Dampaknya pada Praktik Keberlanjutan Pertanian Rahmaningtyas, Avivah; Fauziah, Irma; Fadhilah, Muhammad Luthfie
Journal of Agribusiness, Social and Economic Vol. 5 No. 2 (2025)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v5i2.7434

Abstract

This study aims to analyze the effect of farmers’ knowledge on attitude and the effect of attitude on farming sustainability practices in Batang Regency. The research is motivated by the establishment of the Batang Special Economic Zone (SEZ) in 2025, which influences farmers’ behavior near SEZ. The research sample consisted of 200 farmers from Gringsing, Limpung, and Tulis sub-districts, which are closest to Batang SEZ This number met the minimum requirement of 170 respondents (the number of indicators multiplied by 10). Primary data were collected through interviews using questionnaire in July 2025. The study employed a quantitative approach using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results show that the Knowledge variable has a significant positive effect on Attitude (T-statistic = 11.333 > 1.960; path coefficient = 0.570). Furthermore, Attitude significantly influences Farming Sustainability (T-statistic = 4.669 > 1.960; path coefficient = 0.270).
Analisis Nilai Tambah Produk Olahan Lidah Buaya Sebagai Bahan Kosmetika Alami Putri, Levana Masitajasmin; Novitaningrum, Restie; Cahyaningtyas, Nur Indah
Journal of Agribusiness, Social and Economic Vol. 5 No. 2 (2025)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v5i2.7435

Abstract

Consumer awareness of ecofriendly products has boosted the growth of the natural cosmetics industry, including those derived from aloe vera. However, its potential remains underutilized, particularly in processing and value addition. This study analyzes the value added of two aloe vera based cosmetic products, powder face masks and peel off face masks produced by PT. Saesha Cantika Indonesia in Bogor Regency. Using the Hayami value added method and a case study approach, the results show high value added for both products: IDR 125,714/kg (78%) for the powder mask and IDR 80,000/kg (67%) for the peel off mask. The powder mask demonstrates better raw material efficiency and a higher contribution to labor income, while the peel off mask offers greater profitability with an 80% profit rate. Value added distribution for the powder mask is 34% to labor and 66% to profit, whereas for the peel off mask it is 20% to labor and 80% to profit. These findings indicate that both products possess substantial economic potential with distinct advantages. The powder mask suits labor intensive business strategies that support local economic empowerment, while the peel off mask aligns with premium market strategies emphasizing high profit margins. Overall, processing aloe vera into cosmetic products provides considerable economic benefits and opportunities for agribusiness development based on local natural resources.
PENGARUH LITERASI DIGITAL DAN SOCIAL INFLUENCE TERHADAP ADOPSI TEKNOLOGI DIGITAL OLEH PETANI KOPI PEREMPUAN DI KABUPATEN TEMANGGUNG Fauziah, Irma; Rahmaningtyas, Avivah; Luthfie Fadhilah, Muhammad
Journal of Agribusiness, Social and Economic Vol. 5 No. 2 (2025)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v5i2.7452

Abstract

This study aims to analyze the influence of digital literacy and social support on the adoption of digital technology among female coffee farmers in Temanggung Regency. Primary data were obtained through structured interviews using a questionnaire. The research location and respondents were determined through purposive sampling, with criteria including female farmers who are actively engaged in coffee farming activities, reside in Temanggung Regency, and have utilized digital technology to support their farming operations. The total number of respondents in this study was 70. Data were analyzed using multiple linear regression. The results show that digital literacy has a positive and significant effect on the ability of female farmers to utilize digital technology, both in accessing cultivation information and in marketing agricultural products. Meanwhile, social support has a more dominant influence in encouraging the adoption of digital technology, particularly through the influence of family members, farmer groups, agricultural extension workers, and agricultural input suppliers. These findings highlight that improving digital literacy capacity needs to be complemented by strengthening social networks to accelerate an inclusive and sustainable digital transformation in coffee farming managed by women.

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