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Journal Of Agribusiness, Social and Economic
Published by Universitas Veteran Bangun Nusantara
ISSN : 30260841     EISSN : 28085817     DOI : -
Core Subject : Economy, Agriculture,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance
JASE is a national and multi-disciplinary journal in Sustainable Agricultural research, managed by the Universitas Veteran Bangun Nusantara. JASE has two issues in a year and it will be published in May and October. Every submitted manuscript will be reviewed by at least two peer-reviewers using double-blind review method. JASE publishes original articles, review articles, case studies and short communications on the fundamentals, applications and management of Sustainable Agriculture areas in collaboration with Agribusiness Association of Indonesia (AAI), Indonesian Agricultural Higher Education Communication Forum (FKPTPI) and Indonesian Society of Agricultural Economics (PERHEPI/ISAE).
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekomomi dan Ekonometrika
Articles 5 Documents
 1 
Search results for , issue "Vol. 5 No. 2 (2025)" : 5 Documents clear
Analisa Efisiensi Usahatani Tumpangsari Wortel (Dacus carot L.) Dan Sawi Hijau (Bassica juncae L.) Di Kecamatan Karangpandan Kabupaten Karanganyar Retnaningsih, Nugraheni; Dewati, Rosita; Setyarini, Agung
Journal of Agribusiness, Social and Economic Vol. 5 No. 2 (2025)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v5i2.6693

Abstract

Intercropping of carrots and green mustard greens as one type of vegetable that is suitable for cultivation in Karangpandan District, Karanganyar Regency, because of the climate, geography, and environment that are suitable, namely mountainous areas. This study aims to determine the costs, revenues, income, and efficiency of intercropping of carrots and green mustard greens per planting season in Karangpandan District, Karanganyar Regency. The method of data collection with descriptive surveys is a research method that takes samples from a population by interviewing with a questionnaire as a data collection tool. The sampling method with Quota Sampling is a sampling method based on a certain quota, which is carried out intentionally. The interview technique is also carried out with the help of filling out questionnaires by farmers. Respondents were taken from 30 intercropping farmers in Karang Village, Karangpandan District, Karanganyar Regency. The results of the study showed that the total income from intercropping of carrots and green mustard greens per planting season was Rp. 19,675,000 / Farmer. The total cost incurred by farmers per planting season was Rp. 6,651,278 /Farmer, then the average income of farmers per planting season is Rp. 13,023,722 /Farmer, R/C ratio is 2.96, while B/C ratio is 1.96. This shows that the carrot and mustard green intercropping business is efficient because > 1.
Identifikasi Komoditas Unggulan Pertanian Kecamatan Bandar, Kabupaten Batang, Jawa Tengah Simamora, Liska; Fauziah, Irma; Novitaningrum, Restie; Fadhilah, Muhammad Luthfie
Journal of Agribusiness, Social and Economic Vol. 5 No. 2 (2025)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v5i2.7132

Abstract

This study aims to identify the leading agricultural commodities in Bandar Subdistrict, Batang Regency, Central Java, using the Location Quotient (LQ) method. The background of this research is based on the absence of clear specialization in agricultural commodities in Bandar, despite its agroecological potential. The data used include harvested area statistics for major food crops such as rice, maize, cassava, sweet potatoes, and peanuts. The LQ method measures the comparative advantage of a commodity by comparing its share of harvested area at the subdistrict level with that at the regency level. The results reveal that four commodities namely maize (LQ=1.2), cassava (LQ=3.2), sweet potatoes (LQ=8.8), and peanuts (LQ=5.6) are categorized as leading commodities. Each of these demonstrates regional specialization and is supported by factors such as agroclimatic suitability, farming experience, input availability, and market demand. Conversely, rice has an LQ value of 0.7, indicating it is not a leading commodity in the area due to limited water infrastructure. This research provides valuable insights for policymakers in designing development strategies that are focused and sustainable. The findings contribute to improving the effectiveness of agricultural planning and optimizing resource allocation, ultimately supporting farmer welfare and local economic resilience through the strengthening of agribusiness potential.
Pengaruh Media Sosial Instagram Terhadap Minat Beli Konsumen Pada Industri Socolatte Di Desa Baroh Musa Kecamatan Bandar Baru Kabupaten Pidie Jaya Desparita, Naya; Diani, Risna; Nur, T.M.
Journal of Agribusiness, Social and Economic Vol. 5 No. 2 (2025)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v5i2.7276

Abstract

The development of digital technology, especially social media, has had a significant impact on the marketing strategies of small and medium enterprises. This study aims to analyze the effect of the use of Instagram social media on consumer purchasing interest in the Socolatte industry in Baroh Musa Village, Bandar Baru District, Pidie Jaya Regency. The research method used is quantitative with a simple linear regression analysis technique. Data were obtained by distributing questionnaires to 100 respondents who were followers of the Socolatte Instagram account.The results of the study indicate that Instagram social media has a positive and significant effect on consumer purchasing interest. This is evidenced by the coefficient of determination (R²) value of 64.9%, which indicates that the Instagram social media variable is able to explain 64.9% of the variation in consumer purchasing interest, while it is influenced by other factors. Factors such as ease of access, quality of information, and interaction through Instagram are the main factors in attracting consumer purchasing interest.This study gives the impression for the Socolatte industry and other business actors to further maximize marketing strategies through social media, especially Instagram, in order to increase consumer appeal and trust in the products offered.
LITERASI DIGITAL PETANI DI DESA SEKITAR KAWASAN INDUSTRI: STUDI KASUS DI KAWASAN INDUSTRI BATANG, JAWA TENGAH Fadhilah, Muhammad Luthfie; Fauziah, Irma; Rahmaningtyas, Avivah
Journal of Agribusiness, Social and Economic Vol. 5 No. 2 (2025)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v5i2.7430

Abstract

The rapid development of industrial areas in Indonesia presents unique challenges for the community, particularly in adapting to technology and information. In this context, digital literacy is a crucial aspect that determines the ability of farmers to maintain and develop their agricultural practices amidst the flow of modernization and digitalization that accompanies the growth of industrial areas. The objectives of this study are: 1) to analyze the factors that determine the digital literacy of farmers around the Batang Industrial Park area, and 2) to examine the differences in digital literacy levels between farmers located in areas directly adjacent to the industrial area and those located in areas that are not directly adjacent. The research method used a survey. The analysis used multiple linear regression analysis and the Wilcoxon-Mann-Whitney difference test. The study's results indicate that age and education significantly influence farmers' digital literacy level. The older the farmer, the lower the digital literacy. Meanwhile, about education, the higher the level of education, the higher the level of digital literacy of farmers. Furthermore, there are differences in digital literacy levels between farmers located in areas directly adjacent to the Batang Industrial Park area and in areas not directly adjacent. Stakeholders need to collaborate to improve digital farmer literacy, such as by providing access to digital devices and regular training on the use of digital agricultural technology, so that farmers can keep up with current developments and improve the efficiency of their businesses.
STRATEGI PEMASARAN PADA KLASTER UBI KAYU (Manihot esculenta) UNTUK MENINGKATKAN DAYA SAING DI KABUPATEN WONOGIRI Wardani, Irma; Dewi, Tria Rosana; Solikah, Umi Nur; Suwardi; Surya, Ibnu
Journal of Agribusiness, Social and Economic Vol. 5 No. 2 (2025)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v5i2.7390

Abstract

Cluster development to improve performance based on regional commodity specialties by providing recommendations to stakeholders. The cassava cluster is one of the clusters in Wonogiri Regency. This study aims to analyze alternative strategies to be applied to the cassava cluster. The analysis methods used are Internal Factors Evaluation (IFE), External Factors Evaluation (EFE), SWOT analysis, and QSPM. The results of the study show that the IFE analysis is 2.980, while the EFE analysis is 2.512. The cassava cluster is in an aggressive position. The managerial implications of the alternative strategies are market expansion, business development, and productivity improvement. The QSPM results show that the total Attractive Strategy for the market expansion strategy is 4.760, the business development strategy is 5.773, and the productivity improvement strategy is 4.585. In the QSPM matrix, the selected strategy is the one with the highest score, so the chosen strategy is the cluster development strategy. The strategy can be implemented by business actors participating in training related to the cultivation of high-quality cassava and post-harvest processing of cassava. Cassava diversification can be done by processing cassava into mocaf flour or packaging it semi-cooked as frozen cassava. Keywords: Marketing, Cluster, Cassava, SWOT  

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