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"Vol. 2 No. 3 (2024): Juli : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis"
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<![CDATA[Analisis Pengaruh Teknologi terhadap Pertumbuhan Ekonomi di Kota Medan Tahun 2020-2023 ]]>
<![CDATA[Amri Yahya]]>;
<![CDATA[Haidir Ali]]>;
<![CDATA[Muhammad Arif Pohan]]>
<![CDATA[ MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 3 (2024): Juli : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember ]]>
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DOI: 10.59246/muqaddimah.v2i3.924
<![CDATA[This study aims to analyze the effect of technological development on economic growth in Medan City in the period 2020-2023. By using multiple linear regression analysis method, this study examines the relationship between independent variables such as technology investment, technology infrastructure, and human resources in technology with the dependent variable which is Gross Regional Domestic Product (GRDP) of Medan City. The results show that technology investment and human resources in technology have a positive and significant influence on the economic growth of Medan City, while technology infrastructure has no significant influence. These findings highlight the importance of increasing investment and human resource development in technology to boost economic growth in Medan City.]]>
<![CDATA[Pengaruh Brand Loyalty, Brand Image Dan Harga Terhadap Keputusan Pembelian Kosmetik Wardah Di Kota Yogyakarta ]]>
<![CDATA[Liyamilati Hanifah]]>;
<![CDATA[Heri Prasetyo]]>
<![CDATA[ MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 3 (2024): Juli : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember ]]>
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DOI: 10.59246/muqaddimah.v2i3.928
<![CDATA[The Influence of Brand Loyalty, Brand Image and Price on Wardah Cosmetics Purchasing Decisions among Female Students in the City of Yogyakarta. This research aims to determine the influence of brand loyalty, brand image and price on purchasing decisions for Wardah cosmetics among female students in the city of Yogyakarta. Using descriptive quantitative research methods, determining the sample using the Lemeshow formula with 100 respondents, sampling using purposive sampling technique with the following criteria: 1) Active students in the city of Yogyakarta who use Wardah cosmetics, 2) Have purchased Wardah cosmetics at least once. Data collection techniques using a Questionnaire which then processed the data using IBM SPSS 25. The results of this research are that Brand Loyalty has a t-test calculated value of 6,372, a Brand Image t-test calculated value of 2,297 and a Price t-test calculated value of 5,958. This means that the independent variables Brand Loyalty, Brand Image and Price partially have a positive and significant effect on purchasing decisions. The F-test value is 117,049. This means that the variables Brand Loyalty, Brand Image and Price simultaneously have a positive and significant effect on purchasing decisions.]]>
<![CDATA[Strategi Meningkatkan Brand Awareness Melalui Konten Kreatif Dalam Pemasaran Media Sosial Tiktok Brand Tenue De Attire ]]>
<![CDATA[Erwin Permana]]>;
<![CDATA[Dewi Stalastiana]]>;
<![CDATA[Rahil Khalisoh]]>;
<![CDATA[Syamsurizal, Syamsurizal]]>
<![CDATA[ MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 3 (2024): Juli : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember ]]>
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DOI: 10.59246/muqaddimah.v2i3.931
<![CDATA[The increasingly massive use of social media has opened up opportunities for the development of the business sector. This reality also provides opportunities for the growth and development of local products. One local brand that has developed quite well by utilizing social media, especially TikTok, is the Tenue de Attire brand. This research aims to analyze strategies for increasing brand awareness through creative content in TikTok Brand Tenue de Attire social media marketing. This research uses a descriptive qualitative approach, data was obtained using literature review techniques and official publications. Tenue De Attire's marketing strategy shows that they can use social media, especially TikTok, to increase brand awareness and introduce their products to the public. They managed to create a strong connection between the audience and the brand by focusing on creating engaging video content, especially by using adaptable ideas and following popular trends. Tenue De Attire uses an Inbound Marketing approach to direct TikTok users from the stage of attracting attention to the stage of becoming potential customers, by using interesting content to provide information about their products indirectly. Inbound marketing strategy has four stages, namely: Attract, Convert, Close and Delight. Using TikTok's Shop and Live features also helped them increase customer relations and sales. Therefore, Tenue De Attire has achieved success thanks to its innovative and smart marketing strategies.]]>
<![CDATA[Pentingnya Audit Internal dan Implementasi Teknologi untuk Mencegah Fraud di Era Transformasi Digital ]]>
<![CDATA[Azah Tul Muazah]]>;
<![CDATA[Ade Sumarni]]>;
<![CDATA[Dien Noviany Rahmatika]]>
<![CDATA[ MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 3 (2024): Juli : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember ]]>
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DOI: 10.59246/muqaddimah.v2i3.933
<![CDATA[Every aspect of life is now easier thanks to technology such as accounting and auditing. Accountants must be able to keep up with trends. Internal audits are used to assess a company's finances. While there are many ways to control conditions that often occur in companies, this study found that internal audits are essential to control these conditions, especially when controlling disruptions with technology. Using a literature review, this study used the results of 31 relevant journals. The results of the study show that the conditions are increasingly diverse. The solution to this problem is that companies must take action by increasing their internal oversight and supporting the advancement of information technology. Internal audits are an important part of maintenance management.]]>
<![CDATA[Jihad Ekonomi Dalam Perspektif Hadis: Tinjauan Terhadap Gerakan Boikot Produk Israel Sebagai Dukungan Terhadap Palestina ]]>
<![CDATA[Idris Siregar]]>;
<![CDATA[Dinar Maliki]]>;
<![CDATA[Fakhrurrozi Nasution]]>
<![CDATA[ MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 3 (2024): Juli : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember ]]>
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DOI: 10.59246/muqaddimah.v2i3.938
<![CDATA[The conflict and occupation that have occurred in Palestine by Israel have been ongoing for over six decades, with oppression, destruction of buildings, and civilian deaths occurring far too frequently. This long-standing conflict and occupation has garnered global attention, as it is highly sensitive due to its direct association with religion. The prolonged conflict has also devastated the Palestinian economy, necessitating donation assistance. The struggle or jihad in support of Palestine from various parts of the world has emerged as a force, with global condemnation of Israel's occupation through boycotts of Israeli products and those supporting Israel. Through qualitative research in the form of literature studies, researchers aim to explore the hadith's perspective on boycotting colonial products. The findings of this research indicate that boycotting products that aid colonization is justified, as it is forbidden to purchase goods used to combat Muslims and strengthen the position of colonizers. This research is expected to provide a foundation for thought and action in engaging in boycotts as a form of solidarity with Palestine.]]>
<![CDATA[Peran Pelayanan Akademik dalam Meningkatkan Kepuasan Mahasiswa di STIE IBMT Surabaya ]]>
<![CDATA[Ilham Sulaiman]]>;
<![CDATA[Iswati Iswati]]>;
<![CDATA[Emilia Pranata]]>
<![CDATA[ MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 3 (2024): Juli : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember ]]>
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DOI: 10.59246/muqaddimah.v2i3.955
<![CDATA[This research was conducted to find out about "The role of academic services in increasing student satisfaction at STIE IBMT Surabaya". In accordance with the main issue raised, namely the role of academic services in increasing student satisfaction. Among other things, the quality of service, the level of student satisfaction, as well as the characteristics of student expectations for STIE IBMT Surabaya, which is the background for conducting this research, is because there is still a lot of concern regarding STIE IBMT Surabaya students' dissatisfaction with the quality of services provided. The research method used in this research is a qualitative method, there are 6 informants consisting of STIE IBMT students as partners and teaching staff and staff as partners of STIE IBMT Surabaya using primary data sources and secondary data used to collect data using observation, interviews and documentation of the data that has been collected and analyzed. The conclusion of this research is that the academic role of STIE IBMT Surabaya is very much needed and very important to increase students' sense of satisfaction significantly and positively which influences the image of the campus to become the choice of prospective new students. Meanwhile, if academics do not play a role in trying to improve service quality, it will make the campus image negative and affect the popularity of prospective new students interested in STIE IBMT Surabaya in the future.]]>
<![CDATA[Pengaruh Free Cash Flow dan Leverage terhadap Kinerja Keuangan dengan Likuiditas sebagai Pemoderasi pada Perusahaan Industri Barang Konsumsi yang Terdaftar di Bursa Efek Indonesia Periode 2020-2022 ]]>
<![CDATA[Mia Agustina Natalia Putri]]>;
<![CDATA[Sri Yuni]]>;
<![CDATA[Agus Kubertein]]>;
<![CDATA[Oktobria Y. Asi]]>;
<![CDATA[Christina Fransiska]]>;
<![CDATA[Iwan Christian]]>
<![CDATA[ MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 3 (2024): Juli : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember ]]>
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DOI: 10.59246/muqaddimah.v2i3.956
<![CDATA[This research aims to examine the effect of free cash flow and leverage on financial performance with liquidity as a moderating variable in consumer goods industry companies listed on the IDX in 2020-2022. The population in this study are consumer goods industrial companies listed on the IDX in 2020-2022. The sampling method uses purposive sampling with a final sample size of 31 companies. The data analysis technique uses the help of the SPSS application program version 25. The data analysis technique in this research uses descriptive statistics, classical assumption tests, multiple regression analysis, moderated regression analysis and hypothesis testing using the t test and coefficient of determination test. The test results show that free cash flow has a positive and significant effect on financial performance, while leverage has no significant effect on financial performance. Liquidity as a moderator weakens the influence of free cash flow on financial performance, while liquidity can strengthen the influence of leverage on financial performance.]]>
<![CDATA[Ethical On Societal Challenges Dalam Aplikasi Bisnis Di Social Media (Sosmed) ]]>
<![CDATA[Imam Sangputra]]>;
<![CDATA[Nurul Asifah]]>
<![CDATA[ MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 3 (2024): Juli : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember ]]>
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DOI: 10.59246/muqaddimah.v2i3.958
<![CDATA[This study aims to identify the importance of ethics in doing business using various social media applications that should be able to provide benefits to MSMEs who do business through social media. In social media, it is easy to do business in it openly and known to the public by showing various forms of business. Ethical businessmen are highly expected by consumers in offering goods/services so that they can satisfy and provide trust in consumers. The existence of events in ethics in social media is the ease of communication, reducing prices according to the form of products, business independence, and empowerment in doing business. The method used is the Library method which uses primary data which is seen from books, journals, and the web about ethical challenges in the good use of social media which can be used as a reference for this writing. With a relatively good discussion in accepting ethical social challenges that must be carried out in doing business in an efficient way in the form of User date Privacy, Manipulation and Misinformation, Spread of Hatred and Discrimination, Impact on Mental Health, Economic Exploitation, Authenticity and Transparency.]]>
<![CDATA[Analisis Faktor-faktor yang Mempengaruhi Kepatuhan UMKM Cemilan Nana PKU dalam Menyusun Laporan Keuangan ]]>
<![CDATA[Yolanda Arsita Putri]]>;
<![CDATA[Syaharani Mutia Sinulingga]]>;
<![CDATA[Naiya Aulia Putri]]>;
<![CDATA[Evi Suryani]]>;
<![CDATA[Rifqi Muzakki]]>;
<![CDATA[Siti Rodiah]]>
<![CDATA[ MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 3 (2024): Juli : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember ]]>
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DOI: 10.59246/muqaddimah.v2i3.965
<![CDATA[This research was conducted at the Nana Pku Snack MSMEs at the Jl. Tuanku Tambusai No.34 Pekanbaru branch. This study aims to provide education and how to implement good financial management to the Cemilan Nana Pku branch 2 MSMEs. The research method applied by researchers is Qualitative Descriptive Method, by conducting interviews and documentation. The results of the study found that the factors that influence the interest of MSMEs in preparing Financial Statements are the lack of understanding of MSME actors in recording Financial Statements and choosing to record very simple financial reports so that they have not followed the Financial Accounting Standards for Micro, Small and Medium Entities (SAK EMKM).]]>
<![CDATA[Analisis Laporan Keuangan PT Unilever Tbk ]]>
<![CDATA[Ilma Amelia]]>;
<![CDATA[Syaharani Mutia Sinulingga]]>;
<![CDATA[Olipian Resky Pernando]]>;
<![CDATA[Naiya Aulia Putri]]>;
<![CDATA[R. Septian Armel]]>;
<![CDATA[Billy Nurmanto]]>
<![CDATA[ MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 3 (2024): Juli : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember ]]>
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DOI: 10.59246/muqaddimah.v2i3.966
<![CDATA[Financial report analysis is an analysis between numbers in financial reports and other numbers that have meaning or can explain a trend or event. So in this research we aim to describe and evaluate the financial performance of PT. Unilever Indonesia Tbk. The focus of the problem discussed in this research is the condition of PT's financial performance. Unilever Indonesia Tbk. from 2020 to 2023. The analysis was carried out using index number trend series analysis for the company. The method used in this research is quantitative and qualitative research with a descriptive approach, through calculations of quantitative data in the form of annual financial reports (secondary data) from 2020-2023. The result of this analysis is The analysis shows that the company's sales and revenue have increased from year to year, indicating success in its business. This increase is due to an increase in consumer spending and cash transactions. However, the company faces challenges such as time-related depression, financial losses, technological issues, and changing market conditions.]]>
