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Pubmedia Social Sciences and Humanities
Published by Indonesian Journal Publisher
ISSN : -     EISSN : 30252660     DOI : https://doi.org.10.47134/pssh
Core Subject : Economy, Science, Education, Social,
Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Physics Social Sciences
With prospective papers from prolific researchers in their respective areas. The research reports enable the demonstration of descriptive studies in current trends in the society and observation reflected through field research that gives contributive impact to the development of humanities studies.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 174 Documents
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Analisis Aplikasi RRI Play Go Dalam Siaran Streaming Penyiaran Radio (Studi pada LPP RRI Palembang) Maharini, Yuni; Hasmawati, Fifi; Manalullaili
Pubmedia Social Sciences and Humanities Vol. 1 No. 4 (2024): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/pssh.v1i4.188

Abstract

Analysis Of The RRI Play Go Application in Streaming Radio Broadcacts (Study at LPP RRI Palembang) Mass media is a communication and information medium that disseminates information and can be accessed by the entire community en masse. One of the forms of mass media that is often found is radio, radio is a broadcast medium as a whole broadcast starting from material preparation, production, preparation of broadcast material, and broadcasting to reception of the broadcast or listeners in a place. There are many radio broadcasts in Indonesia, one of which is RRI (Radio Republik Indonesia), the development of information technology has meant that RRI does not only convey information from conventional radio networks, because RRI has released an application called RRI Play Go, this application provides information that is easily accessible anywhere. and at any time, actual and effective information. RRI Play Go is new media or digital media with the meaning of context media which has a combination of data, sound, text and various kinds of images stored in digital format. The RRI Play Go application has several features, namely, Programs, Music, Podcasts, News, Community, Partner Media and cctv Monitoring. The features available on the RRI Play Go application make all information and programs from various cities to remote areas easy to access, make it easier for users to find communities to build relationships, provide many music genres that can be accessed without time limits, access to news that is guaranteed without hoax and according to facts. The available categories also make it easier to find all the features according to your needs, podcasts with healthy and medical broadcasts, partner media that can be accessed easily and cctv monitoring that can be accessed anytime and anywhere.
Analisis Strategi Komunikasi Pemasaran MS Glow Kepada Konsumen Melalui Instagram dalam Meningkatkan Brand Awareness Nirwana, Tri Ruwanti Bela; Hamidah; Muslimin
Pubmedia Social Sciences and Humanities Vol. 1 No. 4 (2024): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/pssh.v1i4.189

Abstract

Communication strategies in marketing can help consumer interest which will have an impact on increasing sales and good brand awareness. The aim of this research is to find out how Ms Glow's marketing communication strategies and supporting and inhibiting factors to consumers via Instagram increase brand awareness. This research uses descriptive qualitative methods, collecting data through observation, interviews and documentation. In this research, IMC (Integrated Marketing Communication) theory is used. The research results show that MS Glow Distributor Palembang carries out a marketing communication strategy in building brand awareness, there are marketing communication elements, namely: (1) MS Glow Distributor Palembang carries out promotions using five promotion mixes in integrated marketing communications, namely Advertising, Sales Promotion (Sales). Promotion), Direct Marketing, Personal Selling, Public Relations. (2) Supporting factors for MS Glow in increasing brand awareness, namely: endorsing, providing testimonials on product use, and the role of reels and live Instagram features. Meanwhile, the inhibiting factor for MS Glow Palembang distributors in increasing brand awareness is the large number of people who sell products below normal prices
Strategi Komunikasi Dakwah Program Ngobrol Perkara Masjid Al-Hijrah Sukajaya Palembang Saputra, Deni Hariyadi; Razzaq, Abdur; Hamandia, Muhammad Randicha
Pubmedia Social Sciences and Humanities Vol. 1 No. 4 (2024): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/pssh.v1i4.190

Abstract

This research seeks to reveal the Da'wah Communication Strategy of the Program for Chatting about Islam, Faith, Ihsan, Al-Hijrah Mosque Sukajaya Palembang. There are two problem formulations in this research. First, what are the activities besides chatting about Islamic matters at the Al-Hijrah Sukajaya Mosque, Palembang? Second, what is the communication strategy for the Da'wah program for the Chat about Islamic Affairs program at the Al-Hijrah Mosque in Sukajaya, Palembang? This type of research is field research with a qualitative approach and analyzed using qualitative descriptive. The data collection technique that the author used in this research was observation, interviews and documentation techniques. The results of the research are that the Islamic Case Chat program is a program from the Al-Hijrah Mosque with a da'wah communication strategy carried out by the Islamic Case Chat program, namely that this program focuses on mobilizing the inner feelings and aspects of the Da'wah Partner's heart. By starting the activity with the recitation of Shalawat Jibril, Surah Yasin and Dhikr Tadriibul Zakaatil Qolbi Bil Ashwaati, creating a relaxed environment, they create opportunities for deep reflection and spiritual growth. Second, sending messages of advice and religious knowledge via WhatsApp and groups is an effective method for communicating with da'wah partners. This allows the delivery of messages that are planned and full of gentleness, as well as motivating them to study and take part in mosque activities. Third, inviting speakers or speakers who are experienced and competent in religious issues is an important strategy. These speakers can provide quality and useful presentations that support the da'wah message.
Strategi Komunikasi Yayasan Rumah Tahfidz Yatim Dhuafa (RTYD) dalam Menarik Minat Pengunjung di Destinasi Edukasi dan Wisata Al-Qur’an Kota Palembang (Desa Qur’an) Rahayu, Tri; Sihabudin, Amin; Muslimin
Pubmedia Social Sciences and Humanities Vol. 1 No. 4 (2024): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/pssh.v1i4.191

Abstract

This research is aimed at managing tourist destinations and locations which aim to attract visitor interest, considering that the tourist location called 'Qur'an Village' has recently been inaugurated so it is necessary to disseminate information and compare it to the public both inside and outside the city of Palembang. The purpose of this research is to find out and understand the communication strategies implemented by Rumah Tahfidz Yatim Dhuafa when creating opportunities and to find out the factors that hinder both the management and communication strategies used. This research uses a qualitative research method in the form of descriptive data results both through a process of data collection through observation, interviews, documentation stages, obtained from primary and secondary data. The results of this research show that the communication strategy for attracting visitor interest at Al-Qur'an Education and Tourism Destinations uses the Five Step Theory which consists of stages: Research, Planning, Implementation, Evaluation and Reporting. Meanwhile, in the execution process, the management also uses social media to facilitate access to information for the general public, both from tourist locations to tourism products.
Analisis Pesan Dakwah Ustadz Abi Azkakia dalam Game Mobile Legend Raid, Dzaky Muhtadi; Syarifudin, Achmad; Muslimin
Pubmedia Social Sciences and Humanities Vol. 1 No. 4 (2024): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/pssh.v1i4.192

Abstract

This thesis is entitled "Analysis of Ustadz Abi Azkakia's Da'wah Message in the Mobile Legend Game". The aim of the first research is to analyze Ustadz Abi Azkakia's Da'wah message in the Mobile Legend Game and to find out the factors that influence the delivery of Ustadz Abi Azkakia's da'wah message in the Mobile Legend Game. The problem in research is that the Nurul Legend Council has recently attracted a lot of interest among young people because of the creativity of Ustadz Abi Azkakia who presents a da'wah nuance on the mobile legend platform. The preacher who presents the new Viber in the Mobile Legends game has his own meaning and method in conveying his preaching. The research uses qualitative methods. Data collection techniques through observation, interviews and documentation. The results of the research show that firstly, the Nurul Legend Council has recently attracted a lot of interest among young people because of the creativity of Ustadz Abi Azkakia who presents a preaching feel on the mobile legend platform. The preacher who presents the new Viber in the Mobile Legends game has his own meaning and method in conveying his preaching. Second, the factors that influence the delivery of preaching messages from Ustadz Abi Azkakia in the Mobile Legend Game are correcting dirty words from followers of the mobile legends game Tiktok account, replacing swearing with Dhikr and avoiding discussing the Dajjal as a joke. Bearing this in mind, the form of conveying a da'wah message does not have to be done monotonously and continuously.
Peran PENMAS POLDA SUMSEL dalam Menyampaikan Informasi KAMTIBMAS di Sumatera Selatan Lady, Nadia; Hamidah; Hamandia, Muhammad Randicha
Pubmedia Social Sciences and Humanities Vol. 1 No. 4 (2024): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/pssh.v1i4.193

Abstract

This research is entitled "The Role of South Sumatra POLDA PENMAS in Conveying KAMTIBMAS Information in South Sumatra". The South Sumatra Regional Police conveyed information on social security and order via talk shows on radio stations in Palembang, South Sumatra. The presence of the police cannot be separated from the supra system that surrounds it, namely society. From various publications discussing police challenges, it can be concluded that there is a connection between the role of the police and community development. Therefore, the workload and role of the police always changes from time to time. The main tasks of the police in historical development revolve around enforcing the law (law enforcement), maintaining public order (order maintenance or peacekeeping) as well as providing community service and also maintaining internal security. This research aims to determine the role of Penmas at the South Sumatra Regional Police in conveying National Security Information in South Sumatra. The research method used is this research uses a research method with a qualitative approach. The Qualitative Approach is research where the researcher in conducting the research uses observation techniques, interviews, content analysis, and other data collection methods to present the subject's responses and behavior. The results of this research are: As a liaison for organizations or institutions represented by the public, namely being a liaison in conveying information to internal and external parties, playing a role in conveying information on social security and order in South Sumatra. As people who take part in social interactions, we strive to foster positive and mutually beneficial relationships with the public and build a safe and orderly environment in South Sumatra. So the role of Penmas is in conveying information on social security and order. That Penmas has carried out its duties and responsibilities in accordance with its role and function in conveying information to Kamtibmas.
Peran Komunitas Vespa Scoots. ID Palembang dalam Menjaga Solidaritas Jefry, Arinaldo; Hasmawati, Fifi; Muslimin
Pubmedia Social Sciences and Humanities Vol. 1 No. 4 (2024): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/pssh.v1i4.194

Abstract

This research is entitled "The Role of the Vespa Scoots.id Palembang Community in Maintaining Solidarity". Vespa is a vehicle that has its own charm due to its distinctive shape and appearance. As the times progress and become more modern, the Vespa has become a vehicle that is quite popular, although the development of increasingly advanced transportation does not make the Vespa vehicle obsolete. This research aims to determine group communication in the Vespa Scoots.id Palembang Community in maintaining solidarity. The research uses descriptive qualitative methods with data collection techniques of observation, interviews and documentation. In this research, groupthink theory is used. The research results show that the communication between the Vespa Scoots.id Palembang Community group in maintaining solidarity is very high, this is because there is high cohesiveness in the community, there is a sense of family in solving problems, and there is complex decision making. Group communication in the Vespa Scoots.id Palembang community includes small group communication. The solidarity built by the Vespa Scoots.id Palembang Community is mechanical solidarity. Conclusion The Vespa Scoots.id Palembang community has very high solidarity and the group communication process built by the Vespa Scoots.id Palembang community in maintaining solidarity is that the chairman, administrators and members can communicate and can provide each other with ideas, opinions and input for the community.
Analisis Nilai-Nilai Keagamaan dalam Kehidupan Eks Duta di Kayu Agung Oki Mariska, Tantri; Hamidah, Hamidah; Hamandia, Muhammad Randicha
Pubmedia Social Sciences and Humanities Vol. 1 No. 4 (2024): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/pssh.v1i4.204

Abstract

Penelitian ini berjudul “Analisis Nilai-nilai Keagamaan Dalam Kehidupan Eks Duta Di Kayu Agung OKI”. Duta merupakan salah satu profesi yang ada di Kota Kayu Agung. Duta adalah sebutan seorang atau sekelompok orang yang pergi merantau ke negara lain untuk mencari nafkah dengan cara yang mengarah kepada tindak kejahatan atau kriminalitas. Karakteristik kejahatan yang dilakukan Duta Kayu Agung dianggap mirip dengan Legenda Robihnhood dari Inggris. Meskipun begitu, menurut pandangan ajaran agama Islam, tindakan perilaku para Duta ini tergolong ke dalam perbuatan yang dilarang dan bertentangan dengan aturan-aturan yang ada didalam Al-Qur’an dan hadist. Namun kenyataannya dalam realita sosial, banyak kegiatan keagamaan yang turut mewarnai dan melengkapi ektistensinya sebagai pelaku kriminal sekaligus sebagai seorang muslim yang taat menjalankan agamanya, seperti melaksanakan sholat, berpuasa, bersedekah atau berinfaq dan kegiatan keagamaan lainnya. Penelitian ini bertujuan 1) untuk mengetahui apa saja yang melatarbelakangi adanya Profesi Duta di Kayu Agung, dan 2) untuk mengetahui Nilai-nilai Keagamaan dalam kehidupan Eks Duta di Kota Kayu Agung. Metode penelitian yang digunakan adalah penelitian lapangan (field research) dengan metode pendekatan kualitatif dengan data yang bersifat deskriptif. Hasil dari penelitian ini adalah : 1) mengenai faktor-faktor yang melatarbelakangi adanya profesi Duta adalah faktor perekonomian yang rendah serta kebutuhan hidup dan adat istiadat ditempat mereka tinggal yang setiap melaksanakan sebuah acara harus memiliki modal yang banyak dan cukup besar, sehingga resiko tinggi tidak menjadi penghalang bagi mereka. Untuk menjadi Duta tidak harus berpendidikan tinggi, hanya bermodalkan kemampuan dengan cara belajar dengan Duta yang sudah berpengalaman dan mempunyai modal yang cukup untuk biaya awal merantau. 2) Nilai-nilai Keagamaan dalam kehidupan Eks Duta, mereka menyakini adanya Allah SWT sebagai Tuhan yang maha Esa dan hari Akhir (Kiamat), mereka juga melaksanakan Sholat berjamaah, melaksanakan Puasa, bersedekah ke sesama dan mereka juga mengerti serta memahami mengenai larangan dan perintah Allah SWT.
Analisis Novel-Novel Religi Karya Ima Madani Sebagai Bentuk Dakwah Bil-Kitabah Safitri, Indah Nur; Razzaq, Abdur; Hamandia, Muhammad Randicha
Pubmedia Social Sciences and Humanities Vol. 1 No. 4 (2024): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/pssh.v1i4.205

Abstract

Penelitian ini berjudul, “Analisis Novel-novel Religi Karya Ima Madani Sebagai Bentuk Dakwah Bil-kitabah”, yang menjadi titik rumusan masalah dalam penelitian adalah, apa pesan dakwah dari novel religi karya Ima Madani dan bagaimana bentuk dakwah bil-kitabah yang dilakukan Ima Madani. Tujuan dari penelitian ialah untuk mengetahui pesan-pesan religi yang ada di dalam novel karya Ima Madani serta untuk mengetahui bentuk dakwah bil-kitabah yang dilakukan Ima Madani. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan analisis kritis. Data yang dikumpulkan berupa dokumentasi dan wawancara. Hasil penelitian ini menjelaskan bahwa novel-novel religi karya Ima Madani semuanya mengandung pesan-pesan dakwah yang ditulis Ima Madani sebagai bentuk berdakwah melalui tulisan atau dikenal dengan dakwah bil-kitabah atau dakwah bil-qalam. Hal ini dilihat dari karya-karyanya yang berjudul, Assalamualaikum Calon Imam, Wa’alaikumussalam Pelengkap Iman, dan Shaf. Semuanya mengandung pesan-pesan dakwah. Adapun pesan-pesan dakwah yang terkandung terbagi menjadi 3, Akidah, Akhlak, Syariah. Assalamualaikum Calon Imam (ACI) mengandung pesan akidah yaitu beriman kepada Allah, pesan syariah ialah ibadah salat, dan akhlak yaitu ikhlas. Wa’alaikumussalam Pelengkap Iman (WPI) mengandung pesan akidah yaitu beriman kepada Allah, pesan akhlak ialah sabar, dan pesan syariah ialah ibadah salat. Shaf, mengandung pesan akidah yaitu beriman kepada Allah, pesan akhlak ialah ikhlas, dan pesan syariah yaitu ibadah salat, membaca Al-Qur’an, dan berdoa.
Eksistensi Humble Coffee Sebagai Sarana Komunikasi Interpersonal New Normal di Kota Palembang Savira, Nurul Janna; Murdiati, Eni; Hamandia, Muhammad Randicha
Pubmedia Social Sciences and Humanities Vol. 1 No. 4 (2024): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/pssh.v1i4.206

Abstract

Di kota Palembang meminum kopi saat ini menjadi budaya baru dalam kehidupan masyarakat dan menjadi sebuah kebutuhan gaya hidup di semua kalangan khusus nya kalangan millenial. Keberadaan coffee shop yang saat ini dengan mudah dapat dijumpai hampir setiap sudut jalan kota palembang salah satu nya humble coffee membuat keadaan pesaing dan juga diperlukan cara mempertahankan keberadaan yang baik bagi masyarakat di era new normal kota palembang. Dalam melakukan komunikasi intepersonal, bahasa verbal atau non verbal sebagai indikator komunikasi barista ke pengujung dan sesama pengujung humble coffee menjadi wadah atau jembatan dalam sarana komunikasi. Humble coffee sendiri memberikan banyak peluang terbuka bagi individu-individu sosial untuk berkumpul, berbicara, menulis, membaca, berinteraksi satu sama lain, atau berdiskusi, baik secara terpisah atau dalam kelompok kecil, baik barista maupun tamu atau tamu individu. Kehadiran adalah interaksi yang unik, sesuatu yang menjadi atau ada seperti Humble Espresso yang sedang berlangsung. Pemeriksaan ini bergantung pada Humble Espresso yang merupakan salah satu bistro di Pakjo dengan hadirnya Humble Espresso yang sepenuhnya bertujuan untuk mencari tahu korespondensi relasional. Dalam merinci masalah dalam pemeriksaan ini adalah bagaimana “Eksistensi humble coffee sebagai sarana komunikasi interpersonal new normal di kota palembang” juga, untuk mencari tahu dan memahami isu-isu apa yang dicari dalam melaksanakan espresso sederhana dalam korespondensi relasional di era baru. Strategi pemeriksaannya termasuk jenis eksplorasi, khususnya subjektif jelas, pemeriksaan ini dipimpin di Jalan Proklik Lorok Pakjo, Kawasan Ilir Barat I, Palembang. Narasumber pemeriksaan dalam kasus ini terdiri dari 3 golongan yaitu 5 orang saksi kunci yaitu 1 orang pengusaha sederhana yang menangani espresso dan 4 orang perwakilan rendahan espresso dan narasumber pendukung terdiri dari 3 orang yaitu tamu rendahan espresso. Prosedur pengumpulan informasi dilakukan melalui persepsi, pertemuan dan dokumentasi. Hasil penelitian ini menunjukkan bahwa kopi sederhana masih ada di semua lapisan masyarakat.

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