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Jurnal Ilmiah Ekonomi dan Manajemen
Published by CV Kampus Akademik Publising
ISSN : 30257972     EISSN : 30257859     DOI : https://doi.org/10.61722/jiem/
Core Subject : Education,
Other
JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM) berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek Ekonomi, Bisnis dan Akuntansi. Jurnal ini memberikan ruang bagi para peneliti untuk berdiskusi, mengejar dan meningkatkan pengetahuan di bidang Ilmu Ekonomi Bisnis dan Akuntansi yang terus berkembang. Artikel dapat ditulis dalam bahasa Inggris atau bahasa Indonesia Jurnal ini terbit 1 tahun
Arjuna Subject : Umum - Umum
Articles 1,433 Documents
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PENGARUH HARGA, INOVASI PRODUK, DAN MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN VIVI JILBAB DI KOTA JAMBI Lia Rahmasari; Mellya Embun Baining; Erwin Saputra Siregar
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 1 No. 3 (2023): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v1i3.222

Abstract

This research aims to determine the influence of price, product innovation, social media on consumer purchasing decisions for Vivi Jilbab in Jambi City. This research uses a quantitative approach and the data analysis method used is multiple linear regression. The sampling technique used purposive sampling as many as 97 respondents who were distributed to Vivi Jilbab consumers. The research results show that price partially has a positive and significant effect on purchasing decisions with the results Tcount > Ttable (2.086 > 1.66140) and significance (0.040 < 0.05), product innovation partially has a positive and significant effect on purchasing decisions with the results Tcount > Ttable (2.316 > 1.66140) and significance (0.030 < 0.05), social media partially influences the decision to purchase Vivi Jilbab with the results Tcount > Ttable (2.193 > 1.66140) and significance is (0.031 < 0.05 ). Based on the price F test, product innovation and social media simultaneously influence purchasing decisions with the results Fcount > Ftable (4.592 > 2.70) and significance (0.005 < 0.05). The adjusted R square value obtained is 0.846 or it could be said that 84.6% of purchasing decision variables are influenced by price variables, product innovation and social media. Meanwhile, the remaining 15.4% was influenced by other variables not examined in this research
ANALISIS PERILAKU NASABAH PEREMPUAN TERHADAP SIMPAN PINJAM KELOMPOK: (Studi Kasus PNM Mekaar Desa Betung Bedarah Timur, Kecamatan Tebo Ilir, Kabupaten Tebo, Provinsi Jambi) Feni Ayu Astuti; Ahmad Syahrizal; Rohana
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 1 No. 3 (2023): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v1i3.223

Abstract

The world economy is now starting to worry about the people, both the lower, middle and upper classes. So that triggers them to do savings and loans to meet the needs of life. The purpose of this study was: to determine the behavior of female customers in Betung Bedarah Timur Village towards the Savings and Loans of the PNM Mekaar Group. This study used qualitative research methods. Data collection techniques with observation, interviews and documentation. The number of respondents in this study were 50 people. The results of this research are that is misuse of funds by female customers of PNM Mekaar in Betung Bedarah Timur village, the funds disbursed are used for consumptive needs, not productive ones, and there are also coustumers who are categorized as prosperous who participate in making savings and loans at PNM Mekaar. Factors that influence customers to make savings and lons at the Madani National Capital Institution (PNM) Mekaar are internal factors, namely motivation, where they make savings and loans based on something they want to achieve or aim for.
PENGARUH MODAL INTELEKTUAL, LEVERAGE DAN KAPASITAS OPERASI TERHADAP PROFITABILITAS Tita Yuliyanti; Wulandari Agustiningsih
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 1 No. 3 (2023): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v1i3.224

Abstract

Profitability is very important for the company for its survival. The purpose of this study is to determine determinants such as intellectual capital, leverage, and operating capacity on the profitability of consumer goods sector companies listed on the Indonesia Stock Exchange in 2018-2022. This type of research is causality and the research method uses quantitative methods obtained from secondary data. The statistical tool in this research uses STATA. The sampling technique used purposive sampling and obtained as many as 51 companies that met the criteria from a total population of 22 companies with a research period of 5 years, so that 110 sample data were obtained. This study utilizes a multiple linear regression analysis model. The results of the study show that intellectual capital, leverage, and operating capacity simultaneously affect profitability. Empirically, the role of intellectual capital, leverage and operating capacity in increasing the profitability of companies in the consumer goods subsector. Studies on the consumer goods sub-sector show that intellectual capital has a positive effect on profitability, leverage has a positive impact on profitability and operating capacity has a positive effect on profitability.
PERANAN DINAS KOPERASI DAN UMKM KOTA JAMBI DALAM PEMBERDAYAAN UMKM KULINER DI KECAMATAN KOTA BARU Nurshakila; Sissah; Victor Diwantara
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 1 No. 3 (2023): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v1i3.227

Abstract

This research entitled The Role of Dinas Koperasi dan Usaha Mikro Kecil Menengah of Jambi City in Empowering the Culinary Business Sector in Kota Baru District. This study using qualitative research methods. The types and sources of data are primary data and secondary data. Data collection techniques were carried out by means of observation, interviews and documentation, while data analysis methods included data collection, data reduction, data presentation and conclusions. The result of this study is the empowerment from related goverment parties to SME owners mostly has been evenly distributed, but there are several things don't get attention. The advices are Dinas Koperasi and SME Jambi City expected to improve their performance in supporting SME empowerment, to be consistent in the role of empowering and developing businesses, and to find the innovations of friendly business for SME owners
STRATEGI PEMASARAN PRODUK TABUNGAN HAJI PADA BANK SYARIAH INDONESIA KCP JAMBI SIPIN BAKARUDDIN Silvia Dewi Saputri; Ahmad Syahrizal; Nurrahma Sari Putri
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 1 No. 3 (2023): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v1i3.231

Abstract

A marketing strategy is a set of goals and objectives, policies and rules that give direction to marketing efforts over time, providing direction to marketing efforts at every level and location. Marketing is a concept that uses many philosophies in its application. The marketing concept can be realized by identifying and formulating consumer wants and needs and must create products, prices, promotions, distribution that suit the conditions of target consumers. This research uses qualitative methods and also uses data collection techniques through interviews. The data used is primary data, namely data taken directly from the research site. The results of this research show that the marketing strategy for Hajj savings products implemented by Bank Syariah Indonesia KCP Jambi Sipin Bakaruddin is in the form of a 7P marketing mix which includes product, price, place, promotion, people, physical evidence and process strategies with several obstacles for Bank Syariah Indonesia in marketing Hajj savings products. The input for Bank Syariah Indonesia KCP Jambi Sipin Bakaruddin is that the bank should evaluate each marketing strategy for Hajj savings products that has been implemented and then strategies that have deficiencies can be corrected and perfected again.
PENGARUH PRODUK, PROMOSI, HARGA DAN SALURAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK MS GLOW DARI PERSFEKTIF EKONOMI ISLAM Rahmad Iinminardi; Anzu Elvia Zahara; Nurrahma Sari Putri
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 1 No. 3 (2023): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v1i3.232

Abstract

. This research aims to find out whether product quality, promotion, price and distribution channels influence the decision to purchase MS Glow products from the official MS Glow Tebo reseller. This research variable uses a dependent variable and an independent variable. The dependent variable of this research is the consumer's product purchasing decision. The independent variables are the influence of product, promotion, price and distribution channels. Research was conducted on consumers of the official MS Glow reseller, Tebo Regency, Jambi. The population in this study were consumers who purchased MS Glow Tebo products, Jambi. The sampling technique used purposive sampling and a research sample of 58 respondents was obtained. The method used is a quantitative method. This research uses instrument tests (validity and reliability tests), multicollinearity tests, normality tests, F tests and T tests. Meanwhile, data processing uses the SPSS program.Based on research results, product quality, promotion and price have a significant influence on the decision to purchase MS Glow products from the Official Reseller MS Glow Tebo. Meanwhile, distribution channel variables do not have a significant effect on purchasing decisions for MS Glow products at the Official Reseller MS Glow Tebo. This is proven based on the results of the t test and f test.
TRANSPARANSI DAN AKUNTABILITAS PENGELOLAAN ZAKAT DALAM MENINGKATKAN KEPERCAYAAN MUZAKKI DI DESA SEKUMBUNG KECAMATAN TAMAN RAJO KABUPATEN MUARO JAMBI M Wildan; Hansen Rusliani; Nurlia Fusfita
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 1 No. 3 (2023): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v1i3.233

Abstract

This study aims to determine how the transparency and accountability of zakat management in increasing the trust of muzakki in Sekumbung Village, Taman Rajo District, Muaro Jambi Regency. The theory used in this study is the theory put forward by Djarwanto that Accountability provides, conveys information by being responsible for performance in the form of success or failure to achieve the goals set. Meanwhile, transparency was stated by Farid Hamid, namely seeking, receiving, possessing, storing, managing, and sending information through all available channels. The type of this research is descriptive qualitative with primary and secondary data types. Data collection techniques in this study are using questionnaires, observation, interviews and documentation, while for data analysis, researchers use domain, textonomy and componential analysis. The results of the study explain that the transparency of zakat management in increasing the trust of muzakki in Sekumbung Village, Taman Rajo District, Muaro Jambi Regency can be seen from several aspects, namely the role of Amil Zakat in coordinating zakat funds to the community directly and maximizing the disclosure of zakat management information by making periodic reports on performance and activities. zakat management. Accountability of Zakat Management to Increase Muzakki Trust in Sekumbung Village, Taman Rajo District, Muaro Jambi Regency can be seen from several aspects including the existence of amil zakat activities in making financial reports in writing. The existence of activities to prepare financial reports with a simple accounting system as a form of accountability for the performance carried out. The existence of amil zakat efforts in improving the ability and moral quality in managing zakat.
Pengaruh Faktor Pengembangan Destinasi Wisata Terhadap Minat Berwisata Halal di Kota Jambi Nurrokhim; Titin Agustin Nengsih; M. Taufik Ridho
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 1 No. 3 (2023): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v1i4.236

Abstract

Tourism is one of the important sectors for the government to improve the economy of a region. Currently, the development of halal tourism is considered to be a very potential tourism sector development both in socio-economic and cultural conditions for an area or region that indirectly feels the impact both social and economic. Jambi City has many tourist attractions and none of them have officially become halal tourist destinations, to achieve this it is necessary to develop tourist destinations and support from various parties including tourists with an interest in travelling halal. Travel interest is closely related to the state of tourist destinations, both in terms of attractiveness, facilities and access to tourist attractions. Therefore, this study aims to determine and analyse the effect of attraction, amenity and accessibility factors on interest in halal tourism in Jambi City. This study uses a quantitative approach, the data used is primary data obtained through distributing questionnaires, observations, interviews as well as documentation. The number of samples in this study were 384 people using non probability sampling with purposive sampling method technique. The results showed that attractions had a positive and significant effect on interest in halal tourism in Jambi City. Amenity shows that there is a significant positive effect on interest in halal tourism in Jambi City. Accessibility shows that there is a significant positive effect on interest in halal tourism in Jambi City. Attractions, amenity, and accessibility together have a significant effect on interest in halal tourism in Jambi City. This study shows that the contribution of the independent variable to the dependent variable is 67.9% and 32.1% is influenced by other factors that are not part of this study.
PENGARUH MODEL PEMBELAJARAN EVERYONE IS A TEACHER HERE (ETH) DENGAN BANTUAN ICE BREAKING TERHADAP LITERASI NUMERASI MATEMATIKA SISWA SMP NEGERI 31 MEDAN Bonifasia Gultom; Israil Sitepu; Sinta Dameria Simanjuntak
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 1 No. 3 (2023): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v1i3.238

Abstract

This study was conducted with the aim of determining the influence of the Everyone is a Teacher Here learning model with the help of ice breaking on students' mathematical numeracy literacy and to find out the average numeracy literacy ability taught with the Everyone is a Teacher Here (ETH) learning model with the help of ice breaking whether it is higher than using conventional learning on comparison material in grade VII SMP Negeri 31 Medan. This type of research is quantitative with quasi experimental design. These results show that H1 has an influence on the Everyone is a Teacher Here (ETH) learning model with the help of ice breaking on students' mathematical numeracy literacy, judging from the t test showing sign results. (2 tailed) of 0.01 < 0.05. The H2 test has no effect of ice breaking on students' mathematical numeracy literacy, judging from the t test shows the results of sign.(2 tailed) of 0.07 > 0.05. As for H3, there is an influence of the Everyone is a Teacher Here (ETH) learning model with the help of ice breaking on students' mathematical numeracy literacy, judging from the f test obtained sign. (tailed) by 0.00 < 0.05. In the N-Gain Score test, Ha is accepted, namely the increase in numeracy literacy taught with the Everyone is a Teacher Here (ETH) learning model with the help of ice breaking higher than students who obtain conventional learning, with an average N-Gain Score in the experimental class of 0.71 > an average N-Gain Score in the control class of 0.41.
PENGARUH CITRA MEREK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PENGGUNA APLIKASI JAMRIDE DI PENAJAM PASER UTARA Ayu Lestari
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 1 No. 3 (2023): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v1i3.239

Abstract

This research aims to determine the simultaneous and partial influence of brand image variables and service quality on consumer satisfaction of users of the Jamride application in North Penajam Paser. The brand image (Xı) and service quality (X2) variables are independent or independent variables in this research and the consumer satisfaction variable (Y) is the dependent or bound variable in this research. The type of research used in this research is quantitative research. The technique used was Non Probability Sampling using the Purposive Sampling method with a sample size of 100 respondents. The data analysis technique used is multiple linear regression analysis. The conclusion of this research is that the brand image and service quality variables simultaneously have a positive and significant effect on consumer satisfaction using the Jamride application in North Penajam Paser, the brand image and service quality variables partially have a positive and significant effect on consumer satisfaction using the Jamride application in North Penajam Paser .

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