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Contact Name
Bagus Githa Adhitya M
Contact Email
baa@stp-bandung.ac.id
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+62818640301
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jett@stp-bandung.ac.id
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Jurusan Perjalanan, Sekolah Tinggi Pariwisata Bandung Jalan Dr. Setiabudhi No. 186 Bandung , Indonesia
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INDONESIA
Journal of Event, Travel and Tour Management
Published by Politeknik Pariwisata NHI Bandung
ISSN : -     EISSN : 28290046     DOI : https://doi.org/10.34013/jett
Core Subject : Education, Social,
Social Sciences Other
Focuses on Event Management (MICE) scope: various aspects of planning, organizing, and managing events across a wide range of categories, including corporate events, social gatherings, cultural events, and more. Focuses on Tour & Travel Management scope : related to the management and operations of the travel and tourism industry, including airlines, transportation, tour operations, tour guides, travel patterns, and consumer behavior within the travel industry.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 6 Documents
 1 
Search results for , issue "Vol.3 No.2 (2023)" : 6 Documents clear
Promotion Strategy for Attracting Visitors (Case Study of Pesona Nagari Pariangan Event) Mandalia, Siska
Journal of Event, Travel and Tour Management Vol.3 No.2 (2023)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jett.v3i2.1278

Abstract

Abstract Promotional strategies are used as a way to attract visitors to organized events. Through the development of an increasingly dynamic digital era, making online promotions is one of the most effective ways. Through social media, the opportunity to interact with visitors becomes closer, So the promotion carried out can be matched with the target. Pesona Nagari Pariangan is an event carried out by the local government of Tanah Datar Regency West Sumatera, Indonesia, with the satu Nagari satu event program. The Pesona Nagari Pariangan event used social media Instagram to attract visitors because it is considered more effective and innovative than other media. This study examines the promotion strategy for organizing the Pesona Nagari Pariangan event. The type of research used is descriptive qualitative to answer the phenomenon of the promotion strategy carried out at the Pesona Nagari Pariangan event. The method used is a case study by conducting in-depth interviews. This study allows researchers to discuss the promotional strategies used by the Pesona Nagari Pariangan Event organizers to increase the number of visitors. The results showed the success of the Pesona Nagari Pariangan event in utilizing Instagram social media as a promotional strategy because Instagram is a social media that is currently widely used by many people. In addition, Instagram social media was chosen because of its relatively affordable cost with a large amount of information content. Keywords: Strategies, Promotional, Pariangan, Event Abstrak Strategi promosi digunakan sebagai cara untuk menarik pengunjung dalam menyelenggarakan event. Melalui perkembangan era digital yang semakin dinamis, membuat promosi secara online menjadi salah satu cara yang paling efektif. Melalui media sosial, kesempatan untuk berinteraksi dengan pengunjung menjadi lebih dekat. Sehingga promosi yang dilakukan dapat sesuai dengan target. Pesona Nagari Pariangan merupakan event yang dilaksanakan oleh pemerintah daerah Kabupaten Tanah Datar Sumatera Barat Indonesia dengan program satu nagari satu event. Event Pesona Nagari Pariangan menggunakan media sosial Instagram untuk menarik pengunjung karena dinilai lebih efektif dan inovatif dibandingkan media lainnya. Penelitian ini mengkaji tentang strategi promosi dalam penyelenggaraan event Pesona Nagari Pariangan. Jenis penelitian yang digunakan adalah deskriptif kualitatif untuk menjawab fenomena strategi promosi yang dilakukan pada event Pesona Nagari Pariangan. Metode yang digunakan adalah studi kasus dengan melakukan wawancara mendalam. Kajian ini memungkinkan peneliti untuk membahas mengenai strategi promosi yang digunakan oleh penyelenggara event Pesona Nagari Pariangan untuk meningkatkan jumlah pengunjung. Hasil penelitian menunjukkan keberhasilan event Pesona Nagari Pariangan dalam memanfaatkan media sosial Instagram sebagai strategi promosi karena Instagram merupakan media sosial yang saat ini banyak digunakan oleh banyak orang. Selain itu, media sosial Instagram dipilih karena biayanya yang relatif terjangkau dengan kandungan informasi yang besar. Kata Kunci: Strategi, Promosi, Pariangan, Event
PESTLE Analysis and Sustainable Event Marketing - Evidences from Mount Kinabalu International Climbathon Destination, Borneo Jamil, Jamaliah
Journal of Event, Travel and Tour Management Vol.3 No.2 (2023)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jett.v3i2.1326

Abstract

As an industry practitioner, this research strives to explore and engage in intellectual discourse on the current theoretical paradigm practice of sustainable marketing efficiency strategy design for tourism, hospitality establishments, and event staging from the viewpoints of Destination management organisations (DMOs). Critically, this industry-academic writing is committed to contributing to a better interpretation and, possibly, an assessment of the current marketing principle application by highlighting a potential gap between theory (academic) and practice (industry), accompanied by recommendations on holistic marketing, thereby bridging between conventional and sustainable marketing. A systematic qualitative review using explorative content analysis combined with PESTLE feasibility studies of the destination. Approximately 60 journals, book chapters, and relevant newspaper topics, including pertinent literatures, were screened for analysis. The PESTLE approach to DMOs marketing covers direction, product, service, positioning, branding, and niche segmentation. It also explores Muslim-friendly marketing ideas and their role in compelling destination and event hospitality management. The findings provide analytical perspectives of future hallmarks events for developing countries. Furthermore, it presents a distinct and explicit sustainable marketing policy for event marketers, event organisers, DMOs, and relevant bodies to embed sustainable marketing strategy execution in the event hospitality segment. Additionally, it includes an illustration of a sustainable framework for the future Mount Kinabalu International Climbathon (MKIC) event, recommended to the respective DMOs and event organisers.Keywords: Sustainable Marketing Plan; Marketing Design; Destination Management Organisations DMOs; Mount Kinabalu International Climbathon Event (MKIC); PESTLE analysis.
The Influence of Celebrity Endorser and Product Quality on Purchase Decision Through Brand Image Package PT Aminareka Perdana Dhamayanty, Stanny; Nokialita, Fitri
Journal of Event, Travel and Tour Management Vol.3 No.2 (2023)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jett.v3i2.1354

Abstract

This research aims to look at the direct and indirect effects of celebrity endorser, product quality, and brand image on purchasing decisions. The group studied was PT Arminareka Perdana Umrah pilgrims. Samples were taken from 100 respondents randomly. Data collection was carried out by conducting a survey of consumers of Umrah pilgrims. The variables studied were celebrity endorser (X1), product quality (X2), product image (Y), and purchase decision (Z). The data obtained were then analyzed using descriptive methods and path analysis. After the research was carried out, the results obtained were that the variable celebrity endorser (X1) and product quality (X2) had a direct effect on purchasing decisions (Z). Meanwhile, the relationship between celebrity endorser (X1) and product quality (X2) can indirectly affect purchasing decisions. The results of the path analysis test show that the research variable celebrity endorser (X1) influences purchasing decisions through brand image and product quality (X2).
Sinergitas Industri Lokal Penyelenggara Wisata MICE dan Event di Destinasi Pariwisata Super Prioritas (DPSP) Mandalika Satiadji, Amirosa Ria
Journal of Event, Travel and Tour Management Vol.3 No.2 (2023)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jett.v3i2.1358

Abstract

Event is one of tourist attraction that can invite more people to come in a destination. As Nusa Tenggara Barat (NTB) has Mandalika as one of Super Priority Tourism Development di Indonesia created two big event named World Superbike (WSBK) and Moto GP all tourism stakeholder should collaborate to ensure that the development will positively impactful for the society welfare. The governor of NTB create event as a tool for destination marketing. The aim of this research is to know how to develop an impactful event as attraction and bring positive impact to the society. Using qualitative method by interviewing the key informant and continuing with snowball than data triangulation this research has been given a recommendation to planning a creative event. Sewing Model in Event Creative Planning is a model to make an event became larger, gaining resources and giving more over impact to the stakeholder such as government, media, industry, society and education institution (Penta helix). To build the synergy things that all partners must have are: 1. Creative; 2. Have a good network; 3. Trustable; 4. Having permits for creating event; 5. Have a good communication skill; 6. Willingness for beneficial collaboration; 7. A win-win agreement. The collaborations will be successful if all the stakeholders get a positive impact. The organizer has to be ensured that the event created is a sustainable event that bring welfare to all stakeholder, such as support local industry, creative economy by bringing buyer to the event, involving the culinary industry, arts, and encouraging for the development of a sustainable tourism destination for the next generation of the society. Keywords: Creative Event, Stakeholder, Tourism, Marketing, Sustainability.
Identifikasi Potensi Produk Pariwisata Sebagai Dasar Perencanaan Paket Wisata di Desa Cacaban Kidul Kabupaten Purworejo, Provinsi Jawa Tengah Kurniati, Cucu; Josary, P. Jessica Jocelyn; Sinaga, Endang Komesty; Puksi, Faisal; Andrianto, Ronal
Journal of Event, Travel and Tour Management Vol.3 No.2 (2023)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jett.v3i2.1397

Abstract

Desa Cacaban Kidul which is located in the vicinity of the Borobudur Temple development area has potential in the tourism sector in three forms, including the form of natural tourism potential, cultural tourism, craft/creative tourism, as well as non-tourism potential such as agricultural and livestock product potential. This research hopes to be able to provide specific benefits for the welfare of the community through an effort to develop communitybased tourism through community empowerment in Desa Cacaban Kidul. In conducting the research, the potential of the tourism products and the components of tourism products in terms of attractions, amenities and accessibility in Desa Cacaban Kidul are identified and analyzed. The result of the study can serve as an opportunity for a creation of tour package as it serves some recommendation for Desa Cacaban Kidul so that they can be managed properly and optimally as an effort to develop sustainable tourism through a series of tourism activities packaged in a tour package. Keywords: Tourism product, Tour Package Planning, Tourism Village
Analisis Aspek Manajemen Waktu pada Event Festival Bingen 2022 (Studi pada Divisi Logistik CV. Soundtrack Indonesia, Palembang) Destia Ramdini; Djohan, Muhammad Iqbal; Wibowo, Budi
Journal of Event, Travel and Tour Management Vol.3 No.2 (2023)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jett.v3i2.1405

Abstract

In organizing an event there will be various divisions involved including the logistics division, one of the success factors of an event is the supply of goods from the logistics division, the logistics division will provide goods and distribute them to other divisions, the application of time management is one aspect that needs to be Paying attention to managing time properly will produce maximum results, so that the supply of goods by the logistics division will be more effective. This research discusses how the implementation of time management by the logistics division at the event Bingen Festival 2022. The research method used is qualitative research. Sources of research data conducted are from interviews and documentation. From the results of the study it was concluded that the logistics division has implemented several aspects of time management but there are still indicators that become notes for the logistics division that can be applied in the future.

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