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INDONESIA
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30260221     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) is a scientific journal that publishes articles in the Business field includes conceptual ideas in the fields of Economics, Accounting, Management, business. The scopes are Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umro Management, Zakat and Waqf/ Islamic Philanthropy Management, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 28 Documents
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Search results for , issue "Vol. 2 No. 3 (2024): March" : 28 Documents clear
DIGITAL PARADISE: NAVIGATING THE COMPLEXITY OF TAXATION IN THE ERA OF TECHNOLOGICAL TRANSFORMATION M. Yusuf Bahtiar; Eko Sudarmanto; Sulfianty
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Abstract

The digital revolution has fundamentally transformed the taxation landscape, necessitating a nuanced understanding of its implications for fiscal governance. This research literature review thoroughly examines the multifaceted dimensions of taxation in the era of technological transformation, drawing insights from a diverse array of scholarly literature, policy documents, and empirical studies. Key themes explored encompass tax governance mechanisms, regulatory responses to cross-border tax evasion and profit shifting, compliance behaviors, and the redistributive impact of taxation in the digital age. By synthesizing existing research, this review provides a holistic understanding of the complexities of navigating contemporary fiscal governance's digital paradise. The literature synthesis reveals the critical role of tax governance mechanisms in addressing the challenges the digital economy poses. Regulatory responses, including proposals for digital taxation frameworks and international tax cooperation agreements, are examined to elucidate their potential efficacy in fostering tax compliance and mitigating tax evasion and avoidance. Furthermore, the review delves into the intricate interplay between taxpayer motivations, compliance drivers, and communication strategies, offering insights into enhancing tax compliance behaviors in the digital era. Additionally, the redistributive effects of taxation policies are analyzed, highlighting their role in addressing income inequality and promoting social equity in digitally-driven economies. This review contributes to the scholarly discourse by providing a comprehensive analysis of taxation in the digital age, offering valuable insights for policymakers, scholars, and practitioners. By unpacking the complexities of taxation amidst technological transformation, it informs efforts to devise effective fiscal policies that promote fairness, efficiency, and sustainability in the digital era.
MARKETING REVOLUTION THROUGH INNOVATION: DEVELOPING ADAPTIVE STRATEGIES TO ADDRESS CHANGING MARKET DYNAMICS: A LITERATURE REVIEW ON MARKETING MANAGEMENT AND CONSUMER THEORIES Nooraisyah; Nina Triolita; Muhamad Risal Tawil
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Abstract

In the fast-paced landscape of modern business, traditional marketing strategies are being challenged by dynamic market dynamics, technological advancements, and shifting consumer behaviors. This literature review explores the transformative potential of innovation and adaptive strategies in revolutionizing marketing practices. Drawing on an extensive array of marketing management and consumer theories, the review examines the evolution of marketing paradigms toward customer-centric approaches, the significance of innovation in driving competitiveness, and the importance of understanding consumer behavior for effective strategy formulation. Furthermore, it delves into adaptive strategies tailored to navigate the complexities of dynamic markets, emphasizing agility, diversification, and data-driven decision-making. Additionally, the review highlights the pivotal role of digital transformation in enhancing organizational agility, streamlining operations, and fostering innovation. Through a synthesis of these key findings, the review provides insights for businesses seeking to stay competitive and relevant in today's ever-changing marketplace. Overall, it underscores the necessity for organizations to embrace innovation and adaptive strategies to address the challenges posed by changing market dynamics, thereby paving the way for sustained growth and success.
SOCIAL NETWORK MARKETING SYSTEMS: THE USE OF INSTAGRAM IN THE FASHION INDUSTRY Nunu Andriani; Sidderatul Akbar; Melyana Ratana Pugu
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Abstract

In today’s digital age, where interactions between brands and consumers continue to adapt to the pace of technology, marketing strategies through social media, Instagram, have emerged as an important tool in building andining brand confidence in the fashion industry. The research method undertaken in this research is the study of literature by looking for literature that fits the context of the research. The findings of this research provide strategic insights for fashion industry practitioners in designing and implementing social network marketing strategies through Instagram to build and maintain brand confidence, by leveraging the power of visual content and influencer marketing effectively.
DATA MINING CUSTOMER CLUSTERING USING K-MEANS METHOD Agus Iskandar; Rifqi Aldy Al Hafizh Harahap; Achmad Gilang Ramadhan
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Abstract

The company recognizes the crucial role of customers in achieving business success and as the main source of revenue. Therefore, it is important for companies to understand the needs and desires of customers in order to build a mutually beneficial relationship. Customers have functional and emotional needs that they want to fulfill through the products or services they buy. Customer experience, both positive and negative, has a significant impact on satisfaction, loyalty and corporate image. This research faces the challenge of decreasing the number of customers who make purchases at these companies or service providers. To overcome this problem, companies need to adopt an effective market strategy to improve operational efficiency and better understand customer needs. One approach used is to understand customer needs through grouping, so that companies can develop products or services that are more suitable for each customer group. This helps improve the product's relationship with customer needs and provides services that match their expectations. Customer grouping was performed using the K-means algorithm, with 47 customers grouped based on relevant attributes. Determining the optimal number of clusters is done by comparing the performance of the clusters that are formed, and the results produce two new clusters with different numbers of customers. The K-means algorithm is implemented using the RapidMiner application to simplify the process. The final analysis shows that the second cluster has more customers than the first cluster. This research confirms the importance of understanding customer needs, classifying them appropriately, and taking effective actions to maintain customer satisfaction. The K-means algorithm and the RapidMiner application prove to be very useful in this process, enabling companies to strengthen customer relationships and create significant added value. The final results of this study indicate that the first cluster (cluster 0) contains 22 customers, while the second cluster (cluster 2) contains 25 customers. Therefore, the second cluster has a larger number of customers compared to the first cluster.
APPLICATION OF MULTI-OBJECTIVE OPTIMIZATION BY RATIO ANALYSIS (MOORA) IN DETERMINING THE LOCATION OF BERKAH TIRTA'S DRINKING WATER BUSINESS Abdul Rahman; Andreas Dwiyanto; Agus Iskandar
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Abstract

In the workplace environment, competition is a common phenomenon, especially when it comes to determining the location to start a business, namely the selection of the right location. The business of water refill stations is experiencing rapid development, and the success of this business is significantly influenced by the accurate determination of the location. To enhance efficiency in location determination, the MOORA method is employed an analytical tool for decision-making. The use of the MOORA method in this research aims to analyze and compare each potential location based on predetermined criteria such as accessibility, market potential, operational costs, space size, crowd center and other external factors. The implementation of MOORA is expected to serve as an initial step in making strategic decisions related to location determination in various fields of business and provide a foundation for further research to develop more advanced methods in location selection. The results of the MOORA implementation in determining the strategic location indicate that location D or alternative is the preferred choice with a value of 0.323517894.
THE EFFECT OF DIGITAL MARKETING SKILLS AND MARKET RESEARCH ON MARKETING PERFORMANCE IN START-UP COMPANIES IN JAKARTA AND WEST JAVA, INDONESIA Permana, Dudi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Abstract

This study looks into the relationship between marketing performance, market research use, and digital marketing expertise in start-up businesses in Jakarta and West Java, Indonesia. The study uses Structural Equation Modeling with Partial Least Squares (SEM-PLS) to quantitatively analyze 175 surveyed start-ups and investigate the correlations between these important variables. The integration of descriptive statistics, a sturdy measurement model, hypothesis testing, and model fit evaluations results in a thorough comprehension of the dynamics in the start-up ecosystem. The findings emphasize how important it is to use market research and digital marketing expertise to influence marketing performance. The findings emphasize the necessity for a comprehensive approach to digital strategy and data-driven decision-making, with practical implications for training and development programs. The present study contributes to our comprehension of the intricate variables impacting marketing efficacy within the ever-changing Indonesian startup scene.
MAINTAINING EMPLOYEE RETENTION AND EMPLOYEE ENGAGEMENT IN FAMILY-OWNED MSMES IN INDONESIA THROUGH COMPENSATION AND LEADER COMPETENCE Novita Susiang, Maria Imelda
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Abstract

This study explores the complex dynamics of sustaining worker engagement and retention in family-run Micro, Small, and Medium-Sized Enterprises (MSMEs) in Indonesia, emphasizing the functions of leader competency and remuneration. 245 individuals from different family-owned MSMEs participated in the study, which used a quantitative methodology. To examine the connections between pay, leader competency, employee retention, and engagement, structural equation modeling (SEM) with partial least squares (PLS) was used. Strong validity and reliability were demonstrated by the measurement model, validating the applicability of the selected indicators. The structural model showed that there are strong positive correlations between pay, the ability of leaders, and employee engagement and retention. These results were also strongly impacted by the interaction effects of leader competency and compensation. The adequacy of the suggested model was confirmed by the goodness-of-fit indexes. By offering factual support and practical advice for family-owned MSMEs looking to improve employee engagement and retention, our findings add to the body of literature already in existence.
TAXATION, ACCOUNTING AND BUSINESS ASPECTS OF CORPORATE RESTRUCTURING IN THE FORM OF QUASI REORGANISATION Fitriana, Fitriana; Alexandre de Sousa Guterres; Eko Nugroho Aditiya Utama Putra; Vip Paramarta; Kosasih, Kosasih
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Abstract

Quasi reorganisation is a corporate restructuring process that involves comprehensive adjustments in taxation, accounting and business strategy aspects to address financial issues and improve operational performance. The process requires strategic financial management and adjustment of accounting practices to reflect a more accurate economic position post-restructuring. In the context of taxation, quasi reorganisation makes use of tax provisions to optimise tax burden and strengthen cash flow, while in accounting, the process involves the reassessment of assets and liabilities and the presentation of transparent financial statements. From a business perspective, restructuring demands revision of strategies and operational models to improve competitiveness and market position. The main objectives of quasi reorganisation are to strengthen the financial and operational structure of the company, ensure long-term sustainability, and increase value for stakeholders. This study analyses how the effective integration of taxation, accounting, and business strategy in quasi reorganisation can be the key to successful corporate restructuring.

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