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ANALISIS PENGARUH HARGA (PRICE), SUASANA TOKO (STORE ATMOSPHERE), DAN CITA RASA (TASTE) TERHADAP KEPUASAN PELANGGAN TOKO KOPI SEDUH PESANGGRAHAN JAKARTA SELATAN Deci Rahakbauw, Oktovina; Nugraha , Renalda
Management Research and Business Journal Vol. 2 No. 1 (2024): Edisi Januari 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bhakti Pembangunan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64237/mrb.v1i2.48

This research aims to determine the influence of the variables Price, Store Atmosphere, and Taste on Customer Satisfaction of the Pesanggrahan Brewed Coffee Shop, South Jakarta. Research data sources are data sources needed to conduct research. These data sources can be obtained either directly, called primary data or indirectly or called secondary data related to the research object. Meanwhile, the types of data used in this research are primary data and secondary data. The population in this study were visitors who drank coffee at the Pesanggrahan Seduh Coffee Shop, South Jakarta. This research uses an accidental sampling technique which aims to obtain samples by chance to be more efficient in sample collection. To take the number of samples using the Slovin formula. The analytical method used in this research is multiple linear regression which is used to test the influence of Price, Store Atmosphere and Taste which are independent variables on Customer Satisfaction which is the dependent variable. Data processing in this research used the Statistical Program for Social Science (SPSS) version 25.0 for Windows. From the results of the t test analysis with a significance level of 5%, it shows that the variables Price, Store Atmosphere, and Taste have a positive and significant effect on Customer Satisfaction. The results of the F test analysis of the variables Price, Store Atmosphere and Taste have a positive and significant effect on Customer Satisfaction. The predictive ability of the three independent variables (Price, Store Atmosphere, and Taste) on the dependent variable (Customer Satisfaction) in this research is 66.5% while the remaining 33.5% is explained by other variables outside the research model.

PENGARUH CELEBRITY ENDORSER DAN PROMOSI TERHADAP MINAT BELI SUSU CIMORY SQUEEZE Andriani, Desika; Ansyah, Andri
Management Research and Business Journal Vol. 2 No. 1 (2024): Edisi Januari 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bhakti Pembangunan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64237/mrb.v1i2.49

This research aims to determine Celebrity Endorser's Interest in Buying Cimory Squeeze, Promotion methods for Interest in Buying Cimory Squeeze. what evaluation has been carried out on Cimory Squeeze's Purchase Interest, what obstacles were found by Celebrity Endorsers during the Promotion towards the Purchase Interest of Cimory Squeeze consumers. Data by conducting field surveys that are related to the problem being studied. This type of research was carried out to obtain primary data, consisting of: Observation, where data collection was carried out by reviewing Cimory Squeeze directly, to record information related to the problem to be studied, namely Celebrity Endorser and Promotion of Purchase Interest and interviews (interview) was conducted with questions and answers with the marketing and consumer departments of Cimory Squeeze. The results show that the Celebrity Endorser used in Cimory Squeeze using Tasyi Athasyia, has achieved good results in accordance with the company's own expectations, Influencers who can be trusted by their followers, have good skills to convince followers to buy the product being endorsed, Tasyi's appeal can make her followers always want to see Tasyi reviewing endorsements. The promotional methods used by Cimory Squeeze are, providing price cuts or discounts, using Influencer services, using print advertising, and using electronic advertising. Using this method can attract consumers to find out about Cimory Squeeze products. Evaluation carried out on interest in purchasing Cimory Squeeze, namely by carrying out promotions using banner print media, providing cashback, fostering exploratory interest in consumers and creating consumers' desire to recommend Cimory Squeeze products to friends, co-workers and family. Constraints on Celebrity Endorser, Promotion and Purchase Interest, namely: Constraints on Celebrity Endorser, difficulty in finding similar artists with characters that suit Cimory Squeeze products, selection based on good image, care about health, having influence to influence followers, and the existence of Artists who have allergies to yogurt. Constraints on Promotion, cimory is the first Yoghurt that can be eaten practically so it is quite difficult to introduce the product, there are rarely big events in malls to hold bazaars. Obstacles in buying interest, budget mismatch with the price of contracted artists and the difficulty of companies making Top of Mind products.

Pengaruh Content Marketing Tiktok Affiliate, Live Streaming dan Diskon Harga di Tiktok Shop Terhadap Keputusan Pembelian Produk Skincare (Studi Kasus di Jakarta Selatan) Tukidi, Tukidi; Adhani, Ida; Maulida Antika, Rizca
Management Research and Business Journal Vol. 2 No. 1 (2024): Edisi Januari 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bhakti Pembangunan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64237/mrb.v1i2.51

This research is to find out whether Tiktok Affiliate Marketing Content, live steaming and Price Discounts at the Tiktok Shop affect the decision to purchase skincare products. This research uses a quantitative approach, namely distributing questionnaires via Google Form. Hypothesis testing via the t test (partial) obtained the result that the Tiktok Affiliate Content Marketing variable did not have a positive and significant effect on purchasing decisions. The Live Streaming variable has a positive and significant effect on purchasing decisions. The Price Discount variable has a positive and significant influence on purchasing decisions. The results of the F test (Simultaneous) in this research simultaneously, Content Marketing Tiktok Affiliate has no influence on purchasing decisions, while Live Streaming and Price Discounts influence Purchase Decisions, as well as the results of the coefficient of determination analysis of 0.350, meaning that 35% of decisions to purchase skincare products can be influenced by the variables Content Marketing Tiktok Affiliate, Live Streaming and Price Discounts, while the remaining 65% is influenced by other variables outside this research.

Pengaruh Current Ratio (CR), Return On Equity (ROE), Net Profit Margin (NPM) dan Earning Per Share (EPS) Terhadap Harga Saham PT Bank Negara Indonesia Periode 2011-2022 Yamin, Mohammad Yamin; Fitriani, Melisa Eliya
Management Research and Business Journal Vol. 2 No. 2 (2024): Edisi : Agustus 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bhakti Pembangunan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64237/mrb.v2i1.57

This research aims to determine and analyze (1) the effect of Current Ratio (CR) on Stock Prices, (2) the effect of Return On Equity (ROE) on Stock Prices, (3) the effect of Net Profit Margin (NPM) on Stock Prices, (4) ) the influence of Earning Per Share (EPS) on Share Prices, (5) the influence of Current Ratio (CR), Return On Equity (ROE), Net Profit Margin (NPM) and Earning Per Share (EPS) on Share Prices. The data used in this research was obtained from the Published Financial Report of PT Bank Negara Indonesia Tbk for the 2011-2022 period. The method used in this research is multiple linear regression involving classical assumption tests, followed by partial significance using hypothesis testing, namely the t test, while to find out jointly, the f test uses a significance level of 5%. The research results show that partially the EPS variable has a significant effect on stock prices. Meanwhile, the CR, ROE and NPM variables do not have a significant effect on share prices. Simultaneously, the CR, ROE, NPM and EPS variables influence stock prices. The adjusted R-squared value in this study is 0.759, which means that the ability of the independent variable to explain variations in the dependent variable is 75.9% while the remaining 24.1% is explained by other independent variables outside the model.

Analisis Pengaruh Current Ratio (Cr), Debt To Equity Ratio (DER), Return On Assets (ROA), Dan Price Earning Ratio (PER) Terhadap Harga Saham PT Nippon Indosari Corpindo Tbk Periode 2016 – 2022 (Per Kuartal) Dandono, Yustinus Rawi; Kamila, Athaya
Management Research and Business Journal Vol. 2 No. 2 (2024): Edisi : Agustus 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bhakti Pembangunan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64237/mrb.v2i1.60

This study aims to determine the effect of the Liquidity Ratio variable projected with the Current Ratio (CR), the Solvency Ratio variable projected with the Debt To Equity Ratio (DER), the Profitability Ratio variable projected with Return On Assets (ROA) and the Growth Ratio variable projected with the Price Earning Ratio (PER) to stock prices. The method used in this study is multiple linear regression, involving the classical assumption test, followed by partial significance by using the T-test hypothesis test. The results showed that of the four independent variables analyzed, Current Ratio (CR) and Price Earning Ratio (PER) did not have a significant effect on stock prices. Meanwhile, the Debt To Equity Ratio (DER) and Return On Assets (ROA) variables have a significant influence on stock prices. The projection ability of the four independent variables on stock prices is 49.4% which is shown by the amount of adjusted R2, the remaining 50.6% is explained by other variables outside the research model such as ROE, NPM, PBV, EPS.

PENGARUH GAYA KEPEMIMPINAN DAN STRES KERJA TEHADAP KINERJA KARYAWAN YANG BERSTATUS SEBAGAI MAHASISWA STIE BHAKTI PEMBANGUNAN PERIODE GENAP 2023/2024 Parmin, Yohanes
Management Research and Business Journal Vol. 2 No. 2 (2024): Edisi : Agustus 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bhakti Pembangunan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64237/mrb.v2i1.62

The aim of this study is to examine the influence of leadership style and work stress on the performance of employees who are students at STIE Bhakti Pembangunan, Even Period 2023/2024. The data collection method was carried out by distributing questionnaires in the form of a Google form to all evening students who were already working, especially those taking 50 reviewer lectures as lecturers consisting of two courses, namely from the Organizational Theory and Organizational Development classes. Data analysis in this study used SPSS Version 24. The sampling technique used was a survey and distribution of questionnaires to students with employee status and data testing used in the research used the Simple Random Sampling method. Data analysis in this study used Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, Coefficient of Determination Test, t Test, and F Test. From the research results of the adjusted R2 coefficient of determination test, a value of 0.811 or 81% was obtained. This shows that 81% of employee performance is influenced by leadership style variables and work stress, while the remaining 19% is influenced by other variables such as competence, discipline, etc. In the t test, the calculated t value for the leadership style and work stress variables respectively is 2.493, 2.207, and 2.232 which is greater than t table 2.009 with a probability level of 0.016, 0.032, and 0.024 respectively which is smaller than the alpha probability of 0.05, so that in general The partial variables of leadership style and work stress have a very strong and significant effect on employee performance. The F test produces an Fcount value of 81.474 which is greater than Ftable 2.79. Then, with a significance level of 0.000, it is smaller than the alpha probability level of 0.05 so that simultaneously the variables of leadership style and work stress have a significant effect on employee performance.

Analisis Pengaruh Keragaman Menu, Daya Tarik Promosi, Dan Lokasi Terhadap Minat Beli Konsumen Pada Pizza Hut Cabang Bintaro Plaza Tangerang Selatan Albiansyah, Albiansyah; Handayani, Ragil Oktavia
Management Research and Business Journal Vol. 2 No. 2 (2024): Edisi : Agustus 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bhakti Pembangunan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64237/mrb.v2i1.64

This research aims to determine the influence of the variables Menu Diversity, Promotional Attractiveness, and Location on Consumer Purchase Interest at Pizza Hut Bintaro Branch, South Tangerang. Research data sources are data sources needed to conduct research. These data sources can be obtained either directly, called primary data or indirectly or called secondary data related to the research object. Meanwhile, the types of data used in this research are primary data and secondary data. The population in this study were visitors who ordered at the Pizza Hut Bintaro branch, South Tangerang. This research uses an accidental sampling technique which aims to obtain samples by chance to be more efficient in sample collection, to take the number of samples using the saturated sample method. The analytical method used in this research is multiple linear regression which is used to test the influence of Menu Diversity, Promotional Attractiveness, and Location which are independent variables on Consumer Buying Interest which is the dependent variable. Data processing in this research used the Statistical Program for Social Science (SPSS) version 25.0 for Windows. From the results of the t test analysis with a significance level of 5%, it shows that the variables Menu Diversity, Promotional Attractiveness and Location have a partial positive and significant effect on Consumer Purchase Interest. The results of the F test analysis of the variables Menu Diversity, Promotional Attractiveness, and Location have a positive and significant effect on Consumer Purchase Interest simultaneously. The predictive ability of the three independent variables (Menu Diversity, Promotional Attractiveness, and Location) on the dependent variable (Consumer Purchase Interest) in this research is 66.5% while the remaining 33.5% is explained by other variables outside the research model.

Pengaruh Lingkungan Kerja, Motivasi Kerja Dan Kepuasan Kerja Terhadap Kinerja Pegawai Di Dinas Komunikasi Informatika Dan Statistik Provinsi Riau Tahun 2023 Rahakbauw, Oktovina Deci Rahakbauw; Adib, Muhammad
Management Research and Business Journal Vol. 2 No. 2 (2024): Edisi : Agustus 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bhakti Pembangunan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64237/mrb.v2i1.65

This research aims to determine the influence of the work environment, work motivation and job satisfaction on employee performance at the Riau Province Communications, Informatics and Statistics Service in 2023, either partially or simultaneously. Data collection was carried out using the Until Saturation method, the total population of which was 50 respondents at the Riau Province Communications, Informatics and Statistics Service. The data used in this research includes testing the validity of the variable Influence of the Work Environment, Work Motivation and Job Satisfaction on Employee Performance where the calculated r is greater than the r table of 0.2787. From the results of the reliability test using the Cronbach Alpha formula, there are results with r alpha values > 0.6, namely r alpha Work Environment (0.900), Work Motivation (0.934) and Job Satisfaction (0.944) Employee Performance (0.867). The classical assumption test is used to strengthen multiple linear regression analysis by using 3 classical assumption tests, namely the normality test, multicollinearity test and heteroscedasticity test, where the 3 tests are free from the classical assumption test (fit test). The results of multiple linear regression analysis in this research are Y = 4.782 + 0.214 (LK) + 0.336 (MK) + 0.325 (KK) while the coefficient of determination (R²) is 0.668 or 66.8%, which means that the Work Environment, Work Motivation and Satisfaction Work on Employee Performance explains the variation in Employee Performance by 66.8%. The t test and F test show a significant effect both partially and simultaneously with the results of the t test Work Environment t count is greater than t table (2.162 > 2.01290) from Work Motivation t count is greater than t table (3.132 > 2.01290 ), from Job Satisfaction the calculated t is greater than the t table (2.463 > 2.01290) while the F test shows the calculated F value is 33.832 > F table 2.81 with a significance level of 0.000 < 0.05, so Ho is rejected and Ha is accepted. So it can be concluded that the variables of the Influence of the Work Environment, Work Motivation and Job Satisfaction on Employee Performance at the Riau Province Communication, Information and Statistics Service in 2023 have a positive and significant effect on Employee Performance both partially and simultaneously.

Analisis Pengaruh Hak Cuti, Pemberdayaan Karyawan, Dan Stres Kerja Terhadap Produktivitas Karyawan PT Zieka Putra Utama Andriani, Desika; Apriyanto, Arif Nur
Management Research and Business Journal Vol. 2 No. 2 (2024): Edisi : Agustus 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bhakti Pembangunan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64237/mrb.v2i1.66

This research aims to determine the analysis of the influence of leave rights, employee empowerment and work stress on employee productivity at PT Zieka Putra Utama, both partially and simultaneously. The data used in this research includes testing the validity of the variables Leave Rights, Employee Empowerment, and Work Stress on Employee Productivity where the calculated r is greater than the table r of 0.2542. From the results of the reliability test using the Cronbach Alpha formula, there are results with r alpha values > 0.6, namely r alpha Leave Rights (0.869), Employee Empowerment (0.829), Work Stress (0.822), Employee Productivity (0.884). The results of multiple linear regression analysis in this research are Y = 2.476 + 0.311 (X1) + 0.311 (X2) + 0.316 (X3) while the coefficient of determination (R²) is 0.645 or 64.5%, which means that Leave Rights, Employee Empowerment, and Job Stress on Employee Productivity explains the variation in Employee Productivity by 64.5%. The t test and F test show a significant effect both partially and simultaneously with the t test results from Leave Rights t calculated greater than t table (3.003>2.00324) from Employee Empowerment t calculated greater than t table (2.956>2, 00324), from Job Stress the calculated t is greater than the t table (2.258>2.00324) while the F test shows the calculated F value is 36.801 > F table 2.77 with a significance level of 0.000 < 0.05, so Ho is rejected and Ha is accepted . So it can be concluded that the variables: Leave Rights, Employee Empowerment, and Work Stress, Employee Productivity at PT Zieka Putra Utama have a positive and significant effect on Employee Productivity, both partially and simultaneously.

Analisis Pengaruh Kompensasi, Motivasi, Disiplin Kerja Terhadap Kinerja Karyawan Bimba Aiueo Tukidi, Tukidi; Adhani, Ida; Emilya Sari , Desy Dwi
Management Research and Business Journal Vol. 2 No. 2 (2024): Edisi : Agustus 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bhakti Pembangunan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64237/mrb.v2i1.67

This research aims to determine the effect of compensation, motivation, work discipline on employee performance both partially and simultaneously. This research uses quantitative methods with data collection techniques through distributing questionnaires. In this study, a saturated sample was taken of all biMBA AIUEO employees with a population of 40 employees. The data analysis method used is multiple linear regression analysis, with analysis of the coefficient of determination (R2), t test, and F test. Multiple linear regression analysis produces the equation Y= 3.231 + 0.189X1 + 0.473X2 + 0.099X3 obtained a coefficient of determination (R2) value of 0.946 or 94.6%, meaning that the coefficient of determination of employee performance variables is explained by the variables compensation, motivation, work discipline. Meanwhile, the remaining 6.4% is explained by other variables not explained in this study. The results of the t test show that the compensation variable (X1) obtained t of 2.289 which is smaller than t 2.0280 with a significance level of 0.028 which is smaller than 0.05, the motivation variable (X2) obtained t of 4.495 which is greater than t 2.0280 with the level significant 0.000 is greater than 0.05, the work discipline variable (X3) obtained t of 1.202 is greater than t table 2.0280 with a significance level of 0.237 greater than 0.05. So the compensation variable (X1) has a partial effect on the employee performance variable (Y), the motivation variable (X2) has a partial effect on the employee performance variable (Y), the work discipline variable (X3) has a partial effect on employee performance (Y). The results of the F test show that the Fcount value of 210.631 is greater than the Ftable of 2.84 with a significant value of 0.00. The significance value is smaller than 0.05. This means that Ho4 is rejected and Ha4 is accepted, meaning that there is a simultaneous influence between compensation (X1), motivation (X2) and work discipline (X3) on the performance of biMBA AIUEO employees (Y).

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IDA ADHANI

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Jl. Sabar No 66, Petukangan Selatan, Pesanggrahan, Jakarta, 12270 Telp : 021-7362445 / 021-7362467 WA : 081386065560 / 087809998580 Fax : 021-7363569

Location
Kota adm. jakarta pusat,

Dki jakarta

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name IDA ADHANI

Contact Email p3m.mrbstiebp@gmail.com

Phone +6281386065560

Journal Mail Official p3m.mrbstiebp@gmail.com

Editorial Address Jl. Sabar No 66, Petukangan Selatan, Pesanggrahan, Jakarta, 12270 Telp : 021-7362445 / 021-7362467 WA : 081386065560 / 087809998580 Fax : 021-7363569

Location Kota adm. jakarta pusat, Dki jakarta INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
IDA ADHANI

Contact Email
p3m.mrbstiebp@gmail.com

Phone
+6281386065560

Journal Mail Official
p3m.mrbstiebp@gmail.com

Editorial Address
Jl. Sabar No 66, Petukangan Selatan, Pesanggrahan, Jakarta, 12270 Telp : 021-7362445 / 021-7362467 WA : 081386065560 / 087809998580 Fax : 021-7363569

Location
Kota adm. jakarta pusat,

Dki jakarta

INDONESIA