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Barista : Jurnal Kajian Bahasa dan Pariwisata
Published by Politeknik Pariwisata NHI Bandung
ISSN : 23561602     EISSN : 26225999     DOI : https://doi.org/10.34013/barista
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences Other
Barista : Jurnal Kajian Bahasa dan Pariwisata (ISSN 2356-1602; e-ISSN 2622-5999) is a peer-reviewed journal which is published by Unit Bahasa, Politeknik Pariwisata NHI Bandung, Indonesia. Barista aims at initiating and stimulating advances in Language and tourism research. Therefore, it publishes papers that promote new ideas, models, approaches, and paradigms by contributing to the advances in knowledge and theory of Language and tourism. The scope of this journal are: (1) Foreign Language Study and teaching; (2) Study of Indonesian Language, Regional Language and or its teaching; (3) Study of the development of tourism in Indonesia; (4) Study of tourism material, and; (5) Study of tourism HR development. The journal covers applied research studies and review articles, both in a format of the full-length articles and research notes. Applied research studies are expected to examine relationships among variables relevant to langage and tourism by employing appropriate analytical or statistical techniques. High-quality review articles that address the latest advances and develop theoretical knowledge or thinking about key aspects of hospitality and tourism are accepted. Research notes are short articles that report advances in methodology, exploratory research findings or extensions / discussions of prior research. Barista will also welcome commentary in response to published articles.
Arjuna Subject : Ilmu Sosial - Linguistik dan Bahasa
Articles 131 Documents
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The Use of Case Study and Grounded Theory Research Strategy in Interpretive Research in Tourism Risfandini, Andini; Adinda Putri Mustika
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 10 No. 01 (2023): June
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/barista.v10i01.1117

Abstract

The purpose of this paper is to discuss case studies and grounded theory research strategies in the field of tourism to encourage researchers to adopt the qualitative approach in conducting research. This paper addresses the topic of how to improve the reliability, validity, and generalizability of qualitative research. Yin (2018) proposed that a case study can be used as a research strategy in qualitative research to verify and extend a theory, meanwhile, for Eisenhardt (1989) and Gioia et al. (2012), a case study is used to build a theory using grounded theory. Both strategies are equally useful in the tourism sector. The choice of the research strategy depends on the research paradigm and how the researchers position themselves in the paradigm inquiry namely: ontologically, epistemologically, and methodologically. This article is significant to encourage researchers in tourism to adopt a qualitative approach in conducting research when the researchers intend to gain a deep understanding of the phenomena in tourism such as customer behavior, purchase intention, decision-making process, and tourist motivation.
Web series “Tiba-Tiba NgeGUIDE” As a Media Promotion for Tourist Destination in Jakarta Tetta Riyani Valentia
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 10 No. 01 (2023): June
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/barista.v10i01.1177

Abstract

Film-induced tourism refers to the phenomenon of people visiting places because they were featured in popular movies or TV shows. The power of cinema to inspire travel has been recognized by the tourism industry for many years, and it has become a significant source of income for many destinations around the world. The concept of film-induced tourism has gained momentum with the rise of social media and the internet, which have made it easier for travelers to research and plan their trips based on the locations they have seen on screen. The impact of film-induced tourism can be significant for both the destinations and the film industry. For destinations, it can create jobs, boost local businesses, and promote the local culture and heritage. For the film industry, it can generate additional revenue and increase exposure for their productions. The concept of film-induced tourism has gained momentum with the rise of social media and the internet, which makes it easier for travelers to research and plan their trips based on the locations they have seen on screens. This is what the Tourism and Creative Economy Service is trying to take advantage of by launching the web series 'Tiba-Tiba NgeGUIDE'. There are two main factors that are discussed in depth, namely the process of making films including pre- production, production and post-production and also the web series itself which is a medium for promoting Jakarta tourism. Literature study, observation, and documentation try to be optimized to collect the required data. In conclusion, the web series Tiba-Tiba NgeGUIDE has succeeded in becoming a media/tool that promotes Jakarta tourism and increases audience awareness of Jakarta's tourist destinations.
Study of Sustainable Tourism Development in Silokek Geopark, Sijunjung Regency, West Sumatra Yogi Prambudi; Dyah Widiyastuti; Chafid Fandeli
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 10 No. 01 (2023): June
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/barista.v10i01.1209

Abstract

Silokek Geopark is a National Geopark located in Sijunjung Regency, West Sumatra that comprises potential attractiveness for regional as well as national tourism sector. Tourism development in Silokek Geopark has been done since 2004 in order to improve local community economy and reduce environmental degradation. Tourism development has focused on obtaining the positive impact in economic dimension and tends to ignore the sustainability of environmental and socio-cultural dimensions so far. The aims of this research are to describe changes on tourism development in Geopark Silokek as National Geopark and  to examine  sustainability of tourism development in Geopark Silokek as tourism destination. The approach used in this research is qualitative. Data were collected through observation, interviews, and document study. Collected data were analyzed by qualitative-descriptive analysis method. The result of this research showed that tourism development in Silokek Geopark as National Geopark changed to be better. The condition of tourism at the period before Silokek Geopark was legitimized as a National Geopark was not optimal while at the period after it was approved as a National Geopark the quality is getting enhancement, both in terms of attraction, amenities, accessibility, and ancillary. Furthermore, sustainable tourism development has not been implemented integrally in the development of Silokek Geopark becoming a tourism destination. The tourism development in Silokek Geopark does not show the sustainability in environmental dimension, socio-cultural dimension, nor economic dimension.
Development of Digital Teaching Materials through Instagram Social Media as an Alternative Media for Learning Français du Tourisme Yamin, Denisa Nur Ramadhanti; Indri Hardini, Tri; Sopiawati, Iis; Brebion, Yaëlle
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 10 No. 01 (2023): June
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/barista.v10i01.1325

Abstract

Learning French for tourism purposes Français du Tourisme plays an important role in preparing students to face global challenges in the growing tourism industry. In this digital era, the use of social media as a learning tool has become a trend that promises to provide innovative and interesting learning experiences. One of the popular social media is Instagram, which provides various creative features to support the development of digital teaching materials. This research aims to develop innovative and interesting digital teaching materials for learning Français du Tourisme through Instagram social media. The research method used is development research with planning, production, and evaluation stages. Data collection was carried out through surveys and interviews to find out the needs and preferences of students, as well as their responses to the teaching materials developed. The results of the study show that Instagram social media can be an effective alternative medium for learning French tourism. Digital teaching materials developed through Instagram are able to provide fun and innovative learning experiences, thus increasing student motivation and participation in the learning process. Creative features on Instagram, such as posting pictures, videos, stories, and slide shows can be utilized optimally to present materials relevant to the tourism context. In conclusion, the development of digital teaching materials through social media Instagram is a positive step in enriching the learning experience of Français du Tourisme. However, there needs to be a balanced approach between the use of technology and effective learning strategies. This research contributes to the field of social media-based curriculum development in the context of learning French for tourism, and can be a reference for teachers and practitioners in the fields of language education and tourism.
Institutional Analysis of Tourism Destination Development in Karst Landscape Area: Community-based Tourism in Ngelanggeran Village Andjanie, Isabella Fitria; Suhirman, Suhirman
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 10 No. 02 (2023): December
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/barista.v10i02.1238

Abstract

The village of Nglanggeran in Gunungkidul possesses abundant natural and cultural tourism attractions. Through local wisdom and community-based tourism management, Nglanggeran has received numerous accolades as a Village Tourism destination. However, being part of the Karst Landscape Protection Area, Nglanggeran needs to consider a conservative and sustainable tourism development strategy that involves relevant stakeholders. This research aims to analyse the roles, positions, and interests of stakeholders within the community-based institution, which is the strength of Nglanggeran as a tourism village. The methodology combines literature study, content analysis, qualitative descriptive analysis, and Social Network Analysis using scientific articles and Regional Regulations (Perda) as data sources to map the institutional network patterns in Nglanggeran village. Aligning the institutional analysis results with the Perda containing tourism policy guidelines in the protected area, particularly the Karst Landscape Area in Nglanggeran village, yields recommendations to strengthen institutional functions in the effort to develop community-based and sustainable tourism in Nglanggeran village.
Developing Service Quality Strategy for Homestays in Mount Dempo Pagar Alam Regency Using IFAS and EFAS Method Ardiansyah, Imam; Permata Sari, Mustika; Superwiratni
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 10 No. 02 (2023): December
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/barista.v10i02.1245

Abstract

The purpose of this research is to determine effective strategies for improving the tourism destination in Pagar Alam, South Sumatra through the development of homestays in the Gunung Dempo area. The research method used is a combination of qualitative and quantitative methods. The qualitative method is used to describe the appropriate strategies, while the quantitative method is used to analyze the IFAS and EFAS data in the form of numbers. Data were collected through direct observation, interviews, and the distribution of questionnaires to 95 respondents who had visited homestays in the Gunung Dempo area. The results of the SWOT analysis showed that the homestays in the Gunung Dempo area are in quadrant 1, which means that the internal and external conditions are positive and quite good. In this quadrant, homestays are very advantageous with opportunities (1.55) and strengths (1.77). The appropriate alternative strategy for homestay development is an aggressive strategy that utilizes opportunities to increase strengths. Therefore, it can be concluded that alternative strategies and priority strategies can be applied to the development of homestays in the Gunung Dempo area to improve the tourism destination. Suggestions that can be given from this research are to promote advantages in quality of service, unique architecture, and affordable accommodation prices. In addition, it is recommended to collaborate with local and central governments to increase domestic and foreign tourist visits.
Formulating Strategy Through Boston Consulting Group Matrix In The Tourism Industry Aprilia, Sonia; Lionora, Clarisa Alfa; Aprilistyan, Syifa Freza
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 10 No. 02 (2023): December
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/barista.v10i02.1255

Abstract

The existence of the Covid-19 virus impacts daily activities carried out by humans, not only killing the human body but also economic growth throughout the region. One of the sectors affected by the Covid-19 pandemic is tourism, for example, in the Magelang City area, precisely in Kyai Langgeng Park. Kyai Langgeng Park has experienced a decline since the arrival of the Covid-19 virus, and it has impacted the surrounding economy and company income. This paper aims to determine market share and industry growth that needs to be developed through the BCG matrix analysis tool. This research uses quantitative methods from the results of BCG matrix analysis. It takes secondary data from the number of tourists according to tourism objects in Magelang City in 2016-2020, which are sourced from the Youth, Sports, and Tourism Office of Magelang City. The results of this study indicate that Kyai Langgeng Park is in the cash cow quadrant due to sales growth of -71.26% and a relative market share of 0.534. The results of this study are expected to help Taman Kyai Langgeng develop and improve its business strategy to survive in the era of increasingly fierce industrial competition.
Discovery Model Strategy for learning Morphologie: Morphological Analysis of French-South Korean Cosmetic Brands Syawalina, Lina; Umaya, Siti; Basarah, M. Farhan
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 10 No. 02 (2023): December
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/barista.v10i02.1263

Abstract

Abstract The aim of this research is to enhance students' thinking abilities in Morphological Analysis in the Morphologie course through the implementation of the Discovery Learning teaching model, and to describe the learning process of the Morphologie course in the French Language Study Program at STBA YAPARI-ABA Bandung for the Academic Year 2019-2020. The data source for this research is South Korean cosmetic brands in the French language. The research method used is a qualitative method. The data collection techniques used are documentation, observation, using the listening method as the data collection method, and using tapping as the underlying technique. Data was collected from various sources, such as commercial advertisements in various media, cosmetic products sold in various shopping centres as well as online through e-commerce, and various Korean cosmetic websites. The data analysis technique used is the distribution method, with language itself as the determining element. The research findings indicate that there are only 2 morphological processes of South Korean cosmetic brands in the French language that adhere to the grammatical rules of the French language, and 26 morphological processes of South Korean cosmetic brands in the French language that do not comply with the grammatical rules of the French language. Top of Form Keywords:  discovery learning,; morphologie,;cosmetic brand;   Abstrak Tujuan utama dari penelitian ini adalah untuk meningkatkan kemampuan berpikir mahasiswa dalam Analisis Morfologis pada mata kuliah Morphologie melalui penerapan model pembelajaran Discovery Learning dan mendeskripsikan proses pembelajaran Mata Kuliah Morphologie di Program Studi Bahasa Prancis STBA YAPARI-ABA Bandung Tahun Akademik 2019-2020.Sumber data dalam penelitian ini adalah jenama Kosmetik Korea Selatan Berbahasa Prancis. Metode peneltian adalah metode kualitatif. Teknik pengumpulan data nyang digunakan adalah dokumentasi, observasi, menggunakan metode simak sebagai metode pengumpulan data dan menggunakan Teknik sadap  sebagai teknik dasarnya. Data disadap dari berbagai sumber, seperti iklan komersial di berbagai media, produk kosmetik yang dijual baik di berbagai pusat perbelanjaan maupun yang dijual secara daring dalam e-commerce, dan berbagai laman kosmetik Korea. Teknis analisis Data menggunakan metode agih yang unsur penentunya merupakan bahasa itu sendiri. Hasil penelitian menunjukan bahwa terdapat 2 proses morfologis jenama Kosmetik Korea Selatan berbahasa Prancis yang sesuai dengan kaidah gramatikal Bahasa Prancis, dan 26 proses morfologis jenama Kosmetik Korea Selatan berbahasa Prancis yang tidak sesuai dengan kaidah gramatikal Bahasa Prancis.   Kata Kunci: discovery learning,; morphologie,;jenama Kosmetik;
Totem Pro Parte: Narratives of Segunung Traditional Village in Adapting Digital Technology for Tourism Nuryananda, Praja Firdaus; Berlianty, Evanie Zahra
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 10 No. 02 (2023): December
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/barista.v10i02.1270

Abstract

Kampung Adat Segunung, located in Carangwulung village, Jombang, East Java, is an example of a tourism village that applies digitization for tourism development. This can be seen from the intentions and motivations of destination managers who use websites, social media, and the Google Ecosystem in their daily tourism management. This article is a publication of the team's research on the impact of using digital technology in tourism destinations. The research conducted by the research team used a qualitative descriptive method with data collection techniques that relied heavily on interviews, observation results, and literature studies. Managers in Kampung Adat Segunung were also used as research subjects using a participatory rural appraisal approach. Research conducted by the research team found that the positive impact of digital technology adaptation for tourism in the Kampung Adat Segunung still has implications only for destination managers. Most local people are still not positively affected, so they show reluctance to involve themselves in local tourism. In addition, the research team also found that there was an unpreparedness of human resources in terms of their digital capacity to be able to take full advantage of digital technology adaptation. Therefore, the research team concluded that the Kampung Adat Segunung could indeed be an example of a tourist destination in a tourist village that has implemented digital technology for its management. But behind all that, what must also be considered is the readiness of destination managers to make digital technology part of their daily activities and priorities so that the maximum use of digital technology can be made.
The Role of Village-Owned Enterprises (Bumdes) in Managing Prime Educational Tourism Selemak, Hamparan Perak North Sumatera Sinaga, Caroline; Simanjuntak, Anggraini Oktaviani Pauline; Ginting, Arca Iswari Br; Napitupulu, Inda Triwana
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 10 No. 02 (2023): December
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/barista.v10i02.1311

Abstract

Prima Wisata Edukasi Selemak is an educational destination that is very suitable to be used as a place to relax. Prima Wisata Edukasi Selemak is located on Ustad. H. Abdul Khadir Nuh, Kelumpang, Kec. Hamparan Perak, Kab. Deli Serdang, North Sumatra 20256. This study aims to determine the role of BUMDes in the governance of Prima Selemak Educational Tourism and to analyze the role of BUMDes in managing Selemak Educational Tourism, Hamparan Perak. To find out the government's contribution to BUMDes in increasing the management revenue of Prima Wisata Edukasi Selemak. This research uses qualitative methods obtained through visits to Prima Wisata Edukasi Selemak. It uses data collection methods through in-depth interview observations with BUMDes administrators or managers based on informants who are one of the BUMDes sections and are also of the village officials of Prima Wisata Edukasi Selemak. In general, this research can provide information related to BUMDes in the management of Selemak Village. Prima Wisata Edukasi Selemak is assisted by BUMDes in managing this tourism business so that the results are by the previously compiled process. BUMDes focuses on addressing this Village by providing services in the field of promotion in the introduction of these tourism businesses. The results of the discussion of this research are some of the roles of BUMDes in the governance and development of the Selemak Prima Edukasi Tourism Park, namely, as a driver and as a reference in bringing high multiplier effects to local communities, and also plays a role in the development, empowerment and development of the community in the Village. The government has yet to contribute to increasing revenue at Taman Wisata Edukasi Selemak. Still, in providing education to local communities, the government has taken part and promoted Taman Wisata Edukasi Selemak.

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