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VALUTA Jurnal Administrasi Bisnis, Manajemen dan Ekonomi
Published by Universitas Islam Riau
ISSN : 25021419     EISSN : 26226081     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Ilmu Administrasi Bisnis, Ilmu Manajemen Ilmu Ekonomi Akuntansi Pengambilan Keputusan Pemasaran Keuangan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 106 Documents
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KULTUR SOSIAL ETNIK CHINA DALAM PERSAINGAN BISNIS STUDI KASUS ETNIK CHINA (TIONGHOA) DI KAWASAN BISNIS SETIA BUDI PEKANBARU Herdi Salioso; Askarial MH; Willy Herdianto Surya
VALUTA Vol. 2 No. 1 (2016): Jurnal Valuta
Publisher : UIR Press

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Kajian ini mengambil ide dari sebuah film cerita a Chinese Tall Story yang dibintangi oleh Charlene Choi dan Nicolas Tse dan Produser Albert Lee dari Emperor Motions Pictures dengan latar belakangcerita 500 tahun lebih yang lalu, dimana legenda China Barat ini sudah begitu maju dalam duniaperdagangan. Kajian ini dapat disebut kajian awal yang mencoba memaparkan masalah kawasanperdagangan/bisnis yang pada mulanya dikuasai oleh pedagang tempatan dan saat ini dikuasai oleh padapebisnis China dengan berbagai jenis dagangannya terutama pada level atas. Dengan menggunakanpendekatan sosial-ekonomi-sejarah, kajian ini lebih ditumpukan pada pengamatan langsung danwawancara mendalam yang dilakukan terhadap beberapa tokoh utama Kelompok China yang berada diJalan Setia Budi yang penulis sebut sebagai Kawasan Bisnis Setia Budi Kecamatan Lima Puluh KotaPekanbaru; red) teutama dari sisi sejarah. Pada awal tahun 70 – 80 an, sangat sulit sekali ditemukanadanya pebisnis China di kawasan tersebut, tetapi setelah hampir lebih 30 tahun berlalu kenyataannyamenjadi terbalik, dimana sangat sulit sekali ditemukan pebisnis pribudi/tempatan dan lebih 90 persenpebisnis yang sukses disini adalah pebisnis China/Tionghoa.
PENGARUH PERTUMBUHAN LABA, STRUKTUR MODAL, LIKUIDITAS DAN KOMITE AUDIT TERHADAP KUALITAS LABA Alfiati Silfi
VALUTA Vol. 2 No. 1 (2016): Jurnal Valuta
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This study aims to examine the effect of earnings growth, capital structure, liquidity and audit committeeon the quality of earnings. Population in this research are manufacturing companies listed in IndonesiaStock Exchange. Companies sampled in this study were more than 26 companies with the observationperiod of the years 2009-2011 in order to obtain observational data as much as 78. Testing and analysisof data using multiple regression with SPSS 16.0. Hypothesis testing results show that the capitalstructure, liquidity and audit committee affects the quality of earnings. While profit growth does not affectthe quality of earnings.
PENGARUH GOOD CORPORATE GOVERNANCE (GCG) DAN CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP NILAI PERUSAHAAN Rofika Rofika
VALUTA Vol. 2 No. 1 (2016): Jurnal Valuta
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This study aims to examine and emperically prove the influence of Good Corporate Governance (GCG)and Corporate Social Responsibility (CSR) to company value. As the proxies of GCG are institutionalownership, managerial ownership, independent commissioner and the audit quality. The sample of studyis Food and Beverage company listed on Indonesian Stock Exchange periode 2010 – 2012. The samplingdesign of this study is purposive sampling with the final sample 14 company. That so the wholeobservation amounted 42. To test the hypothesis proposed is used multiple regession analysis. The resultof hypothesis testing showed that institutional ownership, independent commissioner, audit quality andCSR statisticly have significant influence to company value. While managerial ownership has notsignificat influence to company value.
ANALISIS PRODUK TOTAL KUE BANGKIT KHAS RIAU USAHA PENINGKATAN PENDAPATAN KELUARGA (UP2K) KEMBANG MELATI DI KOTA PEKANBARU Annisa Mardatillah
VALUTA Vol. 2 No. 1 (2016): Jurnal Valuta
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The research was conducted on Enterprise Income Families (UP2K) Jasmine Flower cake making thisrise is a company engaged in the field of small and medium industries, which aims at realizing the typicalwork of regional specialties Riau. Making cakes rise has worked or has received direct aid to thegovernment of industry ranging from the capital to the machine tool to process this produksi.Penelitianview of six indicators of Goods, Packaging, Brand, Label, service, and warranty. Analysing the totalproduct aims to defend the existence of the company, despite high levels of competition that exist today.With the increasing development of the times, the more stringent of competition that exist amongbusinesses. The purpose of research is to analyze the Total Product Jasmine Flower Cake Risen UP2K toincrease the number of customers and the quality of taste through the products manufactured. In thisstudy the authors use different types and sources of data are primary data and secondary data. Primarydata is data obtained directly from the object of study that includes data on the number of population, thequestionnaire data, interview data and other data deemed necessary. Secondary data is data obtaineddirectly from the company research. And using a second sampling technique is a technique for samplingcensus accidental sampling. The results of the six indicators is Good Enough, it shows that the cake isrisen Typical Processing Riau UP2K Jasmine Flower in Pekanbaru City must continue to increase thetotal product better future.
ANALISIS BAURAN PROMOSI (PROMOTION MIX) PRODUK MULTILINKED SYARIAH PADA ASURANSI PANIN DAI-ICHI LIFE CABANG PEKANBARU Alfiyandi Alfiyandi; La Ode Syarfan
VALUTA Vol. 2 No. 1 (2016): Jurnal Valuta
Publisher : UIR Press

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Pemasaran ialah suatu rencana yang memungkinkan perusahaan memanfaatkan sumber daya yangdimilikinya dengan sebaik-baiknya untuk mencapai tujuan. Faktor keberhasilan suatu pemasaran sangatditentukan dari bagaimana promosi dilakukan. Promosi merupakan sebuah usaha yang dapat dilakukanoleh perusahaan untuk memberikan informasi tentang produk atau jasa yang ditawarkan kepadakonsumen. Masalah yang timbul dalam penelitian ini adalah masih kurang maksimalnya promosi yangdilakukan pihak asuransi yang mempengaruhi target penjualan produk tersebut. Menurut TjiptonoPromosi adalah suatu bentuk komunikasi pemasaran yang mencakup aktivitas pemasaran yang berusahamenyebarkan informasi, mempengaruhi/membujuk, dan/atau mengingatkan pasar sasaran atas perusahaandan produknya agar bersedia menerima, membeli, dan loyal pada produk yang ditawarkan perusahaanyang bersangkutan. Rumusan masalah ini adalah bagaimanakah bauran promosi yang digunakan dalammemasaran produk multilinked syariah pada asuransi Panin Dai-ichi Life cabang Pekanbaru. Adapuntujuan dari penelitian ini adalah untuk menganalisis pelaksanaan strategi promosi yang dilaksanakan olehasuransi Panin Dai-ichi Life cabang Pekanbaru dalam memasarkan produknya. Jenis penelitian ini adalahtipe penilitian kuantitatif, yaitu penelitian yang menekankan analisis pada data-data numerical (angka)yang diolah dengan metode statistika, sehingga dapat diperoleh hasil penilain terhadap setiap variabel.Metode pengumpulan data dilakukan dengan cara daftar pertanyaan (kuisioner), wawancara, observasi,dan dokumentasi. Adapun operasional variabel penelitian ini adalah periklanan, penjualan perseorangan,promosi penjualan, hubungan masyarakat, pemasaran langsung. Hasil penelitian untuk periklanan kurangbaik, penilaian terhadap penjualan perseorangan baik, penilaian terhadap promosi penjualan kurang baik,hubungan masyarakat cukup baik, dan pemasaran langsung cukup baik. Kesimpulan dari penelitian inimenunjukkan bahwa strategi promosi pada asuransi Panin Dai-ichi Life cabang Pekanbaru Cukup Baik.
ANALISIS MOTIVASI KERJA KARYAWAN PADA PT. PEPUTRA MASTERINDO KEC. TAPUNG KAB. KAMPAR Adi Widyo Prastowo; Arief Rifa'i H
VALUTA Vol. 2 No. 1 (2016): Jurnal Valuta
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Penelitian ini bertujuan untuk melihat bagaimana pelaksanaan pemberian motivasi kerja karyawan padapada PT. Peputra Masterindo Kec. Tapung Kab. Kampar indikator penilaian yaitu prestasi, penghargaan,tanggung jawab, kesempatan untuk maju, kenaikan pangkat, pekerjaan itu sendiri, gaji, tunjangan, kondisikerja fisik, hubungan interpersonal, kebijakan dan administrasi perusahaan, pengawasan, status dankeamanan kerja. Tipe penelitian yang berlokasi di PT. Peputra Masterindo Kec. Tapung Kab. Kampar iniadalah deskriptif, yaitu memprioritaskan daftar kuesioner sebagai alat pengumpul data dan data yangterkumpul dengan alat ini kemudian dijadikan bahan baku utama untuk mengevaluasi kondisi empiris danobyektifitas keberadaan tujuan penelitian pada lokasi diteliti. Terdapat kelompok populasi dan sampeldalam penelitian ini yaitu 169 orang karyawan. Teknik sampling yang dipergunakan dalam penetapanindividu sampel adalah teknik sensus. Jenis dan teknik pengumpulan data yang digunakan terdiri dari dataprimer dikumpulkan dengan menggunakan teknik daftar kuesioner dan wawancara serta data sekunderyang dikumpulkan menggunakan teknik observasi atau pengamatan langsung ketempat lokasi penelitian.Sedangkan teknik analisis data yaitu klasifikasi data dalam bentuk kelompok dan jenis serta membuatdeskriptif dari temuan-temuan dari penelitian yang dianalisa secara kuantitatif beserta kualitas yangdilengkapi dengan data persentase. Setelah data dianalisa maka dilanjutkan dengan membuat kesimpulandan saran hasil penelitian. Adapun kesimpulan dan saran dari penelitian menganai pemberian motivasipada PT. Peputra Masterindo Kec. Tapung Kab. Kampar dikategorikan kurang baik dengan saran lebihdiperhatikan terhadap tunjangan rumah dinas. Kemudian fasilitas yang diberikan lebih diperhatikanperawatan.
CUSTOMER RELATIONSHIP MANAGEMENT Rosmayani M.Si
VALUTA Vol. 2 No. 1 (2016): Jurnal Valuta
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This paper aims to examine various concepts associated with the development of definitions anddimensions of customer relationship management, and strive to develop a comprehensive model ofcustomer relationship management, especially in the service industry perbankan.Permasalahan be raisedin writing this paper, first how the development of the concept , definitions and dimensions of customerrelationship management and secondly, how to develop a model of customer relationship managementthat can be applied to the banking services industry. The approach used in this paper is the dimensionalapproach that examines the dimensions contained in the variables of the customer relationshipmanagement and find new dimensions in the implementation of customer relationship management.Implications academic presence in this paper theoretical understandings of the causes of failure andsuccess of the company in implementing customer relationship management. While the practicalimplications of this paper is expected to be taken into consideration for businesses, especially in thebanking services industry in the application of customer relationship management. Focus conceptuallydeveloped in the writing of this paper is to examine the dimensions of customer relationship managementthat can be prepared a model that describes the customer relationship managemet in the banking servicesindustry. Original contribution of this paper can provide a new perspective on customer relationshipmanagement CRM towards a conception more proactive approach.
FAKTOR–FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN DALAM MEMUTUSKAN MEMBELI AIR MINUM DALAM KEMASAN MEREK AMIA PADA PT AMANAH INSANILLAHIA CABANG PEKANBARU Ridho Saputra; Indra Safri
VALUTA Vol. 2 No. 1 (2016): Jurnal Valuta
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The purpose of this study is : to analyze and explain consumer behavior that influence consumer buyinginterest in PT Amanah Insanillahia Amia Pekanbaru branch . While the formulation of this problem ishow to influence consumer behavior towards buying interest or decide to buy bottled water brand AmiaPT Amanah branch Insanillahia Pekanbaru . The methods used are : research locations , types and sourcesof data , primary and secondary data , the population in this study include consumer Amia PT Amanahbranch Insanillahia Pekanbaru totaling 37 people. Data collection techniques and analysis ofquestionnaires and interviews and quantitative descriptive data . This study concluded that the results offilling the questionnaire by the respondents of this study which is the consumer , the motivation,personality , self-concept , knowledge , culture , characteristics , families , groups , technology at PTAmanah branch Insanillahia Pekanbaru is concluded in the category of agree . Of the nine factors can beseen that the most dominant factors and variables affect the behavior of konsumenn PT Amanah branchInsanillahia Pekanbaru is the motivating factor . Therefore, researchers suggest the company will alsoneed to pay attention to every consumer complaints that the relationship between the customer and thecompany can be established and the complaint can be used as an encouragement or motivation andbecome better than ever.
ANALISIS KOMPONEN BAURAN PROMOSI PADA PERIKLANAN DAN PROMOSI PENJUALAN STARBUCKS Monalisa MBA
VALUTA Vol. 2 No. 1 (2016): Jurnal Valuta
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ales promotion has a purpose, namely to make the sale quickly and enable customers to buy back(repurchase) and repeat purchases (repeat purchase), in which repurchase and repeat purchase is animportant indicator in the theory of loyalty. Marketing should be designed with the serious in order toincrease sales volume. The marketing activities should be able to attract potential customers to make apurchase to the maximum and thus profits to be achieved can be up anyway. Marketing activities througha company's advertising is an attempt to communicate with the public, which in turn can attract potentialbuyers to purchase the products offered. Promotional activity is one of the company's marketing strategyto get closer to consumers, including advertising, sales promotion, personal selling and publicity. In thisactivity, the company faced with the problem of selection of alternative media are used. So the media willbe used need to be measured its effectiveness, by comparing the benefits gained by spending on suchpromotional activities. A campaign strategy should be adapted to the condition of the company such asthe number of funds available to implement such a strategy, the type of product produced and the natureof the target market faced by the company so that the company can determine the type most suitablepromotional activities to market the product. The media type promotion regarded by the managementcompany may not necessarily be effective if it turns out the media campaign did not support an increasein sales volumes as the company expected. This is indicated by the absence of a reciprocal increase in theexpenditure that has been done by increasing the volume of sales that occurred. For that whether theimplementation of promotional activities have been the right strategy to make the resulting product canstill be accepted or sold in the market so that the company's main goal is to profit by increasing salesvolume can be achieved.
MANAJEMEN PANTI ASUHAN DALAM PERSPEKTIF HENRI FAYOL: ( STUDY KASUS PANTI ASUHAN USMAN BIN AFFAN ) Evi Zubaidah
VALUTA Vol. 2 No. 1 (2016): Jurnal Valuta
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Usman Bin Affan orphanage is located at Gedog, Ngluwar, Magelang. Its presence is enough to providebenefits to the surrounding community, especially for orphans who can not afford. Besides, theorphanage Usman Bin Affan has had a good achievement that is the first winner in Magelang Districtand Second Place in Central Java province. Foster children who live orphanage Usman Bin Affan quite alot of about 100 children who came from the island of Java and Sumatra. As orphanages that are wellknown and have the advantage of another orphanage rightly learn how management implemented by theorphanage, orphanage So Usman Bin Affan will be a reference to apply management in particular for themanagement of the orphanage. Results of research on Management Orphanage Uthman Bin Affan in the perspective of Henri Fayol are planning, Orphanage Uthman Bin Affan already using ways that modernplanning involving foster children, so its not just a top down but also bottom up. Organizing,implementation organizing committee conducted an orphanage run well, which includes materials,equipment, capital and personal. But there are aspects that are not organized that equipment, because theboard of the orphanage is still limited organize personalized according to the authority of the boardrespectively. But it is still not visible effort organizing the equipment in detail. Command, leaders andadministrators Orphanage Uthman Bin Affan always give orders in accordance with what has beenestablished so always make every effort to optimize the work of its units. Coordination, OrphanageUsman Bin Affan can be run in coordination with other parties. But coordination in the institution has notbeen established as well as the practice is still running kulturan kooordinasi and informal. Controlling,leaders and administrators Orphanage Uthman Bin Affan basically have to supervise properly.Everything is always summarized in a written report submitted to the leadership to the next and arereported every year, usually three months after closing the year.

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