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Maslahah: Jurnal Manajemen dan Ekonomi Syariah
Published by Sekolah Tinggi Agama Islam Yayasan Pendidikan Ilmu Qur'an Baubau
ISSN : 29882249     EISSN : 29882230     DOI : 10.59059
Core Subject : Religion, Economy, Science,
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
bidang Ilmu Manajemen dan Ekonomi Syariah. Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : berbagai perspektif ekonomi Islam, keuangan publik Islam, keuangan Islam, akuntansi Islam, etika bisnis Islam, perbankan Islam, asuransi Islam, pemikiran ekonomi Islam, manajemen sumber daya manusia Islam, keuangan mikro Islam, ekonomi pembangunan Islam, Ekonomi moneter Islam, ekonomi fiskal Islam, pasar modal Islam
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekomomi dan Ekonometrika
Articles 263 Documents
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Penerapan Aplikasi Si Apik (Sistem Aplikasi Pencatatan Informasi Keuangan) Pada UMKM Olahan Cokelat Destriana Safitri; Darman Darman  ; Muslimin Muslimin;  Wiri Wirastuti  
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 2 No. 2 (2024): April : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v2i2.1076

Abstract

This research aims to determine the application of the Siapik Application to MSMEs, whether the Si Apik Application can make it easier for users to make accurate financial reports and be able to solve financial problems in chocolate-processed MSMEs. The method used in the research is using a qualitative descriptive method, with data collection techniques using direct observation techniques at the research location and conducting interviews. The data source was obtained from primary data. The research results show that the Si Apik application makes it easy for chocolate-processed MSMEs, especially CV Rapoviaka Simple, in making financial reports because the features in the application are complete and the Si Apik application really has a positive impact on MSMEs who are running their businesses.
Implementasi Strategi Conventional Marketing Guna Meningkatkan Penjualan Pada Usaha Bancreps Yea Aprilia Silvana; Ira Nuriya Santi; Syamsul Bahri Dg. Parani; Juliana Kadang
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 2 No. 2 (2024): April : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v2i2.1077

Abstract

In today's modern era, marketing is often referred to as the main influence of a business that produces goods or services. Marketing requires a variety of continuous development and strategy changes in order to maximize the potential for success and achieve sustainability. Regarding marketing strategy, if it is not able to control the existing growth, it will not only result in the downfall of the business but also the loss of customers and a decrease in the amount of revenue. The methodology used in this research is a qualitative descriptive method that aims to conduct a thorough investigation of conventional marketing WOM strategies. In this modern era, Bancreps chose a conventional marketing strategy for its business. Marketing carried out by Bancreps can be done more in-depth by using SWOT analysis theory. However, Bancerps to use digital platforms to reach a wider range of customers than just relying on traditional marketing strategies.
Pengaruh Religiusitas dan Persepsi Masyarakat terhadap Minat Menabung di Bank Syariah Rafi Irsyad; Pranoto Effendi; Muhammad Isman Almaududi
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 2 No. 1 (2024): Januari : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v2i1.1078

Abstract

This research was conducted to determine the influence of religiosity and public perception on interest in saving at sharia banks with a sample of respondents from the Rukun Warga 06 West Cilandak community. This study uses a quantitative approach. The results of the analysis show that the level of religiosity and public perception have a positive and significant influence on interest in saving. So these two variables are believed to increase interest in saving at sharia banks, therefore to increase the number of customers of a sharia bank it is necessary to increase outreach programs to the public so that their understanding and knowledge increases regarding the products and characteristics of sharia banks which are different from conventional banks.
Pengaruh Kualitas Pelayanan dan Persepsi Harga terhadap Kepuasan Konsumen pada Usaha Omah Petoeng Tulungagung Sabilla Rizqiana; Muhammad Alhada Fuadilah Habib
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 2 No. 2 (2024): April : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v2i2.1095

Abstract

Omah Petoeng is a business place that operates in the culinary business with the angkringan concept which is currently developing in Tulungagung City. The quality of service provided by Omah Petoeng employees is good, friendly and fast. Apart from that, the prices of food and drinks are quite affordable for the community, making Omah Petoeng visited by many consumers, including young people, adults and the elderly, therefore Omah Petoeng's sales turnover has experienced a good increase every year. The aim of this research is to determine the influence of service quality and price perception on consumer satisfaction at the Omah Petoeng Tulungagung business. This research uses a quantitative approach with the type of research, namely associative, namely a type of research that explains the relationship between variables. The population in this research is consumers who have visited and made purchases at Omah Petoeng Tulungagung. The data collection technique uses a questionnaire addressed to respondents to answer. The results of the data were then analyzed using tests in SPSS 16. The research results showed that: (1) service quality and price perception had a significant effect on consumer satisfaction at the Omah Petoeng Tulungagung business, (2) service quality had a positive and significant effect on consumer satisfaction in the Omah Petoeng Tulungagung business, (3) price perception has a positive and significant effect on consumer satisfaction in the Omah Petoeng Tulungagung business.
Pengaruh Kualitas Pelayanan, Persepsi Harga dan Cita Rasa terhadap Kepuasan Konsumen Jus Buah Segar & Sup Buah Sendy Nabila Aisyatur Rahmah; Muhammad Alhada Faudilah Habib
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 2 No. 2 (2024): April : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v2i2.1097

Abstract

Sendy’s Fresh Fruit Juice & Fruit Soup is an MSME business operating in the culinary and beverage sector that has developed in Gresik City. In the midst of a lot of competition with similar beverage products, Sendy's Fresh Fruit Juice & Fruit Soup is able to compete in sales and earn profits that continue to increase. The aim of this research is to determine the influence of service quality, price perception and taste on consumer satisfaction with Sendy's Fresh Fruit Juice & Fruit Soup. The population in this study were consumers of Sendy's Fresh Fruit Juice & Fruit Soup. The method used in this research is quantitative with an associative type of research. This research used an accidental sampling method with 100 respondents. The data sources used in this research are primary data and secondary data. With the help of the IBM SPSS 23 application, the research results show that: (1) service quality, price perception and taste have a significant effect on consumer satisfaction in the Sendy Fresh Fruit Juice & Fruit Soup business, (2) service quality has a positive and significant effect on satisfaction consumers in the Sendy Fresh Fruit Juice & Fruit Soup business, (3) price perception has a positive and significant effect on consumer satisfaction in the Sendy Fresh Fruit Juice & Fruit Soup business, (4) taste has a positive and significant effect on consumer satisfaction in the Fresh Fruit Juice business & Sendy Fruit Soup.
Pengaruh Inovasi Produk dan Kualitas Pelayanan terhadap Kepuasan Konsumen pada MD Café Nganjuk Hidayatul Khoiriyah; Muhammad Alhada Fuadilah Habib
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 2 No. 2 (2024): April : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v2i2.1099

Abstract

The increasingly tight competition between creative industries in the culinary sector requires creative industries to develop strategies to attract consumers so that consumer satisfaction arises, various product innovations are carried out and the quality of service is not yet fully felt by consumers. Therefore, this research raises the issue of product innovation and service quality on consumer satisfaction. The aim of this research is to (1) examine whether product innovation and service quality simultaneously have a positive and significant effect on satisfaction, (2) examine whether product innovation partially has a positive and significant effect on consumer satisfaction, (3) examine whether product innovation has a partial positive and significant effect on consumer satisfaction. partial positive and significant effect on consumer satisfaction. This research uses a quantitative approach with an associative type of research. The sampling technique used nonprobability sampling technique, precisely accidental sampling, with a sample size of 70 respondents. The types of data used are primary data and secondary data. Questionnaire data were analyzed using SPPS Version 25.0 by testing validity, reliability, multicollinearity, multiple linear regression, coefficient of determination, hypothesis testing (F test, T test), and classical assumption tests (normality, heteroscedasticity and autocorrelation tests). The results of this research show that, (1) Product innovation and service quality simultaneously influence consumer satisfaction, (2) Product innovation partially has a positive and significant influence on consumer satisfaction, (3) Product innovation partially has a positive and significant influence on consumer satisfaction.
Pengaruh Inovasi Produk, Persepsi Harga, dan Media Sosial terhadap Keputusan Pembelian pada Restoran Samchick Sambi Elfa Yunita; Muhammad Alhada Fuadilah Habib
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 2 No. 2 (2024): April : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v2i2.1100

Abstract

Samchick Sambi is a business in the food and beverage sector that was founded in 2018. Even though this business is still new and amidst a lot of competition with similar products, the Samchick Sambi restaurant has succeeded in achieving high and relatively stable sales. Samchick Sambi always provides innovative products at affordable prices, providing good price perception, and creative marketing through social media platforms. This research aims to determine the influence of product innovation, price perceptions, and social media on consumer purchasing decisions for the Samchick Sambi restaurant. This research uses a quantitative approach with the type of research used, namely associative. The population is consumers who have made purchases at Samchick Sambi. Data analysis used multiple regression with the help of IBM SPSS 25. The research results showed that: (1) product innovation, price perception, and social media had a significant influence on consumer purchasing decisions at Samchick Sambi Restaurant. (2) product innovation has a positive and significant effect on consumer purchasing decisions at the Samchick Sambi Restaurant. (3) price perception has a positive and significant effect on consumer purchasing decisions at Samchik Sambi Restaurant. (4) social media has a positive and significant influence on consumer purchasing decisions at Samchik Sambi Restaurant.
Pengaruh Kualitas Produk, Persepsi Harga dan Citra Merek terhadap Kepuasan Pelanggan Sale Pisang “Mawar” Jabalsari Tulungagung Alfin Luthfiani; Muhammad Alhada Fuadilah Habib
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 2 No. 2 (2024): April : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v2i2.1101

Abstract

MSMEs Sale Pisang "Mawar” is one of the superior potentials in Jabalsari Village which is increasingly developing amidst intense competition between MSMEs products. The marketing has also succeeded in reaching outside cities such as Kediri and Malang. This condition cannot be separated from the high customer satisfaction factor. This research aims to determine the influence of product quality, price perception and brand image on customer satisfaction at Sale Pisang "Mawar" Jabalsari Tulungagung. This research uses an associative method with a quantitative approach. The population in this study were consumers who had purchased Jabalsari Tulungagung "Mawar" Banana Sale products taken using accidental sampling technique. Samples were taken using the Lemeshow formula so that a sample size of 100 respondents was obtained. Data collection was carried out using a questionnaire. The data results were then analyzed using statistical tests with the help of the IBM SPSS 16 program. The results of this research show that product quality, price perception and brand image simultaneously have a positive and significant effect on customer satisfaction. Then, partially, product quality and perception have a positive and significant effect on customer satisfaction. However, partial brand image does not have a positive and significant effect on customer satisfaction.
Starategi Pemasaran Bank BTN Syariah Untuk Meningkatkan Jumlah Nasabah Terhadap Produk KPR Pada BTN Syariah KCP Setiabudi Mengunakan Analisis Soar Ibnu Syawali Manurung
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 2 No. 2 (2024): April : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v2i2.1102

Abstract

The high demand for new houses combined with the large number of marriages has led to an increase in demand for livable houses. The role of BTN as a housing credit (KPR) provider entrusted by the state takes an important role as the main capital in Indonesia. BTNS SETIA BUDI is one of the BTN banks located in the city of Medan, it contains sharia principles, providing the best service to attract mortgage loan customers using sharia principles. Therefore, BTNS Setia Budi must improve its marketing strategy as an important capital to support mortgage financing. The author took the title of this research to determine the effectiveness of BTNS's marketing strategy using SOAR analysis with a qualitative method taking sources of information from existing journals and direct interviews with BTNS Setia Budi staff.
Analisis Harga Minyak Dunia, Nilai Tukar, dan Suku Bunga pada Tingkat Inflasi di Indonesia Periode 2015 - 2022 Putri Setyawati; Milda Handayani; Bayu Seno Pitoyo; Tyna Yunita; Hasanuddin Hasanuddin
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 2 No. 2 (2024): April : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v2i2.1103

Abstract

The aim of this research is to determine the influence of World Oil Prices, Exchange Rates, and Interest Rates on the Inflation Rate in Indonesia for the 2015 – 2022 Period. The type of research is quantitative research. The sampling technique was total sampling, namely 96 data/samples with SPSS software version 26.0. Based on the research results, it shows that the world oil price and interest rate variable has a positive and significant effect on the inflation rate in Indonesia, but the exchange rate variable has no significant effect on the inflation rate in Indonesia. The research results also show that the variables of world oil prices, exchange rates, and interest rates simultaneously have a positive and significant effect on the inflation rate in Indonesia.

Page 11 of 27 | Total Record : 263

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